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The Era of Facebook Is an Anomaly

An anonymous reader writes "Speaking to The Verge, author and Microsoft Researcher Danah Boyd put words to a feeling I've had about Facebook and other social networking sites for a while, now: 'The era of Facebook is an anomaly.' She continues, 'The idea of everybody going to one site is just weird. Give me one other part of history where everybody shows up to the same social space. Fragmentation is a more natural state of being. Is your social dynamic interest-driven or is it friendship-driven? Are you going there because there's this place where other folks are really into anime, or is this the place you're going because it's where your pals from school are hanging out? That first [question] is a driving function.' Personally, I hope this idea continues to propagate — it's always seemed odd that our social network identities are locked into certain websites. Imagine being a Comcast customer and being unable to email somebody using Time Warner, or a T-Mobile subscriber who can't call somebody who's on Verizon. Why do we allow this with our social networks?"

33 of 260 comments (clear)

  1. Laughable by Anonymous Coward · · Score: 5, Insightful

    "None ever used this thing that wasn't available before, therefore (loads of rationalizations)"

    1. Re:Laughable by ShieldW0lf · · Score: 4, Interesting

      The basic premise, that it is an anomaly for us to come together into a common social space, is so ridiculous that I have to wonder what her agenda is for making such a blatantly false claim.

      People came together from their community to the marketplace to socialize. People came together at church every single Sunday.

      Beyond the reaches of the individual community, people of almost every faith used to come together for pilgrimage, allowing them to socialize with other members of their faith from far away places and become more worldly and less ignorant. This was considered a moral duty.

      The point isn't to go where people who are your friends are, or to go to places where people who are into the same hobbies. The point is to grow as a human being by leaving your comfort zone.

      The real anomaly is in the walls that keep us from knowing each other. It keeps us weak, powerless and under control.

      --
      -1 Uncomfortable Truth
    2. Re:Laughable by TWX · · Score: 3, Insightful

      It's probably more comparable to the telephone's introduction and subsequent ubiquity than it is to existing Internet services. And like the phone system and its eventual finding-of-monopoly and breakup, plus the introduction of new technology (cell phones) that fragmented it, I expect that some day Facebook will be ruled a monopoly and either broken up or forced to turn itself, to an extent, into a backend that allows other services to integrate into it seamlessly, like how MCI and later cell phone companies integrate into the legacy of Ma Bell.

      --
      Do not look into laser with remaining eye.
    3. Re:Laughable by dingen · · Score: 4, Insightful

      The basic premise, that it is an anomaly for us to come together into a common social space, is so ridiculous that I have to wonder what her agenda is for making such a blatantly false claim.

      People came together from their community to the marketplace to socialize. People came together at church every single Sunday.

      You don't get it. The point is that the entire world didn't come together at the same marketplace, or the same church building, or live in the same city for that matter. It's unnatural for humans to all be in the same spot to socialize, we rather split up in groups of manageable size. That's the premise of the author. Now whether that's true or false remains to be seen, but at least understand the point the article is trying to make.

      --
      Pretty good is actually pretty bad.
    4. Re:Laughable by denzacar · · Score: 4, Insightful

      Also, whoever wrote that does not realize that Facebook is not a site or social space but a service.

      So that argument could just as well be used against a telephone, postal service, roads... with equal relevance and correctness.

      --
      Mit der Dummheit kämpfen Götter selbst vergebens
    5. Re:Laughable by Joce640k · · Score: 3, Funny

      The basic premise, that it is an anomaly for us to come together into a common social space, is so ridiculous

      Is Facebook a "single space? I thought it had groups.

      Facebook is just a medium of communication - like talking using a mouth. Everybody used mouths before and nobody thought it was weird.

      I have to wonder what her agenda is for making such a blatantly false claim.

      She's just having a massive cognitive failure because nobody's using a Microsoft space and her job is to justify that.

      It's a bit like Zune: It was a perfectly good piece of hardware so why did nobody want it? Why did they think Steve Ballmer "squirting" his Zune at people was wrong? It sounded like fun to her...

      Does not compute.

      --
      No sig today...
    6. Re: Laughable by ShieldW0lf · · Score: 2

      That's easy.

      Facebook tricked people into thinking of it as a highly private platform, somewhere safe to use your real name and share pictures with your mom.

      People don't remember that, for the most part, but that really was the reason for their success... the only novel thing they did.

      --
      -1 Uncomfortable Truth
    7. Re:Laughable by Immerman · · Score: 2

      Sure they do, because otherwise they'd have huge anti-trust charges leveled against them. But have you dealt with BIOS configuration? It's not something non-technical users should generally be doing, and UEFI is even worse. So MS managed to largely kill off the threat of Linux LiveCDs just as they were reaching the point of being a real challenge. Used to be you could hand someone sick of Windows a LiveCD that would let them easily test out an alternative, and in many cases gracefully install as a dual-boot alongside Windows without any technical knowledge. Now they have to go fiddle with their UEFI to turn off an inconsistently named security setting buried...somewhere, before they even have the option of booting from CD. Not too much of an issue if they can have their techie friend tweak things for them in person, but almost impossible if that techie friend lives elsewhere, or if they were just handed a disc at some awareness-boosting event. Basically the initial cost of trying user-friendly Linux distros has been artificially inflated just as it was approaching zero.

      --
      --- Most topics have many sides worth arguing, allow me to take one opposite you.
  2. Re:It's called by danomatika · · Score: 4, Interesting

    A strange game. The only winning move is not to play.

  3. Talking outta ass by oldhack · · Score: 2, Funny

    God damn internet is anomaly. Facebook won't last long anyways.

    --
    Fuck systemd. Fuck Redhat. Fuck Soylent, too. Wait, scratch the last one.
    1. Re:Talking outta ass by rev0lt · · Score: 3, Insightful

      FB will be "lame" sooner or later. Give it 2-5 years and everyone will be jumping on that next best thing.

      I'd generally agree with this, but I was the guy saying that 5 years ago. Everything has a peak, but it seems to be too soon to tell.

    2. Re:Talking outta ass by TheGratefulNet · · Score: 3, Interesting

      kids have already jumped ship. once their parents started 'fb-ing' they figured it was time to find something else.

      they won't last in the spotlight forever. the whole social networking thing is like a swarm and swarms never stay in one place forever. another will pop up and the swarm will go there (or a few places).

      the thing that annoys me the most is that webmasters seem to feel compelled to put up those stupid F and T icons and to join in that nonsense. if you are a company, you 'have' to be on both of those mindless services.

      I'd like to see some icons that proudly state 'I'm NOT on fb or tw. I have no icons and nothing for you to follow me on'. I'd have more respect for the business if they put THAT on their website.

      --

      --
      "It is now safe to switch off your computer."
    3. Re:Talking outta ass by Opportunist · · Score: 3, Insightful

      Sure they want to have one. To play some FB game, to put some pics on it, but certainly not to socialize with their friends. Well, at least not once puberty sets in, they notice that their parents (or their parents' friends) have FB accounts and they can't really avoid "friending" them.

      Then they'll be looking for some other medium to communicate with their peers where their parents are not going to be able to snoop.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  4. Give me one other part of history where everybody by bigdavex · · Score: 4, Insightful

    Phone system?

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    -Dave
  5. Re:Give me one other part of history where everybo by MightyYar · · Score: 3, Insightful

    No, the phone system is a network of compatible and standardized endpoints. No one really cares how they are connected, just like no one would care if Facebook didn't use the internet. I think the phone system is a pretty good example.

    --
    W..w..W - Willy Waterloo washes Warren Wiggins who is washing Waldo Woo.
  6. Simplicity by nurb432 · · Score: 3, Insightful

    Right or wrong, the reason a large site like Facebook stays large as most people dont want to have to go different places to do what amounts to the same thing.

    Would you rather go to 10 friends house each week for 30 minutes each, or everyone hang out at one for the afternoon? Most people would not choose all the running around.

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    ---- Booth was a patriot ----
    1. Re:Simplicity by epyT-R · · Score: 2

      Actually, a more apt analogy would include the stipulation that a government agent would be there watching you all for the afternoon, recording all of your conversations, taking pictures/video, and storing them for possible future criminal cases involving one or more of you. In that case, I'd pick the 30 minutes option, or just find somewhere else to be for the afternoon.

  7. AOL, Compuserve, Prodigy by Jmstuckman · · Score: 2

    Imagine being a subscriber of AOL, PC-Link, Compuserve, Prodigy, Delphi, or GEnie, and not being able to send messages to customers of other services.

    It has already happened once, and we are repeating it.

  8. Re:It's called by rev0lt · · Score: 2

    A social network is only relevant if it is "relevant" (aka if it appeases your social needs). Usually this requires a clear market winner. That's how we got CD vs DAT, VHS vs BetaMax and BluRay vs HD-DVD.

  9. Misunderstanding Facebook by cstacy · · Score: 4, Insightful

    Facebook is not a place that everyone goes to. It is merely a hosting platform where people create zillions (of partially overlapping) "places" that they go to. Those millions of people are not on your Friends list. Facebook is millions of "places", not one. (However, George Takei's page is indeed the one single place in the world where everyone goes. But just for his stuff; nobody reads the comments.) As for Facebook "bombarding your news feed with useless information 24x7", ummm, that doesn't happen to me. Get a life?

  10. they're called "social circles". Facebook 2011 by raymorris · · Score: 3

    > Is your social dynamic interest-driven or is it friendship-driven? Are you going there because there's this place where other folks are really into anime, or is this the place you're going because it's where your pals from school are hanging out?

    I believe those different groups are called "social circles", and Facebook started supporting the concept in 2011, after Google+ made it central to their interface. Facebook is the MEDIUM for different grugroups to communicate. Facebook is not the group.

    Yes, it would be weird if every group gathered at the same physical location. It would not be weird if they all drove in cars to get there. Facebook isn't a physical space that crams everyone together. It's a method of getting to different groups a person belongs to.

  11. Re:Facebook provides online identity, not just soc by Opportunist · · Score: 2

    And why would I want to verify my identity? Last time I checked I was pretty sure that I was myself, no need to verify anything.

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  12. Re:It's called by rev0lt · · Score: 2

    Right. I remember those days. It was back when everyone was on Yahoo!What made Yahoo! chat rooms work was that you could go there and find people

    I really doubt that. Newsgroups are as old as the internet itself. And talkd and IRC are also quite old. Waaaay before Yahoo.

    What makes Facebook work is that is where everyone is now.

    True.

    This is called "network effect"

    This is EXACTLY what you want from a social network. Or you'd have skype, google talk and the remaining crap to talk with people. A niche network - the shit G+ was catering to when it was launched (by arrogant nerds for nerds) - will not fly. Internet IS NOT for the elite. And Facebook understands that.

  13. Imagine a world by markdavis · · Score: 5, Insightful

    >"author and Microsoft Researcher Danah Boyd [...] Imagine being a Comcast customer and being unable to email somebody using Time Warner, or a T-Mobile subscriber who can't call somebody who's on Verizon. Why do we allow this with our social networks?"

    That's a good question, Ms. "Microsoft researcher". Perhaps you can imagine a world where people can exchange documents freely and accurately without proprietary software like MS-Word. Or a world where consumers can put any OS they want on any computer without MS working with vendors to try and block them at the BIOS level. Or imagine people sharing calendar events easily without using MS's Exchange/Outlook formats. MS tried to hijack the web with IE (and did so successfully for years), and lied about their competitors to prevent diversity, locked out vendors from including Linux or other FOSS on machines, corrupted exported filters to make sure files to/from competitors would be partially broken. And the list goes on and on. Microsoft has been responsible for more lock-in and anti-compatibility than any other tech company, so perhaps I find it ironic that someone from Microsoft would ask us to imagine any kind of world of incompatibility.

  14. network effect iff vendor lockin by markhahn · · Score: 3, Insightful

    lockin/networkeffect is so much easier a business model than competing based on excellence.

    it's an interesting question to ponder: at what level of clue do customers begin to care? does the mass market ever reach that level? implicitly, sure - a service won't succeed which can't interoperate at least well enough. but how many customers really understand the concept of protocol or API - understand it well enough to realize that it permits vendor-independent services?

  15. Not really a sensible analysis by Sir_Sri · · Score: 2

    Facebook isn't a social meeting place, it's a communications platform that also happens to let you hang a sign on the door that everyone can see.

    That's why they bought whatsapp, that's why they have all of the various tools to send and archive messages and to let you carve up the 'social space' of who you talk to.

    There are lots of shady things they are up to as well,

    >Why do we allow this with our social networks?"

    Whey do we let countries control their TLD's and phone exchanges and physical mail system? You don't have to use facebook to talk to anybody, there are other forms of communication. But if you want to use the facebook communication system then you have to use Facebook. If it becomes big enough, important enough and persistent enough then the government will step in to regulate it. But it's also possible facebook will go the way of the dodo bird in a couple of years when people get sick of all the stuff facebook ends up doing to try and make money.

  16. Re: It's called by AudioEfex · · Score: 2

    "Brains process patterns. Proximity (specially multi-sensorial) is a pattern, much more fullfilling than online experiences..."

    I wouldn't be so sure about assigning fulfillment levels there. Recent studies have shown that folks get the same "brain happy" from regularly watching the same TV shows with familiar characters as they do from spending time with friends in real life. Us assigning greater benefit to doing so with real people as opposed to television characters is purely a societal imposition, not inherent in our brain chemistry.

    That said, because such a large potion of folks use Facebook, anyone who tries to peg it a certain way or interpret it to present one point of view to "understand" simply is grasping at straws. Facebook is a platform, used in many different ways. It's like generalizing people who "go to the shopping mall". Businesses use it to advertise. People use it for social mini blogging. To a large number, it's simply the 21st century equivalent of what people used to keep address books for. If you want to stay in contact with someone, it's far easier to find them on Facebook than share other (often transient) information like cell phone numbers, addresses, even emails. It's also a way to control access - if you use the tools FB gives you to do so.

    I don't go on Facebook every day, or even every week sometimes. But I know how to find the people in my life, many of whom - particularly from high school, college, and former workplaces - I likely would have never known how to contact again when I was thinking of them and wanted to say hello. Or ask a question. Or any number of things that people reach out for. It's not the medium, it's the capability to have a master list of everyone you know (or care to keep connected with). That's it's staying power - and other little services come and go, but it's doubtful any other single entity will be able to hit the right time like FB did and capture this kind of audience again.

  17. Sour grapes by rs79 · · Score: 2

    "Give me one other part of history where everybody shows up to the same social space."

    Ok, late 80s, to mid 90s: usenet.

    "Fragmentation is a more natural state of being."

    Bears are natural. Also, botulotoxin and cyanide. Just because it's natural doesn't mean it's beneficial to you or good for you.

    --
    Need Mercedes parts ?
  18. Give me one other part of history where everybody by sexconker · · Score: 2

    "Give me one other part of history where everybody shows up to the same social space."

    TV
    Radio
    Newspaper

    There's one mega site "everybody" uses, just like how there used to be one mega network "everybody" watched (NBC) and one mega network "everybody" listened to (NBC again under RCA), etc.

    The only thing different with social media is that since people are providing their own shit as content, they end up more closely tied to a particular site because of its content than they were with TV, radio, newspapers, bards, etc. That said, Facebook may be a behemoth but it's certainly not the only behemoth - there's Twitter and Youtube, for example. "everybody" is on Twitter, and "everybody" watches videos on Youtube.

  19. Re: by v(*_*)vvvv · · Score: 4, Interesting

    > by leaving your comfort zone.

    How is socializing with other members of your faith leaving your comfort zone? Church IS your comfort zone. So is the marketplace where you gather with FRIENDS.

    >The real anomaly is in the walls that keep us from knowing each other.

    Like the one that surrounds facebook, and the walls within facebook that prevent certain interactions between its members.

  20. Re: Hosting Platform by EdmundSS · · Score: 2

    Yes, Facebook is the hosting platform, just as email once existed within computers and didn't travel between them. We don't yet have a Social Media Transport Protocol that allows peering between providers, but one day we will, and Facebook will follow AOL & CompuServe to the big walled garden in the sky. But, IMHO, that day is not in the near future.

  21. There can be only one. by Immerman · · Score: 4, Interesting

    Two words: Network effects.

    Facebook succeeds not because it's anything special, but because a critical mass of the population uses it, and each person can independently decide the shape of their "community". If I meet someone new in the real world, and want to keep up with what's going on in their life, odds are we're both on Facebook. Nobody else offers that. A new competitor could start that was 100x better than Facebook in every technological way, but until they reached a critical mass of users nobody would care.

    --
    --- Most topics have many sides worth arguing, allow me to take one opposite you.
    1. Re:There can be only one. by Jeff+DeMaagd · · Score: 2

      Yeah, after a certain point, the network effect takes over. That doesn't answer how Facebook got to be big enough for network effect to dominate. Or maybe network effect started at the beginning, because it was school-by-school.

      In fact, MySpace is only about 6 months newer, and I think was dominant for a while. It seems like maybe Facebook grew from people becoming dissatisfied with MySpace. I don't think we have seen a similar service growing considerably from dissatisfied Facebook users.

      We used to have social centralization, the difference now is that there are a lot more choices. Decades ago, it might have been "everyone watching the same channel", a bit before that, "listening to the same station".