Slashdot Mirror


$30K Worth of Multimeters Must Be Destroyed Because They're Yellow

An anonymous reader points out a post at the blog of Sparkfun, a hobbyist electronics retailer. They recently received a letter from U.S. Customs saying a shipment of 2,000 multimeters was being barred from entry into the country. The reason? Trademark law. A company named Fluke holds a trademark on multimeters that have a 'contrasting yellow border.' Sparkfun's multimeters are a yellowish orange, but it was enough for Customs to stop the shipment. Returning the shipment is not an option because of import taxes in China, so the multimeters must now be destroyed. At $15 per item, it'll cost Sparkfun $30,000, plus the $150/hr fee for destroying them. Sparkfun had no idea about the trademark, and doesn't mind changing the color, but they say restrictions like these are a flaw in the trademark system. "Small business does not have the resources to stay abreast of all trademarks for all the products they don't carry. If you’re going to put the onus on the little guy to avoid infringing IP then you shouldn't need an army of consultants or attorneys to find this information."

23 of 653 comments (clear)

  1. Did Fluke request this? by ZorinLynx · · Score: 5, Insightful

    Did Fluke actually request this? Or did Customs do this of their own volition?

    If it's the latter, Fluke should step up and allow them to make a one time exception for this shipment. It would generate considerably goodwill for the company and show that they're not bullies keeping the little guy down.

    If they DID request this, then fuck them all with a chainsaw, seriously.

    1. Re:Did Fluke request this? by Pope+Raymond+Lama · · Score: 4, Insightful

      If it's the latter, Fluke should step up and allow them to make a one time exception for this shipment. It would generate considerably goodwill for the company and show that they're not bullies keeping the little guy down.

      You are new to this "capitalism" thing, aren't you?

      --
      -><- no .sig is good sig.
    2. Re:Did Fluke request this? by asmkm22 · · Score: 5, Insightful

      It seems unlikely that Fluke would have even known about the shipment, much less been in a position to request it. Also, I seriously doubt the company would benefit from much "goodwill" over the ordeal. Their target market is kind of niche, and not exactly prone to making buying decisions based on Facebook polls or whatever. Plus, letting a possibly-inferior product that can be mistaken for their own loose in the wild would mean much more in potential damages to their rep than any "goodwill" gained from the exemption.

      Sparkfun does bring up a good point, however. They didn't really do anything "wrong" yet still get hit with a financial loss big enough to sink a lot of businesses. There currently is no system in place for them to have been able to vet the order beforehand for possible trademark violations, aside from retaining lawyers to check out every product they want to order. That may very well be SOP for large companies with deep pockets and lawyers on staff, but it's entirely unlikely that any small business could afford it, much less realize it's something they need to do.

      At the end of the day, it's just another roadblock on a road that's already full of them, for anyone looking to start or expand their business.

    3. Re:Did Fluke request this? by Curtman · · Score: 4, Insightful

      Does this mean I should destroy my yellow UEI multimeter? Or can I just dye it?

    4. Re:Did Fluke request this? by Agent0013 · · Score: 4, Insightful

      It's also the same color as a forklift, and road construction signs. Isn't yellow meant to be a color designating a warning or safety issue? I do see the similarity to Fluke meters with the grey face plate and yellow sides, but on their site they say the shade is more of a macaroni and cheese color. Can fluke own every shade of yellow? Other people on the Sparkfun site also mentioned how many non-Fluke meters are sold at Home Depot and Lowes that have the same yellow coloring on them. In fact I have just checked on Home Depot and see several brands of multimeters that have the grey face plate with yellow boarders. That would seem to make it a more generic coloration used for meters to make them easily recognized. Perhaps Fluke should lose their ownership of the color as it has become the normal color of most meters out there.

      --

      -- ssoorrrryy,, dduupplleexx sswwiittcchh oonn.. -Quote found on actual fortune cookie.
    5. Re:Did Fluke request this? by Agent0013 · · Score: 4, Insightful

      Knowing that half of all the digital multimeters sold at Home Depot are grey face plate with yellow boarders seems to indicate that there is no problem with that color scheme. And none of them are Fluke either.

      --

      -- ssoorrrryy,, dduupplleexx sswwiittcchh oonn.. -Quote found on actual fortune cookie.
    6. Re:Did Fluke request this? by spire3661 · · Score: 5, Insightful

      Bullshit. It can be easily argued that in the modern era, ignorance of the law MUST be allowed as a valid defense. There are too many laws for any one person to know, ergo ignorance of the law is a viable defense.

      --
      Good-bye
    7. Re:Did Fluke request this? by ShanghaiBill · · Score: 4, Insightful

      If you do an image search for multimeters there aren't many colors left which don't copy one already in existence.

      How many of those other colors are protected by a registered trademark?

      If you look at this multimeter, and a Fluke multimeter, side-by-side, it is fairly obvious that it was intentionally designed to look as close as possible to a Fluke. The color, the taper of the case, etc. This was hardly innocent, accidental infringement.

    8. Re:Did Fluke request this? by cbeaudry · · Score: 5, Insightful

      Do a search for "Yellow Multimeter" on Google, then go to Google images and scroll down.

      There is probable a dozen different brands of multimeters with a yellow contour and grey main face plate. Its probably the most popular color scheme for multimeters.

      IMO, that patent should be quashed.

      https://www.google.ca/search?q...

    9. Re:Did Fluke request this? by Bing+Tsher+E · · Score: 5, Insightful

      Not likely. There are many yellow colored multimeters out there. And Radio Shack doesn't rebrand high end equipment, they rebrand low and medium-end equipment. Putting a Radio Shack brand on a Fluke multimeter would degrade it and reduce what they could sell it for.

      Paid cross licensing in order to make a yellow multimeter? Has the whole world gone insane, or is Slashdot just over-infested with modern-IT people who think in weird terms like that?

    10. Re:Did Fluke request this? by Hognoxious · · Score: 4, Insightful

      I certainly don't know why I would associate "yellow" with "multimeter".

      Mine is yellow, and it's not made by either of the companies mentioned here. The one it replaced was yellow too.

      What possible safety function does coloring a multimeter yellow serve?

      Being easy to find.

      --
      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
  2. To be fair... by Kenja · · Score: 4, Insightful

    Those look a LOT like a Fluke multimeter, in more ways then just the color. I find it hard to believe that isn't intentional.

    --

    "Have you ever thought about just turning off the TV, sitting down with your kids, and hitting them?"
    1. Re:To be fair... by hirschma · · Score: 4, Insightful

      Sparkfun must have known that those meters look almost exactly like a Fluke (because of the yellow, and a bunch of other reasons).

      Sorry, but it is not an example of IP run amok. This is Sparkfun being disingenuous.

    2. Re:To be fair... by Rudisaurus · · Score: 4, Insightful

      Totally agree. What's more, you can't be in the multimeter business and NOT be aware of Fluke; they've been prominent players and frontrunners in that business for literally decades. Sparkfun had to be aware of Fluke's product line, but they went ahead and chose a yellowish-orange border colour anyway. "Army of consultants or attorneys" indeed! Serves 'em right.

      --
      licet differant, aequabitur
    3. Re:To be fair... by ThatAblaze · · Score: 4, Insightful

      Yes, it sounds like typical corporate strategy to me "lets just go ahead and break the rules, we'll pay if we get caught, and if not profit!"

    4. Re:To be fair... by fermion · · Score: 4, Insightful
      Sparkfun had no idea about the trademark, and doesn't mind changing the color, but they say restrictions like these are a flaw in the trademark system.

      I wonder what kind of electronics person does not know fluke and the trademark, at least anyone who has a passing relationship to the business.

      This is where trademark laws works, and the way it is supposed to work. Fluke has spent 50 years developing good tools for people who need of want good tools. Some upstart like Sparkfun decides to superficially mimic this work, and then claims 'we did not know'.

      Here is the thing with small business. You are allowed and encouraged to take risks, you are allowed to try to work under the radar, but sometimes you make a mistake and you have to pay. There are rules, and if you are going to play the game, it is important to know the rules. They can be complex, even arbitrary, which is why kids do not do the real work.

      --
      "She's a scientist and a lesbian. She's not going to let it slide." Orphan Black
  3. Re:How can you trademark a color? by Krojack · · Score: 4, Insightful

    Ask Apple how you can trademark rounded corners. I'm sure they have lots of insight on this.

  4. Infringement by SandwhichMaster · · Score: 4, Insightful

    I've trademarked black writing on a white background. Please destroy any materials that infringe on my IP

  5. another idea by somepunk · · Score: 4, Insightful

    Ok, you can't send em back, and the gov't says they aren't legal here. Why not a third destination?

    --
    Those people who think they know everything are a great annoyance to those of us who do. (Isaac Asimov)
  6. I don't entirely disagree by SirDrinksAlot · · Score: 4, Insightful

    Sorry, I like SparkFun and all but this does look a lot like Fluke industrial design. Ok so the colour isn't EXACTLY the same shade of yellow, but if you removed the branding from it and asked somebody what brand it looks like they'll say Fluke assuming they've poked around the market any or are in the industry. Granted it would be cool of Fluke saying something like "OK This ONE time" since SparkFun is all about hobbyists who might eventually become Fluke customers. SparkFun should have thought of this before ordering a container full of them, pleading ignorance that your multimeter is DAMN CLOSE to somebody else's product and not expect trouble is dubious at best. It looks a lot like a Fluke 17b with out the buttons.

  7. Hoding a grey and yellow multimeter in my hand by n1ywb · · Score: 4, Insightful

    I am holding in my hand at this very moment a grey faced yellow bodies multimeter which was made in china and sold at walmart. I guess laws only apply to the little guys.

    --
    -73, de n1ywb
    www.n1ywb.com
  8. Re:Thugs by deadweight · · Score: 4, Insightful

    Bullcrap. I have a Fluke meter. It wasn't cheap. This thing looks EXACTLY like it.

  9. Absolute attempt to copy Fluke's design. by anotheryak · · Score: 5, Insightful

    Agreed, this is an attempt to copy Fluke's recent multimeter design.

    It's not just yellow. It has the same color scheme, same display layout, similar fonts, same case taper as a real Fluke. Brand name in same location as is the model number and description. It was designed to look as much like a Fluke as possible.

    If I saw the sparkfun multimeter sitting on a bench in my lab, I would think it was a Fluke until I got close.

    Sparkfun knew this when they bought them. Their fault. If they did not know it was designed to imitate a Fluke, they are in the wrong business. "Other companies did it and did not get caught" does not make it right. They risked it anyway and lost. Complaining about the trademark is not the solution.