Slashdot Mirror


$30K Worth of Multimeters Must Be Destroyed Because They're Yellow

An anonymous reader points out a post at the blog of Sparkfun, a hobbyist electronics retailer. They recently received a letter from U.S. Customs saying a shipment of 2,000 multimeters was being barred from entry into the country. The reason? Trademark law. A company named Fluke holds a trademark on multimeters that have a 'contrasting yellow border.' Sparkfun's multimeters are a yellowish orange, but it was enough for Customs to stop the shipment. Returning the shipment is not an option because of import taxes in China, so the multimeters must now be destroyed. At $15 per item, it'll cost Sparkfun $30,000, plus the $150/hr fee for destroying them. Sparkfun had no idea about the trademark, and doesn't mind changing the color, but they say restrictions like these are a flaw in the trademark system. "Small business does not have the resources to stay abreast of all trademarks for all the products they don't carry. If you’re going to put the onus on the little guy to avoid infringing IP then you shouldn't need an army of consultants or attorneys to find this information."

37 of 653 comments (clear)

  1. Did Fluke request this? by ZorinLynx · · Score: 5, Insightful

    Did Fluke actually request this? Or did Customs do this of their own volition?

    If it's the latter, Fluke should step up and allow them to make a one time exception for this shipment. It would generate considerably goodwill for the company and show that they're not bullies keeping the little guy down.

    If they DID request this, then fuck them all with a chainsaw, seriously.

    1. Re:Did Fluke request this? by alen · · Score: 4, Informative

      i don't know, but if you look at the pictures of both the sparkfun literally copied the color scheme

      i don't know if they designed it or just sell some chinese copy, but they could at least have changed the colors

    2. Re:Did Fluke request this? by retchdog · · Score: 5, Informative

      The thing is, allowing trademark violations to go unchallenged for no particular reason at all (in law, being kind is not a reason) will dilute the mark just as if they did nothing, or even worse. So, there is heavy incentive for them not to allow it, and they probably wouldn't.

      --
      "They were pure niggers." – Noam Chomsky
    3. Re:Did Fluke request this? by Pope+Raymond+Lama · · Score: 4, Insightful

      If it's the latter, Fluke should step up and allow them to make a one time exception for this shipment. It would generate considerably goodwill for the company and show that they're not bullies keeping the little guy down.

      You are new to this "capitalism" thing, aren't you?

      --
      -><- no .sig is good sig.
    4. Re:Did Fluke request this? by asmkm22 · · Score: 5, Insightful

      It seems unlikely that Fluke would have even known about the shipment, much less been in a position to request it. Also, I seriously doubt the company would benefit from much "goodwill" over the ordeal. Their target market is kind of niche, and not exactly prone to making buying decisions based on Facebook polls or whatever. Plus, letting a possibly-inferior product that can be mistaken for their own loose in the wild would mean much more in potential damages to their rep than any "goodwill" gained from the exemption.

      Sparkfun does bring up a good point, however. They didn't really do anything "wrong" yet still get hit with a financial loss big enough to sink a lot of businesses. There currently is no system in place for them to have been able to vet the order beforehand for possible trademark violations, aside from retaining lawyers to check out every product they want to order. That may very well be SOP for large companies with deep pockets and lawyers on staff, but it's entirely unlikely that any small business could afford it, much less realize it's something they need to do.

      At the end of the day, it's just another roadblock on a road that's already full of them, for anyone looking to start or expand their business.

    5. Re:Did Fluke request this? by kevink707 · · Score: 5, Funny

      If you do an image search for multimeters there aren't many colors left which don't copy one already in existence. I'd suggest Sparkfun try periwinkle.

    6. Re:Did Fluke request this? by Sponge+Bath · · Score: 4, Funny

      You are new to this "capitalism" thing, aren't you?

      Why yes, I am. Please, trustworthy sir, can you watch my stuff while I learn the basics?

    7. Re:Did Fluke request this? by Curtman · · Score: 4, Insightful

      Does this mean I should destroy my yellow UEI multimeter? Or can I just dye it?

    8. Re:Did Fluke request this? by Agent0013 · · Score: 4, Insightful

      It's also the same color as a forklift, and road construction signs. Isn't yellow meant to be a color designating a warning or safety issue? I do see the similarity to Fluke meters with the grey face plate and yellow sides, but on their site they say the shade is more of a macaroni and cheese color. Can fluke own every shade of yellow? Other people on the Sparkfun site also mentioned how many non-Fluke meters are sold at Home Depot and Lowes that have the same yellow coloring on them. In fact I have just checked on Home Depot and see several brands of multimeters that have the grey face plate with yellow boarders. That would seem to make it a more generic coloration used for meters to make them easily recognized. Perhaps Fluke should lose their ownership of the color as it has become the normal color of most meters out there.

      --

      -- ssoorrrryy,, dduupplleexx sswwiittcchh oonn.. -Quote found on actual fortune cookie.
    9. Re:Did Fluke request this? by Agent0013 · · Score: 4, Insightful

      Knowing that half of all the digital multimeters sold at Home Depot are grey face plate with yellow boarders seems to indicate that there is no problem with that color scheme. And none of them are Fluke either.

      --

      -- ssoorrrryy,, dduupplleexx sswwiittcchh oonn.. -Quote found on actual fortune cookie.
    10. Re:Did Fluke request this? by spire3661 · · Score: 5, Insightful

      Bullshit. It can be easily argued that in the modern era, ignorance of the law MUST be allowed as a valid defense. There are too many laws for any one person to know, ergo ignorance of the law is a viable defense.

      --
      Good-bye
    11. Re:Did Fluke request this? by ShanghaiBill · · Score: 4, Insightful

      If you do an image search for multimeters there aren't many colors left which don't copy one already in existence.

      How many of those other colors are protected by a registered trademark?

      If you look at this multimeter, and a Fluke multimeter, side-by-side, it is fairly obvious that it was intentionally designed to look as close as possible to a Fluke. The color, the taper of the case, etc. This was hardly innocent, accidental infringement.

    12. Re:Did Fluke request this? by cbeaudry · · Score: 5, Insightful

      Do a search for "Yellow Multimeter" on Google, then go to Google images and scroll down.

      There is probable a dozen different brands of multimeters with a yellow contour and grey main face plate. Its probably the most popular color scheme for multimeters.

      IMO, that patent should be quashed.

      https://www.google.ca/search?q...

    13. Re:Did Fluke request this? by Bing+Tsher+E · · Score: 5, Insightful

      Not likely. There are many yellow colored multimeters out there. And Radio Shack doesn't rebrand high end equipment, they rebrand low and medium-end equipment. Putting a Radio Shack brand on a Fluke multimeter would degrade it and reduce what they could sell it for.

      Paid cross licensing in order to make a yellow multimeter? Has the whole world gone insane, or is Slashdot just over-infested with modern-IT people who think in weird terms like that?

    14. Re:Did Fluke request this? by Hognoxious · · Score: 4, Insightful

      I certainly don't know why I would associate "yellow" with "multimeter".

      Mine is yellow, and it's not made by either of the companies mentioned here. The one it replaced was yellow too.

      What possible safety function does coloring a multimeter yellow serve?

      Being easy to find.

      --
      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
    15. Re:Did Fluke request this? by hermitdev · · Score: 4, Informative

      Actually read the TFA (and the links to the trademark in question) and you can see that:

      1. Fluke did not trademark yellow multimeters.
      2. The yellow multimeters from a google image search bear no resemblance to the distinct Fluke branding.

      From USPTO:

      Description of Mark: The mark consists of the colors dark gray and yellow as applied to the goods. The dotted outline of the goods is intended to show the position of the mark and is not a part of the mark. Color(s) Claimed: Color is not claimed as a feature of the mark.

      If you look at an image of SparkFun's multimeter, there is a striking resemblance. I have had a Fluke for over a decade now, and I love it. I also have an off brand that I got at RS that I kept in the car for roadside repairs, if necessary.

    16. Re:Did Fluke request this? by saleenS281 · · Score: 4, Informative
      So hobbyists in the electronics business have never heard or seen fluke? Seriously, that's what you're going with? ANYONE that has spent 30 seconds looking for a multimeter has come across fluke, and every one of their multimeters are the same color. You'd struggle to make something look anymore similar to their multimeters short of putting the fluke name on the front.

      I'll give you a hint - the guy who works for sparkfun in the comments section of his own blog post said:

      Yea, it’s hard to say whether Fluke has done such an amazing job at branding that we all think Fluke yellow is the color of DMMs or if they are simply capitalizing on a color arrangement we all generically know as ‘multimeter’.

      They knew EXACTLY what they were doing.

    17. Re:Did Fluke request this? by LinuxIsGarbage · · Score: 4, Informative

      safety.

      Ok. I'll ask. What possible safety function does coloring a multimeter yellow serve? Do you need to see multimeters coming at you so you can defend yourself? Don't pick up a multimeter because it might bite you? "Red touch yellow, friend of fellow..."?

      I think Parent means the meter is yellow (bright, easy to see) because it's a safety device. Eg: In industry multimeters are used to verify the lack of voltage before beginning work.

    18. Re:Did Fluke request this? by BlueStrat · · Score: 4, Informative

      What possible safety function does coloring a multimeter yellow serve?

      Being easy to find.

      A meter "being easy to find" is not a safety function.

      Says a guy that's apparently never been 10 feet down a very dark and cramped concrete-lined hole, troubleshooting and changing out a failed 480V 3-phase lift-pump motor and contactor assembly.

      You really should avoid offering opinions on things whens it's glaringly-obvious that you know very little about them. It's like watching the guy who decides to do a belly-flop from 45 feet. It's just painful for everyone, even the observers.

      I'm not being mean here. I'm hoping it sticks and contributes in some small way to you living a happier and more productive life.

      "A man's got to know his limitations." - Clint Eastwood as "Dirty" Harry Callahan in "Magnum Force"

      Strat

      --
      Progressivism (aka US 'Liberalism'): Ideas so good they need a police/surveillance-state to enforce.
  2. To be fair... by Kenja · · Score: 4, Insightful

    Those look a LOT like a Fluke multimeter, in more ways then just the color. I find it hard to believe that isn't intentional.

    --

    "Have you ever thought about just turning off the TV, sitting down with your kids, and hitting them?"
    1. Re:To be fair... by random735 · · Score: 5, Funny

      oh come on. it's clearly just a fluke!

    2. Re:To be fair... by hirschma · · Score: 4, Insightful

      Sparkfun must have known that those meters look almost exactly like a Fluke (because of the yellow, and a bunch of other reasons).

      Sorry, but it is not an example of IP run amok. This is Sparkfun being disingenuous.

    3. Re:To be fair... by Rudisaurus · · Score: 4, Insightful

      Totally agree. What's more, you can't be in the multimeter business and NOT be aware of Fluke; they've been prominent players and frontrunners in that business for literally decades. Sparkfun had to be aware of Fluke's product line, but they went ahead and chose a yellowish-orange border colour anyway. "Army of consultants or attorneys" indeed! Serves 'em right.

      --
      licet differant, aequabitur
    4. Re:To be fair... by ThatAblaze · · Score: 4, Insightful

      Yes, it sounds like typical corporate strategy to me "lets just go ahead and break the rules, we'll pay if we get caught, and if not profit!"

    5. Re:To be fair... by fermion · · Score: 4, Insightful
      Sparkfun had no idea about the trademark, and doesn't mind changing the color, but they say restrictions like these are a flaw in the trademark system.

      I wonder what kind of electronics person does not know fluke and the trademark, at least anyone who has a passing relationship to the business.

      This is where trademark laws works, and the way it is supposed to work. Fluke has spent 50 years developing good tools for people who need of want good tools. Some upstart like Sparkfun decides to superficially mimic this work, and then claims 'we did not know'.

      Here is the thing with small business. You are allowed and encouraged to take risks, you are allowed to try to work under the radar, but sometimes you make a mistake and you have to pay. There are rules, and if you are going to play the game, it is important to know the rules. They can be complex, even arbitrary, which is why kids do not do the real work.

      --
      "She's a scientist and a lesbian. She's not going to let it slide." Orphan Black
  3. Re:How can you trademark a color? by Krojack · · Score: 4, Insightful

    Ask Apple how you can trademark rounded corners. I'm sure they have lots of insight on this.

  4. Infringement by SandwhichMaster · · Score: 4, Insightful

    I've trademarked black writing on a white background. Please destroy any materials that infringe on my IP

  5. another idea by somepunk · · Score: 4, Insightful

    Ok, you can't send em back, and the gov't says they aren't legal here. Why not a third destination?

    --
    Those people who think they know everything are a great annoyance to those of us who do. (Isaac Asimov)
  6. Damn, donate them already by geekmux · · Score: 4, Interesting

    Schools are struggling to find the funds to replace textbooks, let alone put their hands on some good hardware like this, and we can't find some way to donate this hardware instead of destroying it? Who cares if the legal document states that no one over the age of 18 is allowed to posses it, at least let someone get some use out of it.

    Talk about stupid.

  7. I don't entirely disagree by SirDrinksAlot · · Score: 4, Insightful

    Sorry, I like SparkFun and all but this does look a lot like Fluke industrial design. Ok so the colour isn't EXACTLY the same shade of yellow, but if you removed the branding from it and asked somebody what brand it looks like they'll say Fluke assuming they've poked around the market any or are in the industry. Granted it would be cool of Fluke saying something like "OK This ONE time" since SparkFun is all about hobbyists who might eventually become Fluke customers. SparkFun should have thought of this before ordering a container full of them, pleading ignorance that your multimeter is DAMN CLOSE to somebody else's product and not expect trouble is dubious at best. It looks a lot like a Fluke 17b with out the buttons.

  8. Hoding a grey and yellow multimeter in my hand by n1ywb · · Score: 4, Insightful

    I am holding in my hand at this very moment a grey faced yellow bodies multimeter which was made in china and sold at walmart. I guess laws only apply to the little guys.

    --
    -73, de n1ywb
    www.n1ywb.com
  9. From the actuall trademark document by Dcnjoe60 · · Score: 4, Informative

    This is indeed odd. From the actual document of the trademark owned by Fluke it specifically states: Color is not claimed as a feature of the mark. Either there is some other reason the items are being refused entry or Fluke is falsely claiming a trademark infraction, at least if it is because a similar color yellow was used.

    Besides, isn't it up to the courts to determine trademark violations, not customs?

    1. Re:From the actuall trademark document by DRJlaw · · Score: 4, Informative

      This is indeed odd. From the actual document of the trademark owned by Fluke it specifically states: Color is not claimed as a feature of the mark. Either there is some other reason the items are being refused entry or Fluke is falsely claiming a trademark infraction, at least if it is because a similar color yellow was used.

      That is not the "actual document of the trademark owned by Fluke," it is the USPTO's TSDR entry. You can download the actual documents by clicking on the "Documents" tab and downloading them. The actual documents do not disclaim color. In fact, if you look at the "Registration Certificate" for 2,796,480, there is no disclaimer of color.

      Fluke is not falsely claiming a trademark infraction. A USPTO contractor has screwed up the electronic summary of the (then-official) paper record. Since the description of the mark specifically states a color scheme, it's pretty clear that there's a some sort of problem. You simply haven't taken the next step of looking at the actual record.

      Besides, isn't it up to the courts to determine trademark violations, not customs?

      One obtains a customs exclusion order from the US International Trade Commission, which functions as a so-called "Article I tribunal." ITC decisions can be appealed to the Federal Circuit Court of Appeals. Any way you slice it, a "court" has found a that there was a trademark violation. Sparkfun could appeal the application of that exclusion order to their meters (a protest under 19 C.F.R. 174), but it doesn't sound like they will.

      Customs simply enforces the ITC's exclusion order. You might as well ask whether it's up to the US Marshals to determine whether someone is a fugitive, while ignoring that the police have already obtained a summons and the court has already issued an arrest warrant.

      FYI, don't believe the "aww shucks, we're a small business" story. Sparkfun was eager to tout in 2012 that it had "more than 140 employees, revenues of more than $25 million and posted 128 percent revenue growth from 2009 to 2011." While the SBA may define a small business as any enterprise with fewer than 500 employees, that's a pretty substantial business in everyone else's eyes.

  10. Support the customs bureaucrat. by 140Mandak262Jamuna · · Score: 4, Interesting
    This is the sparkfun multimeter: https://www.sparkfun.com/produ... These are the look and feel of Fluke: https://www.google.com/search?... I am glad the customs caught and destroyed the Sparkfun's imitations. I might have a different perspective on this than most (native born) Americans. I grew up in India where the " look and feel " infringement is rampant, and there is absolutely no enforcement. The best quality steel cases are made by a company called Godrej. I have seen cheap knock-offs with barely perceptible difference in name "Golred" Godrel" "Gotrej" etc etc.You have to be very careful when you buy stuff. The electrical fittings made by a company called Bos is top of the line. They will pack cheap knock offs inside discarded packaging of Bos and try to sell it to you. You need to fight the retailer, wholesaler and the manufacturer to get the right product. Have you seen "Clogged" tooth paste? Funny as it is, it exists/existed in India sometime back.

    But most Americans born here grew up with more honest set of retailers, more honest wholesalers, reasonably effective enforcement, they have not had this cheap imitation knock off problem. The worst you would see is the Walmart brand (Equate?) of nasal spray next to one made by J&J. If you had never gone home and opened a package of Cynthol bar soap and find inside a foul smelling skin abrading cake of caustic alkali with Sinthol stamped on it, you have not been affected by these knock-offs. So all the power to customs agents to spot the cheap knock-offs and take suo moto action to knock the imitations off the planet.

    --
    sed -e 's/Chuck Norris/Rajnikant/g' joke > fact
  11. Re:Thugs by deadweight · · Score: 4, Insightful

    Bullcrap. I have a Fluke meter. It wasn't cheap. This thing looks EXACTLY like it.

  12. Absolute attempt to copy Fluke's design. by anotheryak · · Score: 5, Insightful

    Agreed, this is an attempt to copy Fluke's recent multimeter design.

    It's not just yellow. It has the same color scheme, same display layout, similar fonts, same case taper as a real Fluke. Brand name in same location as is the model number and description. It was designed to look as much like a Fluke as possible.

    If I saw the sparkfun multimeter sitting on a bench in my lab, I would think it was a Fluke until I got close.

    Sparkfun knew this when they bought them. Their fault. If they did not know it was designed to imitate a Fluke, they are in the wrong business. "Other companies did it and did not get caught" does not make it right. They risked it anyway and lost. Complaining about the trademark is not the solution.