Nokia Had a Production-Ready Web Tablet 13 Years Ago
An anonymous reader writes "Here's another story of a tech gadget that arrived before its time. Nokia created a web-ready tablet running EPOC (later to be renamed as Symbian) thirteen years ago. The tablet was set to go into full production, and they actually built a thousand units just before it was canceled. The tablet was scrubbed because market research showed there wasn't demand for the device. The team got devices for themselves and the rest were destroyed. The team was then fired. The lesson: Don't try to be pioneer if you're relying on market research studies."
and resistive touchscreen, USB 1.0, running on AA batteries.
In other words, not ready for prime time.
"If I had asked my customers what they wanted, they would have said a faster horse"
The reason tablets became popular is because people had begun to use their phones in similar ways, and the price wasn't too outrageous. Microsoft had tablets before they became popular, too, but they didn't kick off the tablet craze. Pioneering technology is one part tech, ten parts timing.
Bull. Palm/Handspring devices had a ton of apps around then, I had a Handspring Prism w/ GSM module that I could IRC, SSH, browse the web and whatever else from in 2000.
My Symbian phone not-too-long-after (Nokia 6600) had all the same apps in a more compact package. The whole 'mobile ecosystem' did NOT begin with Apple or Android.
Just because you disagree doesn't mean it's not true.
"Well, you’re obviously being totally naive of course", said the girl, "When you’ve been in marketing as long as I have, you'll know that before any new product can be developed it has to be properly researched. We’ve got to find out what people want from fire, how they relate to it, what sort of image it has for them." The crowd were tense. They were expecting something wonderful from Ford.
"Stick it up your nose," he said.
"Which is precisely the sort of thing we need to know," insisted the girl, "Do people want fire that can be fitted nasally?"
"And the wheel," said the Captain, "What about this wheel thingy? It sounds a terribly interesting project."
"Ah," said the marketing girl, "Well, we're having a little difficulty there."
"Difficulty?" exclaimed Ford. "Difficulty? What do you mean, difficulty? It's the single simplest machine in the entire Universe!"
The marketing girl soured him with a look.
"Alright, Mr. Wiseguy," she said, "if you're so clever, you tell us what colour it should be."
Schroedinger's Brexit: The UK is both in and out of the EU at the same time!
And there's always that guy somewhere. It's uncanny.
Give a man a fire and he'll be warm for a day. But light a man on fire and he'll be warm for the rest of his life.
But it didn't mean there was a booming market for them.
If telephones are outlawed, then only outlaws will have telephones.
"The tablet was scrubbed because market research showed there wasn't demand for the device. The team got devices for themselves and the rest were destroyed. The team was then fired. The lesson: Don't try to be pioneer if you're relying on market research studies."
Don't be a pioneer?
Yeah, I'm sure that was the lesson learned for every person who did not start up a company called "Apple" out of their garage.
Or pioneer the use of this little thing we call "Windows" on computers.
The real lesson? Market research can be dead wrong. Ask anyone on this team who would love to have a piece of that billion-dollar market today.
That is a big reason, but it also mattered that the device itself was not OSX shrunk to a touch-screen tablet (some people thought that's what it would be instead of using IOS). That was the mistake Microsoft made.
But it's also related, Apple had the luxury of not just plopping desktop OSX on a tablet because they knew iOS developers could produce a good range of software out of the gate. Microsoft apparently never trusted in the development community enough to take that leap of faith.
"There is more worth loving than we have strength to love." - Brian Jay Stanley