Nokia Had a Production-Ready Web Tablet 13 Years Ago
An anonymous reader writes "Here's another story of a tech gadget that arrived before its time. Nokia created a web-ready tablet running EPOC (later to be renamed as Symbian) thirteen years ago. The tablet was set to go into full production, and they actually built a thousand units just before it was canceled. The tablet was scrubbed because market research showed there wasn't demand for the device. The team got devices for themselves and the rest were destroyed. The team was then fired. The lesson: Don't try to be pioneer if you're relying on market research studies."
and resistive touchscreen, USB 1.0, running on AA batteries.
In other words, not ready for prime time.
"If I had asked my customers what they wanted, they would have said a faster horse"
don't be a Commodore.
Mostly random stuff.
... is that the vast majority of senior executives won't learn from these mistakes. They'll all listen to some talking head consultant (that they paid way too much for) consult some sort of magic crystal ball and claim "it won't fly!" What should've been the indication that it might catch on is the quote, "The team got devices for themselves."
If the engineers think it's cool enough that they want one for personal use, it's probably a product that has a use that could be expanded from the tech-geek segment into something profitable.
The reason tablets became popular is because people had begun to use their phones in similar ways, and the price wasn't too outrageous. Microsoft had tablets before they became popular, too, but they didn't kick off the tablet craze. Pioneering technology is one part tech, ten parts timing.
Bull. Palm/Handspring devices had a ton of apps around then, I had a Handspring Prism w/ GSM module that I could IRC, SSH, browse the web and whatever else from in 2000.
My Symbian phone not-too-long-after (Nokia 6600) had all the same apps in a more compact package. The whole 'mobile ecosystem' did NOT begin with Apple or Android.
Just because you disagree doesn't mean it's not true.
2001. Touchscreen. Ran a Gecko-based UI. Thought it was way cool. Thought for sure they'd be out on the market within a year or two of that.
If it wasn't the Nokia unit, then someone else was working on something very similar.
Il n'y a pas de Planet B.
The Newton platform is a personal digital assistant developed by Apple Inc.. Development of the Newton platform started in 1987 and officially ended on February 27, 1998. http://en.wikipedia.org/wiki/N...
The MessagePad is the first series of personal digital assistant devices developed by Apple Computer for the Newton platform in 1993. Some electronic engineering and the manufacture of Apple's MessagePad devices was undertaken in Japan by the Sharp Corporation. The devices were based on the ARM 610 RISC processor and all featured handwriting recognition software and were developed and marketed by Apple. The devices ran the Newton OS. http://en.wikipedia.org/wiki/M...
Perl Programmer for hire
Tablets only became popular when they got to their current form and pricing level. The older tablets and specifically this Nokia one wasn't going to be popular.
That tablet is ugly and looks difficult to use. That marketing team was absolutely right, that tablet would have failed. It's not the idea of a tablet that made Apple successful, but aesthetics and general usability.
Thirteen years ago the network infrastructure wasn't in place to let people do with a tablet what they do now, so the market research at the time may have been spot on. You can't really second-guess it now. I mean, sure, it may have become wildly popular, but Nokia actually entered the tablet space around 2005 with the 770 and even that was rather premature by today's tablet standards. Four years LESS of infrastructure, apps, and internet-addiction wasn't going to help any tablet succeed. And while the article hints that the early designers would have made different choices with the 770, there's no guarantee they would have made a difference. There were no killer apps -- no facebook, twitter, or instagram that people just HAD to have access to all the time. No reliable data network. Definitely no YouTube or Netflix. PDAs were slowly becoming popular, but they were very personal -- glorified address books and note taking devices.
It would be nice if the team were rewarded and kept on to make use of the technology somewhere and grow the market, but it's not like they were the first -- the Newton, and devices from HP and DEC were all in development much earlier than this -- and no matter how much of a "pioneer" you think someone may be, they do need a market; either you have to build it or wait for it if it doesn't exist, but just because a device can be created doesn't mean that the entire experience was ready-to-go.
"Well, you’re obviously being totally naive of course", said the girl, "When you’ve been in marketing as long as I have, you'll know that before any new product can be developed it has to be properly researched. We’ve got to find out what people want from fire, how they relate to it, what sort of image it has for them." The crowd were tense. They were expecting something wonderful from Ford.
"Stick it up your nose," he said.
"Which is precisely the sort of thing we need to know," insisted the girl, "Do people want fire that can be fitted nasally?"
"And the wheel," said the Captain, "What about this wheel thingy? It sounds a terribly interesting project."
"Ah," said the marketing girl, "Well, we're having a little difficulty there."
"Difficulty?" exclaimed Ford. "Difficulty? What do you mean, difficulty? It's the single simplest machine in the entire Universe!"
The marketing girl soured him with a look.
"Alright, Mr. Wiseguy," she said, "if you're so clever, you tell us what colour it should be."
Schroedinger's Brexit: The UK is both in and out of the EU at the same time!
I'm finding it funny that you kids never saw these. Around 2001 (not that long ago), there were a bunch of tablets being shown at CES that never caught on. Some were PCs as tablets. Some were more consumption like tablets, only with a lot less to consume.
They were slow, clunky, expensive. No YouTube, no videos (the storage was measured in MBs). They were heavy, had short battery lives and terrible screens.
The user experience of these things was really poor as well. Think WebTV.
This thing was nothing like an iPad. And it's not like as if you can really say, "like an iPad would've been in 2001". If you look at what most people use their iPads for, none of that would be possible/practical on the 2001 tablets. It's more like saying that Apple had a QuickTake digital camera, but it never really took off... amazing because today we all have digital cameras all over the place.
I applaud Nokia for developing a prototype to demo at CES, but it was a good thing they didn't take this to production.
And there's always that guy somewhere. It's uncanny.
Give a man a fire and he'll be warm for a day. But light a man on fire and he'll be warm for the rest of his life.
There were a ton of internet devices a decade ago. I had drawers full of literature from a lot of companies making new ones. We wanted to use some badly for at-home patients for a research study. We didn't buy any. Why? They were expensive, and they sucked. There are reasons tablets didn't take off 13 years ago, and it had absolutely nothing to due with market-research.
But it didn't mean there was a booming market for them.
If telephones are outlawed, then only outlaws will have telephones.
"The tablet was scrubbed because market research showed there wasn't demand for the device. The team got devices for themselves and the rest were destroyed. The team was then fired. The lesson: Don't try to be pioneer if you're relying on market research studies."
Don't be a pioneer?
Yeah, I'm sure that was the lesson learned for every person who did not start up a company called "Apple" out of their garage.
Or pioneer the use of this little thing we call "Windows" on computers.
The real lesson? Market research can be dead wrong. Ask anyone on this team who would love to have a piece of that billion-dollar market today.
"If I had asked my customers what they wanted, they would have said a faster horse"
Too often, a quote is attributed to Ford simply because its touches upon success in business or innovation: He has become a patron saint of the entrepreneur... One of the more popular of these quotations is, ''If I had asked my customers what they wanted they would have said a faster horse,'' which has never been satisfactorily traced to Henry Ford. In fact, the quote only begins to appear in the early 21st century, ''quoted'' by modern-day business gurus using it as an object lesson.
Henry Ford's quotations
What people wanted was clean, affordable. mechanical horse power.
The carriage without the horse. The barn. The stable-boy. The veterinarian. The manure pit.
The reason that the iPad succeed was because they already had plenty of apps (from the iPhone) available for it when it launched.
Coder's Stone: The programming language quick ref for iPad
If you're still using an Osborne I've got a lot of questions for you.
Non impediti ratione cogitationus.
Nokia creates tablet.
Nokia destroys tablet.
M$ destroys Nokia.
M$ creates a tablet.
A tablet destroys M$.
Linux inherits the earth?
Firefox was initially released in 2002, you weren't seeing a gecko based tablet in 2001, try again.
Persistent Volume manager for Kubernetes - https://github.com/dwimsey/openshift-pvmanager
Gecko != Firefox
BTW, I was using ChatZilla at around this same time.
Il n'y a pas de Planet B.