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Nokia Had a Production-Ready Web Tablet 13 Years Ago
An anonymous reader writes "Here's another story of a tech gadget that arrived before its time. Nokia created a web-ready tablet running EPOC (later to be renamed as Symbian) thirteen years ago. The tablet was set to go into full production, and they actually built a thousand units just before it was canceled. The tablet was scrubbed because market research showed there wasn't demand for the device. The team got devices for themselves and the rest were destroyed. The team was then fired. The lesson: Don't try to be pioneer if you're relying on market research studies."
"If I had asked my customers what they wanted, they would have said a faster horse"
The reason tablets became popular is because people had begun to use their phones in similar ways, and the price wasn't too outrageous. Microsoft had tablets before they became popular, too, but they didn't kick off the tablet craze. Pioneering technology is one part tech, ten parts timing.
Bull. Palm/Handspring devices had a ton of apps around then, I had a Handspring Prism w/ GSM module that I could IRC, SSH, browse the web and whatever else from in 2000.
My Symbian phone not-too-long-after (Nokia 6600) had all the same apps in a more compact package. The whole 'mobile ecosystem' did NOT begin with Apple or Android.
Just because you disagree doesn't mean it's not true.
"Well, you’re obviously being totally naive of course", said the girl, "When you’ve been in marketing as long as I have, you'll know that before any new product can be developed it has to be properly researched. We’ve got to find out what people want from fire, how they relate to it, what sort of image it has for them." The crowd were tense. They were expecting something wonderful from Ford.
"Stick it up your nose," he said.
"Which is precisely the sort of thing we need to know," insisted the girl, "Do people want fire that can be fitted nasally?"
"And the wheel," said the Captain, "What about this wheel thingy? It sounds a terribly interesting project."
"Ah," said the marketing girl, "Well, we're having a little difficulty there."
"Difficulty?" exclaimed Ford. "Difficulty? What do you mean, difficulty? It's the single simplest machine in the entire Universe!"
The marketing girl soured him with a look.
"Alright, Mr. Wiseguy," she said, "if you're so clever, you tell us what colour it should be."
Schroedinger's Brexit: The UK is both in and out of the EU at the same time!
That's the thing The capacitive multitouch screen makes tablets practical. Before that they were just toys. Nokia made the right call for the time.
Moderating "-1, Disagree" is simple censorship. Have the guts to post your opinion.
They never knew how to commercialize products that well.
Speaking as an ex Nokian here; though one who escaped around 2004 when I realised things were had gone downhill and were going much worse:
Nokia was excellent at commercializing many things. What made Nokia win over Ericsson and everyone else was logistics, advertising and sales; the fundamentals of commercialisation. The product handling was perfectly designed to deliver the best, most reliable (== lowest support cost) thing at the least price. Then the management went onto a "five phones every six months" cycle and paused any chance of making things that win. They; sorry; OPK specifically; believed that technology and quality was irrelevant. That the brand was all that mattered and that you could sell anything with the Nokia brand. They did wake up later and start to produce excellent things like the Noka N9, however most of the Nokia Mobile Phones people still don't understand why that was better than the windows phones (hint; try having 2000 contacts in a windows phone) and just believe in shiny shiny.
It's not enough to commercialise. If it was, Lumia would work. You just can't easily sell crap. You have to have a good product that people serious users start to deeply love. An old, original, Nokia 6310 is still a better product than any phone on the market today. In some places the sales price for one of those is much much higher than the price of a new Lumia. If the people who made and marketed the 6310 had pushed the N9 and especially the N950 in the same way then the story would be completely different.
Moses even had tablets, but they were pretty slow I'm told.
Slow? They barely moved. And they were heavy!
Yeah, but the batteries never ran out.
Technologies that had to mature before the tablet computers became practical:
Apple didn't have a smash hit with the iPad because they were the first to the market. They won because they tinkered and waited until the technology was ready, then came out with a solid finished well integrated product instead of some halfassed "laptop without a keyboard running a cut down version of Windows".
I read the internet for the articles.