Slashdot Mirror


How Nest and FitBit Might Spy On You For Cash

Nerval's Lobster writes: "Forbes offers up a comforting little story about how Nest and FitBit are planning on turning user data in a multi-billion-dollar business. 'Smart-thermostat maker Nest Labs (which is being acquired by Google for $3.2 billion) has quietly built a side business managing the energy consumption of a slice of its customers on behalf of electric companies,' reads the article. 'In wearables, health tracker Fitbit is selling companies the tracking bracelets and analytics services to better manage their health care budgets, and its rival Jawbone may be preparing to do the same.' As many a wit has said over the years: If you're not paying, you're the product. But if Forbes is right, wearable-electronics companies may have discovered a sweeter deal: paying customers on one side, and companies paying for those customers' data on the other. Will most consumers actually care, though?"

61 of 93 comments (clear)

  1. Re:Nobody cares by Narcocide · · Score: 2

    Who are you?

  2. Re:Nobody cares by ColdWetDog · · Score: 5, Funny

    You know whats creepy? People trying to tell me that other creepy people aren't really creepy because other creepy people really are creepy.

    It's creepy all the way down.

    --
    Faster! Faster! Faster would be better!
  3. Re:Nobody cares by NeverVotedBush · · Score: 2, Informative

    Good question seeing how there are image management companies that will do precisely what this person has done on behalf of companies with image problems such as Google.

  4. Depends on if it is in aggregate. by captaindomon · · Score: 5, Insightful

    Will they care? It all depends on the data being shared is in aggregate. I don't care if people know that the average person in my city walks a thousand steps a day, and that still has a lot of value for health care companies, and I'm happy to contribute to that. I *DO* care if they know the details about me *individually*. There is a big difference.

    --
    Just because I can hook a shark from a boat, I do no offer to wrestle it in the water.
    1. Re:Depends on if it is in aggregate. by Anonymous Coward · · Score: 1

      Assume that advertisers can buy the details about you as an individual. Be it where you ran to, how much you ran, etc.

      The EULA of those devices likely states that, and there has yet to be a EULA/TOS overturned, so consider that data public... or don't use the device.

      I don't use Fitbits, nor Nest stuff. However, I don't have a blog, nor post my soul on social networks. I guess I'm a fossil.

    2. Re:Depends on if it is in aggregate. by Anonymous Coward · · Score: 1

      I don't care if people know that the average person in my city walks a thousand steps a day, and that still has a lot of value for health care companies, and I'm happy to contribute to that.

      I am not so sure that I agree.

      In order to have value for health care companies, it must affect a decision(s) by the health care companies. That decision has 3 possible relationships to me: it benefits me, it does not benefit me, or it has no effect. If it benefits me or has no effect, then, OK. But if it works against my interests, why would I voluntarily contribute my information to that end result?

      It gets worse, though, since I will have no ability to know what the result will be.
      The only safe option that seems available to me is to NOT share that information.

    3. Re:Depends on if it is in aggregate. by guanxi · · Score: 1

      Will they care? It all depends on the data being shared is in aggregate. I don't care if people know that the average person in my city walks a thousand steps a day, and that still has a lot of value for health care companies, and I'm happy to contribute to that. I *DO* care if they know the details about me *individually*. There is a big difference.

      That data is worth a lot more than you think, and they can learn a lot more about you as an individual. Also, knowing the value of that data, why give it away?

    4. Re:Depends on if it is in aggregate. by sjames · · Score: 2

      I don't trust any device that insists on reporting to 'the cloud' rather than to a machine of my choosing. Even if it says it only reports to the machine of my choosing, I don't really trust that it doesn't also report to 'the cloud'.

      The cloud has no legitimate need to know. That's why my 'smart tv' is a laptop loaded with Linux connected to a not so smart TV.

    5. Re:Depends on if it is in aggregate. by skids · · Score: 1

      I don't care if people know that the average person in my city walks a thousand steps a day,

      I do. Just because data is aggregate does not make it harmless, especially when insurance company risk pools get involved. The people using this data are under no oath or legal obligation to use it in a humane, reasonable, or positive fashion. This data is slowly building the boundaries of the digital ghettos of the future.

    6. Re:Depends on if it is in aggregate. by Cyberax · · Score: 1

      FitBit TOS states that they might use unanimous data aggregates but my individual data is private, unless I explicitly authorize sharing. I have no problem with that at all.

    7. Re:Depends on if it is in aggregate. by jordan_robot · · Score: 2

      I bet that same TOS also states that FitBit has the right to change the TOS at any time.

    8. Re:Depends on if it is in aggregate. by Lumpy · · Score: 1

      What get's me is why hasn't anyone hacked the fitbit's data stream? you think there would have already been drivers that capture the data for you and keep it private or android apps that harvst the data and keep it away from the mothership.

      --
      Do not look at laser with remaining good eye.
    9. Re:Depends on if it is in aggregate. by Cyberax · · Score: 1

      Several people did. There's a fitbitd Linux project: https://bitbucket.org/benallar... I tried it a couple of months ago - it works.

    10. Re:Depends on if it is in aggregate. by Douglas+Goodall · · Score: 1

      do you mean anonymous?

  5. FitBit and Nest by Anonymous Coward · · Score: 2, Interesting

    Two companies whose products I will never, ever buy.

  6. will most consumers care? yes. by turkeydance · · Score: 1

    will most customers care? no. they're, like, customers, man.

  7. Will it matter? by fuzzyfuzzyfungus · · Score: 5, Interesting

    You start with the ones who don't care, give them discounts on their insurance premiums or electric bill or whatever. Over the course of a few years, you futz with the prices until it's less of a 'discount' and more 'the only way to approach the price you used to get'.

    At that point, the ones who do care can either suck it up and wear whatever herd-management-solution you feel like telling them to, or they can pay (probably increasingly steeply) to maintain their precious little objections.

  8. Not the same, but tangentially related... by mmell · · Score: 3, Interesting
    Snapshot from Progressive Insurance. Start by giving them a break in return for some seemingly innocuous monitoring; sooner or later, they'll either start requiring it or they'll start expanding the data they're allowed to collect and sell. What, you thought they were doing all this wonderful stuff just to save you money?

    Remember folks - first hit of the crack pipe's free . . .

    1. Re:Not the same, but tangentially related... by reebmmm · · Score: 2

      Insurance is a weird thing: it works because you pool a bunch of risk and spread the associated costs across all your insured. At the moment, Snapshot only gives discounts to those drivers that establish that they are in fact in the lowest risk pool: few miles driven, during "safe" times, in a "safe" manner (e.g., few hard stops). There's no incentive, currently, for otherwise safe drivers to participate -- such as those that drive too many miles.

      However, I consider myself a safe driver but just have too many miles. Heck, I even have a dashcam (I don't live in Russia, either). But other than my clean driving record, I don't have any other driving behavior-based way to lower my risk profile or premium. I would LOVE if Progressive mandated Snapshot, increased rates of those that had poor overall driving techniques (fast acceleration, hard braking, etc.) and lowered the rates for the rest. People whose rates increased would likely flee Progressive, but the risk for the pool would go down (and with it my premiums). Mandated Snapshot won't happen of course for lots of non-obvious reasons, though.

    2. Re:Not the same, but tangentially related... by SuperKendall · · Score: 1

      increased rates of those that had poor overall driving techniques (fast acceleration, hard braking, etc.)

      Yes, you should definitely make people pay more who are poor drivers.

      But the things you list may not be indicative. They could mean someone avoided an accident instead of causing one...

      The next time someone behind you is about to hit you, reflect on if they should apply brakes gently or with force.

      --
      "There is more worth loving than we have strength to love." - Brian Jay Stanley
    3. Re:Not the same, but tangentially related... by Anonymous Coward · · Score: 1

      Your premiums will never ever go down, no matter how the pool's risk is changed.

    4. Re:Not the same, but tangentially related... by simtel · · Score: 3, Insightful

      If someone has to habitually hard-stop, then there is a very good chance that they're habitually driving too fast for conditions and/or not leaving enough space to stop in. This data is being used to establish the driving habits of the user - and as such the one or two 'avoid accident' stops will become outliers. It's the habits that push people into the higher risk pools, not the outliers.

    5. Re:Not the same, but tangentially related... by Lumpy · · Score: 1

      It needs a gps so it can rat on them if they are speeders. People who speed in residential areas need to have Progressive send someone out to punch them in the taint over and over until they understand that only scumbags speed in residential areas.

      It's just one of the perks of Progressive.

      --
      Do not look at laser with remaining good eye.
    6. Re:Not the same, but tangentially related... by SirAudioMan · · Score: 2

      I was going to post about this but you beat me to it! Each and every time I see those stupid Progressive commercials or similar I always think the same thing. Sure it seems innocent now, a reduction of 10-20% in your insurance rates now (woo hoo). But then next thing you know you are speeding (5-10 mph over) through a GREEN light with the flow of traffic and get T-boned. Now the person who T-boned you will likely get charged, and you will get off without a charge because you didn't cause the accident. The cop never caught you speeding so in the eyes of the law you are ok.

      Now comes the Progressive monitoring device. Your insurance company has a policy (that you agreed too when you signed up with them) saying that they can pull the data from the monitoring unit at any time. Maybe it's even automatic telemetry where it get's reported in real-time. Your insurance company pays to have your car fixed, and all appears well. Six months later you notice your premiums go up drastically even through you were not at fault and were no charged by the police.

      What has happened? Your insurance company has looked at the data and decided that because you were speeding you breaking the law and thus a higher risk driver! Bingo your rates increased and all because you VOLUNTARILY gave the insurance company the ability to monitor your every move. Insurance companies do NOT have your best interests in mind - their primary goal like all for-profit corporations is to MAKE money. They simply can't be trusted.

      People say, yes but if I have one of those units and I never speed! I say, BS! I have very rarely met anybody who drives perfectly in the eyes of the insurance companies or the law. It's human nature to occasionally (or always) speed and break minor traffic laws.

      Mark

    7. Re:Not the same, but tangentially related... by vux984 · · Score: 2

      It's human nature to occasionally (or always) speed and break minor traffic laws.

      Indeed. I just had an argument with a local neighborhood group. They've gone and posted the speed limit at 10kph, but they don't want people to actually drive 10kph and even came out and admitted that... but they got the idea that you set it 10-15kph below what you want people to do, so they set it at 10kph to get people to drive 15 to 25 instead of.

      The problem though is that set at 10kph, with the expectation that we drive 15-25 is that legally we're doing 50% to 100% and beyond over the posted speed limit, which as you can imagine is not merely 'speeding' but 'excessive speeding' and 'reckless driving' per the letter of the law. Sure the cops are probably never going to bother with a speed trap to nail me going a measly 22kph, but an automated GPS insurance monitoring system... will probably record that I do double the speed limit habitually... and assess my premiums accordingly.

  9. Real Names? by retech · · Score: 2

    Is there ever a reason to actually register one of these products with your real name and info? Unless it's my bank, DL, or passport, I see no point in giving any of these companies real info.

    1. Re:Real Names? by Narcocide · · Score: 1

      I'm sure its at least a violation of the EULA to do so, and possibly enforceable too, at least in the US.

    2. Re:Real Names? by sexconker · · Score: 1

      Is there ever a reason to actually register one of these products with your real name and info? Unless it's my bank, DL, or passport, I see no point in giving any of these companies real info.

      Nope. Rusty Shackleford every time.

    3. Re:Real Names? by kpainter · · Score: 1

      Is there ever a reason to actually register one of these products with your real name and info? Unless it's my bank, DL, or passport, I see no point in giving any of these companies real info.

      Nope. Rusty Shackleford every time.

      I use Giles Wigglesworth

    4. Re:Real Names? by Lumpy · · Score: 1

      I always register as Ron Jeremy, Movie Star...

      --
      Do not look at laser with remaining good eye.
    5. Re:Real Names? by hendrips · · Score: 1

      You know, instead of being "sure," you could actually spend 30 seconds checking Google before spreading your prejudices as fact. I can't speak for other products, but that wasn't true for my Fitbit. There's no need to give them a real name - when you register your device, they just ask for a name to call you by (which can be anything), and a valid email. They might be able to figure out my real name when I set it up to sync with my phone (which wasn't required either), but I guess I'm just not paranoid enough to mind.

    6. Re:Real Names? by plover · · Score: 1

      Password: hedgehog, no doubt.

      --
      John
    7. Re:Real Names? by Actually,+I+do+RTFA · · Score: 1

      I would agree, but "Rusty Shackleford" is the alias of "Dale Gribble" from "King of the Hill." So, being used as the "non-name name" on a show that millions of people watched for over a decade may lead to a lot of other people also using it.

      Similar to how "Doe" is a pretty rare real last name, but very common in aliases.

      --
      Your ad here. Ask me how!
  10. Re:Nobody cares by Narcocide · · Score: 1

    Hah!

    And then the post, as mysteriously as it arrived, vanished. Astroturfing expedition aborted? Its certainly much harder to imagine dirty pool is not involved now.

  11. Yes, I care by Yakasha · · Score: 1
    Got a FitBit for christmas.

    Now its in the trash.
    Pen & paper don't spy on me anymore when I record my workouts & food.
    The pencils though... Haven't figured out how to stop them yet...

    1. Re:Yes, I care by Mashiki · · Score: 1

      It's hard for the pencils to spy on you when you smash their tiny graphite hearts.

      --
      Om, nomnomnom...
    2. Re:Yes, I care by Lumpy · · Score: 1

      That was really stupid. only a moron would throw it away, you could have easily got $50 on craigslist for it.

      --
      Do not look at laser with remaining good eye.
    3. Re:Yes, I care by Anonymous Coward · · Score: 1

      That was really stupid. only a moron would throw it away, you could have easily got $50 on craigslist for it.

      My time is worth $400 an hour.

      Throwing it away cost me less than selling it.

      Under which project code did you bill your time for this Slashdot post?

    4. Re:Yes, I care by LookIntoTheFuture · · Score: 1

      I would have paid to watch him smash it!

      --
      Brave Sir Robin ran away. ("No!") Bravely ran away away. ("I didn't!")
  12. Re:Nobody cares by Yakasha · · Score: 1

    Who are you?

    Who ARE you?

  13. Re:Nobody cares by Yakasha · · Score: 1

    Hah!

    And then the post, as mysteriously as it arrived, vanished. Astroturfing expedition aborted? Its certainly much harder to imagine dirty pool is not involved now.

    Whoah there partner.

    Turn up the tinfoil and turn down your threshold. It was modded down.

  14. Everyone who can spy on you, will by guanxi · · Score: 2

    Isn't it obvious at this point that everyone who can spy on you, will? There is no legal regulation, or simple pragmatic or moral restraint.

    Remember Obama saying about the NSA, 'maybe just because we can gather some data doesn't mean we should' (paraphrased). It doesn't seem like others are even thinking about it, except Mozilla.

    1. Re:Everyone who can spy on you, will by jopsen · · Score: 1

      Isn't it obvious at this point that everyone who can spy on you, will? There is no legal regulation, or simple pragmatic or moral restraint.

      Remember Obama saying about the NSA, 'maybe just because we can gather some data doesn't mean we should' (paraphrased). It doesn't seem like others are even thinking about it, except Mozilla.

      And the EU... but yeah, Mozilla, EFF, FSF are the primary private entities working for privacy.

    2. Re:Everyone who can spy on you, will by BitZtream · · Score: 1

      ... The guy with a gmail address think mozilla doesn't sell him down the river? Seriously?

      Who pays Mozilla to use them as the default search engine ... Which I turn harvests every bit of data possible.

      --
      Persistent Volume manager for Kubernetes - https://github.com/dwimsey/openshift-pvmanager
    3. Re:Everyone who can spy on you, will by jopsen · · Score: 1

      ... The guy with a gmail address think mozilla doesn't sell him down the river? Seriously?

      Correction, the guy with a private gmail address who also happens to be a Mozillian... No, he really, doesn't see that happening :)
      Regarding the gmail address, I do wish I could easily migrate, but gmail is just too convenient at this point.
      (Maybe I'll migrate someday).

      Who pays Mozilla to use them as the default search engine ... Which I turn harvests every bit of data possible.

      Well, there is a reason why in Firefox you search using the search-bar and not using the address bar. At least not everything doesn't get streamed to google.
      Either way, the labs projects I've heard about seems to focus more on empowering users to decide what data to share. Which could be a win-win, I mean, let's not forget that sharing metadata can also be in the users interest (personalized search, or personalized news, etc...).

      Either way. I have no doubts Mozillas intentions are pure. But you have to be pragmatic and make compromises, you can always improve the situation later...

  15. Overcollection by Animats · · Score: 2

    The trouble with these things is that they want to "phone home" too much. For energy conservation, Nest talks to a Nest, Inc. server and tells it too much. The info it needs (outside temp, power grid load status) is freely available from read-only web sites. (Given a ZIP code, the National Weather Service site will return info in XML.) But no, it has to talk to the "cloud" and give out personal information. That's totally unnecessary.

    1. Re:Overcollection by Fruit · · Score: 3, Informative

      The reason for that is to allow people to control their Nest using their smartphone. And the reason they can't connect to their Nest directly is NAT. Of course it's naive to assume that this practice will stop if IPv6 ever takes off, but one can dream.

  16. Re:Nobody cares by Narcocide · · Score: 1

    Oh, woops, thanks, my bad. I thought my threshold was already at the minimum.

  17. Re:Nobody cares by Kuroji · · Score: 1

    Who are you?

    Who ARE you?

    What do you WANT?

    How did you get in my HOUSE?!

  18. Now We See The Real Greed by SuperKendall · · Score: 1

    Yes, because it can help others, you selfish bastard.

    People always complain companies are greedy, but they should take a look at individuals who want a piece of the action for EVERYTHING.

    What is wrong with you? Seriously? Why is everyone so greedy that a company cannot accidentally or otherwise make one cent off data you willingly contribute for the greater good?

    Could you have sold that data anyway? No? Then what the hell man?

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re:Now We See The Real Greed by Lumpy · · Score: 1

      Because the fuckers will not allow me to access my raw data. I don't care if my data is curing cancer, HONEST companies would let me at the data stream for my own uses.

      --
      Do not look at laser with remaining good eye.
  19. Might? by WillAffleckUW · · Score: 3, Interesting

    I'm already seeing ads for managers offering to sell me this information.

    I'm not sure you realize that it's already being marketed, not "will be" marketed.

    --
    -- Tigger warning: This post may contain tiggers! --
  20. Re:Will most consumers care? by BiggerIsBetter · · Score: 1

    On another note, I want something that attaches to a barbell and tracks the speed of the bar and can automatically count my reps by interfacing to a strength tracker app on my phone. I know there is someone on this site that can do that.

    Sounds like a good application for a Smart Watch, assuming it has accelerometers, heart rate monitor, etc. I know some folks don't like to train with a watch on, but if you did it could count reps tell you when to slow down, speed up, etc.

    --
    Forget thrust, drag, lift and weight. Airplanes fly because of money.
  21. Re:Nobody cares by Lumpy · · Score: 1

    I'm the NSA, we have always been in your house... and can you please change to 2 percent milk? Agent Jenkins is getting fat and starting to stick out from behind the TV.

    --
    Do not look at laser with remaining good eye.
  22. Nest not selling data by forand · · Score: 3, Informative

    The article is very misleading. Nest is working with some power companies which offer their customers financial incentives to allow the power company to dial back their AC units during high load times. Pepco in DC offers the same service but you have to pay for their thermostat. This isn't selling user information this is letting the power companies access their customers' thermostats if and only if that customer allows it. Nothing in the article says anything else is happening than this but states it in a very deceptive way. If the article actually had some evidence of something more nefarious it would be fine but as it is just doesn't stand up.

    This is a link to the Nest program: https://nest.com/energy-partne...

  23. Re:Will most consumers care? by plover · · Score: 1

    Would you like your food data shared with your insurance company? How about your weight? Your BMI went above 22 this month. Not good, lower it or else. Your running? You didn't meet your jogging goals for the week. That's it, we're raising your health care premiums. That's a lot of beer you're drinking, and you put a lot of miles on your car, so it looks like we'll have to cancel your auto policy because statistically you're likely a drunk driver.

    If you say "OK, share my data", it can go a lot of places you may not intend.

    --
    John
  24. Re:Look, there it is again! The "Internet of Thing by plover · · Score: 1

    Many Interneted Thingies work fine on your own cloud. You can find alternatives that don't feed the big Googly database, but you have to shop carefully. Fitbit and Nest don't give you the option; but some of the home automation systems like Vera need no clouds at all.

    --
    John
  25. The cloud knows when I am at home? by Craefter · · Score: 1

    What worries me is that the movement sensor in Nest knows when you are at home. It reports this information to the cloud after which Google sells this Big Data to 3rd parties. Now how long will it take that criminal 3rd parties take such a Big Data feed from Google to plan burglaries? Did anybody think of that? Or should we just trust the ethical sense of your Big Data owner of choice?

  26. A potential misperception by Rambo+Tribble · · Score: 1

    I'm not sure that those arguing the public doesn't care really have it right. There is an apathy, no doubt, but it may just as well stem from a sense of powerlessness, as from one of detachment. "You can't fight the Man", is an ingrained ethos of our times. If it does no good to demonstrate you care, you just move on; it's not really acceptance, it's jaded fatalism.

  27. This isn't spying by MikeBabcock · · Score: 1

    Everyone with a Nest is probably already aware of their Energy Partners https://nest.com/ca/energy-par... program.

    Instead of having your utility company cut your power in the summer when its hot out like they do some places, Nest users' thermostats pre-cool their homes in the morning to reduce energy use during peak hours as determined by the power company. This is a win-win you sign up for, not a spying act.

    If you don't want Nest to know about your energy usage, just disable its wifi connection. It still works fine without it.

    --
    - Michael T. Babcock (Yes, I blog)
  28. Progressive is Evil - do not buy insurance from th by ChilyWily · · Score: 1

    No matter how cute the 'Flo' ads are, here is what drove me to never consider them: http://mattfisher.tumblr.com/p... I do understand what you said about insurance but I think the reality of what happens behind the curtains is more revealing... and disturbing.