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USPTO Approves Amazon Patent For Taking Pictures

An anonymous reader writes "The U.S. Patent Office granted Amazon a patent in March that basically describes taking a picture with a white background. Amazon claims that their method is unique to current photography methods because they can achieve the effect of a true white background without retouching the photo or using any sort of post-processing technique. Some professional photographers disagree, claiming that plenty of prior art exists embodying Amazon's described method and furthermore that this pre-existing method is what the photography industry calls 'shooting against a seamless white backdrop.'"

152 comments

  1. Our patent system is totally broken by Trailer+Trash · · Score: 5, Informative

    Seriously. Did the examiner on this even consider asking anyone who knows anything about photography? I'm not a photographer but I've had my picture taken for "promotional" reasons and already knew about this. I've even created a similar setup here when posting stuff online.

    Took me 10 seconds to find this page:

    http://www.raydobbins.com/phot...

    What, exactly, are they trying to "patent" and why does this examiner still have a job? It's obvious that we need to have crowdsourcing prior art as an official part of the patent process.

    1. Re:Our patent system is totally broken by Anonymous Coward · · Score: 3, Informative

      The patent also lights up the back of the white background. Which in the case of your link, it's not lit. And after all, what they are claiming is that the rear light is what enhances the picture.

      But yes, I've seen similar setups before too.

    2. Re:Our patent system is totally broken by geekoid · · Score: 1

      That's not even close to the way they are doing it.

      But rant on.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    3. Re: Our patent system is totally broken by pipedwho · · Score: 2

      Like when a studio photographer points an umbrella flash at the white backdrop, or puts a slave flash behind the subject to soften or remove shadowing on the background.

      This is definitely an example of an examiner failing in their public duty.

    4. Re:Our patent system is totally broken by dreamchaser · · Score: 3, Insightful

      There needs to be some sort of appeal or review process whereby the public can object to patents like this and many others that have been granted.

    5. Re: Our patent system is totally broken by SuperTechnoNerd · · Score: 4, Insightful

      This is definitely an example of an examiner failing in their public duty.

      They are doing their duty. They are making sure that large corps are making plenty of profit, thereby strengthening our economy! Win win for all!

    6. Re:Our patent system is totally broken by ljw1004 · · Score: 4, Insightful

      Seriously. Did the examiner on this even consider asking anyone who knows anything about photography? I'm not a photographer but I've had my picture taken for "promotional" reasons and already knew about this. I've even created a similar setup here when posting stuff online. Took me 10 seconds to find this page: http://www.raydobbins.com/phot... What, exactly, are they trying to "patent" and why does this examiner still have a job? It's obvious that we need to have crowdsourcing prior art as an official part of the patent process.

      "What exactly are they trying to patent?" -- it says so right there in the first claim, and it's stupid that you spent more time looking up prior art of what you *ASSUMED* the patent was about, rather than actually reading the patent.

      They patented the combination of a white cyclorama background, with the object on an elevated platform, the combination of four rear light sources in a particular geometry behind the elevated platform, and some technical tricks to make the elevated platform be imperceptible.

      I sincerely doubt that your promotional picture was taken on an elevated platform with four lights behind you and some looking down onto the platform. The website you linked was nothing like what the patent is doing either.

    7. Re:Our patent system is totally broken by ColdWetDog · · Score: 5, Insightful

      Exactly this. You can, however, achieve exactly the same effect by dozens of minor variations on the theme. 72 mm lens, slower iso (really, 320, WTF?), differing positioning of lights, etc.

      While it hardly seems novel or non obvious, it's also so narrow as to be essentially useless.

      Color me confused. Or maybe it's just a black and white issue.

      --
      Faster! Faster! Faster would be better!
    8. Re:Our patent system is totally broken by thedonger · · Score: 5, Interesting

      I don't care if no one in history prior to know has taken a photo of someone with a white sheet behind them. Is that really worthy of a patent?

      --
      Help fight poverty: Punch a poor person.
    9. Re:Our patent system is totally broken by DRJlaw · · Score: 1

      Took me 10 seconds to find this page:

      It took me about 30 seconds to glance at this:

      1. A studio arrangement, comprising: a background comprising a white cyclorama; a front light source positioned in a longitudinal axis intersecting the background, the longitudinal axis further being substantially perpendicular to a surface of the white cyclorama; an image capture position located between the background and the front light source in the longitudinal axis, the image capture position comprising at least one image capture device equipped with an eighty-five millimeter lens, the at least one image capture device further configured with an ISO setting of about three hundred twenty and an f-stop value of about 5.6; an elevated platform positioned between the image capture position and the background in the longitudinal axis, the front light source being directed toward a subject on the elevated platform; a first rear light source aimed at the background and positioned between the elevated platform and the background in the longitudinal axis, the first rear light source positioned below a top surface of the elevated platform and oriented at an upward angle relative to a floor level; a second rear light source aimed at the background and positioned between the elevated platform and the background in the longitudinal axis, the second rear light source positioned above the top surface of the elevated platform and oriented at a downward angle relative to the floor level; a third rear light source aimed at the background and positioned in a lateral axis intersecting the elevated platform and being substantially perpendicular to the longitudinal axis, the third rear light source further positioned adjacent to a side of the elevated platform; and a fourth rear light source aimed at the background and positioned in the lateral axis adjacent to an opposing side of the elevated platform relative to the third rear light source; wherein a top surface of the elevated platform reflects light emanating from the background such that the elevated platform appears white and a rear edge of the elevated platform is substantially imperceptible to the image capture device; and the first rear light source, the second rear light source, the third rear light source, and the fourth rear light source comprise a combined intensity greater than the front light source according to about a 10:3 ratio.

      Then to look at your linked page and see that this Mr. Dobbins used at most 4 work lights, set alongside the camera tripod, which bounced light off the ceiling and onto the backdrop.

      Now you tell me... is the camera between the lights and the screen along the same longitudinal axis? Where are the rear light sources? Any of them?

      What, exactly, are they trying to "patent" and why does this examiner still have a job? It's obvious that we need to have crowdsourcing prior art as an official part of the patent process.

      Question, meet answer (above). Another thing that's obvious is that you have not read the claims or found anything that's more than background-relevant to whether the idea is patentable or not.

    10. Re:Our patent system is totally broken by ljw1004 · · Score: 4, Insightful

      Claims 2 and 25 aren't that specific...

      It's a kind of patent-drafter's game, mixing specific claims (like claim 1) and general claims (2, 25) and then making progressively narrower claims from the general ones (3 -- 24). They do this to cover their bases, to make it more likely to have the patent granted, and to help them have something they can fight in court.

    11. Re:Our patent system is totally broken by DRJlaw · · Score: 2

      There needs to be some sort of appeal or review process whereby the public can object to patents like this and many others that have been granted.

      It's as if Title 35, Part III, Chapters 30, 31, and 32 never even existed...

    12. Re:Our patent system is totally broken by mrbester · · Score: 1

      Prior art: infinity cove. Patent dismissed. End of story. Thanks for playing.

      --
      "Wait. Something's happening. It's opening up! My God, it's full of apricots!"
    13. Re:Our patent system is totally broken by dreamchaser · · Score: 1

      Nobody bothers though.

    14. Re:Our patent system is totally broken by AK+Marc · · Score: 4, Interesting

      Great, but in practice, someone who does the same (and has done for 100 years) will be sued 5 years from now, though their setup doesn't include the elevated platform.

      So it wasn't "prior art" because it didn't have the elevated platform, but is actionable because it's close enough to be infringing.

      There's nothing wrong with patents. There's just something wrong with obvious ones. White cycloramas are common. Elevated platforms is common. Multiple light sources is common. Geometry is common. If they are patenting that *exact* combination of those common and non-novel devices, then they should also be banned from going after the guy doing the same thing with 6 lights, or any other geometry.

    15. Re:Our patent system is totally broken by dreamchaser · · Score: 1

      I should elaborate. There should be an easy and open mechanism for objections. The process as it stands is broken and very obscure.

    16. Re: Our patent system is totally broken by Anonymous Coward · · Score: 5, Informative

      My brother is a patent examiner. When he uncovers something that invalidates a patent application (and he's hard pressed for time. The patent office is over worked, understaffed, and runs on quotas) he's supposed to help the company reword the patent to make it acceptable. Almost no patents are simply rejected. The examiners and companies tweak each patent until it fits.

    17. Re:Our patent system is totally broken by alvinrod · · Score: 1

      It's very likely that there are dozens of other ways of achieving a similar effect, much like there are loads of different designs (and patents) for internal combustion engines.

      Even if this patent is worthless in the sense that anyone can get around it, it provides protection for Amazon as it's significantly more difficult for anyone else to sue them for anything related to cameras when Amazon can point out that they received their own patent for the method that they're using which is legally recognized as different from existing methods. Considering the legal fees associated with patent litigation, this patent is far from worthless if it prevents millions of dollars spent fighting a court battle.

    18. Re:Our patent system is totally broken by DRJlaw · · Score: 2

      Prior art: infinity cove. Patent dismissed. End of story. Thanks for playing.

      No decription of lighting.

      Does not anticipate.

      All limitations must be shown to be obvious.

      Dismissal reversed upon appeal to the PTAB. Back to the examiner.

      Don't tell me the rules of a game I play for a living, son. I know them better than you ever will.

    19. Re:Our patent system is totally broken by Anonymous Coward · · Score: 0

      What, exactly, are they trying to "patent" and why does this examiner still have a job? It's obvious that we need to have crowdsourcing prior art as an official part of the patent process.

      As I hold a portfolio of patents that cover all method of asking general or specific questions about patents, I ask that you cease and desist violating my IP, or purchase a license to use my portfolio for a reasonable fee of $5,000.000 per year.

    20. Re: Our patent system is totally broken by suutar · · Score: 4, Funny

      Where's my "depressing but informative" mod option when I need it?

    21. Re:Our patent system is totally broken by DRJlaw · · Score: 4, Informative

      There should be an easy and open mechanism for objections. The process as it stands is broken and very obscure.

      Translation: It should take no knowlege, cost nothing, and preferably involve some charitable group that carries out my wants, unbidden, before I've even appreciated that I have them. Just like in everything else in life.

      Rebuttal:

      Citation of prior art and written statements

      "Any person at any time may cite to the Office in writing... prior art consisting of patents or printed publications which that person believes to have a bearing on the patentability of any claim of a particular patent... [and] If the person citing prior art or written statements... explains in writing the pertinence and manner of applying the prior art or written statements to at least 1 claim of the patent, the citation of the prior art or written statements and the explanation thereof shall become a part of the official file of the patent."

      That seems easy, open, to cost nothing (but time and a stamp), and not particularly obscure. But then, if you can't be bothered to Google how to submit prior art and then read one of the top 5 links, everything is obscure.

    22. Re:Our patent system is totally broken by SourceFrog · · Score: 1

      No, the entire patent system needs to be thrown out. It's not just broken, it's not really ethical to allow forcibly banning second inventors from independently inventing.

      Also, it's not an exaggeration to say the patent system is killing people. E.g.:
      - http://archive.mises.org/15365/update-patents-kill-compulsory-licenses-and-genzymes-life-saving-drug/
      - "Why Aren’t There More Cancer Vaccines? Blame America’s lousy patent system."
      - A case to abolish patents - Two authors from the Federal Reserve lay bare the patent myths

      --
      My other UID is three digits.
    23. Re:Our patent system is totally broken by Anonymous Coward · · Score: 0

      If the person citing prior art or written statements... explains in writing the pertinence and manner of applying the prior art or written statements to at least 1 claim of the patent, the citation of the prior art or written statements and the explanation thereof shall become a part of the official file of the patent."

      And then what?

      If the answer is "it just sits there in the file" then I can save the cost of a stamp and whine about it on the internet.

    24. Re:Our patent system is totally broken by pauljlucas · · Score: 1

      There needs to be some sort of appeal or review process whereby the public can object to patents like this and many others that have been granted.

      There is. Also see this for some more background information.

      --
      If you reply, do so only to what I explicitly wrote. If I didn't write it, don't assume or infer it.
    25. Re:Our patent system is totally broken by Anonymous Coward · · Score: 0

      Buwahahaha... now,just wait for my patents to be approved for "device that allows voice to be transmitted to another similar device", and "device that plays compressed music files"... I will own the world!!!

    26. Re:Our patent system is totally broken by Charliemopps · · Score: 3, Insightful

      I sincerely doubt that your promotional picture was taken on an elevated platform with four lights behind you and some looking down onto the platform.

      Blah blah blah... who cares. You shouldn't be able to patent arranging some lights and positioning a camera. Just like you shouldn't be able to patent swipe to unlock or how you shave your mustache. I know! I always put my french fries on my cheeseburger before I eat it because it makes it crunchy and adds salt. Let's patent that... oh right, I can't because that would be fucking stupid.

    27. Re: Our patent system is totally broken by Smerta · · Score: 1

      The patent office is over worked, understaffed, and runs on quotas) he's supposed to help the company reword the patent to make it acceptable. Almost no patents are simply rejected. The examiners and companies tweak each patent until it fits.

      I've heard this from 2 EE (electrical engineering) colleagues I went to school with. One of them is a patent examiner, the other is a patent attorney. Of the 3 of us, I think I'm probably the happiest. (I'm you're typical working engineer, although I work for myself, not a corporation. That might have something to do with it...)

    28. Re:Our patent system is totally broken by ljw1004 · · Score: 1

      You shouldn't be able to patent arranging some lights and positioning a camera.

      Amazon didn't patent "arranging some lights and positioning a camera" in general.

      They patented ONE SPECIFIC arrangement of lights and camera position. Presumably a particular arrangement that they spent a lot of time and effort to achieve, and wasn't obvious to them when they started, and one that they hadn't found documented or explained or taught elsewhere.

      When you patent a machine, you're patenting "arranging some gears and positioning some cogs". When you patent a drug, you're patenting "arranging some atoms and positioning them right".

    29. Re:Our patent system is totally broken by gnupun · · Score: 2

      Well, professionals who take these types of photos care, outsiders don't care. Maybe you should at least skim through all the patent claims before saying it's just a camera in front of a white sheet.

    30. Re: Our patent system is totally broken by pipedwho · · Score: 3, Insightful

      Win win for all ... patent lawyers!

      Sadly it is true that they are doing their duty to their customers. Customers who unfortunately are not the general public, but a small conclave of large corporations.

    31. Re:Our patent system is totally broken by gnupun · · Score: 2

      Perhaps it just sits there or perhaps they invalidate the relevant claims, who knows. What we do know is that come litigation time, when the patent holder is suing the patent infringer, the infringer can show your prior art and either reduce his penalty or completely eliminate it and also help other so-called infringers in a patent lawsuit.

    32. Re:Our patent system is totally broken by jrumney · · Score: 2

      Having seen this patent, now professional photographers will now be rushing out to order off-camera flashes from Amazon so they can reproduce the technique. I'd better get in quick and patent my idea of an umbrella like unfolding curved reflector for those flashes to increase the amount of light they throw onto the background, before Amazon gets in first.

    33. Re:Our patent system is totally broken by Anonymous Coward · · Score: 0

      ... and fine the company $1,000,000 for trying to abuse the system.

    34. Re: Our patent system is totally broken by Anonymous Coward · · Score: 0

      Interesting. My brother graduated as an EE as well. He loves the job for it's perks. After being promoted, he moved to another state and has worked 100% of the time at home. No commute == more time with his kids. He's in a better community, has a lower cost of living, and lives closer to all our relatives.

    35. Re:Our patent system is totally broken by angst_ridden_hipster · · Score: 3, Insightful

      Yeah, ONE SPECIFIC arrangement that photographers have been using for many, many decades.

      --
      Eloi, Eloi, lema sabachtani?
      www.fogbound.net
    36. Re:Our patent system is totally broken by BillX · · Score: 1

      It looks like there is only one extremely narrow independent claim (calling out a specific ISO and lens) - claim 1 - but it's a red herring. The real meat of it is Claim 2, which is much more broad and from which every subsequent claim through Claim 24 derives. Claim 25, the only remaining independent claim, is also much more broad.

      --
      Caveat Emptor is not a business model.
    37. Re: Our patent system is totally broken by dbIII · · Score: 1

      No it's an example of those who set policy failing in their public duty. Money has been paid, the papers approved and the system working as designed.
      However the new design sucks immensely for everyone apart from those who can afford to run out the clock in court with patent lawyers. The Apple vs Samsung examples should be enough to demonstrate that.

    38. Re:Our patent system is totally broken by dbIII · · Score: 1

      So more complicated - like a light box used in macro photography since at least the 1920s maybe?

    39. Re:Our patent system is totally broken by PaddyM · · Score: 1

      Well, time and stamp and possibly a 5% royalty to me for my recently patented method of submitting prior art to the patent office in a white envelope. I'm working on the different colors, but that's a trade secret.

    40. Re:Our patent system is totally broken by viperidaenz · · Score: 2

      like a lightbox.... but bigger!
      Wait right there, I'm going to patent a smaller lightbox.

    41. Re:Our patent system is totally broken by Patent+Lover · · Score: 1

      What's the publication date of this web page? Is it before the filing date of the application? Does it meet all the limitations of the claims? Try doing that in about 6 hours. There are other reasons to reject the claims but it's not always so simple.

    42. Re:Our patent system is totally broken by Khyber · · Score: 4, Informative

      "Maybe you should at least skim through all the patent claims before saying it's just a camera in front of a white sheet."

      As a photographer (and someone that build light boxes) it's a fucking light box with a light BEHIND and AROUND it.

      Which I've been building and selling for over a decade. In fact I'm making one for one of my forum admins right now.

      Perhaps you should be a photographer before you open your mouth, eh?

      --
      Still waiting on Serviscope_minor to wake up to fucking reality and realize that Jessica Price isn't going to fuck him.
    43. Re:Our patent system is totally broken by Khyber · · Score: 3, Insightful

      "They patented the combination of a white cyclorama background, with the object on an elevated platform, the combination of four rear light sources in a particular geometry behind the elevated platform, and some technical tricks to make the elevated platform be imperceptible."

      Oh, exactly like what I've been building for over a decade.

      Oh, and there's no particular geometry to overpower shadow. 4 lights? I can do it with two. Make the elevated platform imperceptible? Clear acrylic and oversaturation of the area, or use a white cloth matching the lightbox and oversaturate it and shoot at lower ISO. All of this shit is known to anyone that took a fucking photography elective in high school, and in fact this is EXACTLY what Amazon is trying to patent.

      Go back to school.

      --
      Still waiting on Serviscope_minor to wake up to fucking reality and realize that Jessica Price isn't going to fuck him.
    44. Re: Our patent system is totally broken by Frobnicator · · Score: 4, Interesting

      Actually, Amazon claims it was for defensive purposes only.

      They noticed that there was very little prior art and they used the process for a huge number of photos on their site. Amazon claims they were concerned that a patent troll would get a patent and then sue Amazon.

      In some ways that is a good thing. If their patent was denied for prior art, then it means the patent system (or at least one clerk) understood that there was prior art, and Amazon could have said "We tried to patent it, USPTO denied it, so the troll's patent is invalid."

      Instead, since the patent came through, it means the USPTO could have just as easily given the patent to a troll, so it was a hopefully correct action to prevent them from fighting a patent battle later.

      Time will tell, but considering the nature of how Amazon has been using its patents, this is probably fairly safe.

      --
      //TODO: Think of witty sig statement
    45. Re: Our patent system is totally broken by Anonymous Coward · · Score: 1

      Hey boss! I have an idea!

      Boss: Go ahead --- Old Tricky Ricky: lets patent everything that is widely used...

      Boss: HUH?

      Old Tricky Ricky: Lets patent methods used in everyday life that have NOT been patented.

      Boss: Hmmm go on, what did you have in mind?

      Old Tricky Ricky: We could patent OJ, the term used for Orange Juice, we could patent a rectangle with rounded edges.

      Boss::The Patent Office cannot be that stupid!!
       

    46. Re: Our patent system is totally broken by flopsquad · · Score: 1

      Err, there is some truth in that in a roundabout way. Though some of those facts are backwards. I don't have the stats handy unfortunately, and no time to dig them up. But as I understand it (grain of salt, IANAPPAY: I am not a practicing patent attorney yet):

      >Almost no utility patent is granted straight away—it takes a series of office actions == non-final rejections, under 35 USC 101, 102, 103, 112, etc. There are often quite a few office actions before a patent gets issued, if it gets issued at all.

      >The patent examiner's job not to get patents out to hungry corps, it's to make sure a patent should validly issue over the prior art (and meets other reqs like WD, best mode, etc.). You could say that makes it the examiner's job to help companies craft the right language for their claims, but only in the sense that they tell the applicant, "No, you can't claim 'Widget A doing X' because that's in the prior art."

      >It is then the applicant's job to rewrite the claim to say, "OK examiner, how about, 'Widget A with limitation B doing X.'" This office action rewriting process goes on (and on, and on, have you ever heard a patent attorney complain about all the rejections they get?). This is probably the tweaking process you're talking about, and that's how it is supposed to work. The alternative would be for applicants to spend a bunch of time and money drafting a patent app and then when the PTO doesn't like it, say, "Start over, and write it better this time."

      >IIRC, patent examiners get brownie points for issuing office actions. Yes, they are backlogged, but the Guidance from above is not to just let crappo patents issue because they have too much to do. See the latest, very strict, guidance on bio/DNA stuff post-Myriad, that will probably get smacked down in the Federal Circuit for being too strict.

      >I don't know all the details of the prosecution process of TFA Amazon patent, but you can find out for yourself. A quick glance tells me there was at least one rejection and amendment to this patent.

      --
      Nothing posted to /. has ever been legal advice, including this.
    47. Re:Our patent system is totally broken by rtb61 · · Score: 1

      "It's as if", the USPTO has been completely corrupted by lobbyists working on behalf of patent lawyers into approving anything, pretty much absolutely anything, as long as it hasn't been patented yet. The purpose, not to generate income via that patent, but to generate income via the litigation of that patent both for and against and always in favour of patent lawyers. How long will it be before other countries start rejecting out of hand USPTO patents. They are approving everything from data base schemas, to transfer of existing applications from one size of device to another size of device, to device shapes etc. etc. etc. This is beyond USPTO laziness and well into blatant corruption of the patent process by the US government in order to extort payments from all other countries under threat of military and or economic sanctions.

      --
      Chaos - everything, everywhere, everywhen
    48. Re: Our patent system is totally broken by kegon · · Score: 4, Insightful

      Actually, Amazon claims it was for defensive purposes only.

      In that case they only had to publish a blog post to generate prior art. And it would have been a lot cheaper. Or are you suggesting that Amazon don't know how patents work ?

    49. Re: Our patent system is totally broken by hankwang · · Score: 1

      "he's hard pressed for time. The patent office is over worked, understaffed, and runs on quotas"

      I'm actually amazed about what these examiners can achieve. Depending on what you assume for the hourly rate of an examiner, including all organizational overhead, they have 4 to 8 hours to read and understand the application, search prior art, and write their response.

      I sometimes have to proofread draft patent applications of my own inventions, and it takes me typically 4 hours to review those (check that what the attorney wrote is a correct description of what I think the invention is). They turn my 2-page description of an idea into 25 pages of dense legalese, but at least I believe that I should have some advantage in understanding the idea, compared to the examiner.

    50. Re: Our patent system is totally broken by MaskedSlacker · · Score: 1

      None of that changes the fact that the USPTO is incompetent and worthless.

    51. Re:Our patent system is totally broken by Anonymous Coward · · Score: 0

      Then you should know better than to cite Wikipedia...

    52. Re:Our patent system is totally broken by gnupun · · Score: 1

      Okay, Mr. lightbox, go thru the claims and list all the claims that you have already implemented after building light boxes for over a decade -- perhaps with photos of implementations.

    53. Re:Our patent system is totally broken by molnarcs · · Score: 4, Informative

      I'm a pro photographer (mostly portraiture and travel) and I'm doing product photography on the side - just basic products, nothing fancy. What Amazon claims is complete bullshit. They imply that white background product photos need retouching to make the background completely white. This is definitely not the case. Even with the simple setup I have for products (completely DIY setup - a cardboard box, a white roll of paper clipped to the a piece of plastic) I can get completely white background in camera without any retouching. Most cameras have a playback screen that shows white clipping - blown out highlights flashing in red indicating areas completely white. I play around with my lights (2 lights plus reflectors) until I get everything blinking except the product I'm shooting. Been doing this for years. With a proper plexiglass shooting table, this is s cinch. And let's not forget those $25 shooting tents that are designed precisely for this, and allows even amateurs to do it easily (well, with some practice in light placement and power levels).

    54. Re:Our patent system is totally broken by molnarcs · · Score: 1

      There are literally thousands of ways to set up your lights to create a complete white background in camera without the need of retouching. You can bet good money that this setup (white cyclorama background, object on elevated platform, 4 lights) have been used thousands of times. It's hilariously simple. By the way, the patent claims at least 1 light source hitting the background ("at least one rear light source positioned between the elevated platform and the background) which is far more vague than the diagram supplied with the patent. Disclaimer: I'm a pro photographer doing mostly portraiture and travel (http://molnarcs.500px.com) but I do take product photos on the side (nothing complicated like jewellery or glassware, just basic products). I'm telling you this patent is complete bullshit.

    55. Re:Our patent system is totally broken by DRJlaw · · Score: 1

      Saying that the word " infinity cove" doesn't include a description of lighting doesn't add much value, and frankly I am not going to waste my time researching which of 16,000 search results they meant when they can't even provide their own link.

      The burden of persuasion lies with the person citing (if you can even call it that) the prior art...

    56. Re:Our patent system is totally broken by flyneye · · Score: 1

      Does no one count on good old fashioned bribery or extortion? Even suspect it?
      It would go a long way towards explaining silly patents over the years, silly laws over the years, silly SCOTUS decisions, etc. All perfectly understandable as these institutions are run by fallible people, with weaknesses and vulnerabilities.
      I'm sure the denialist camp is made of the optomistic faithful suffering cranial-rectumitis, so we know where they stand. What about the rest of us?
      Isn't it time to suspect that a spade is a spade?

      --
      *Repent!Quit Your Job!Slack Off!The World Ends Tomorrow and You May Die!
    57. Re: Our patent system is totally broken by Anonymous Coward · · Score: 0

      "They noticed that there was very little prior art and they used the process for a huge number of photos on their site."

      Sooo.. their huge number of foto's is not prior art then?

    58. Re:Our patent system is totally broken by Anonymous Coward · · Score: 0

      "They patented ONE SPECIFIC arrangement of lights and camera position. "

      From a field of configurations that were used freely by photographers forever.
      I've lit some studio's and you just do what is needed to get some effect, one of which is this one.
      It's like patenting running and claiming it is a set of complex motion to get to your destination faster..

    59. Re: Our patent system is totally broken by parkinglot777 · · Score: 1

      Even though it is kind of funny, the example of OJ is not for patent but rather trademark. ;-)

    60. Re:Our patent system is totally broken by parkinglot777 · · Score: 1

      Don't tell me the rules of a game I play for a living, son.

      Yes, that is the problem of patent nowadays - argue the uniqueness (and try to be non-obvious) when getting a patent, but try to cover everything and make it similar when suing. In other words, the patent owner would argue their way that the claims are not the same with prior arts by comparing as a whole. But when the patent owner wants to sue, their attorney will dissect his/her patent into each claim and use the specific value of each parameter as key for infringement.

      This studio arrangement patent is one of them (look at its claims). For example, looking at a specific parameter value of claim 1 - "the image capture position comprising at least one image capture device equipped with an eighty-five millimeter lens" - you can see a few things here. 1) the word "eighty-five" is used with a hyphen which could throw off keyword search for inexperience searchers. 2)Even though it has a specific number, one may infringe the patent if other criteria are met but not the lens.

      Patent attorneys know the rules and they play them well by inventing new English words to avoid keyword search. They sometimes classify their patent application to something else which could be close but not exactly obvious classification. If they really play on the rules straight, their patent applications would very likely not be issued.

      To me, a technique of taking photos in a studio should not be patentable. Yes, there are varieties of doing so, but there are a few techniques that will give the best result with certain set and value of parameters. I would rather see it as "trade secret" instead of patent.

    61. Re:Our patent system is totally broken by kimvette · · Score: 1

      I and millions of others have been using this exact technique to shoot product photos for years. This is not new, innovative, novel, or anything remotely otherwise worthy of a patent.

      My prediction: they will next patent a method of shooting photos in a translucent box with lighting around the outside. I propose they call that invention a "lightbox." Oh hell, I've been building lightboxes for years too and so have others, so maybe I should patent the lightbox.

      --
      The Christian Right is Neither (Christian nor right). See: Matthew 23, Matthew 25, Ezekiel 16:48-50
    62. Re: Our patent system is totally broken by kimvette · · Score: 2

      > They noticed that there was very little prior art

      Bullshit. Most high quality product photos you see are shot with this method (Apple's products most definitely are based on how clean and free of hot spots the photos are), and ANY prior art at ALL is enough to render any alleged "invention" unpatentable, as is obviousness to those skilled in the art.

      This is Photography 101, and any good photography lighting author worth his salt mentions this technique in his book.

      --
      The Christian Right is Neither (Christian nor right). See: Matthew 23, Matthew 25, Ezekiel 16:48-50
    63. Re: Our patent system is totally broken by ndavis · · Score: 2

      Actually, Amazon claims it was for defensive purposes only.

      In that case they only had to publish a blog post to generate prior art. And it would have been a lot cheaper. Or are you suggesting that Amazon don't know how patents work ?

      Actually the real problem is the USPTO doesn't seem to know how patents should work anymore. My Father-in-law worked there for years and retired early because he liked to do research and prove patents had prior art. The new guys coming in would approve patents faster without checking for prior art or really checking into the claims. Granted my father-in-law was not a fun guy to work with as he liked invalidating patents with prior art, or not able being able to prove the patent works to the point he is convinced a few of the auto "accidents" he was in were not accidents

    64. Re:Our patent system is totally broken by kimvette · · Score: 1

      I'm going to patent a reflective umbrella where the flash will face forward, will have a translucent filter inside the umbrella, and a translucent filter on the front of the umbrella to make it a solid shape. The purpose will be to soften the light via both internal reflection and diffusion. I shall call this novel invention the "softbox" since it softens light, and will specify they may come in a variety of shapes including round, square, pentagonal, hexagonal, octagonal, etc. and also in varying sizes.

      I will also cover the fact that it shall optionally have a method by which one may have an adjustable, optionally always-on lamp included in a flash (in either either a pack-and-head or monolight source) for the purpose of "modeling" the light so that it may be previewed by either eye or through the camera's viewfinder, so that you can see exactly how the lighting affects shadowing and highlighting. I shall call this feature a "modeling lamp."

      I am always seeking to innovate new novel, never-heard-of-before methods of lighting. Following those innovative patents, I shall follow up with yet another new innovation no one has heard of: a dominant flash in a multi-flash setup, where the flash will be brighter than the rest to add desirable highlighting and shadowing - it will "key in" the lighting effect, if you will. I shall call this invention of mine "key lighting."

      I will then patent a method by which you can take the photograph digitally so you no longer need film, then patent "$SAME, but on a smartphone" and also a method by which the photograph may then be "uploaded" (another innovation I must patent now that I think about it) to the Internet. I will then patent a "product description" which may optionally include an "image gallery" (see previous patents) so that users may then browse photographic representations of the product.

      Then, I will sue Apple, Samsung, Mitsubishi, LG, GM, Ford, Toyota, Nissan, Hyundai, Sony, and of course Amazon (among many others) for infringing upon my inventions.

      >_>

      --
      The Christian Right is Neither (Christian nor right). See: Matthew 23, Matthew 25, Ezekiel 16:48-50
    65. Re:Our patent system is totally broken by kimvette · · Score: 1

      This is EXACTLY how product photography is normally done - key lighting, then fill lighting hitting the backdrop, and optionally fill lighting at other angles to fill in and remove other shadows and keep a nice even light, and possibly a additional light to add highlighting in addition to the key light.

      Every good photography lighting book covers this exact method.

      --
      The Christian Right is Neither (Christian nor right). See: Matthew 23, Matthew 25, Ezekiel 16:48-50
    66. Re:Our patent system is totally broken by kimvette · · Score: 1

      Exactly. I have bought many sheets of white seamless at Calumet (may Calumet R.I.P.) and have made "elevated platforms" of white foam for shooting product with this same exact lighting configuration for ten years, and many other photographers (pro, semi-pro and even amateurs alike) have been doing the same exact thing for a hell of a lot longer than I have. Key lighting and multiple fill lights - this is hardly new or innovative by any stretch of the imagination - even the "fill light" behind the subject/product to light up the backdrop to eliminate shadows.

      --
      The Christian Right is Neither (Christian nor right). See: Matthew 23, Matthew 25, Ezekiel 16:48-50
    67. Re: Our patent system is totally broken by Anonymous Coward · · Score: 0

      Customers who unfortunately are not the general public, but a small conclave of large corporations.

      This I blame flatly on congress. They could have funded the patent office and then taken the application fees for general revenue. Instead, the patent office keeps the fees and so is working for more fees instead of working for the tax payer.

    68. Re: Our patent system is totally broken by Tamerlin · · Score: 1

      It's also an example of a technology company's arrogance. They're too stupid to understand that they're not breaking new ground (when I joined there, my first impression was that their technology was antique by government contracting standards), but they're arrogant enough to think that they're innovative.

    69. Re:Our patent system is totally broken by gnupun · · Score: 1

      Take a look at Fig. 1 of the patent. Don't you think elements 119, 121, 131, 133 seem different from what's typically described in your lighting book?

    70. Re: Our patent system is totally broken by Frobnicator · · Score: 1

      any good photography lighting author worth his salt mentions this technique in his book.

      And yet the patent still went through.

      Patent officers reportedly only check existing patents. They cannot be experts in all fields, but searching the patent database is easy.

      Yes, I would prefer the patent office said "That is standard art". But on the other hand, they DID issue the patent.

      Given the choice, would you prefer Amazon hold the patent, or the patent be held by "XYZ Technology Holdings", a shell company of "SueEmAll Inc", a shell company of "TrollCentral", all existing to sue everybody? Amazon is most likely to just sit on the patent until it expires. The same is not true for patent trolls.

      --
      //TODO: Think of witty sig statement
    71. Re:Our patent system is totally broken by kimvette · · Score: 1

      Not at all.

      --
      The Christian Right is Neither (Christian nor right). See: Matthew 23, Matthew 25, Ezekiel 16:48-50
    72. Re:Our patent system is totally broken by Khyber · · Score: 1

      Uh, yea. six-sided box, enclosed or open on any side - done

      Illuminated with geometric patterns (a light at corners, a light only on sides/tops/bottoms of the boxe) - done

      Hiding the shadow of the raised platform - BEEN FUCKING DONE SINCE/WHEN I HAD ECOGROLED, every one of my products was photographed IN THAT MANNER.

      Give me a fucking break. There's nothing new about any of these nonsensical claims, and nothing novel. It's been done for DECADES.

      --
      Still waiting on Serviscope_minor to wake up to fucking reality and realize that Jessica Price isn't going to fuck him.
    73. Re:Our patent system is totally broken by Anonymous Coward · · Score: 0

      Any person at any time may cite to the Office in writing...That seems easy, open, to cost nothing (but time and a stamp), and not particularly obscure.

      In the pre-Internet days, this might have been a decent mechanism. It's been a long, long time since I bought a stamp.

      Only a dinosaur would suggest it still makes sense in today's world, as the primary mechanism for raising and discussing these issues.

      A dinosaur that knows how to use Google is still a dinosaur.

    74. Re:Our patent system is totally broken by thedonger · · Score: 1

      Well, professionals who take these types of photos care, outsiders don't care. Maybe you should at least skim through all the patent claims before saying it's just a camera in front of a white sheet.

      I wasn't responding directly to the details of this patent application; rather, the notion that such a thing can be patented (and yes, I did read the claims). Presumably, if one can patent the white sheet with a specific lighting pattern, then previously one would have been able to patent just the white sheet, and that is ridiculous.

      Consider it another way: I am a photographer using a white sheet as a backdrop. As I take a series of photos, thanks to digital photography I can immediately look at the results and move my lights around to remove shadows. At some point I happen to hit Amazon's patented light configuration, and I am now violating their patent. Dumb. Maybe they should also patent looking at the digital output and adjusting lighting? After all, that is part of the process for which they applied for the patent currently in question.

      --
      Help fight poverty: Punch a poor person.
  2. time to Patent useing the sky as a backround by Joe_Dragon · · Score: 2

    fees are $0.01 per use.

    1. Re:time to Patent useing the sky as a backround by Joe_Dragon · · Score: 1

      I patent others fixing my spelling you must pay me $0.50

  3. Great! by Anonymous Coward · · Score: 1

    That means my patent for taking photo images with the subject in the foreground of a solid green motif backdrop will surely be approved!

  4. New Patent by mfh · · Score: 1, Funny

    The way I breathe air and take it into my body is unique. You all have to stop breathing, okay? Or pony up.

    --
    The dangers of knowledge trigger emotional distress in human beings.
    1. Re:New Patent by Sarten-X · · Score: 1

      Sure, just as soon as you describe the process exactly, highlighting exactly what makes your method unique.

      --
      You do not have a moral or legal right to do absolutely anything you want.
    2. Re:New Patent by viperidaenz · · Score: 1

      Prior art: Your mother.
      I have circumstantial evidence she was breathing before you existed.

    3. Re:New Patent by Anonymous Coward · · Score: 0

      Eve here, there is no prior art. now pay up son.

  5. for the love of god by log0n · · Score: 4, Insightful

    Is it going to take violence to get things fixed?

    Seriously. The only thing that's going to accomplish anything anymore is outright violence. Maybe then 'the people who need to know' (whoever they are) will start taking notice at the bullshit that's going on in our patent system (hell, any dysfunctional system). Talk doesn't work. Diplomacy doesn't work. The democratic process no longer works. Peaceful protest doesn't work. What else is there? These patents are directly attacking damn near everyone in commercial and professional photography. And when a bullshit patent is used to attack a person's livelihood or their means of supporting their family or their passion, and the result can leave them destitute, how is that any different than a violent attack against that person?

    Patenting something like this with this much prior art (fuck photography, anyone who has ever applied 3 point lighting and used the plain white background in 3d studio project preferences has prior art) is outright bullshit.

    1. Re:for the love of god by machineghost · · Score: 2

      Yes, let's kill everyone who disagrees with us. History has shown that that approach ALWAYS works ...

    2. Re:for the love of god by uCallHimDrJ0NES · · Score: 1

      Citizen, your identity has been noted. Please continue to provide us with your thoughts.

      --
      Cloudiot: A person who does not see offsite storage as a way to lose control over access to his or her own data.
    3. Re:for the love of god by log0n · · Score: 1

      I chose my words carefully.

    4. Re:for the love of god by ColdWetDog · · Score: 2

      If you win, it always works. Problem is, you don't always win.

      --
      Faster! Faster! Faster would be better!
    5. Re:for the love of god by log0n · · Score: 1

      So what should be done when a corrupt system cataclysmically fails the citizens it represents and all of the methods for fixing that system and addressing those grievances are completely fucked over?

      Our entire system is broken and nearly everyone is too busy circle jerking to care.

    6. Re:for the love of god by Anonymous Coward · · Score: 0

      If nobody cares it is broken, what definition of "broken" are you using? If your grievances aren't bothering anybody but you, then it sounds like the system is working fantastically well!

      Get with the program and game the system if you know it well enough to regulating it, or admit that you are not informed enough about the implications of changing the regulatory structure to have an informed opinion of it's deficiencies.

      I too am disheartened by the fact that everyone can't have infinite resources for zero work. The devil is in the details of the administration of the rules of property rights and you clearly can't be bothered to do anything other than complain about the status quo so why should anyone listen to you?

      Our political system works better than ever. It's just that never before in history have so many uneducated people felt so confident & comfortable in their own ignorance. We can thank marketing for that one.

    7. Re:for the love of god by Anonymous Coward · · Score: 0

      The peaceful solution is emigration.

    8. Re:for the love of god by Type44Q · · Score: 1

      Is it going to take violence to get things fixed?

      We were warned that it would.

    9. Re:for the love of god by Anonymous Coward · · Score: 0

      Money will fix it. Hire more examiners and drop their quotas.

    10. Re:for the love of god by Anonymous Coward · · Score: 0

      You seem to be under the illusion that you have something to gain for this patent to be in place. Are you an Amazon stakeholder, or are you just shilling?

      Besides. If he's only advocating removing those whose job it is to provide benefit to society, and in fact do the opposite with broad streaking strokes consistently and absurdly, I find it hard to disagree with the sentiment. Of course, thinking rationally in these terms doesn't really apply to you. Does it!

    11. Re:for the love of god by uCallHimDrJ0NES · · Score: 1

      Yes, we've noticed that you're literate. Have you considered the happiness that lobotomization can bring, citizen? All of those worries about stringing words together in a way that's technically legal while getting your point across will just melt away, and you won't be bothered with sympathy and outrage for other citizens any more! What do you think?

      --
      Cloudiot: A person who does not see offsite storage as a way to lose control over access to his or her own data.
    12. Re:for the love of god by baker_tony · · Score: 1

      You American's all have guns to protect yourselves, right?
      Put 1 and 1 together here... ;-)

    13. Re:for the love of god by log0n · · Score: 1

      You I like :D

    14. Re:for the love of god by zedaroca · · Score: 1

      Yes, let's try to scare the few people that are still talking about the need to do something. That will make the world better.

    15. Re:for the love of god by Sarten-X · · Score: 2

      So what should be done when a corrupt system cataclysmically fails the citizens it represents and all of the methods for fixing that system and addressing those grievances are completely fucked over?

      First, you embark on a decade-long series of protests and political movements to express your grievances. Throughout that time, you write hundreds of essays, supported by the most influential and well-educated people in the country. Then you maintain peace as long as possible, allowing the oppressive government to show their nature to potential allies. When violence does break out, make sure that you keep to a very limited amount of aggression, solidifying your place as the underdog. After six years of bloody fighting in the streets and houses of your home villages, facing starvation, torture, and public execution if you fail, if you can manage to hold out long enough for allies to come to your aid, and if you can take advantage of your oppressor's reliance on transoceanic trade, you can finally earn the right to call yourself the United States of America.

      Then two hundred years later, the citizens you fought so bravely for can start more violence because they can't be bothered to understand how your new government works, but they do understand that you gave them guns.

      --
      You do not have a moral or legal right to do absolutely anything you want.
    16. Re:for the love of god by am+2k · · Score: 1

      It worked fine in the French revolution.

    17. Re:for the love of god by Anonymous Coward · · Score: 0

      Yes, let's kill everyone who disagrees with us. History has shown that that approach ALWAYS works ...

      No no - you kill, I tell you. Trust me, all revolutions work this way, now go storm those barricades (I'll be off getting a haircut).

    18. Re:for the love of god by Bob+the+Super+Hamste · · Score: 1

      I believe that that has been patented already.

      --
      Time to offend someone
    19. Re:for the love of god by uCallHimDrJ0NES · · Score: 1

      ++good, citizen. What have you done today to scare people who think and talk too much?

      --
      Cloudiot: A person who does not see offsite storage as a way to lose control over access to his or her own data.
  6. "it's obvious"?? by Anonymous Coward · · Score: 0

    > It's obvious that we need to have crowdsourcing
    > prior art as an official part of the patent process.

    Damn you, sir, I was going to patent that idea!

  7. Hmmm... I did this for Christmas pictures at home by 0x537461746943 · · Score: 2

    I did a very similar thing this past Christmas. I used a white sheet and put a very bright white light bulb behind it. We were dressing up with funny hats and such with the family. It seemed like a very obvious thing to do to get a white background to me. I am no photographer... I just was wanting a nice white background.

  8. Re:Hmmm... I did this for Christmas pictures at ho by BigSlowTarget · · Score: 5, Funny

    I'm sure you could mail your payment to Amazon or possibly use a credit card but don't use a 1-click system or other charges may apply.

  9. Silly Peasants by rogoshen1 · · Score: 1

    Prior art only exists when it's one of the big guys trying to invalidate or ignore a commoner's patent.

    Have patents always been this broad? it sounds as if they were devised to cover *physical* objects which were non-obvious and all that.. but that train of thought has been lawyered (mutilated) to extend to things like math (software), genes, and god damn geometric shapes or colors.

  10. First to file..... by Dega704 · · Score: 0

    I can't wait to patent my revolutionary technique of taking a dump while sitting down.

  11. Douchebag web designer... by Anonymous Coward · · Score: 0

    What's with the blockquote text being #888888? Why not make it #FFFFFF and have done with it? Fucking asshole.

    1. Re:Douchebag web designer... by thedonger · · Score: 2

      What's with the blockquote text being #888888? Why not make it #FFFFFF and have done with it? Fucking asshole.

      Amazon patented blockquotes with #FFFFFF.

      --
      Help fight poverty: Punch a poor person.
  12. I've got one of these by Rob+the+Bold · · Score: 1

    I've got one of those no-horizon white backdrop things, cheapo-style. I saw a big one at a photographer's studio that you could put a whole family on for a portrait. I thought it would be a good idea for shooting ebay stuff, so I "made" one by partially rolling up a large sheet (#102 on the patent diagrams) of white cardstock. And lights. I borrowed everyone's bedside lamps (106, 107, 115, 117) in the house. I just figured I was stealing a standard photographic technique. Didn't occur to me that the photographer whose studio technique I cribbed was one of those unknown geniuses who didn't know what a gold mine he was sitting on.

    --
    I am not a crackpot.
    1. Re:I've got one of these by ColdWetDog · · Score: 1

      Not to worry, then. You did not follow the specific processes in the patent. If you used a 50 mm lens, you're off the hook. If you didn't elevate the lights, likewise. The one thing going for this patent in terms of the ludicrousness of patenting a background in any way, shape or form, is that it is highly specific to their setup.

      --
      Faster! Faster! Faster would be better!
  13. Slashdot troll by Anonymous Coward · · Score: 4, Funny

    The formula for trolling slashdot is simple.

    1) Find a recent patent given to a big company
    2) Dumb down the claims to the point of being trivial and nearly unrelated to the actual legal bounds of the patent
    3) Sit back and enjoy the endless stream of people claiming prior art exists while:
          c) not actually pointing out anything specific
          b) the prior art is comically NOT prior art

    Please, let's not feed the trolls by following this formula.

    1. Re:Slashdot troll by Anonymous Coward · · Score: 0

      c) before b)?

      Well played sir, well played...

  14. Prior Art by Anonymous Coward · · Score: 0

    You're still breathing, eh? So you've illegally inhaled my patented fart-o-grams released since 1999... I'll take cashiers checks and non-poisonous candy.

  15. Patent examiners should be liable for bad patents. by InvalidError · · Score: 1

    Give them a motivation to actually try to make a half-decent effort at weeding out the obvious and not evaluating patents related to domains they clearly have not got a damned clue about.

  16. What they have is pretty standard by Chirs · · Score: 1

    There are two possibilities.

    1) They're using it for purely defensive purposes.

    2) Either it's broad enough to be dangerous to others doing anything similar, or someone else could go and get a bunch of patents on slight variations of light positioning, ISO level, aperture, etc.

    In the case of 1, the problem is that it's basically obvious and shouldn't have been patentable. In the case of 2, professional product photographers are in trouble.

  17. This clearly plants a "For Sale" sign on the US by Anonymous Coward · · Score: 0

    Soon, someone will patent the alphabet, and we'll have to pay by the keystroke.
    Have to wonder what the Europeans and the rest of the civilized world thinks of this embarrassing news.
    Simply shameful path this country is on...

  18. Does no one on Slashdot understand patents? by harvestsun · · Score: 2, Interesting

    This is NOT a big deal. The patent is very specific, to the point where it would be almost impossible to infringe (and equally difficult to find prior art). They didn't patent "take a picture with a white background.". They patented having a studio arrangement with a background comprising a white cyclorama, captured with an 85mm lens, configured with an ISO settings of 320 and f-stop value of 5.6, with an elevated platform positioned between the platform and background, with front and rear light sources in the longitudinal axis... and it goes on for several pages.

    There is NO WAY anyone will be hurt by this patent. It's business as usual. I know you guys love getting mad at big companies, but cool it, you just look silly.

    1. Re:Does no one on Slashdot understand patents? by Anonymous Coward · · Score: 0

      This is NOT a big deal. The patent is very specific, to the point where it would be almost impossible to infringe (and equally difficult to find prior art). They didn't patent "take a picture with a white background.". They patented having a studio arrangement with a background comprising a white cyclorama, captured with an 85mm lens, configured with an ISO settings of 320 and f-stop value of 5.6, with an elevated platform positioned between the platform and background, with front and rear light sources in the longitudinal axis... and it goes on for several pages.

      There is NO WAY anyone will be hurt by this patent. It's business as usual. I know you guys love getting mad at big companies, but cool it, you just look silly.

      I think i should patent the exact same one except ISO 160 and 2.8.
      Then the next person should patent iso 640 f/11.

    2. Re:Does no one on Slashdot understand patents? by Anonymous Coward · · Score: 0

      There is NO WAY anyone will be hurt by this patent. It's business as usual.

      Yes, it's business as usual, that's the problem. It can cost upwards of half a million dollars to defend against a patent infringement lawsuit, even against an obviously bogus patent. How many small photo studios could afford that even knowing they would win? How many times have we seen a very narrow patent slowly mutate over time into a very broad patent using this very strategy.

    3. Re:Does no one on Slashdot understand patents? by Anonymous Coward · · Score: 1

      Correct. And you can save most of that half million dollars by holding a patent, with a prior filing date, that describes exactly what you're doing. Whether this patent is "bogus" or not, it establishes a date on which Amazon (a huge company, and therefore a target for patent trolls) publicly announced how they photograph their products. Since it's so narrow as to be useless in an offensive capacity, it gives them good protection against future trolls, while not giving them much scope for trolling themselves.

  19. Why is the USPTO mentally challenged? by AdamHarrison · · Score: 1

    My original Canon Digital Rebel had a feature, where you would shoot a white/neutral item, like a white sheet of paper or a grey card, and the camera would auto-set the white balance based off this. This feature is in many digital cameras. What kind of people does the USPTO hire, that they can not even spot obvious and common cases of prior art, like this? The USPTO does not need reform. It need to be burnt to the ground, and restarted from scratch. I do not think the existing system works,or is salvageable.

  20. Wait, what? by Anonymous Coward · · Score: 0

    A picture with a white background... sounds like what we've been doing for DECADES, to take ID pictures and what not.

  21. Cue me by Anonymous Coward · · Score: 1

    This is my cue to remind you that the US is a cesspool of corruption. Indeed, one can only assume that someone is at this moment patenting a system whereby a politician may be bribed anonymously to allow patenting of the concept of corruption.

  22. every major motion picture studio.... by Anonymous Coward · · Score: 0

    every single studio has a cyke exactly like this set up. if amazon ever tries to exercise this i'm sure the full weight of the Majors will come down quick

  23. Read the patent! by sootman · · Score: 2

    The patent is actually for taking a photo on a seamless white background with one click. So, yeah, totally legit. :-)

    --
    Dear Slashdot: next time you want to mess with the site, add a rich-text editor for comments.
  24. Re:Great! How to evade the Amazon patent by elwinc · · Score: 1
    The workflow goes

    Start

    Activate Rear Light Source

    Activate Front Light Source

    Position Subject

    ...

    To evade the patent, you could switch on both lights at once!

    Or you could position the subject before you turn on all the lights!

    Or you could vary the order in many other ways. It's a really stupid patent because it's so easy to evade.

    --
    --- Often in error; never in doubt!
  25. For those who aren't photographers... by Anonymous Coward · · Score: 0

    This is one of the most basic lighting setups used in photography. It's one of the most common setups there is, and is also one of the first setups a photographer is likely to learn. It's a very old technique.

    It's sort of like patenting the application of ink to paper using a pen.

    1. Re:For those who aren't photographers... by macbeth66 · · Score: 1

      It's sort of like patenting the application of ink to paper using a pen.

      NOOOOO! I have been working on this for years and just sent in my patent application for this. I was sure this would make millions when I solved the problem of the pen leaking when I had it in my front shirt pocket. At this point, the basic solution was to take a Ziploc bag and refit it to the pocket.

  26. Prior Art No Longer Relevant in the US by Anonymous Coward · · Score: 0

    Now that the US is "first to file" and not "first to invent," prior art is completely irrelevant.

    1. Re:Prior Art No Longer Relevant in the US by 0x537461746943 · · Score: 1

      I think a lot of people are confused with what first to file really covers. First to invent claims are mainly based on stuff not publicly available. Even with the new first-to-file there are still protections for prior art that is publicly available. If you published or had a product already in the public that matched a patent that was filed later then you would still get protection. I am not lawyer... this is just what I have read after going over many articles on the web... so take with a grain of salt :).

    2. Re:Prior Art No Longer Relevant in the US by 0x537461746943 · · Score: 1

      I meant.... " First to file claims are mainly based on stuff not publicly available"

    3. Re:Prior Art No Longer Relevant in the US by Anonymous Coward · · Score: 0

      I _am_ a lawyer. Let me clarify:

        "First to file" in this country means "first inventor to file." If you didn't invent the SM of the patent, you won't get the patent, no matter when you file an application. Furthermore, the "grace period" means that disclosures made one year prior to your filing can't be used against you IF you can show that you were the direct or indirect source of the information in the disclosure. ALL OTHER prior art that anticipates (contains every element of) a claim of yours, or that would be *obvious to combine* in order to anticipate the claim, will prevent the claim from being granted. That's a paraphrasing of the new AIA version of s102, but that's essentially the rule.

    4. Re:Prior Art No Longer Relevant in the US by Anonymous Coward · · Score: 0

      PS -- I should also mention that the main difference between "first to file" (the unusual variation we now use in this country) and "first to invent" is in determining priority. Under FtI, if there's a dispute between two patents that claim the same subject matter, the patent goes to the inventor who can prove that he or she invented the invention first. Under FtF, if there's a dispute between two such patents, the patent goes to the inventor who filed first, regardless of who invented first. The only exception is that the second filer can show that the first filer learned abut the invention from the second filer during the grace period. In this latter case, the second filer gets the patent essentially because the first filer could not have been a true inventor. There are other exceptions (e.g., prior-use rights), but that's the basic idea.

      Really, I don't see how that particular part of the patent system is "broken."

    5. Re:Prior Art No Longer Relevant in the US by 0x537461746943 · · Score: 1

      Thanks for that info.

    6. Re:Prior Art No Longer Relevant in the US by robsku · · Score: 1

      One would think that just by being able to prove you had invented (and implemented, although at least with software patents it's not required at all, and even the patent claims are less useful than just knowing the idea itself) it before the time patent applicant claims for inventing it to at least give you the same rights for the patent (but that's not how they grant patents) and maybe even cast a doubt to whether the patent claim even is anything novel and innovative enough to merit a patent....

      But then one would think that filtering wikipedia description of internal combustion engine filtered through patent lawyers would ever have a chance of getting a patent, but it does seem to work for software patents - and a second one for "internal combustion engine for two-wheel transport apparatus". Off-topic, I know.

      --
      In capitalist USA corporations control the government.
  27. It sounds like this patent is infringing on my by Anonymous Coward · · Score: 0

    soon-to-be-approved patent on patenting patently stupid patent applications.

  28. Read the claims by Yumi+Saotome · · Score: 1

    1. A studio arrangement, comprising: a background comprising a white cyclorama; a front light source positioned in a longitudinal axis intersecting the background, the longitudinal axis further being substantially perpendicular to a surface of the white cyclorama; an image capture position located between the background and the front light source in the longitudinal axis, the image capture position comprising at least one image capture device equipped with an eighty-five millimeter lens, the at least one image capture device further configured with an ISO setting of about three hundred twenty and an f-stop value of about 5.6; an elevated platform positioned between the image capture position and the background in the longitudinal axis, the front light source being directed toward a subject on the elevated platform; a first rear light source aimed at the background and positioned between the elevated platform and the background in the longitudinal axis, the first rear light source positioned below a top surface of the elevated platform and oriented at an upward angle relative to a floor level; a second rear light source aimed at the background and positioned between the elevated platform and the background in the longitudinal axis, the second rear light source positioned above the top surface of the elevated platform and oriented at a downward angle relative to the floor level; a third rear light source aimed at the background and positioned in a lateral axis intersecting the elevated platform and being substantially perpendicular to the longitudinal axis, the third rear light source further positioned adjacent to a side of the elevated platform; and a fourth rear light source aimed at the background and positioned in the lateral axis adjacent to an opposing side of the elevated platform relative to the third rear light source; wherein a top surface of the elevated platform reflects light emanating from the background such that the elevated platform appears white and a rear edge of the elevated platform is substantially imperceptible to the image capture device; and the first rear light source, the second rear light source, the third rear light source, and the fourth rear light source comprise a combined intensity greater than the front light source according to about a 10:3 ratio.

    If you did all that, then yes, Amazon should sue you.

    1. Re:Read the claims by Anonymous Coward · · Score: 0

      Yes, but this is the standard M.O. of patent litigation...

      First, you make a claim that is so specific (as in the description above) that it would be practically impossible to infringe upon it.
      Second, you get the patent based on the ridiculously specific claims made in the application.
      Third, you sue anyone and everyone by generalizing your claim to equally ridiculous levels.

      So while the claim itself seems impossibly hard to duplicate and would be fairly easy to avoid infringing upon, how soon before we see Amazon suing anyone and everyone for 'taking pictures on a white background' in the hopes of getting a settlement or stifling competition.

      It's not like this is the first time a company has done the exact same thing (let alone Amazon)

    2. Re:Read the claims by Anonymous Coward · · Score: 0

      It's ok, I only use a 70mm lens.

  29. Patent system is now just spellchecking by dbIII · · Score: 1

    Seriously. Did the examiner on this even consider asking anyone who knows anything about photography

    They don't do that stuff any more. They check that it fits the rules for submissions, collect the fee and leave it to courts to sort out validity, prior art etc.
    It's called "running government like a business". The patent office makes their money and do not give a shit that it's a drain on the economy to move the service they used to perform to the courts.

  30. You take the small road by John.Banister · · Score: 1

    And I'll patent taking a photo in morning fog while sunlight is reflecting off the bottom of clouds.

  31. i thought .. by Anonymous Coward · · Score: 1

    "how to" patents were invalid.. ya know, like swinging sideways and such.

    where's the physical product being patented? a light.. a flash reflector.. anything?

    positioning items in a certain way in a room to take a picture is NOT A PATENTABLE concept.

    and oh, by the way, photographers have been using similar setup for decades....

    amazon loves the white backdrop for its online storefront because they can compress the hell out of those images.. but here's a tip, amazon... for some things, though, such as clothing, bodies floating on a page, or with their heads cut off, are NOT THE BEST WAY TO PRESENT A PRODUCT. a light or neutral background color that complements the model (with head attached!) and/or item(s) is much more aesthetically pleasing than plain white backdrop or chopped off heads. (and dont get me started on the morons that butcher the shit out of catalog shots to 'erase' a background)

  32. Wait... There's more! by Futurepower(R) · · Score: 3, Funny

    And... Will there be a patent on one-click photos?

  33. one-click patent by tommeke100 · · Score: 1

    Says the company who sued for breaching their obvious "one-click patent".
    We can also trust them to correct benefits to employees in their distribution centers, right?

  34. Aurhor: Sam Which by Anonymous Coward · · Score: 0

    Does anyone have the details for the examiner who approved this? I also have a pretty unique idea that might get past him. Regularly I take 2 slices of bread and put various fillings into it. I might even name this food preparation process after myself.

  35. Impossible to enforce this by iblink · · Score: 1

    I have been a professional studio photographer for the past thirty years. Photographers have been shooting objects and people on plain white backgrounds since well before the arrival of Amazon, or even the introduction of desktop computers (see Irving Penn, Richard Avedon, David Bailey, albert Watson for starters). If Amazon ever tries to bring an action the defendant will have no trouble proving the patent should not have been issued. What is Amazon going to claim next? A patent that explains how to turn off the background lights in order to create a black background?

  36. yes, let me explain by Anonymous Coward · · Score: 0

    The patentis just part of the corporate process

    1.Patent is obtained for something.
    2.Small competitors are sued for infringing patent , which they can't afford to defend so they remove their version from the market.
    3. Competitors gone.

  37. SLASHDOT PATENT THREAD IN A NUTSHELL by Anonymous Coward · · Score: 0

    Wait, read this and you won't have to read any other posting re: this story (or almost any other patent-related story on Slashdot). Watch, it works:

    1. Slashdot summary: "[[Apple,Google,Microsoft,etc.]] has [[filed, been granted]] a patent for [[performing a painfully obvious task]]".

    Posting #1: "Here is yet another example of why the patent system is broken!! People have been [[performing the painfully obvious task]] for years!"

    Excruciating # of confirmatory, patronizing responses from people who could not understand the patent if they read it. (They didn't.)

    Posting #2: "Now there's an examiner who is not doing his job. How long would it take to find prior art that discloses [[the painfully obvious task]]?????

    Excruciating # of confirmatory, outraged, and condescending responses from people who have no idea what occurred during the prosecution of this patent.

    Posting #3: "Hah! I'm pretty smart because it took me only 30 seconds to Google this page: [[link to a site where somebody practices the painfully obvious task with no date of initial disclosure.]]

    Excruciating # of confirmatory ... you get the idea.

    Actual patent:

    i) Abstract describes a procedure that can be interpreted to include variations of the painfully obvious task. (Of course, it's the claims, not the abstract that defines the subject matter of a patent, and abstracts are often not updated as the claims are amended".

    ii) Independent claims describe an impossibly narrow embodiment of [[the painfully obvious task]] that was likely negotiated in order to obtain the patent because the Examiner did indeed raise the same issues noted by the Slashdot genius posters.

    Conclusion: The patent does not claim [[the painfully obvious task]]. Result = several thousand words of self-congratulatory masturbatory postings that accomplish nothing other than to make their posters look lazy, ignorant, or stupid. Sigh.

    Solution: If this is upsetting, hey, it's not too late to try to educate yourself to the point where you might have something intelligent to say in response to Slashdot's next patent faux news story. Take 90 seconds to read the first claim of the patent in question and see what subject matter it _really_ claims. Even just the first independent claim.

    In this case, the first claim covers only shooting setups that includea camera with an 85mm lens, an ISO setting of about 320, and an f-stop of about 5.6, where the combined light intensity of four rear lights is greater than the intensity of a front light by a ratio of about 10:3, and many other elements that, in combination, describe an insanely narrow embodiment.

    Clearly, such a claim has little value from a licensing or infringement-response standpoint and bears little relationship to the way it's characterized in the Slashdot story. Most likely, this claimwas the result of a negotiation that occurred because an Examiner was doing his or her job, and allowed Apple to obtain a patent only through such narrowing. I'm only guessing, but most likely the only reason Apple prosecuted it to issuance was to bump its statistics by one grant and because it had likely already invested a lot of money into the prosecution effort.

    In a nutshell: Anybody can patent anything they want, if the subject matter of the patent is so insanely narrow that it doesn't preclude anything that has been done before or that would be obvious to combine. This is true even if the resulting patent has no true value to the patentee. That's the case here. The description in the Slashdot story and the outraged responses by the posters spectacularly misinterpret the patent to mean exactly the opposite.

    I hate to say it, but if you're not a lawyer, you have no fucking right to think that you understand what a patent actually means unless you're willing to spend a little time to educate yourself about patent-language conventions and to then spend the time to actually *read* and understand the patent in question. There shouldn't be an I in IANAL. Sure, some lawyers may be reprehensible, but people who think that they can do the work of a lawyer simply because they know how to code in C++ are far worse.