Netflix CEO On Net Neutrality: Large ISPs Are the Problem
KindMind writes: At Wired, Netflix CEO Reed Hastings has posted his take on net neutrality. He lays the problem at the feet of the large ISPs. Hastings says, "Consider this: A single fiber-optic strand the diameter of a human hair can carry 101.7 terabits of data per second, enough to support nearly every Netflix subscriber watching content in HD at the same time. And while technology has improved and capacity has increased, costs have continued to decline. A few more shelves of equipment might be needed in the buildings that house interconnection points, but broadband itself is as limitless as its uses. We'll never realize broadband's potential if large ISPs erect a pay-to-play system that charges both the sender and receiver for the same content. ... It's worth noting that Netflix connects directly with hundreds of ISPs globally, and 99 percent of those agreements don't involve access fees. It is only a handful of the largest U.S. ISPs, which control the majority of consumer connections, demanding this toll. Why would more profitable, larger companies charge for connections and capacity that smaller companies provide for free? Because they can."
It's extortion plain and simple. It's never been about actual capacity. Big Data is trying to squeeze as much revenue out of us as the can.
Cats on Dogs: Dogs are the problem.
In the absence of governments preventing them quasi-monopolies will act like quasi-monopolies?
While I agree that ISPs are a big part of the problem, the downside isn't that we don't get our utopia, the downside is that other countries are able to provide a more competitive near-utopia, locking us out of a leadership position on development of the Internet. That's the real fail, here. If we fail to lead, there will be others that are all too happy to fill our shoes and take our money to do so.
No, I didn't RTFA.
It is spelled g-r-e-e-d. The only way to legitimately get back at the large ISPs is to buy shares from ones that pay hefty dividends (e.g., Verizon, AT&T).
And i will be their first customer!
He's just mad the ISPs control access to his product. It's not like Netflix is out to give your their product for free....
If media companies can become ISPs, why couldn't Netflix also become one?
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they can, just borrow $100 billion to build out a network, negotiate with every redneck and podunk town to get franchise rights to run their cables and spend more money for marketing to get customers
TFA sounds a little naive.
While I'm quite certain there's that "because they can" factor in there, and I've seen it first-hand when working for companies, it's just not as simple as how much data tan go through the fiber. There's lots of hidden costs that have nothing to do with interconnect bandwidth, like switching gear, power used by said gear, maintenance costs related to that, including salaries for qualified technicians spread all over the coverage area available to handle issues and outages (not that their crew is anywhere near "capable", but salaries are salaries even if they were monkeys).
So, yeah, they can. And there's probably a lot they do only because they can. But it's not that a single fiber would handle all the traffic, with zero cost. Bigger ISPs have bigger costs. They have more widespread coverage, which means their technicians have to travel more (or have to be more), they also need more switching gear, relays to amplify (well, re-create) the signal (which you do need every few km even with oh-so-state-of-the-art fiber, and they cost a crapload of money), routing, which is not the same for a huge ISP as it is for a town-wide ISP.
Scale doesn't necessarily decrease costs, and the nature of video streaming is that it's not perfectly balanced load either. With those ISPs, you need different co-location agreements.
Should they charge for it? Hell no! They should pay! Better netflix = more users, they're just too dumb to notice.
The gist of the matter is, that big ISPs are usually also big telecoms, and telecoms are used to operating with huge profit margins. Anything that pushes them into, not read, but less than obscene profit, they fight. Because they can. They don't really need to provide good service, their quasi-monopoly on the telecom side guarantees they won't die if suddenly people decide to switch ISPs (they won't switch cell companies as easily, because they probably all collude to fix prices - just speculation, but I wouldn't be surprised).
So, big ISPs need governmental incentives to do what small ISPs must do due to natural market forces (competition).
What does this tell you?
Telecoms shouldn't be allowed to act as ISPs. It creates market imbalance.
Generalize it a bit further: companies should be specialized. So they actually have to be good at what they do to prevail.
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Why is all the good stuff already modded 5, when I have mod points?
they can, just borrow $100 billion to build out a network, negotiate with every redneck and podunk town to get franchise rights to run their cables and spend more money for marketing to get customers
Or, pull a Google, and do one town at a time and watch the incumbents suddenly offer free peerage and lower rates.
Netflix and American consumers, clearly don't 'understand' interconnects and peering agreements we have to agree to. ... ...
FCC regulation doesn't account fo rblah blah blah
Market forces and competition are causing buld out time tables and costs to
If there was EVER a time, for the FCC and US politicians to show it isn't 100% bought and paid for by Corporate America, and the media cartel specifically, this is it. Sadly, I fear they do have THAT much control within Government.
Is it still cynical, even if you're right?
Hastings says, "Consider this: A single fiber-optic strand the diameter of a human hair can carry 101.7 terabits of data per second, enough to support nearly every Netflix subscriber watching content in HD at the same time.
Now, if we could only get every Netflix sub to connect to the same human-hair sized fiber, the problem would be solved. Netflix could even own that fiber and control their own destiny.
Of course, there might be other content providers who are then clamoring for legislative assistance to force Netflix to carry their content on the Netflix fiber...
Or, pull a Google, and do one town at a time and watch the incumbents suddenly offer free peerage and lower rates.
"One town at a time" was pretty much how the incumbents got where they are. Yes, they bought out other companies to get to the size they are, but those companies did it one town at a time, for the most part. Nobody fell off the turnip truck with billions of dollars putting cable in a hundred cities at the same time. It's like nobody comes out of the womb weighing 600 pounds, it takes a lot of time to get there, and THEN you get your own TV show.
Anyone who thinks they'll get to be the next Comcast or TWC by a massive multi-city buildout is, well, I'd rather they not clutter up the neighborhood with their poorly planned systems. They'll only be in the way of, and muddy the waters for, the next real competitor.
John Oliver really said it well, explained the nature of the shake-down... these ISPs are simply being greedy and not realising that providing a quality fast connection to their subscribers is in their own interest, providing poor quality connection to services that other ISPs are providing good quality to only serves to hurt their reputation and good will with their own subscribers. If was Netflix or any of these content providers that are providing great content for the ISPs, I'd play hardball.. it'd hurt their own bottom line for a while, but if they banded together with other content providers to enforce it, they would soon have the ISPs begging.... So what would I do? Notify customers of these big ISPs that within two months they will no longer be providing the full service via that ISP.. sit back and watch the ISPs customers leave in droves.. of course, this is just turning the tables on the ISP net neutrality rules, but when the ISPs are already playing hardball and have their own man in charge of the FCC, then it's time to give them a taste of their own medicine.
Same with the overpriced "contract" plans for wireless phones (at least in the USA, not familiar with anywhere else). They show a retail price at the store, for the phone, then the "bargain" 299 price...of course with a 2 year contract. Then, that plan that you need, minus all the stupid taxes, runs over 100 dollars, and then by the time you add the taxes, it's around 140 dollars per month, x 24 months and you end up paying way more than if you bought the phone, full retail, online somewhere like Amazon, e-bay, swappa and went with an MVNO on a month to month plan. Heck, I did that two years ago and save over 80 bucks a month than being on contract. When phones got popular, they overcharged for minutes, then, they dropped that to "unlimited" minutes, but do to the popularity of texting, they overcharge for texting, even though it DOESN'T COST THE CARRIER ANYTHING because the texting is piggybacked on the carrier signal. Now, they overcharge for data. With only 2 "big" carriers and a couple smaller ones, t-mobile, sprint...they pretty much can get away with anything they want. It's taken 30 years after the breakup of "Ma-Bell" for the mother ship to put itself back together, perhaps it needs to be spanked again, but, with the amount of money the carriers throw at the political idiots in DC, don't look for it to change anytime soon, sadly.
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Our telco only has 5mbit service so i pay a whole pile of extra money for 12mbit radio service, but they are trenching fiber to my house for about the same as i pay (130/mo). its not a great price, but my town has like 1000 people so its not like we're getting 100mbit docsis any time soon. On my connection i get my stated 12mbit virtually 100% of the time. netflix works great, and i used to work for AT&T, and comcast. They dont need to trench fiber or coax or string a twisted pair local loop - thats already done. and they still demand additional charges to do what their company's job is? thats totes f'd. shipping a package in normal space is billed to either the shipper or the receiver. not to both. (domestic, no duty or brokerage fees)
One problem leading to broadband monopoly is city ownership of city roads. What alternative would you recommend? The only one I can think of is burying a few conduits in advance when performing other utility maintenance, and then leasing each individual conduit to an ISP to blow its own fiber or copper.
Please show me the gun that's being used.
The gun owned by a non-subscriber when a competitive ISP tries to pull copper or fiber across his land to reach a subscriber.
"Why would more profitable, larger companies charge for connections and capacity that smaller companies provide for free? Because they can."
Uh, because they "can" is not exactly the reason.
The only reason they "can" is because people are willing to pay it. At the end of the day, it is still a business that relies on revenue from customers.
And from the US perspective, we might as well re-label this argument Netflix Neutrality, since that's all I keep hearing and seeing out of every argument related to this. Apparently there are two kinds of data streams left in the world. Netflix, and all the other shit.
There are also two kinds of ISPs left in the world too. The greedy asshats running the ones in the US, and everyone else.
http://project-byzantium.org/
most netflix customers use it as a secondary service. it's the tiny percentage of cord cutters
Among some members of my family, I've detected a Grover Norquist mentality against any increase in entertainment spending. To afford another $120 per year recurring fee, they'd have to cut out something else. Cord cutters in countries where over-the-top video on demand (OTT VOD) services such as Hulu and Netflix are available recognize that everything but the "festering pile of social ills" that is televised sports is available on OTT VOD.
Sure, I'd be pissed if [TWC or Verizon DSL] or both were dropped by Netflix, but I can't switch to anyone else.
If the Internet connection where you live has become unusable, you could always switch to somewhere else. Compare this: I imagine a lot of people would like to move to a rural area, but they like the Internet more than they like the country.
When I started using the internet in 1993+-, it was a 'free' service, you simply paid for the line and the modems. You could arrange with a university to have your ISDN/T1 whatever connected to their system and the only fee was from the phone company. You also had the right then you share your internet with whoever you liked, I relayed email and usenet to all others in my community. Wouldn't it be interesting if that was legal these days? One customer in an apt building or on a block could buy the direct connection and relay with anyone within range, or run cables over private property etc.. .
Terms and conditions of most every ISP I've seen/used in the last decade or so forbid any sharing at the cost of disconnection... I'd like them not to be ABLE to forbid it. neighbors could chip-in together etc etc..
If not for Netflix taking on the fight, the ISPs would be attacking torrents as a huge problem along with propaganda ("OMG, think of the children!" or "OMG, terrorists use torrents!")
Torrents do not have protection like Netflix does. YouTube might also be a target, again be happy that torrents are not the #1 threat to ISP screwing their customers. When they were the #1 user, data caps, QoS games, tampering with packets and other schemes were developing. Thank you Netflix and YouTube for slowing the assault; ISPs had to give in a little due to customer demand for Netflix.
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Terms and conditions of most every ISP I've seen/used in the last decade or so forbid any sharing at the cost of disconnection
I'd imagine that business-class plans are less likely to forbid this. A hotel, for instance, needs to share a connection with its guests.
Reed & Netflix is FOS when it comes to Net Neutrality, when you truly don't believe in something, you don't compromise your values for cash like they did with Comcast.
http://online.wsj.com/news/art...
How can we have a world free from NN, when one of the worlds biggest websites by bandwidth usage, pay's off an ISP for "premium" access to their network.
How about you practice what you preach Netflix, instead of whining when the cost is to much for your shareholders to bear. Pussy's.
A single strand of fiber can provide permanent, full speed, 100mbit internet access for a QUARTER MILLION perma seeding torrenting people. It could easily provide comparable service to a million typical consumers. A length of cable thinner than my pinky finger can provide this service for THE ENTIRE COUNTRY. Yet for some reason, the average consumer gets less than a third of that speed, and even worse at "peak load".
The concept of peak internet load in general is a joke. The reason is not that high speed internet can't be done. The problem is that it WON'T be done.
I'll continue to try to help change this conversation by focusing on the proper metric...there is NO 'internet fast lane'...people need to get over that 'meme'...all packets travel roughly the same speed...the problem isn't speed (while not unless someone wants to tackle the 'speed of light issue') it's size...1 fibre-optic strand can carry THAT much data? And I'm stuck with copper...nice...enough of this crap already. I'm tired of having my 'car' blocked in my driveway because of other cars in my way (for those not understanding this is a metaphor...think of the 'highway'/road as someone blocking you because there aren't enough lanes...not because someone is traveling faster than someone else)...fibre to the home...let's just get this party started in earnest already!
File this one under, "No Shit Sherlock".
You are welcome on my lawn.
Old style TV takes about as much as a single Netflix stream. So for every channel canceled, they can support one more Netflix user. That doesn't sound like the channels are such a waste.
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People who live in a civilized nation where that is far from the population's most pressing concern.
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While it is true that a single fiber could theoretically server all 44 million Netflix customers, consider the cost of splitting that traffic out to them...even if they were sitting on top of each other in a skyscraper capable of housing 44 million people. Then consider the end to end cost of distributing that traffic to reality.
Why don't you attend to that, fuckhead?
no, it will be The Open Edge Content Delivery Network.
http://www.toecdn.org/
Just FYI, Netflix already has several TV shows of their own.
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This discussion is about Netflix becoming an ISP, (ie, laying fiber to peoples homes), not a media producer.
Obfuscant said in his comment that you need to be a 600 pounds media company to be able to get your own TV show, I was pointing out that Netflix was already big enough to have multiple shows of their own.
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Why don't they just ban those handful of ISPs until they stop their dirty tricks? A message to the user saying something like "you cannot access Netflix via this ISP due to x y z." and provide a list of good ISPs. That can force the customers/users to move away from these ISPs or complain, which puts more pressure onto them sorting their shit out.
Yes it's a hit to the number of Netflix customers but in the long run it should pay off..no ?
Netflix has been getting troubled by the telecoms a lot, but how about YouTube? Are they less bothered by the telecoms? Do they just not complain publicly as much? How does being a part of Google make their situation different than Netflix's?
Companies like Comcast only know how to make money when the relationship to customers is like that of a gym membership, that is where lots of people pay monthly for a service they rarely if ever really use. They need us all to pay high fees to have big data pipes, but if all we do is regular web surfing it's almost impossible to use much bandwidth. Bittorrent and streaming video are the common ways people can actually generate significant usage. Comcast knows people love television and it's clear society is going to try to make the internet the delivery system for the modern replacement for television. As streaming media grows many people will not be in the gym membership you pay for and never use category, we'll have average users that are actually trying to use a good portion of what they pay to use. TFA talks about congestion at the ISP hand-off between Comcast and Netflix. Ethically I think it's on Comcast to provide carrier services for the traffic generated by and sent to their subscribers even if that demand is concentrated among a few high bandwidth services. I'd be willing to by into forcing Netflix to spread out their ingress access points geographically to efficiently distribute load, but I suspect that already happens. I do have to wonder if an entire nation streaming broadcast quality media to their televisions is going to prove a prudent use of resources.
They don't consider themselves one. Their primary market is selling television.
Netflix also sells television. That's why they were targeted.
Cable companies institute bandwidth limits and throttling to protect their primary business: selling television. Implement Net Neutrality and Comcast will immediately impose bandwidth caps. They don't want competition from internet television or a la carte purchasing (fought against for years). It's kind of like a movie theater's policy of no outside food or drink.
A truly neutral ISP wouldn't care what you did as long as you paid for bandwidth. One solution is to vertically separate the wired infrastructure from the service.
The big issue people aren't seeing is that that our infrastructure is much like Toll Roads. Private companies can charge as much as needed for a truck delivering a table as they see fit due to it being three axles. The biggest problem is most consumers don't have much choice into what services they have so they have to have their delivery truck go over that said toll road and that cost is either 1) factored into initial cost or 2) Required upon delivery. The issue itself isn't that the ISP's shouldn't throttle internet etc (which they need to be clear on with their customers which they are not and do secretly) it is most areas have Oligopolies where two to three ISPs are allowed to deploy in a specific area. Here in Montgomery the two companies discuss and split neighborhoods and all apartment complexes with a third option of ATT DSL (which is horrible in this area unless you have an office within 2500 feet of the ATT building.) Maybe if we could find better wireless solution, such as repeaters on the side of houses for phone, tv and internet and make it a requirement of the provider to keep the hardware up to date (one reason I rent my cable modem, it's been replaced three times with newer models over 2 1/2 years.) The only other solution would be like highways and the interstate, which are govt. controlled. With a congress that can't reform basic systems like Social Security and Taxes to today's standards and Judges who make insane decisions on technology they have no understanding of, I would hate to see the government step into an area like this at this point in time. So we're screwed.
You pretty much answered your own question in the summary.
That is the position the large ISPs are taking (on the surface, anyway): we have the only lines the customer can use because we "own" that area, they can't switch, it's us or nothing.
The way I look at it, however is that if I were to peer directly with Netflix and/or host a Netflix cache (even at my own expense in the data center), prospective subscribers (the ones who care, who are also most likely the ones will pay the most) are going to subscribe to my ISP over my competition because we can use it as a selling point: "Hey, your Netflix will never buffer and it will come through at HD quality" - and if we added the bonus that "Hey, Netflix traffic won't count towards your cap" (if a cap is imposed) the customer is going to think the service is the bees knees... then word of mouth happens.
And all of this I think makes yet another great case for open/common infrastructure (not even municipalities running their own ISPs but companies who own distribution networks simply making the infrastructure available and saying to ISPs "here it is, have at it").
Imagine if the existing providers were forced to split in to infra/retail divisions and sell access to the infra at fair and equal wholesale prices to any ISP, thus allowing companies like Google or Sonic.net or any of the other smaller ISPs all around the country to be able to offer services over any infrastructure they could get access to!
Imagine if Comcast, TWC, AT&T, Verizon and so on all of a sudden had to actually compete on quality/customer service etc?
The large ISPs would of course need to be really forced - kicking, screaming and probably throwing tantrums along the way - but I would love to see something like this in America.
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