Dropbox Caught Between Warring Giants Amazon and Google
An anonymous reader writes: Google and Amazon are both aggressively pursuing the cloud storage market, constantly increasing available storage space and constantly dropping prices. On its face, this looks great for the consumer — competition is a wonderful thing. Unfortunately, many smaller companies like Box, Dropbox, and Hightail simply aren't able to run their services at a loss like the giants can. Dropbox's Aaron Levie said, "These guys will drive prices to zero. You do not want to wait for Google or Amazon to keep cutting prices on you. 'Free' is not a business model."
The result is that the smaller companies are pivoting to win market share, relying on specific submarkets or stronger feature sets rather than available space or price. "Box is trying to cater to special data storage needs, like digital versions of X-rays for health care companies and other tasks specific to different kinds of customers. Hightail is trying to do something similar for customers like law firms. And Dropbox? It is trying to make sure that its consumer-minded service stays easier to use than what the big guys provide." It's going to be tough for them to hold out, and even tougher for new storage startups to break in. But that might be the only thing keeping us from choosing between the Wal-Mart-A and Wal-Mart-B of online storage.
The result is that the smaller companies are pivoting to win market share, relying on specific submarkets or stronger feature sets rather than available space or price. "Box is trying to cater to special data storage needs, like digital versions of X-rays for health care companies and other tasks specific to different kinds of customers. Hightail is trying to do something similar for customers like law firms. And Dropbox? It is trying to make sure that its consumer-minded service stays easier to use than what the big guys provide." It's going to be tough for them to hold out, and even tougher for new storage startups to break in. But that might be the only thing keeping us from choosing between the Wal-Mart-A and Wal-Mart-B of online storage.
A while ago some big company offered to buy out dropbox and they declined. Surely it was a sign of the times that the big guns were going to enter the market, and when they get in, they don't muck around. Fair competition isn't something the big companies enjoy doing, as their whole business model tends to revolve around destroying competition then bleeding the market for what it's worth.
I used dropbox for cloud storage, I liked it for collaborative work. Would be a shame to see it get destroyed through aggressive anti-competitive practices.
Amazon have never chased the consumer business, they don't want that. Their focus is fixed on supplying IT services which companies can then build their solutions on. Dropbox is powered by AWS, they are the wholesale provider.
Amazon reducing their prices should only be a good thing for them as that will reduce the operating costs of Dropbox.
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*This is the cute bunny virus, please copy this into your sig so it can spread
A drive-by Dropbox installation turned me off.
Prove anything by multiplying Huge Number times Tiny Number
It's nice that all these huge companies are so interested in control of everyone's data.
I think I'll stick with my OwnCloud server for syncing files across devices for the time being, thanks.
"Nine times out of ten, starting a fire is not the best way to solve the problem." - my wife
Having worked in this "file sharing" industry, this result is no surprise to me. The platformers, especially those with heavy investments in content suites (Microsoft Office, Adobe Photoshop/PDF, Google Docs, etc.) are tired of letting the middlemen make money off of cloud storage and collaboration. Furthermore, they understand the danger of allowing their customers to congregate around "platform independent" technologies too long. Worse, companies with just a dozen or two people can crank out everything Box, etc. can do in less than a year and sell it as either an on-premise or cloud solution. (There are dozens of clones now.) The result is that companies like DropBox aren't worth anything for their technology anymore - instead, it's a race to see if they can "run out the clock" and sell their customer base to one of the platformers before they dwindle down to nothing.
'Free' is not a business model." - Aaron Levie (Dropbox)
Yes, something music artists know all to well...
It's a bummer when your on the wrong side of supply and demand aint it?!
My wife and I just left Dropbox, because paying $20/month for 200 GB of storage (which she just exceeded with our photos from before kids as well as our kids) is crazier than paying $10 for 1 TB of storage. The only feature I miss is the ability to auto-backup our photos to our online storage - Google does some kind of backup to Google+, but that's worthless to me. Dropbox would auto-upload my pictures to a folder, which I really liked. Oh, and IFTTT doesn't seem to work well for us for backing up the photos, seems to take forever and requires tweaking, Dropbox's system Just Worked.
I understand Dropbox is coming out with some email client, ok, yay, Yet Another Email Client. That is so old and tired. Do something innovative. Now, all this said, if there was an EASY way for me to have Dropbox-like functionality against an S3 endpoint where *I*/AWS runs the box, I'd be game. The options out there suck for users and honestly aren't great for power users either.
. Define sqrt(x) as something really evil like (x / rand()), and bury it deep. Watch your coworkers go nuts.
Unlike Google which uses ownership to determine size used, you can run out of space in DropBox by someone sharing you a large folder. DropBox also make is impossible from the web interface to see the sizes or usage of files to make room or clean up. I ended up paying Google for 100gb because their service is simply better.
It's one thing to blame Amazon and Google for a price war. But DropBox's pricing scheme was always overpriced. (And the same goes for Evernote -- even though theirs is a slightly different offering). What should cost a couple bucks a month is priced multiples higher.
Besides, DropBox has entertained MULTIPLE exit opportunities and rejected them all.
If they disappear now, they will have only themselves to blame for not choosing any one of the multiple exits that were on the table.
The landscape changed rapidly around the early leaders. And yet, those leaders did not change their models rapidly to match the changing landscape. Knowing when to quit, and how best to exit are essential parts of management. While we may applaud unbounded grit and unshakeable tenacity -- those qualities in a CEO are more frequently disastrous than beneficial.
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This is why i run my own 'cloud' service using Synology NAS boxes. I cant stand how much file manipulation all the big consumer cloud vendors do. I want my cloud files to feel EXACTLY like a folder in a share over a slow link. Stop scanning, interpolating, deduplicating etc, jsut store my files.
Good-bye
It is dropbox for me:
There is no linux client for Google Drive.
I think years ago it was supposed to be 'soon'.
Bram Stolk http://stolk.org/tlctc/
Anyone who thinks we need stronger government meddling is crazy.
This article actually points it out: When the big players drop the prices to below cost, it is possible to still compete, by offering add-ons specific to certain types of customers, or better customer service, or in some other way differentiating yourselves from the big players. This applies both when the big guys are Amazon and Google, or when they are Walmart and Home Depot.
i was super jazzed about bittorrent sync because I learned about it around the time Dropbox bent over for NSA and welcomed Condi on board. I don't support companies like that. but my work started blocking bittorrent ports and I'm afraid I'll hit some automated logging system becuase I'm running on a bittorrent client on my computer.
so I'm still looking for a good alternative that's not dropbox. I'm trying out sync.com, it's based in CA so it's immune from normal stupid warrants. but I might go to spideroak and get the full encryption. if it's good enough for snowden it's good enough for me.
Dropbox had a great claim, originally, that your data was secure not even "dropbox" could see it. Well, it turned out that was a lie.
The bigger issue is privacy protection. If I upload non-public information to one of these services, which one can I trust to keep that private? If there is no clear answer, then price is the only differentiator. Who's going to protect your privacy when presented with an NSL? Answer: no one. After that, who cares?
I believe that if a storage company wants to stand out and charge a premium, it needs to hire lawyers, a lot of them, to defend the rights of its customers. When you store your data on your property, you are protected by the 4th amendment, the warrant requirement, and the legal right to a defense, when you store your data in the cloud, you have little, if any, protection, and the service provider has no duty to protect your data from government requests.
Criminals, lawyers, and the general public have the same needs. If you can't protect criminals, you can't protect the general public. Data storage has never been about the bits. It has always been about the meta requirements: security, longevity, recoverability, and yes, cost. The google/amazon threat is about cost, what about the other requirements?
Free is, indeed, a fine business model when the real purpose of providing cloud storage is to data mine it for targeted advertising, which has always been Google's business model, and is increasingly Amazon's, as well. 95% of Google's revenue is from advertising, and getting you, and me and everyone else, to store all their documents in Google Drive is well worth the cost to increase ad rates. Amazon's business model is a little different, but is getting more and more like Google's lately, with their announcement that they're working on their own ad network to replace Google's.
Everything that both companies have done lately - and that Google has ever done, has been to stuff that profile database as full as possible on everyone human being on the planet.
...but man, it sucks. Messed up git repositories. Requiring a complete download of all content if you restore to another disk (yes, boys and girls, gdrive actually decided to track files by what fucking inode they were on, instead of doing something rational like checksumming). Self-DOS attack on large uploads, literally sucking up all the bandwidth you have going up, causing all other traffic to stall.
I'm waiting for Yosemite and iCloud Drive - hopefully they'll do a better job with reasonable rates.
FYI, for those using OSX and gdrive, you can stop it from self-DOSing on large uploads by using ipfw to limit https up bandwidth:
sudo ipfw pipe 1 config bw 400KByte/s
sudo ipfw add 1 pipe 1 ip from me to any dat-port 443
While I broadly agree with your ideal that fair competition is good for customers and specifically with the example you gave, there is more to cheap prices than meets the eye. For example, not that long ago Walmart got into trouble for predatory pricing.
I think most people will agree this kind of competition is bad from the consumer's point of view. The problem is, it is very hard to prove intention. That very same marketing tactic, i.e. selling products at or below their cost price, is also a popular marketing tactic known as loss leading.
From the merchant's point of view, he is willing to take a loss on some items to earn traffic for his other goods. To his competitors selling the same loss leader items however, this is unfair competition. My point is, it is a very thorny issue deciding when certain competitive strategies are fair or unfair and much depends on the facts of each case.
Storage is a commodity.
Now we only need to wake up the telcos and make them realize their product is a commodity too.
If Pandora's box is destined to be opened, *I* want to be the one to open it.
I have a non-profit association which uploaded dozens of videos of repair geeks in several countries on Viddler.com, a "free" video storage back in 2007, 2008. Viddler, like Youtube and Vimeo, was in the video storage space, and had trouble making any money vs. Youtube. First thing they had to do was to drop "source files" in 2010, when all the original quality was lost to make space. Then last April they gave members about a month to either pay up monthly or lose all their videos.
This was really disturbing and it's my main concern about dropbox. If they suddenly change the price, and we have years of space stored, how realistic is it to download? Viddler did not offer any mass-download, we had to do it file by file. They cut us a break in the end but it would have been very appreciated if the EULA agreements allowed for something other than retroactive storage negotiations. At this point we choose where to put files not just based on monthly price, but the future monthly price and the ease of moving out. The latter is the most important, I'd never put material on the cloud again which took 2 minutes per file to get back off.
Gently reply
I don't know how long ago you used OwnCloud, but it may be worth another look. OwnCloud has come onto the scene relatively recently and there have been major quality improvements as the version number increased. What may have been lacking a given feature or feeling kludgy in 4.x, could be replaced by a smooth implementation when 5.x rolls around. The latest OwnCloud 7.x highlights many of its most recent improvements here, for instance - https://owncloud.org/seven/ , some of which seem like they may be beneficial to you use cases. Likewise, improvements to the client apps seem to come almost as swiftly.
It may also be worthwhile to consider using other means to connect aside from the official clients - there are many applications that have integrated support for OwnCloud, and if the clients aren't working out to your liking, enabling say.. WebDAV/CardDAV/CalDAV etc.. and then connecting to these services with whatever best suits your users, can also be a worthwhile endeavor.
For enterprise production use, it doesn't seem like you should be reliant on community forums and documentation, as they have what appears to be subscription enterprise variants and support services, similar to many other high-end FOSS projects.
Now admittedly I've never worked with OwnCloud in a business environment as you describe and it may not be for your needs, but these are just a few things to consider as the software matures.
Cloud services which use client-side encryption can store your private data securely. Mega.co.nz for example offers 50GB of storage space for free and they have support for linux, windows, mac nad android.
Considering that Dropbox has Condi Rice on their Board of Directors, they're in a prime position to target the warmongers market.
I have all my private files in a Boxcryptor folder on Dropbox. It is compatible with EncFS on Linux and there is a compatible client on Android. Sure, it might break file deduplication and search on Dropbox, but isn't that the point. The price was right too: free.
Owncloud or Seafile.
Both run on your own hardware and use SSL for transport encryption. I think Owncloud supports server-side encryption (data sits encrypted on disk) but can't remember of Seafile does too.
Wolde you bothe eate your cake, and have your cake?
Encrypt it before it hits the cloud, and keep that encryption control with you as much as possible.
Rule #2: See rule #1.
actually, the lesson I take from this is not to use a cloud provider at all. Instead, self host storage with some sort of syncing option, everybody keeps talking about owncloud. If your information isn't stored on someone's server, then they can't NSL a copy of it. they could still intercept info in transit, but this is a different beast of overall internet data slurping.