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Under the Apple Hype Machine, Amazon Drops Fire Phone Price To 99 Cents

Whatever it is that Apple's going to announce a few hours from now, it seems Amazon has decided it's probably not going to send people rushing to buy its Fire phone. Amazon's cut the price of the phone from $199 to 99 cents. At that price, the Fire phone comes with free Amazon Prime membership, too -- but also a 2-year contract with (exclusive carrier) AT&T. Writes ExtremeTech: Whether that’s going to be enough to stimulate sales is an open question — $450 unlocked is still a tough sell for a device that is overmatched by products like the cheaper Nexus 5, or the recently unveiled $500 second-gen Moto X. In August, adoption data from advertising agency Chitika claimed that total Amazon Fire Phone sales were paltry, representing just 0.015-0.02% of phones in use, or fewer than 30,000 phones. That number will have doubtlessly ticked up slightly since then, and it’s true that Amazon’s partners, like AT&T, have aggressively pushed the phone in online stores.

134 comments

  1. It's a Fire Sale by Anonymous Coward · · Score: 5, Funny

    Someone had to say it.

    1. Re:It's a Fire Sale by Anonymous Coward · · Score: 0

      Well, I guess it is a hot topic.

    2. Re:It's a Fire Sale by RadioElectric · · Score: 3, Funny

      Tobias: Oh, my God, we’re having a fire. Sale. Oh, the burning! It burns me! Evacuate all the schoolchildren! (Screaming. Singing “Amazing Grace.”) This isn’t a fever! (Continues singing.) Can’t even see where the knob is! (Dramatic sigh.) And scene.

      Roger Danish: Um... would you like to try that a little simpler... maybe?

      Tobias: No.

    3. Re:It's a Fire Sale by Anonymous Coward · · Score: 0

      Ain't nobody got time for that.

    4. Re:It's a Fire Sale by Dogtanian · · Score: 4, Interesting

      Joking aside, the "99 cents" headline might give the impression of a big (if not "fire sale") reduction, but it's is as misleading (and pointless) on its own as the subsidised headline "price" of *any* contract-tied phone is.

      This post already made the point that the total price of phone + contract (since you can't get the former without the latter) over two years is $600, which implies that it was $800 before when the still-contract-tied phone was selling for "$200" and it was being panned as an awful deal.

      If it's not quite a non-story, it's not the one it's being made out to be either.

      --
      "Slashdot - News and Chat Sites Deviant". (Click "homepage" link above for details).
    5. Re:It's a Fire Sale by Anonymous Coward · · Score: 0

      Yeah, exactly. There's nothing special about $0 here. It's an illusion. They could give you $100 for taking the contract. That's doesn't make it free money.

    6. Re:It's a Fire Sale by postbigbang · · Score: 2

      And worse, Amazon pimps the Fire Sale Phone with that all time, well-loved and respected AT&T-- champion of all that is holy and moral in telephony.

      --
      ---- Teach Peace. It's Cheaper Than War.
  2. It's not apple this time! by RyuuzakiTetsuya · · Score: 5, Insightful

    They failed on their own merits.

    I doubt the Bigass iPhone thing today's the reason why they tipped on this.

    --
    Non impediti ratione cogitationus.
    1. Re:It's not apple this time! by tepples · · Score: 4, Insightful

      Is there really any compelling feature of the Fire Phone other than being the only not-iPhone that plays Amazon streaming video?

    2. Re:It's not apple this time! by RyuuzakiTetsuya · · Score: 4, Informative

      It doesn't have that going for it anymore.

      The UI's interesting as an experiment, but ultimately really creepy.

      I'm pretty sure Aldous Huxley has a few things to say about an electronic gizmo that serves as an entry way to cheap consumer goods.

      --
      Non impediti ratione cogitationus.
    3. Re:It's not apple this time! by ShaunC · · Score: 4, Insightful

      Well it's easy enough for pretentious 9 year olds to use for playing Minecraft, at least that's all I got out of the commercial. Pretty sure the blame for this phone's flop lies squarely at the feet of Amazon's marketing department or whoever they hired to produce the TV ad. The phone itself barely makes an appearance in the commercial, it's just a couple of kids yammering about how they're going to stream stuff and play games, followed by a double plug for Amazon Prime, which I'm still scratching my head over. I don't need to buy a new phone to get Amazon Prime.

      Is Amazon trying to sell an actual product here, or just selling the idea of a digital babysitter? Either way I guess I'm not their target audience and I sorta wonder who is.

      --
      Thanks to the War on Drugs, it's easier to buy meth than it is to buy cold medicine!
    4. Re:It's not apple this time! by SternisheFan · · Score: 2

      It has a sort of/kind of 3D-ish display.

    5. Re:It's not apple this time! by Mr+D+from+63 · · Score: 2

      I doubt the Bigass iPhone thing today's the reason why they tipped on this.

      I think it plays heavily in to the decision, and the timing. Apple and Amazon are the two brand names that have a content and hardware eco-sphere, so they compete directly in a section of the market. Amazon is intent on taking more of that share, and the Fire phone is a part of the strategy.

    6. Re:It's not apple this time! by ArcadeMan · · Score: 3, Insightful

      The difference between Apple and Amazon is that Apple understands there's a market outside of the USA.

    7. Re:It's not apple this time! by Noah+Haders · · Score: 1

      I would sooner give my money to amazon than be part of the goog puppet master experiment.

    8. Re:It's not apple this time! by L4m3rthanyou · · Score: 4, Insightful

      I think they hired Microsoft's marketing department to do the commercial.

      It's not even believable anyway. My irritating hipster children only use Apple products!

      --
      One of these days, I'm going to cut you into little pieces.
    9. Re:It's not apple this time! by praxis · · Score: 1

      I would sooner give my money to amazon than be part of the goog puppet master experiment.

      My impression, it being an Android device, is that if you give your money to Amazon you still become part of the GOOG ecosystem with all that entails. Am I wrong?

    10. Re:It's not apple this time! by Noah+Haders · · Score: 2

      my understanding is it's stock android like cyanogen mod, not the OHA. It doesn't come with google play or any google apps. so as far as I understand it doesn't have all the hooks in it to vaccum up data for goog.

    11. Re:It's not apple this time! by tlhIngan · · Score: 2

      I think it plays heavily in to the decision, and the timing. Apple and Amazon are the two brand names that have a content and hardware eco-sphere, so they compete directly in a section of the market. Amazon is intent on taking more of that share, and the Fire phone is a part of the strategy.

      The business cases for both are completely opposite, however.

      Amazon makes devices to sell content and services. They sell Kindle hardware, Fire hardware, etc., at cost (practically). The goal here is to promote use of Amazon's music, movie, TV, e-book and app stores, which is why they're heavily locked down and discourage use of alternative sources of content. Sure you can sideload, but that's finicky and annoying enough that most users wouldn't bother.

      Apple, though, sells content to push hardware. Apple doesn't really care about the content and is more than happy (generally) to let the content industry dictate prices. Sure Apple gets a cut, but that's just storage and bandwidth and handling the transaction and such. (It's not easy to be able to sell something and let users re-download it at will and keep transaction records. Hell, there's a lot of places that charge $5 to let you redownload your product up to a year later). The money for Apple is in hardware. The content merely helps move the hardware, so Apple puts a little effort into selling and promoting the content.

    12. Re:It's not apple this time! by FatdogHaiku · · Score: 2

      I'm not even checking it out while it's bound to AT&T.

      --
      You have the right to remain sentient. If you give up the right to remain sentient, you will be elected to public office
    13. Re:It's not apple this time! by Anonymous Coward · · Score: 1

      Well, considering he's dead, no. But I'm sure it would be very similar to his views on zippers being the cheap entry way into a woman's pants.
      In many aspects Huxley was just a conservative old fart who resisted change all the while lamenting that he was but a beta male in an Alpha man's world.

    14. Re:It's not apple this time! by DuckDodgers · · Score: 2

      Apple still cares about a cut of the app sales and so forth, that's why they won't let companies that sell through their app store offer products more cheaply elsewhere.

      So I would amend your comment to stay that Apple cares about content but cares about hardware sales more. Amazon just cares about content sales.

      I'm happy the Amazon Fire flopped. I don't want Microsoft to be the undisputed king of desktop PC operating systems, I don't want Apple or Samsung to be the undisputed king of smart phones, I don't want Google to be the undisputed king of search engines, and I don't want Amazon to be the undisputed king of internet stores.

    15. Re:It's not apple this time! by Charliemopps · · Score: 1

      They failed on their own merits.

      I doubt the Bigass iPhone thing today's the reason why they tipped on this.

      Right... the Amazon Fire is half the speed and double the price of every other popular phone on the market. Their marketing and product development departments failed big time. There's no reason to buy a fire other than the 3D effect, and 3D has failed as a gimick in every market it's ever entered starting with Time Traveler: http://en.wikipedia.org/wiki/T...
        Stack on top of that Amazon creating their own closed app store and you have a money grab so obvious it drove even the particularly naive American Public away from it.

    16. Re:It's not apple this time! by praxis · · Score: 1

      I see. So, no Google Now support, no Gmail support, and no Google search support without modifications?

    17. Re:It's not apple this time! by jonbryce · · Score: 1

      Well Amazon are planning to sell the Fire Phone through O2 in the UK. Problem is that most people in the UK buy their phone separately from their airtime contract.

    18. Re:It's not apple this time! by mick88 · · Score: 2

      You can knock Microsoft and Amazon all day long for their phones not taking the world by storm, but I think that actually sells short the remarkable phenomenon that is the iPhone & associated Apple universe. One of the takeaways here for me is that it truly is almost impossible to break into the smart phone market this late in the game given what Apple has done - at least here in the US.

      To see MS & Amazon, who have generally succeeded and overpowered rivals for many years, fail to make a true dent in the smartphone market is a real testament to Apple's success; Apple really did raise the bar that high. As you pointed out the Amazon flop is in marketing... exactly where Apple does not flop. You would think a good device would be its own marketing but I think that Apple has shown the device and the marketing are one and the same. And maybe what Amazon is learning is that this isn't like the kindle (good device on its own) but requires ramping up the marketing BS by a million fold.

      For the record, I am a disillusioned former fan of the AppleVerse so I am cheering for anyone to bring legit competition, even if paradoxically it's those other well-known foes of competition: MS & Amazon

      --
      I created this account just so I could comment on this story
    19. Re:It's not apple this time! by Noah+Haders · · Score: 1

      http://www.google.com/
      http://mail.google.com/

      it has support for google search and gmail.

    20. Re:It's not apple this time! by tepples · · Score: 1

      Does it have "Unknown sources" support for installing APKs from developers that haven't paid the annual fee for Amazon Appstore? Google Play Store, by comparison, doesn't charge an annual fee after a one-time $25.

    21. Re:It's not apple this time! by Noah+Haders · · Score: 1

      Does it have "Unknown sources" support for installing APKs from developers that haven't paid the annual fee for Amazon Appstore? Google Play Store, by comparison, doesn't charge an annual fee after a one-time $25.

      how the heck should i know? and why do you have such a hard on for apks? do you like HOSTS?

    22. Re:It's not apple this time! by david_thornley · · Score: 1

      At least he wasn't an Epsilon. They had to wear black all the time, and got the dirtiest jobs.

      --
      "When you have eliminated the unacceptable, whatever is left, however improbable, must be the truthiness" - Holmes
    23. Re:It's not apple this time! by david_thornley · · Score: 1

      Thing is, Android is being very successful, even at the high end where it competes with Apple. I don't think Android's necessarily any better than Windows Phone 8 (although I find it more attractive), so it's worth asking why Android and not Microsoft.

      --
      "When you have eliminated the unacceptable, whatever is left, however improbable, must be the truthiness" - Holmes
    24. Re:It's not apple this time! by david_thornley · · Score: 1

      Sure that's the reason? I don't think Apple wants lowest prices to get its cut, I think Apple wants them so everything available on iOS looks like a good deal, so nobody's thinking they could have gotten some particular book or something cheaper elsewhere. It makes the walled garden less attractive if things are more expensive there.

      --
      "When you have eliminated the unacceptable, whatever is left, however improbable, must be the truthiness" - Holmes
    25. Re:It's not apple this time! by mick88 · · Score: 1

      You have a really good point & it's something I was considering while making my original post but couldn't address it concisely so I left it out. So here's my non-concise ideas on that.

      My general take is that WP & the Amazon phones seem to be something more akin to the iPhone: an attempt to make an integrated hardware/software device (or at least one built to strict standards) that has a real distinct brand & tie in to the related manufacturers universes (or more cynically, walled gardens). Andriod, for better or for worse, seems to be a lot more decentralized which probably appeals to the device makers like Samsung whose main interest is moving handsets, not creating a "wonderful" experience for the end user.

      So my comparison with Apple, MS, and Amazon was assessing the battle for their respective Universes & Apples dominance in that regard.

      However...I see in hindsight that Google _absolutely_ has its own Universe that Android most certainly is a big and successful part of it: Search, Mail, Mobile Devices & Personal data / advertising. It's a mutually beneficial relationship w/ the handset makers because Google wouldn't care about hardware revenue and Samsung etc. don't really have a stake in those other "interests" of Google. It seems obvious that this partnership is a productive one for both sides & would be successful. I guess I just didn't notice it at first because of the divorce from hardware.

      Maybe this is exactly why MS bought the handset division of Nokia. Playing the decentralized, hardware agnostic, Google-style game hadn't panned out, so making their own handsets is a further step in creating a competitive platform to Apple's. It may well work out for them over time.

      That leaves Amazon's phone, essentially a branded/crippled Andriod, worst of both worlds and, to me, likeliest to fail due to lack of purpose.

      --
      I created this account just so I could comment on this story
    26. Re:It's not apple this time! by Anonymous Coward · · Score: 0

      What annual fee are you talking about? There's no annual fee for the Amazon Appstore.

    27. Re:It's not apple this time! by DuckDodgers · · Score: 1

      If Apple insisted that no lower prices be advertised elsewhere and then took a notably smaller than usual percentage of sales, I would agree with your point. Since their percentage of sales is, as far as I know, even with Amazon or Microsoft I think they do want profit from their applications and media delivered through applications on their app stores.

  3. wind howls by Anonymous Coward · · Score: 0

    and a tumbleweed rolls on by.

  4. Spoon by Naatach · · Score: 5, Insightful

    There's only so much you can get for a spoon that only works in the Amazon bowl.

    --
    There may be no "I" in team, but there's also no "F" in way.
    1. Re:Spoon by gstoddart · · Score: 0

      No kidding. For all the talk about Apple's walled garden, Amazon seems to have more crippled devices with higher walls.

      And, really, if Microsoft or any other vendor could lock people into their walled gardens they'd do it in a heartbeat.

      --
      Lost at C:>. Found at C.
    2. Re:Spoon by Anonymous Coward · · Score: 1

      And, really, if Microsoft or any other vendor could lock people into their walled gardens they'd do it in a heartbeat.

      Maybe, but that is mostly due to the observed success Apple had. Windows Mobile 6 had no walls beyond it being an ARM cpu and you had to use the right compiler settings. It also was randomly crippled by different providers because Microsoft didn't rule over it with the sociopathic tenacity Steve Jobs put into all his work. Windows Phones 7 and up have been consistent because Microsoft recognized a problem with letting service providers decide when to release OS patches, and then took the remaining two steps to make it roughly as walled as Apple.
      Also, the idiot manager at Microsoft who thought walled gardens were the way of the future and came up with Windows RT has been fired.

    3. Re:Spoon by Richard_at_work · · Score: 4, Insightful

      I disagree with you on the walled garden argument - I can read Amazon Kindle books on the Kindle ecosystem series of devices, Apple devices, Android devices, Windows 8 devices, Windows Phone devices, Macs, Windows PCs, Linux PCs, Blackberrys and others.

      I can read Apple iBooks on ... Apple devices and Macs.

      I can view Amazon Instant Video content on various Kindles, Apple devices, Android devices, Windows 8 devices, all the major consoles, tonnes of TVs natively, and of course Windows PCs and Macs.

      I can view Apple iTunes video content on ... Apple devices and Macs.

      My content purchased from Amazon certainly seems to be available on a much wider range of devices than content purchased from Apple...

    4. Re:Spoon by lister+king+of+smeg · · Score: 2

      No kidding. For all the talk about Apple's walled garden, Amazon seems to have more crippled devices with higher walls.

      And, really, if Microsoft or any other vendor could lock people into their walled gardens they'd do it in a heartbeat.

      Not really the fire line of tablets lets you sideload apps I installed fdroid app repository on my kindle fire, which I happen to be posting from. That's not to say their perfect by any means for example you cant replace the keyboard without rooting your device which is just stupid and pain in the ass when I need to use ssh and have no metakeys, yet have symbols for copyright trademark registered and infinity but no tab. There are other minor nits to pick but saying they have a worse garden wall then apple is disengenuos at best.

      --
      ---Saying gnome 3 is better than windows 8 not so much a compliment as it is damning with light praise.
    5. Re: Spoon by Anonymous Coward · · Score: 1

      I have the Amazon App Store installed on all my Android devices. Anybody can go to Amazon and download and install the .apk file to have their market available as an alternative. It's the only way my devices are 'tied' to Amazon. In all honesty, Amazon's presence in the app marketplace is what breaks through Google's Play Store walled garden on (unrooted) Android.

    6. Re:Spoon by dubbayu_d_40 · · Score: 1

      Oh man, this totally reminds me of the Spoonman Quicktime demo. Was that an act of prescience?

    7. Re:Spoon by AmiMoJo · · Score: 1

      A lot of the pirate "webrip" releases are from iTunes, so actually you can kinda watch iTunes content on other devices :-)

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    8. Re:Spoon by RyuuzakiTetsuya · · Score: 2

      As a diehard apple fanboy, I'm pretty much OK with this. As long as i can have VLC or something similar for movies(Which is in the iOS store; and similar apps do exist) and side load MP3s, I'm good.

      However, the creepy part isn't the bowl or the spoon, it's the bowl insisting you restock your cereal using amazon and you can order right from the fucking bowl.

      --
      Non impediti ratione cogitationus.
    9. Re:Spoon by DuckDodgers · · Score: 1

      The philosophical problem I have with Windows RT is the Microsoft walled garden. But the reason sales flopped is that it had inadequate specifications and too few interesting features at that price point, and it was further hampered by the fact that the only Microsoft hardware brand name with some consumer enthusiasm - Xbox - wasn't on it.

      "Microsoft came out with something that's a tablet-laptop hybrid. If you get the cool keyboard it adds $100 to the cost, so $450 for the base model." "Oh yeah? How does it compare?" "Well, a $500 iPad has far more applications and better performance, plus a display resolution that's twice as good. A $500 laptop has shorter battery life but can run far more software, has a bigger screen, and runs the same software as the Surface RT - Office, Internet Explorer - much faster." "Oh, then who do they expect to buy it?" "I haven't figured that out yet. I don't think they have, either."

      If Microsoft was going to launch a Surface RT, they should have launched it later this year with a 64-bit ARM CPU, 4+GB of RAM, 2048x1536 or better display resolution, the features of Windows 8.1, and the lineup of RT applications that their Windows store has now. Lucky for us open source fans, they launched way too early with something uncompetitive.

    10. Re:Spoon by Dahan · · Score: 1

      I can view Apple iTunes video content on ... Apple devices and Macs.

      There is a Windows version of iTunes, you know... but it is true that there's no iBooks for Windows.

  5. So they cut it from $199 to $600. I see. by Anonymous Coward · · Score: 0

    So basically they made it a subsidized phone with the extra $25/month charge to have it on your AT&T plan. Over the 24 month contract that's $600.

    1. Re:So they cut it from $199 to $600. I see. by Seumas · · Score: 3, Insightful

      For a buck, I'd buy it. Hell, I'd buy it for $20 or $30, even though it's within the confines of Amazon. It's not like the entire phone is going to be locked down to just Amazon. You'd surely still have a browser and apps to do various things outside of Amazon. And probably wifi service if you wanted to connect it to your home network or something.

      It's the phone contract that does it in for me. In an age where I can use Ting as my phone service for an average of $12/mo with no contract, why in the hell would I want to get a two year expensive contract with one of the old phone companies?!

    2. Re:So they cut it from $199 to $600. I see. by gstoddart · · Score: 3, Insightful

      For a buck, I'd buy it. Hell, I'd buy it for $20 or $30, even though it's within the confines of Amazon. It's not like the entire phone is going to be locked down to just Amazon. You'd surely still have a browser and apps to do various things outside of Amazon. And probably wifi service if you wanted to connect it to your home network or something.

      Of course, as a cynical, tin-foil hat wearing individual I'll say that anything you do can and will be monitored and tracked by Amazon for their own purposes, even when not directly using their products.

      So, really, are you actually any better off?

      --
      Lost at C:>. Found at C.
    3. Re:So they cut it from $199 to $600. I see. by bobbied · · Score: 2

      So basically they made it a subsidized phone with the extra $25/month charge to have it on your AT&T plan. Over the 24 month contract that's $600.

      Oh, stop punching numbers into that calculator, reading the fine print and just sign the contract you rube.

      AT&T (and all of the major carriers) do this kind of thing all the time. Car dealers do this, credit card companies do this, realtors do this all kinds of retailers do this.. They turn things into monthly payments, rip you a new one while you pay an arm and a leg. They bleed you dry one drop at a time and most of us don't notice how we've been played. We just complain that everything costs so much.

      You are NOT supposed to catch on to the ruse and actually put numbers in the calculator and hit the multiply key...Wana be really upset with your carrier? Ask them how much it is just to buy the handset outright vrs what they end up collecting if you buy it monthly. Ouch... Now THAT'S a finance charge!

      --
      "File to fit, pound to insert, paint to match" - Aircraft Maintenance 101
    4. Re:So they cut it from $199 to $600. I see. by ArhcAngel · · Score: 1

      It's the phone contract that does it in for me. In an age where I can use Ting as my phone service for an average of $12/mo with no contract, why in the hell would I want to get a two year expensive contract with one of the old phone companies?!

      Agreed...Switched to Ting two years ago and haven't regretted it once. I'm saving $100 mo. over my previous carrier for the same two lines and I haven't had to change my usage.

      I was curious of Amazon's decision to make the phone an AT&T exclusive. Hopefully for Amazon's sake the exclusionary period was only six months

      --
      "A person is smart. People are dumb, panicky dangerous animals and you know it." - K
    5. Re:So they cut it from $199 to $600. I see. by Dogtanian · · Score: 1

      For a buck, I'd buy it. Hell, I'd buy it for $20 or $30, even though it's within the confines of Amazon. [..] It's the phone contract that does it in for me.

      That's the whole blooming point, though! You're only being offered the phone for 99 cents *because* you have to agree to the contract.

      It's like a shop had a "Buy 1, Get the Second for 1 cent" offer on horribly overpriced multivitamins, you wouldn't say "well, they're not even worth half the regular price, but I might have snapped them up for 1 cent if they didn't require you to buy the other at full price"!

      --
      "Slashdot - News and Chat Sites Deviant". (Click "homepage" link above for details).
  6. Editors, please fix title by Anonymous Coward · · Score: 2, Insightful

    Amazon Drops Fire Phone Price To $450

    FTFY. The price is $450. If you buy it for $0.99, you are actually paying $600.99 because it includes an overpriced phone service contract.

    1. Re:Editors, please fix title by Anonymous Coward · · Score: 0

      You need a phone provider anyway, and it's not like AT&T offers a plan for less if you bring your own phone, so the cost of the phone is in fact $0.99

    2. Re:Editors, please fix title by Anonymous Coward · · Score: 1

      I just tried checking out with this device on Amazon.com. The cheapest service plan is $60/mo, which is for only 300MB of data. It also has a $40 activation fee.

      The total price is $1480.99.

    3. Re:Editors, please fix title by rogoshen1 · · Score: 2

      Yet you can get a nokia 510 (win8 phone) at target for 60 bucks, and pay 60 a month for 2GB of data (pre paid, no contract)

      As much as the app selection on windows phone sucks, i'd take that over this 'deal' any day of the week.

    4. Re:Editors, please fix title by mlk · · Score: 1

      > $600.99

      Assuming a $25 contract I guess?

      $600.99 or $600.99 - the cost of 2 years worth of credit - two years worth of phone usage?

      Now this number will be maybe $450. Some "throwing numbers about" puts two years of credit at $85. So that is $515.99 for the phone + mobile contract. Take away the phone ($450.99) and you have a mobile contract at $32.50 a year or under $3 a month.

      I'm not sure I see that as all that bad.

      --
      Wow, I should not post when knackered.
  7. Fire = Zune by globaljustin · · Score: 5, Insightful

    Amazon is a victim of their own hubris, not Apple.

    Only an idiot or egomaniac would think that Amazon could compete with that product...that phone...it had too many dumb bells and whistles (3D screen! ooh shiny!) but all the important details were wrong.

    Amazon lost out to a better designed, better marketed, more established, funner to use product...just like M$ did with Zune

    --
    Thank you Dave Raggett
    1. Re:Fire = Zune by funkymonkjay · · Score: 1

      I don't think it's as bad as a zune. Regardless of the wacky bells and whistles, it's still an android device. You can install and run android apps like any other android phone.

    2. Re:Fire = Zune by UnknowingFool · · Score: 3, Insightful

      I think both the Amazon and Zune are examples of good but not good enough. The Zune wasn't a bad MP3 player. It could have been better if all the squirting worked like consumers wanted. But both entered a market way too late. Apple had moved on to the iPhone and the iPod Touch and left the Zune in the dust. The Fire has to compete with Android and Apple.

      --
      Well, there's spam egg sausage and spam, that's not got much spam in it.
    3. Re:Fire = Zune by Anonymous Coward · · Score: 0

      It wasn't even a 3d screen. It was a 2D screen with multiple cameras for face/pupil tracking to give the illusion that the screen is a window. It did not have stereoscopic 3D or a 3D capture camera (like the Evo 3D).

      It's the same concept as [this](https://www.youtube.com/watch?v=Jd3-eiid-Uw).

    4. Re:Fire = Zune by Anonymous Coward · · Score: 0
    5. Re:Fire = Zune by gnasher719 · · Score: 1

      Only an idiot or egomaniac would think that Amazon could compete with that product...that phone...it had too many dumb bells and whistles (3D screen! ooh shiny!) but all the important details were wrong.

      Everyone other than Apple and Android phones has to convince potential customers that their phone is better or cheaper than an iPhone or both, and at the same time better or cheaper than each of a wide range of Android phones.

      Making something that some people would prefer to an iPhone is doable. Making something that some people would prefer to an Android phone is doable. Making something that does both at the same time is very, very hard.

    6. Re:Fire = Zune by globaljustin · · Score: 2

      from a purely technical perspective, the Zune interested me because you could really use it as a hybrid external drive and output any media file to any device...see, technically ****all devices can do that**** but because of copyright, artificial scarcity, bad design, and bloat most of the time we get devices from the manufacturer that are locked down (ex: iphone)

      of course, Zune's problem was M$...they had to slap their proprietary stuff onto the Zune to make sure you paid a monthly fee somehow

      i had a friend who bought a Zune even though we all told him not too...he's a non-techie, outdoors type and wanted to do his research and make his big purchase...we all felt bad b/c he sort of just believed M$ wouldn't lock him out of his own device to play his own music...seriously...it was funny in that many of his friends tried to be like, "look, i know Apple is obnoxious, but if you're going to do this..."

      --
      Thank you Dave Raggett
    7. Re:Fire = Zune by UnknowingFool · · Score: 1

      MS was so desperate to get onto the wagon that they agreed to demands by the copyright holders to cripple squirting. Squirting wasn't a bad idea but needlessly crippled. Add to that, MS does not execute very well.

      --
      Well, there's spam egg sausage and spam, that's not got much spam in it.
    8. Re:Fire = Zune by narcc · · Score: 1

      It's still really neat.

    9. Re:Fire = Zune by jonbryce · · Score: 1

      More to the point, the Amazon App Store has to compete with the Google Play Store. While all the most popular apps may be on Amazon, local / niche apps generally are not, things like the apps for my local bus service, public cycle hire service, theatre group etc. They are only available on Google Play and Apple App Store. While individually these apps may only have an installed base of a few thousand, almost everyone is in the market for a similar sort of app somewhere in the world.

    10. Re:Fire = Zune by cant_get_a_good_nick · · Score: 1

      Err, not quite like any Android phone. You don't get to install a lot of apps.

      Google/Android has two tiers of "openSource" when it comes to Android. If you play by their rules, you get cool stuff like the Play Store, Google Maps, and Google Now, and others. If you fork (FireOS, Tizen to a lesser extent) you get none of those, and you need to build them out, since those are the expectations (especially maps) for a modern smartphone. This is why Samsung is licensing mapping data itself - it doesn't want to feel beholden to Google on everything.

      Remember, it's not just that you can't use the Google Maps app. You can't use any app that uses the Google Maps API. Foursquare (or whatever it is this week), unusable - unless they come out with a FireOS version. Smaller developers won't target FireOS because of lack of resources for the porting.

    11. Re:Fire = Zune by funkymonkjay · · Score: 1

      I agree, it's annoying but it isn't impossible. You can side load google's apps: http://www.reddit.com/r/Androi...

  8. Having worked on the FirePhone... by Anonymous Coward · · Score: 0

    ... I am unsurprised by this price drop. That said, it's still priced about $100 too high for my taste.

    Posting as AC so that Amazon doesn't spit in my orders from now on.

    1. Re:Having worked on the FirePhone... by Anonymous Coward · · Score: 1

      We know it's you, John.

      Signed, Amazon.com

  9. um no by slashmydots · · Score: 2

    "but also a 2-year contract with (exclusive carrier) AT&T." Wow, what a deal! I think I'd actually rather rip out all my teeth one at a time though.

    1. Re:um no by bobbied · · Score: 1

      "but also a 2-year contract with (exclusive carrier) AT&T." Wow, what a deal! I think I'd actually rather rip out all my teeth one at a time though.

      Isn't that was AT&T is doing... Ripping out a tooth every month for 24 months... I don't think I have that many teeth.... Left that is....

      --
      "File to fit, pound to insert, paint to match" - Aircraft Maintenance 101
    2. Re:um no by narcc · · Score: 1

      I don't have a choice. They're the only carrier with acceptable service in my area. You can't use Verizon inside most buildings. (The 'Can you hear me now' guy hasn't been this way, I guess.) T-Mobile and Sprint are even worse.

      CellularOne was good, but AT&T bought them years ago.

      AT&T hate aside, I've never had a problem with basic phone service while traveling. (Well, except that one time driving through the desert in New Mexico.) So, baring their ridiculous prices, I can't really complain.

  10. AT&T Sucks by Anonymous Coward · · Score: 0

    AT&T is one of the worst carriers there is and I personally will never go back to them. If the phone were available on other carriers such as Verizon I would go for it.

    1. Re: AT&T Sucks by Anonymous Coward · · Score: 0

      They are just as bad as they were back when they were the sole carrier for Apple's iPhone.

    2. Re:AT&T Sucks by bobbied · · Score: 2

      Dang, even if you buy it outright it is LOCKED to the AT&T network. Amazon has got to undo that mess or I'm NOT EVER going to think about it.

      Any phone you buy outright should come UNLOCKED by default. Any phone you own after the contract is over should be unlocked upon request, if not automatically by the carrier...

      --
      "File to fit, pound to insert, paint to match" - Aircraft Maintenance 101
  11. UK Prices at £0 by Anonymous Coward · · Score: 0

    http://puu.sh/bs3TA/7c6efb7ca8.png

  12. Amazon's phone versus Amazon's tablet by 93+Escort+Wagon · · Score: 3, Insightful

    The Kindle Fire was a well-marketed, cheap tablet launched at a time most people were just starting to hear how fun and useful tablets could be. Many people wanted a tablet, but were unwilling to drop $500 on an iPad - those folks bought a Kindle Fire. (Yeah there were other cheap tablets, but frankly the average Joe didn't ever hear about them)

    The Fire Phone comes at a time when iOS and Android phones are already entrenched. The majority of people who want a smartphone already own one. Worse, there's not an obvious price gap between the Fire and it's erstwhile competition. Free Prime shipping isn't going to sell the phone, since the types of people who know about Prime are the type of people that already bought into a phone platform years ago.

    --
    #DeleteChrome
  13. It's not 99 cents by Anonymous Coward · · Score: 2, Informative

    It's not 99 cents. It's cost is covered in monthly payments.

    1. Re:It's not 99 cents by tomhath · · Score: 1

      That's true of all phones with a minimum contract period. But you are correct, 99 cent down payment and financed for two years.

    2. Re:It's not 99 cents by Anonymous Coward · · Score: 0

      Until AT&T offers a plan where it is cheaper to either bring your own phone, or buy the phone outright at time of contract, the cost of the phone is $0.99

    3. Re:It's not 99 cents by itsdapead · · Score: 1

      Until AT&T offers a plan where it is cheaper to either bring your own phone, or buy the phone outright at time of contract, the cost of the phone is $0.99

      No. $0.99 + $x/month for 24 months is never equal to $0.99 (assuming x > 0). Even if the monthly fee is the same as the fee for a service-only contract (in which case the USA phone market is even more screwed up than I thought) - if you can't walk in to the shop, hand over 99 cents and take a phone away with no further obligation then the phone doesn't "cost" $0.99.

      Here in the UK, when I did the maths a couple of years ago, "bring your own phone" wasn't necessarily cheaper, but if you looked into contingencies (what if I don't want to upgrade after 18 months, what if I want to cancel the contract, what if I want to change phones sooner) it was more attractive and more flexible. OTOH this is the UK and I can get a SIM-only plan with 300 minutes talk and unmetered data for £13/month on a 30-day notice contract (*and* I still get unmetered data & use the voice allowance to call home when I visit the USA).

      NB: Amazon have just started plugging this phone in the UK for £0 "on selected contracts" - but it is exclusive to O2 so forget it.

      --
      In a survey of 100 programmers, 111111 thought that duck-typing was a good idea.
    4. Re:It's not 99 cents by Dragonslicer · · Score: 1

      Even if the monthly fee is the same as the fee for a service-only contract (in which case the USA phone market is even more screwed up than I thought)

      You haven't been following mobile phone stories on Slashdot much, have you? For years, you paid the same price for monthly service whether you got a subsidized phone from the carrier, had completed the two-year contract, or didn't get a phone from the carrier at all and brought your own. T-Mobile changed that about 5 years ago, when they started offering a plan that was $20/month cheaper if you didn't have a contract and subsidized phone. Now that T-Mobile is advertising this more, the other carriers are just starting to implement similar plans.

    5. Re:It's not 99 cents by itsdapead · · Score: 1

      Ok, so the USA phone market is even more screwed up that I thought. Can't say I'm surprised...

      --
      In a survey of 100 programmers, 111111 thought that duck-typing was a good idea.
  14. "Under the Apple Hype Machine"? by wonkey_monkey · · Score: 3, Insightful

    Under the Apple Hype Machine

    Perhaps I'm being super-dense, but... what's that supposed to even mean?

    --
    systemd is Roko's Basilisk.
    1. Re:"Under the Apple Hype Machine"? by ArcadeMan · · Score: 1
    2. Re:"Under the Apple Hype Machine"? by bobbied · · Score: 1

      Under the Apple Hype Machine

      Perhaps I'm being super-dense, but... what's that supposed to even mean?

      They like Apple Sauce, Perhaps?

      --
      "File to fit, pound to insert, paint to match" - Aircraft Maintenance 101
    3. Re:"Under the Apple Hype Machine"? by AmiMoJo · · Score: 1

      Even the BBC has been anticipating what Apple is going to release today. Chances are out so just be a larger iPhone and a watch, nothing particularly exciting or new, but journalists are wetting their pants over it anyway.

      Fortunately consumers seem to be less effected now. Eventually the press will get the message too.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    4. Re:"Under the Apple Hype Machine"? by wonkey_monkey · · Score: 1

      Yeah, got that and am practically comatose with anticipation. But what is does it mean to be under a hype machine?

      --
      systemd is Roko's Basilisk.
  15. What was Amazon thinking? by sirwired · · Score: 3, Interesting

    I cannot, for the life of me, figure out what Amazon was thinking when they released the thing. While on a "raw spec" basis, it's not a bad phone, it's headline feature does little more (at the moment) than make it easier to buy stuff from Amazon. Why would anybody buy this phone over a similarly-priced phone from Samsung/Moto/LG?

    If the phone was significantly cheaper than the competition (like the Kindle Fire), or if the tight Amazon integration was a super-useful feature (like the Kindle Readers), it might have been a success. But charging the same as the competition for a phone running a custom OS? I expected it to be about as successful as the "Facebook Phone", which is to say "not at all".

    This sort of completely blind hubris reminds me of the Netflix fiasco. Anybody with more than a few brain cells to rub together should have been able to see the flaws here...

    1. Re:What was Amazon thinking? by PvtVoid · · Score: 2

      I cannot, for the life of me, figure out what Amazon was thinking when they released the thing.

      No shit. As far as I could tell, the selling point of the phone was: "It shows you lots of ads!" Who the fuck would want a phone like that?

    2. Re:What was Amazon thinking? by bobbied · · Score: 1

      You do know that the "custom OS" is really Android both on their tablets AND their phones. They just took the Google branding out of it and rolled their own interface layer. Sorta like CentOS does to Red Hat Enterprise, only under the Apache license.

      I'm guessing that they will continue to keep the "Fire OS" close to Android, but they are free to deviate if they want.

      --
      "File to fit, pound to insert, paint to match" - Aircraft Maintenance 101
    3. Re:What was Amazon thinking? by jhecht · · Score: 1

      Amazon needs to churn headlines that sound like bold new products to distract Wall Street from the ugly reality that its basic online retail business can't make a healthy profit.

  16. No Google Play Store by sirwired · · Score: 4, Insightful

    Yes, you can still install and run Android apps like any other Android phone, as long as those apps are actually available from the Amazon app store. Not all apps have been customized or tested to run on Amazon's particular Android build, which is a little more custom than the "skin" other Android builders commonly use.

    No, it's not as bad as a Zune, but it doesn't offer any compelling case over the more-standard alternatives.

    1. Re:No Google Play Store by funkymonkjay · · Score: 2

      Worst case, you can always side load an app. http://www.cnet.com/how-to/how... I had hoped the fire phones would work like those advertisement subsidized cars. That is, the phone would have all kinds of ways for Amazon to learn things about me and with it market stuff to me. And in return, it would be the cheapest phone service, say 20 bucks a month for some reasonable usage cap. But no.... the damn thing came out with a $200 price tag and the same rip off service from at&t (go t-mobile!) I could care less about the 3d crap. I stopped paying attention from that point. So, now with this news, it's competing with last gen phone pricing. same service. So now, do i go for a last gen iphone or an s3 or this fire phone. it's compelling but then i have to ask my self, do i want to suffer through amazon's app store, and the customized features that will probably have sub par experience (compared to a nexus) for a nominal hardware upside? If I was bezos, I would have dumped all that money on creating more and better amazon apps. hell, if you want to do something ground breaking, go work on creating an e-ink display that performs like an LED display.

  17. Why buy Amazon hardware? by sjbe · · Score: 3, Insightful

    I disagree with you on the walled garden argument - I can read Amazon Kindle books on the Kindle ecosystem series of devices

    You've got it backwards. The question is why we would need a crippled Amazon device? I can buy an iPad and buy music and books and merchandise from Amazon. I cannot buy a Kindle and buy music from Apple. So I have less restrictions buying the Apple hardware than the Amazon hardware because Amazon software and content will run on more platforms.

    Amazon's Fire tablets and phones are nothing special and are clearly aimed at getting you to buy more stuff from Amazon rather than for being a general use device. I don't really need Amazon's help there so what is the point of these devices? Even their e-paper based Kindles are pretty locked down (my wife has one) and it's relatively awkward to do anything other than buy stuff from Amazon with it.

    My content purchased from Amazon certainly seems to be available on a much wider range of devices than content purchased from Apple...

    Apple is trying to sell you a device. Amazon is trying to sell you content and stuff from their store. I'd rather have the Apple device and be able to buy from Amazon than they Amazon device and be unable to buy from Apple.

    1. Re:Why buy Amazon hardware? by Richard_at_work · · Score: 1

      I can buy an iPad and buy music and books and merchandise from Amazon. I cannot buy a Kindle and buy music from Apple. So I have less restrictions buying the Apple hardware than the Amazon hardware because Amazon software and content will run on more platforms.

      Yeah, that isn't *ever* going to change because it would require Apple to do it, and they won't as you point out. So I don't have it backward at all.

    2. Re:Why buy Amazon hardware? by sjbe · · Score: 2

      So I don't have it backward at all.

      'Fraid you do at least on the hardware. You are correct about their software and media. Amazon's software is less locked down but their hardware is more restrictive. I cannot really see any point to buying Amazon's hardware given the available alternatives. I could buy a Nexus or other Android tablet and have access to basically everything I get from Amazon's offerings but without the Amazon sales pitch or weird modified version of Android. I can buy Apple's hardware and have access to basically all of Amazon's software offerings. Amazon hardware clearly is a more restrictive "garden" in this case.

    3. Re:Why buy Amazon hardware? by Richard_at_work · · Score: 1

      You can argue that all you want, buts its an incredibly twisted argument - basically your argument boils down to "Amazons hardware is more restrictive because Apple doesn't release stuff for it" which, while its true that Apple won't ever release it, doesn't mean they cannot do it (its fairly trivial to write something for the Fire series, its an Android device!).

    4. Re:Why buy Amazon hardware? by rogoshen1 · · Score: 1

      Seriously, you can side load APK's very easily, provided you know how to use a USB cable... and for the e-ink kindles (and tablets) simply emailing a mobi/pdf/whatever (although the lack of support for epub is annoying.) to your send to kindle email is 'awkward' ?

    5. Re:Why buy Amazon hardware? by Anonymous Coward · · Score: 0

      You can use that handy dandy USB cable to transfer whatever you like onto the kindle too, including your own 'totally legal' music, pdfs, and mobi files.

    6. Re:Why buy Amazon hardware? by CrashNBrn · · Score: 3, Insightful

      Even Steam is more open than Apple/iTunes. You can access nearly all Steam features from a normal browser. In fact with "Enhanced Steam" for Firefox, it's a better "experience" than browsing Steam via Steam.

      I could hardly believe that I couldn't even browse the iTunes store without installing iTunes. Yeah I don't fucking think so. Just like the Windows 8 "store" --- not accessible from a browser that you know has bookmarks, and tabs and doesn't feel like a stupid-ass "app".

    7. Re:Why buy Amazon hardware? by timothy · · Score: 2

      For a multi-purpose / general purpose tablet, I agree.

      I bought a used Kindle Paperwhite, though, and I find it's a very neat device. Even as extra weight (7 or 8 ounces?) on a trip by plane, it's been good to have along, even with a Nexus 7 in the same bag. I can read a book on either, but the Kindle a) has a crazy-long battery life, saving the other device for things like checking Google Maps on the other side of the trip, and b) is easier to hold.

      I intended to use it only for free / out-of-copyright stuff, but I have definitely been drawn into the web, just a bit, and recently bought several books that way. Easy to rationalize ;) (Esp. when Neal Stephenson books go on $2 sale ...)

      --
      jrnl: http://tinyurl.com/c2l8yr / foes: http://tinyurl.com/ckjno5
    8. Re:Why buy Amazon hardware? by Anonymous Coward · · Score: 0

      (1) sideload an apk of coolreader, ebookdroid, nook, or whatever

      (2) congratulations, your device now reads epub format

    9. Re:Why buy Amazon hardware? by rogoshen1 · · Score: 1

      yar, i just went the calibre route and converted to mobi. My point was more along the lines of "why doesn't amazon support this by default?"

    10. Re:Why buy Amazon hardware? by sjbe · · Score: 1

      Seriously, you can side load APK's very easily, provided you know how to use a USB cable...

      I'll do that when you can explain how to someone who isn't a geek (like my mother) such that they will actually bother. Seriously, THAT is your solution? Sorry no. I'll just buy a device where I don't have to bother.

      and for the e-ink kindles (and tablets) simply emailing a mobi/pdf/whatever (although the lack of support for epub is annoying.) to your send to kindle email is 'awkward' ?

      Emailing a document is easy enough to get single documents to the kindle but it is a rotten way to manage numerous documentse. Furthermore most PDF are not formatted in a e-ink kindle friendly format, especially those in color. Most PDFs are formatted for Letter/A4 sized paper and viewing them on a kindle is often ludicrously slow. Sure, it works but not very well. Basically a kindle is ok for reading a few novels but it could be better. I could see them being really useful for work instructions and manuals but the interface sucks for doing that.

    11. Re:Why buy Amazon hardware? by chispito · · Score: 1

      Even their e-paper based Kindles are pretty locked down (my wife has one) and it's relatively awkward to do anything other than buy stuff from Amazon with it.

      It's still easier and more pleasant to read on e-ink than LCD.

      --
      The Daddy casts sleep on the Baby. The Baby resists!
    12. Re:Why buy Amazon hardware? by david_thornley · · Score: 1

      The iPhone and iPad are open for content purposes (even if you can't necessarily get the apps you want). iTunes isn't. Apple is mostly trying to sell iDevices here, so having the iPhone and iPad able to read not only Kindle and Nook books but also iBooks makes them slightly more appealing.

      --
      "When you have eliminated the unacceptable, whatever is left, however improbable, must be the truthiness" - Holmes
  18. Where it should have started by Overzeetop · · Score: 1

    The initial price was that of a super-premium phone, which it wasn't. Amazon has never been about making money on hardware, but about eyeballs. This cash grab was unfounded. They lost the chance to make it as easy as "sign up and get your free phone, supported by the Amazon ecosystem". Now it's just an also-ran.

    --
    Is it just my observation, or are there way too many stupid people in the world?
  19. Apple? Let the hate roll on... by frnic · · Score: 1

    I don't see where this has anything to do with Apple other than an opportunity to pour on a little hate. Amazon's offering did not inspire people to stand in line to buy it. That has nothing to do with what Apple may or may not do.

    1. Re: Apple? Let the hate roll on... by Anonymous Coward · · Score: 0

      I would prefer a big thick amount of Apple don't-give-a-shit, but the stench of this afternoon's
      Apple jizz-fest is overwhelming.

  20. Still not worth it by Anonymous Coward · · Score: 0

    This phone, like most, but especially this one, is a tracking nightmare. Amazon will know all of your pecadillos with this device. What you buy, to whom you gift items, your banking details. No, thank you.

    I bought an LG Volt from Virgin Mobile for a bill. $35 a month gets me unlimited data, unlimited texting, and 5 hours talk time. My name on the account is "Prepaid Caller". I use top up cards to remain semi-anonymous. Why are people willing to be lured by something as stupid as Amazon Prime. All that content is free on the Internet somewhere. VPN it, YouTube, you name it.

  21. It's not the Phone, it's the Carrier! by RealGene · · Score: 3, Interesting

    Why should I pay them for what amounts to a Point-of-Sale terminal, then have to sign with and pay AT&T for the means to connect it?
    AMZN already has "free" 3G via WhisperNet for Kindle; why can't they just act as a reseller for air/data time?
    What I thought should happen when AMZN announced a phone was that you would buy it for a nominal amount, and your AMZN purchases would generate airtime credits:
    Buy something, get a percentage of the purchase price converted to minutes/megabytes. Of course, you could always 'buy' more mins/megs, but if you're trying to drive consumption of your other products, it seems straightforward to make the means to do so a reward for the behavior you want.

    --
    Mission: To provide products that consume time and energy as entertainingly as permitted by the laws of thermodynamics.
    1. Re:It's not the Phone, it's the Carrier! by dubiousx99 · · Score: 1

      That is close to what I was thinking. You are selling a device designed around content that will require a lot of data transfer to take place (streaming video, music, etc). They have done a good job so far locking people into Amazon Prime with their tablet. They need to negotiate with AT&T to provide any Amazon supplied content free of metering against their monthly data cap similar to how T-Mobile allows unmetered access to music streaming services.

    2. Re:It's not the Phone, it's the Carrier! by jobiwankanobi · · Score: 1

      Exactly - I was like 99 cents! I need a new phone. AT&T?? - close tab.

  22. If you have to give away your product... by Above · · Score: 1

    ...there's a good chance I don't want it.

  23. Apple live event page bug? by ArcadeMan · · Score: 1

    http://www.apple.com/live/2014...

    Anyone else seeing "10:49 a.m., 10 a.m. can’t come soon enough." and 10:47 a.m., Looking forward to a great day in Cupertino! Join us at 10am Pacific. #AppleLive"?

    1. Re:Apple live event page bug? by ColdWetDog · · Score: 1

      Apple has always had a little bit of trouble with time zones, DST and the like....

      --
      Faster! Faster! Faster would be better!
  24. contract? by Anonymous Coward · · Score: 0

    no thank you. not to bash the post paid plans but I rather try prepaid phones plans. Got me a nice Virgin Mobile Kyocera Event for $39.95. 300 minutes, unlimited talk and data at 3G/4G speeds for $35 a month. Coverage is great except for the rural parts of the midwest, plain states, rocky mountains, southwest USA, West Virginia and Alaska.

    eh.. nevermind. This article is about the Fire Phone and AT&T.

  25. "ticked up" - LOL by Anonymous Coward · · Score: 0

    Stupid American idiots. I think the word you're looking for is 'increase', not "ticked up". And 'uptick' won't suffice either, American morons.

  26. Phire Phone by PortHaven · · Score: 1

    I'd have so bought it if....

    a) Expandable Memory Card

    [Yes gimmick sold me on it.]

    b) Replaceable battery
    c) Front facing speakers (ala M8, which I'd have bought if it had a replaceable battery)

  27. Nothing to do with Apple hype by Anonymous Coward · · Score: 0

    This is simply due to no one wanting the phone. Maybe if they had launched it on all carriers and at 99 cents to start with......

  28. No savings at all by Nyder · · Score: 1

    The phone isn't being given away for free or even cheap. If you go with the phone cost .99 and a 2 year contract, you pay $60 for the 300 minutes contract monthly.
    If you go with no down payment and $18 a month for the phone, you can get that 300 minutes plan for $45. $3 difference.

    Still paying for the phone with the 2 year contract, pretty much the same amount as if you subsidized it.

    --
    Be seeing you...
  29. It's more than a skin... by sirwired · · Score: 1

    Yes, I know that Fire OS is based on Android. But it is different enough that you cannot assume that an Android app will work on Fire OS, and Fire OS devices do not have the Google Play store, so if an app is only available there, you are SOL. This is not a trivial limitation; you are missing out on some apps like, say, GMail.

    1. Re:It's more than a skin... by Rich0 · · Score: 1

      Yeah, but who uses Gmail, or Google Maps, or Google Now anyway?

      Oh, that's right - probably 99% of Android users. I'll buy that Gmail is a bit less ubiquitous, but the other two are practically platform-defining. My wife can't stand the idea of owning a smartphone but even she gets envious when she hears my phone give lane advisories during navigation.

  30. really a price cut? by roc97007 · · Score: 1

    I breezed through TFA, and it wasn't clear to me whether it's truly a price cut or that they're merely rolling more of the cost of the phone into the monthly payments. Assuming a $450 price tag, $200 with contract tells me they probably get another $250 over the life of the contract. So, at $1, does that mean they still get $250 over the life of the contract, or $449? If the latter, it's not a deal, it's just different bookkeeping.

    --
    Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
  31. Smaller Kindle Fire ? by aoism · · Score: 1

    If the Fire Phone is anything like the advertising-riddden walled garden of a device as the Kindle Fire HD that I bought, I am not sure how much traction it will get, no matter what the price point. I couldn't jailbreak that thing fast enough. I understand trying to push people to your own stores for purchases, but when your stores are lackluster, it just feels like a really really cheap experience. I suppose you get what you pay for.

  32. Wow - excellent buy for the math challenged! by Anonymous Coward · · Score: 0

    This will be an excellent buy for those unable to do basic mathematics, LoL. ATT charges at least $25 or $30 more than other carriers for monthly service so just multiply $25 * 24 to see you're paying at least $600 for the phone. Go get 'em suckas!

  33. APK != APK by tepples · · Score: 1

    how the heck should i know?

    If you have a Fire Phone, you should be able to tell whether its security settings have a checkbox to allow installation of applications from unknown sources. The first-generation Kindle Fire did.

    and why do you have such a hard on for apks? do you like HOSTS?

    I'm talking APK as in Android package, not APK as in proponent of hosts files as a first line of defense in layered security.

  34. UK 02 by speardane · · Score: 1

    looks similar in the UK - unfortunately it's only with an O2 contract

    --
    if "Faith" could be proved with facts - would it still be faith? So why does "Faith" try to present beliefs as fact? -
  35. So basically Amazon has lost faith in the ability by Anonymous Coward · · Score: 0

    their own phone to compete with the iPhone 6 at the same price. They have either shown great weakness, or are just to the point where they are desperate to dump inventory quickly. Maybe both.

  36. My info was outdated by about a year by tepples · · Score: 1

    I just checked and you're right. Amazon got rid of that $99/yr developer program fee on August 20, 2013.