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Microsoft Killing Off Windows Phone Brand Name In Favor of Just Windows
DroidJason1 writes Microsoft is killing off the "Windows Phone" name in favor of Windows. The company also plans to drop the "Nokia" name from handsets in favor of just "Lumia." These details were revealed in a leaked memo. We've already begun seeing these changes in recent advertisements from Microsoft and it makes perfect sense seeing as how Microsoft is shifting towards one operating system to rule them all.
I can't think of a thing microsoft has done in the past few years that aren't one of these:
A. Restructuring their corporation
B. Rebranding an existing product(so many times)
C. Ripping off another company's consumer tech while being years too late to the party.
Microsoft has not ever understood one thing.
People ***HATE*** "Windows". Windows is associated with work, pain, crazy difficulties, nerds and viruses. The brand name has negative value.
So what does Microsoft do? They double and triple down on fucking *Windows*. They had the opportunity with the Metro to finally make people see Microsoft as going beyond Windows. "No this isn't Windows any more, it's not supposed to be Windows, and that's OK. We're more than Windows, so try it on its own terms".
And now with phones they kill the one name, Nokia, which people did have a good association with, in favor of a nothingburger which might as well be a suppository name.
Microsoft has been killing off the Windows Phone brand name for years now -- by releasing Windows Phones.
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