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Microsoft Killing Off Windows Phone Brand Name In Favor of Just Windows

DroidJason1 writes Microsoft is killing off the "Windows Phone" name in favor of Windows. The company also plans to drop the "Nokia" name from handsets in favor of just "Lumia." These details were revealed in a leaked memo. We've already begun seeing these changes in recent advertisements from Microsoft and it makes perfect sense seeing as how Microsoft is shifting towards one operating system to rule them all.

12 of 352 comments (clear)

  1. Brilliant! by jtownatpunk.net · · Score: 4, Insightful

    Since there's so much confusion about the differences between RT, Phone, and desktop versions of our OS, let's just call them all by the same name. That will simplify things. Worked for Admiral General Aladeen.

    1. Re:Brilliant! by i+kan+reed · · Score: 5, Insightful

      I can't think of a thing microsoft has done in the past few years that aren't one of these:
      A. Restructuring their corporation
      B. Rebranding an existing product(so many times)
      C. Ripping off another company's consumer tech while being years too late to the party.

  2. Reduce name, Increase confusion by klek · · Score: 4, Insightful

    As if MSware were not obfuscated and confusing enough. Now people won't know if you are talking about a PC with Windows installed, or your WinPho.

    On the other hand, WindowsPhones will never get significant enough market share to really be that relevant to most of us techies, so it prolly won't matter.

  3. Abject brand mismanagement by mbkennel · · Score: 5, Insightful


    Microsoft has not ever understood one thing.

    People ***HATE*** "Windows". Windows is associated with work, pain, crazy difficulties, nerds and viruses. The brand name has negative value.

    So what does Microsoft do? They double and triple down on fucking *Windows*. They had the opportunity with the Metro to finally make people see Microsoft as going beyond Windows. "No this isn't Windows any more, it's not supposed to be Windows, and that's OK. We're more than Windows, so try it on its own terms".

    And now with phones they kill the one name, Nokia, which people did have a good association with, in favor of a nothingburger which might as well be a suppository name.

    1. Re:Abject brand mismanagement by DogDude · · Score: 4, Insightful

      Windows is associated with work, pain, crazy difficulties, nerds and viruses.

      Huh? Most people I know associate Windows with easy and simple. Crazy difficulties and nerds is called "Linux".

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      I don't respond to AC's.
  4. Miley puts ON clothes? by raymorris · · Score: 4, Funny

    Miley CHANGES clothes? I thought she just took them off.

  5. Re:KIlling off the Microsoft Store Name Too by NoNonAlphaCharsHere · · Score: 5, Funny

    Microsoft has been killing off the Windows Phone brand name for years now -- by releasing Windows Phones.

  6. Re:KIlling off the Microsoft Store Name Too by MightyMartian · · Score: 4, Insightful

    Yes, like the vast majority of smart phone users.

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    The world's burning. Moped Jesus spotted on I50. Details at 11.
  7. Microsoft vs Apple by Just+Some+Guy · · Score: 4, Insightful

    Microsoft decides that it's in their best interest for all customers to use identical UIs, so they make Metro the standard interface on phones, video game systems, tablets, desktops, and servers. Apple decides that it's in their customers' best interest for products to have similar but individualized UIs, so they create tailored interfaces for tiny, small, and large displays.

    That, in a nutshell, is the difference between the two companies (and why Apple is eating Microsoft's lunch in every category where they directly compete).

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    Dewey, what part of this looks like authorities should be involved?
  8. Doesnt matter what they call it now... by rjejr · · Score: 4, Funny

    Next week we'll all be running Microsoft Minecraft on our Minecraft Phones and using Minecraft Office.

  9. Re:KIlling off the Microsoft Store Name Too by rtb61 · · Score: 4, Insightful

    In this case it was all pre-planned. Basically the whole batshit crazy idea, lets turn the computer desktop into a phone interface to force users who don't want it to get used to the windows phone interface and buy it like mindless lemmings.

    Apparently that whole batshit crazy plan backfired and did more damage to windows on the desktop than it ever did to force acceptance of windows on a phone.

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    Chaos - everything, everywhere, everywhen
  10. Comment removed by account_deleted · · Score: 5, Insightful

    Comment removed based on user account deletion