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Microsoft Killing Off Windows Phone Brand Name In Favor of Just Windows
DroidJason1 writes Microsoft is killing off the "Windows Phone" name in favor of Windows. The company also plans to drop the "Nokia" name from handsets in favor of just "Lumia." These details were revealed in a leaked memo. We've already begun seeing these changes in recent advertisements from Microsoft and it makes perfect sense seeing as how Microsoft is shifting towards one operating system to rule them all.
In favor of "Blatant Attempt at Ripping-Off the Apple Store" Not as catchy, but accurate
It feels like they're trying to beat Apple to the punch with this huge multi-platform OS merge, but I can't imagine that anyone will really enjoy this. It has been clear that one of the bigger upsets in recent history involving Windows was the "seamless merging" of a tablet and desktop OS experience, so why would they continue this obviously damaging trend?
Since there's so much confusion about the differences between RT, Phone, and desktop versions of our OS, let's just call them all by the same name. That will simplify things. Worked for Admiral General Aladeen.
As if MSware were not obfuscated and confusing enough. Now people won't know if you are talking about a PC with Windows installed, or your WinPho.
On the other hand, WindowsPhones will never get significant enough market share to really be that relevant to most of us techies, so it prolly won't matter.
Makes sense considering the plan to unify the kernel and APIs.
I'm sure Blackberry used to say the same about the various upstarts that tried to dethrown them... and we know how well that worked out.
Help Brendan pay off his student loans
...because Windows is such a well loved brand!
I love idealists not because I am one, but because they make life bearable for pragmatists such as myself.
Microsoft has not ever understood one thing.
People ***HATE*** "Windows". Windows is associated with work, pain, crazy difficulties, nerds and viruses. The brand name has negative value.
So what does Microsoft do? They double and triple down on fucking *Windows*. They had the opportunity with the Metro to finally make people see Microsoft as going beyond Windows. "No this isn't Windows any more, it's not supposed to be Windows, and that's OK. We're more than Windows, so try it on its own terms".
And now with phones they kill the one name, Nokia, which people did have a good association with, in favor of a nothingburger which might as well be a suppository name.
Miley CHANGES clothes? I thought she just took them off.
Free branding advice for MSFT; a variation on the classic formula:
1. Think of a brand name.
2. Does it contain the word "Windows"? If so, throw it away and go to step 1.
3. Does it contain the word "Microsoft"? If so, throw it away and go to step 1.
4. ???
5. Profit
Microsoft is killing off the "Windows Phone" name in favor of Windows.
I think this version would be more appealing:
Microsoft is killing off the "Windows Phone" name in favor of Phone.
The old Windows CE based OS's were the most open devices on the market, but with the new OS, Microsoft has gone the Apple route, which is a shame.
The new Windows Phones are very friendly to the unsophisticated consumer, perhaps even more so than the iPhone, but they were so slow to react to the iPhone and lost so much market share that I'm not sure the product will ever be the success it once was.
That said, it is smart to integrate Windows RT and Windows Phone.
Their biggest challenge is to convince developers to actually release for this OS. They are far behind since deciding to kill off open development and switch to the iOS model of software sales.
Microsoft decides that it's in their best interest for all customers to use identical UIs, so they make Metro the standard interface on phones, video game systems, tablets, desktops, and servers. Apple decides that it's in their customers' best interest for products to have similar but individualized UIs, so they create tailored interfaces for tiny, small, and large displays.
That, in a nutshell, is the difference between the two companies (and why Apple is eating Microsoft's lunch in every category where they directly compete).
Dewey, what part of this looks like authorities should be involved?
It's like wading through a hipster party. "Windoooowss baaaaddd! HAR HAR!!!"
Probably it's because Microsoft's issue is their confusing message. Do you really expect normal people to understand that Windows on a phone won't be available to run Windows application for desktop? To a normal person "Windows" is "Windows".
Next week we'll all be running Microsoft Minecraft on our Minecraft Phones and using Minecraft Office.
Let's buy a brand, then phase out the name of the brand.
What could go wrong?
I'll believe it when I actually see it. What I really expect to see is the following - six different products named like this:
- Windows
- Windows
- Windows
- Windows
- Windows
- Windows
But "Windows" only lets you run three programs at once. If you want more, you'll need to buy an upgrade to "Windows" - but that won't join an AD domain. Therefore office workers will want to purchase Windows, which can participate in AD. However if you want all the bells and whistles, the one you'll want to buy is Windows.
That's all clear, right?
#DeleteChrome
Nokia had the first smartphone: the Nokia Communicator in 1996. The first of Microsoft's own phones were running Windows Mobile 2002, so were at least 6 years later.
Nobody cares who had the first smartphone, the point he is making is that Microsoft had the first widely popular smartphone platform and that is correct, then Blackberry took over, then Apple took over that and now Android has taken over Apple.
(and yes before you get all excited and bent out of shape I know from your posting history that you're a huge apple fan and yes apple does still have appreciable market share, yes they have the most popular single device and yes they are profitable the point is simply that their platform is not the most popular)
Comment removed based on user account deletion
"Microsoft is killing off the "Windows Phone" name in favor of Windows." So when someone says Windows, you won't know if they are referring to the phone or the OS?