Publishers Gave Away 123 Million Books During World War Two

An anonymous reader writes Information wants to be free? During the Second World War, it actually was. Publishers took advantage of new printing technologies to sell crates of cheap, paperback books to the military for just six cents a copy, at a time when almost all the other books they printed cost more than two dollars. The army and the navy shipped them to soldiers and sailors around the world, giving away nearly 123 million books for free. Many publishers feared the program would destroy their industry, by flooding the market with free books and destroying the willingness of consumers to pay for content. Instead, it fueled a postwar publishing boom, as millions of GIs got hooked on good books, and proved willing to pay for more. It's a freemium model, more than 70 years ago.

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Re:Heard on NPR

[Kittenman]

When Fitzgerald died in 1940 in Hollywood, his last royalty check was for $13.13. Remaindered copies of the second printing of The Great Gatsby were moldering away in [publisher] Scribner's warehouse.

World War II starts, and a group of publishers, paper manufacturers, editors [and] librarians get together in New York. And they decide that men serving in the Army and Navy need something to read. ... They printed over 1,000 titles of different books, and they sent over a million copies of these books to sailors and soldiers serving overseas and also to [prisoners of war] in prison camps in Japan and Germany through an arrangement with the Red Cross.

The greatest distribution of the Armed Services Editions was on the eve of D-Day. Eisenhower's staff made sure that every guy stepping onto a landing craft in the south of England right on the eve of D-Day would have an Armed Services Edition in his pocket. They were sized as long rectangles meant to fit in the servicemen's pockets. (Her assertion was it was this service which reintroduced American's to Gatsby)

--Maureen Corrigan talking about her book, So We Read On: How the Great Gatsby Came to Be and Why It Endures

I remember once that someone carried a bullet from d-day around with him, and kept it in his pocket for luck. Once he tripped, landed on his back in the street. At the same time, someone in the building dropped a book from a window accidentally. The book was a hardback, fell - but bounced harmlessly off the bullet in the guy's pocket.

The guy always said that if it hadn't been for that bullet, the book would have killed him.