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Publishers Gave Away 123 Million Books During World War Two
An anonymous reader writes Information wants to be free? During the Second World War, it actually was. Publishers took advantage of new printing technologies to sell crates of cheap, paperback books to the military for just six cents a copy, at a time when almost all the other books they printed cost more than two dollars. The army and the navy shipped them to soldiers and sailors around the world, giving away nearly 123 million books for free. Many publishers feared the program would destroy their industry, by flooding the market with free books and destroying the willingness of consumers to pay for content. Instead, it fueled a postwar publishing boom, as millions of GIs got hooked on good books, and proved willing to pay for more. It's a freemium model, more than 70 years ago.
6 cents a book at current prices seems more like Amazon's discounted books business model. So it's not exactly free. Hell even brick and mortar stores conduct cut-price "sales". And at war time, reading books would have been a luxury both at home and at the battlefield. So selling them at the cost of production or at lost is more likely investing for the future loyalty of customers.
Regardless of the ease of access to books, if picking up a console controller takes less effort, that's what people will gravitate towards.
Then perhaps the right way to accomplish this is to open up the consoles to e-book authors and illustrators.
Does patriotism today only count if you're in the military?
The way we glorify military service over all types of contribution / sacrifice for the national interest is pretty amazing these days. It's like the movies have brainwashed us into believing that soldiers are the only national heroes around.
World War II starts, and a group of publishers, paper manufacturers, editors [and] librarians get together in New York. And they decide that men serving in the Army and Navy need something to read. ... They printed over 1,000 titles of different books, and they sent over a million copies of these books to sailors and soldiers serving overseas and also to [prisoners of war] in prison camps in Japan and Germany through an arrangement with the Red Cross.
The greatest distribution of the Armed Services Editions was on the eve of D-Day. Eisenhower's staff made sure that every guy stepping onto a landing craft in the south of England right on the eve of D-Day would have an Armed Services Edition in his pocket. They were sized as long rectangles meant to fit in the servicemen's pockets. (Her assertion was it was this service which reintroduced American's to Gatsby)
--Maureen Corrigan talking about her book, So We Read On: How the Great Gatsby Came to Be and Why It Endures
Yeah, sure. But most of the people in the military are hardly putting their lives on the line. They're working in warehouses, changing tires, sitting at a desk doing analysis. I find it amusing / annoying / ignorant when random people go up to someone in uniform and "thank you for your sacrifice". That's part of the brainwashing of the public to believe that military = heroes. For every 1 hero there are 100 normal unremarkable people. Just like in regular life. Why do we treat all the military like they're the 1% ?
Basically because the 99% can very suddenly find themselves a part of the 1%.
Don't be so quick to judge someone by their occupational specialty. Let me explain it to you the way a WW2 paratrooper explained it to me when I was a kid: "Don't trust the TV commercials that the military is a good place to learn a trade, like electronics, its not that simple. Every person entering the military spends some time crawling around in the mud with a rifle learning to fight. Its not some hazing ritual. When the shit hits the fan and things get desperate the cooks, clerks and mechanics are told to pick up a weapon and fight. Regardless of what job you are expecting to have in the military, don't sign up unless you are willing to pick up that weapon and fight."
This former paratrooper then told me about the truck driver he shared a frozen hole in the ground with while on the front line defending Bastogne. The truck driver was part of group that made a dangerous last minute supply run into the city before it was completely surrounded, after delivering the supplies they were told to pick up rifles and reinforce some paratroopers that were spread out very thinly. The paratrooper's brother was a clerk in the Navy. He was assigned to a destroyer in the Pacific. When the ship went to general quarter, getting ready to fight, he put away the typewriter and ledger books and manned a 40mm bofors cannon. That high school teacher I mentioned earlier, the Marine on Guadalcanal, he was wounded but instead of being medically discharged he was assigned to various army company headquarters units in Europe as a translator. While preparing his discharge paperwork someone noticed that he spoke fluent German, his fate changed. Another high school teacher was a Marine in Vietnam. He was an electronics tech with a desk job on base. Then one day he was told he would be accompanying a force recon team into enemy territory to set up sensors on a jungle road to detect enemy supply convoys. These jungle roads were under a heavy tree canopy so aerial observation was not possible.
Don't be so quick to judge clerks, truck drivers, electronics techs, etc.