Slashdot Mirror
Publishers Gave Away 123 Million Books During World War Two
An anonymous reader writes Information wants to be free? During the Second World War, it actually was. Publishers took advantage of new printing technologies to sell crates of cheap, paperback books to the military for just six cents a copy, at a time when almost all the other books they printed cost more than two dollars. The army and the navy shipped them to soldiers and sailors around the world, giving away nearly 123 million books for free. Many publishers feared the program would destroy their industry, by flooding the market with free books and destroying the willingness of consumers to pay for content. Instead, it fueled a postwar publishing boom, as millions of GIs got hooked on good books, and proved willing to pay for more. It's a freemium model, more than 70 years ago.
I don't think the soldiers directly paid for them; instead the books were purchased by the army and given out to the soldiers free.
6 cents in 1943 was roughly the same as 83 cents now, and $2.00 then would be a whopping $27.54 today.
The tobacco companies went after servicemen in WW1 & WW2; got several generations addicted to smoking.
Pain is merely failure leaving the body
Does patriotism today only count if you're in the military? The way we glorify military service over all types of contribution / sacrifice for the national interest is pretty amazing these days. It's like the movies have brainwashed us into believing that soldiers are the only national heroes around.
Not all contributions / sacrifice are equivalent. There *is* something different about putting one's own life on the line. And the reason military service is considered in such high regard today is that for many years of very recent history putting on the uniform included a high probability of a combat deployment.
That said, even in a time of peace there is some risk. Military personnel die in training. Plus there is the ever present chance that a war will occur. One of my high school teachers joined the Marines during peacetime and a couple of years later found himself fighting on Guadalcanal, short on ammo, short on food, short on support from the Navy, and ordered to hold his position at all costs.
Many people find themselves in terrible dangerous situations and rise to the occasion, but soldiers, police, fireman, etc volunteer for such risks knowingly. Volunteering to go into harms way is a little different from accidentally finding ones self in harms way. Are these people exclusively in uniform, no, for example there were civilians that safely made it out of the world trade center but went back in to help others. That is another example of volunteering to go into harms way.