Court Rules the "Google" Trademark Isn't Generic

ericgoldman writes Even though "googling" and "Google it" are now common phrases, a federal court ruled that the "Google" trademark is still a valid trademark instead of a generic term (unlike former trademarks such as escalator, aspirin or yo-yo). The court distinguished between consumers using Google as a verb (such as "google it"), which didn't automatically make the term generic, and consumers using Google to describe one player in the market, which 90%+ of consumers still do.

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Re:Lucky them

[wisnoskij]

That is how the word is used now, and the summery even states that the ruling takes this into account. They know that googleing is a generic word, but Google is not. A search engine is not called a google, only Google is called Google. This does not change just because googleing is a generic term for performing a internet searching.