Court Rules the "Google" Trademark Isn't Generic

ericgoldman writes Even though "googling" and "Google it" are now common phrases, a federal court ruled that the "Google" trademark is still a valid trademark instead of a generic term (unlike former trademarks such as escalator, aspirin or yo-yo). The court distinguished between consumers using Google as a verb (such as "google it"), which didn't automatically make the term generic, and consumers using Google to describe one player in the market, which 90%+ of consumers still do.

Comments

Re:Well, if you're going to push...

[TWX]

More to the point, when people use, "Google," as a verb, they mean to actually use Google, as opposed to using any brand of facial tissue available when saying, "Kleenex."

Besides, if Coca-Cola can retain, "Coke," as a trademark when vast portions of the country refer to basic soft carbonated soda drinks of any type as, "coke," then I don't think that those challenging Gogole's trademark have much of a chance.

Re:Lucky them

[steelfood]

Actually, when people say googling, they really do mean "look it up using Google." They don't mean "look it up using DuckDuckGo" or "look it up using Yelp" or "look it up using Ask.com" or "look it up using Wolfram Alpha."

When Google no longer dominates generic web search (as opposed to specialized internet search like Yelp) and there are other comparable players, only then would there be a case for genericization. Until then, when you say googling, people think search using Google. That's actually fairly specific (unusually so even) in terms of word meaning.