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'Microsoft Lumia' Will Replace the Nokia Brand
jones_supa writes The last emblems of Nokia are being removed from Microsoft products. "Microsoft Lumia" is the new brand name that takes their place. The name change follows a slow transition from Nokia.com over to Microsoft's new mobile site, and Nokia France will be the first of many countries that adopt "Microsoft Lumia" for its Facebook, Twitter, and other social media accounts. Microsoft has confirmed to The Verge that other countries will follow the rebranding steps in the coming weeks. Nokia itself continues as a reborn company focusing on mapping and network infrastructure services.
It's not exactly the name recognition, it's the name's reputation.
Nokia: well recognized, well liked brand with positive reception everywhere.
Microsoft: well recognized, universally hated brand, regular finalist in "most hated company" competitions.
Marketing 101 says: they chose the wrong name.
Does this make anyone feel bad for Steve Ballmer?
The whole time I've assumed he was the reason Microsoft seemed to be run by idiots.
But with this and their other recent moves, Microsoft seems to be run by a gaggle of idiots. A flock even.
Mod me down, my New Earth Global Warmingist friends!
Feels like they remembered the mantra but not that the last step was supposed to apply to competitors.
"Microsoft Lumia. Because it will function as a flashlight."
Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
The correct word is "bungle". A bungle of idiots.
Coincidentally, the same collective noun is used for managers. Microsoft seems to have both in great abundance, as well as a muddle of analysts and a quandary of advisors.
How can I believe you when you tell me what I don't want to hear?