'Microsoft Lumia' Will Replace the Nokia Brand

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'Microsoft Lumia' Will Replace the Nokia Brand

Posted by timothy on Tuesday October 21, 2014 @03:35AM from the not-many-years-from-dominance dept.

jones_supa writes The last emblems of Nokia are being removed from Microsoft products. "Microsoft Lumia" is the new brand name that takes their place. The name change follows a slow transition from Nokia.com over to Microsoft's new mobile site, and Nokia France will be the first of many countries that adopt "Microsoft Lumia" for its Facebook, Twitter, and other social media accounts. Microsoft has confirmed to The Verge that other countries will follow the rebranding steps in the coming weeks. Nokia itself continues as a reborn company focusing on mapping and network infrastructure services.

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Recognition by msobkow · 2014-10-21 03:39 · Score: 4, Insightful

Nokia has more brand name recognition, so of course we won't use that.
Idjits.

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I do not fail; I succeed at finding out what does not work.
1. Re:Recognition by msobkow · 2014-10-21 04:05 · Score: 4, Insightful
  
  Then they were fools. The whole point of buying an established company is to buy the brand as well as the factories. Anyone can build a factory, usually for no more than it would cost to buy someone else out.
  
  --
  I do not fail; I succeed at finding out what does not work.
Brilliant! by ArhcAngel · 2014-10-21 03:42 · Score: 4, Insightful

Throw away a brand synonymous with durability and communication and replace it with...ZUNE II !
What could possibly go wrong?

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"A person is smart. People are dumb, panicky dangerous animals and you know it." - K
1. Re:Brilliant! by dontbemad · 2014-10-21 04:04 · Score: 4, Insightful
  
  I'm fairly certain that in the layman's mind, that same "durability and communication" that the brand name Nokia implies conjures images of the old Nokia brick phones. While those certainly were durable and useful, they are also very archaic. Nokia might represent good, durable technology, but that is meaningless when the general public perceives it as "old". In an age where 2 years between new phones begins to sound like an eternity, a phone manufacturer would probably do well not to let the public still think of its main product as a monochrome, extremely basic cellphone from the early 2000s.
Re:Not a very exciting name by CRCulver · 2014-10-21 04:00 · Score: 4, Insightful

In a number of European languages, "lumi-" has resonances of "light, brightness". Perhaps the name won over a then-Finnish company for its association with snow (Finnish lumi), another bright, pure thing. You can always find something in a product name to critique, and I don't think that one guy saying "Well, it rhyhmes with gloom" (a word rarely used outside of native-speaker English anyway) would have been much dissuasion.
Re:Which no one will buy by Uecker · 2014-10-21 04:46 · Score: 4, Insightful

The numbers seem to imply other wise. Profitable with increasing sales before and loss-making and collapsing sales after declaring Symbian dead and switching to Windows Phone. In don't doubt that there was infighting which delayed things a lot, but the awesome N9 and its brother (with keyboard) were ready before Lumia - even when it took a long time, they had their own modern smartphone OS which got a lot of praise. And then there was always Android as an option. Switching to Windows Phone which was already loosing on the market was simply the most stupid thing to do.