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'Microsoft Lumia' Will Replace the Nokia Brand
jones_supa writes The last emblems of Nokia are being removed from Microsoft products. "Microsoft Lumia" is the new brand name that takes their place. The name change follows a slow transition from Nokia.com over to Microsoft's new mobile site, and Nokia France will be the first of many countries that adopt "Microsoft Lumia" for its Facebook, Twitter, and other social media accounts. Microsoft has confirmed to The Verge that other countries will follow the rebranding steps in the coming weeks. Nokia itself continues as a reborn company focusing on mapping and network infrastructure services.
The only error in your post is that most people can't bring themselves to care enough about Microsoft anymore to go as far as hating them. Say what you want about 95 through early XP era blue-screens, they were recognizable.
Now, though, windows is basically synonymous with white collar office work, and not a lot else. A lot of people don't even use it at home for internet browsing anymore.
In Spanish "lumia" is an old word for prostitute. It is not of common use but it shows like that in the dictionary: http://lema.rae.es/drae/?val=lumia