Your Online TV Watching Can Now Be Tracked Across Devices

itwbennett (1594911) writes A partnership between TV measurement company Nielsen and analytics provider Adobe, announced today, will let broadcasters see (in aggregate and anonymized) how people interact with digital video between devices — for example if you begin watching a show on Netflix on your laptop, then switch to a Roku set-top box to finish it. The information learned will help broadcasters decide what to charge advertisers, and deliver targeted ads to viewers. Broadcasters can use the new Nielsen Digital Content Ratings, as they're called, beginning early next year. Early users include ESPN, Sony Pictures Television, Turner Broadcasting and Viacom.

Comments

Now I'm even happier I cancelled Netflix.

[manpeach]

Now I'm even happier I cancelled Netflix.

Re:Now I'm even happier I cancelled Netflix.

[BarbaraHudson]

Nielsen Digital Content Ratings,
Tracking your every video cravings,
ESPN, Sony, Turner, Viacom,
Want to know where, when, and what you've got on,
To try to sell you even more crap,
They say "you're the product" is a bum rap,
They won't sell you just the program you paid for,
Because there's no wh*re like an old wh*re.
Burma Shave

Re:Now I'm even happier I cancelled Netflix.

[Anonymous Coward]

All my device are belong to me,
A pirate's monthly bill is free,
But the real reason to download, not stream,
Is "In Putinist Russia, you watch TV!"
Burma Shave.

Re:All the more reason to get an antenna.

[BarbaraHudson]

Amazing, you get the wonderful selection of the totally shit OTA channels.

You can't even watch all that TV,
500 channels, none of it free,
Too many reality TV shows to see,
For those who mistake reality,
With the crap they see on TV,
But with OTA advertisers can't be
Using my TV to spy on ME!
Burma Shave