Disney Patents a Piracy Free Search Engine
wabrandsma writes with this excerpt from Torrentfreak: Disney has just obtained a patent for a search engine that ranks sites based on various "authenticity" factors. One of the goals of the technology is to filter pirated material from search results while boosting the profile of copyright and trademark holders' websites. A new patent awarded to Disney Enterprises this week describes a search engine through which pirated content is hard to find. Titled "Online content ranking system based on authenticity metric values for web elements," one of the patent's main goals is to prevent pirated movies and other illicit content from ranking well in the search results. According to Disney their patent makes it possible to "enable the filtering of undesirable search results, such as results referencing piracy websites." Disney believes that current search engines are using the wrong approach as they rely on a website's "popularity." This allows site owners to game the system in order to rank higher. "For example, a manipulated page for unauthorized sales of drugs, movies, etc. might be able to obtain a high popularity rating, but what the typical user will want to see is a more authentic page," they explain. Probably not a good place to look for a grey-market copy of Song of the South.
Isn't a search engine just applying a ranking algorithm to content? Didn't think algorithms could be patented.
"...enable the filtering of undesirable search results" - Undesirable for whom?
"...but what the typical user will want to see is a more authentic page" - That's an interesting assertion, but I don't think that's actually true.
"...rely on a website's "popularity."" - Popular represents what people want, not these bogus 'authentic' (read 'expensive, DRM infested frustrations') metrics.
This basically boils down to "unless we sell it there's no way to get it". An interesting idea, but fail.
It will be bigger than Bing! At last a search engine that can take on Google.
If you want news from today, you have to come back tomorrow.
Between the normal search results and this, and whatever the difference is, is the interesting sites.
Thanks, Disney!
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
1) Why a sort of software filtering of search results depending on some criteria are a patent in any way shape or form ? Probably only valid in the US anyway.
2) how do they suppose this should work if other search engine do not use that filtering.
C. Sagan : A demon haunted world:
http://www.amazon.com/gp/product/0345409469/
visit randi.org
... they *don't* want other search engines to use this?
Or are they planning to somehow force search engines to license the process?
09F91102 no, 455FE104 nope, F190A1E8 uh-uh, 7A5F8A09 that's not it, C87294CE no. Ah! 452F6E403CDF10714E41DFAA257D313F.
The search engines people actually want to use will still be free, right?
I'm sure this "invention" will correctly attribute Snow White to Brothers Grimm and not Disney. Right?
I refuse to use
Can't imagine this ever taking off.
boosting the profile of copyright and trademark holders' websites.
Which means reviews, fan pages and everything else that's actually interesting about something will be pushed down in favor of the 200 landing pages the copyright owner scattered all over the 'net.
Of course, it also means the new Disney movie, successor to Cars! and Planes! will be smash hit and absolutely everyone in the world has heard about it. I'm talking about Cats!, of course.
Assorted stuff I do sometimes: Lemuria.org
...Disney believes that current search engines are using the wrong approach as they rely on a website's "popularity."...
... but what the typical user will want to see is a more authentic page...
I suspect some numpty within Disney has just walked away with a somewhat cheap-looking 'patent plaque'
The point of a search engine, to the user, is to give them what they were looking for.
Anything that detracts from this ideal, makes it a 'bad search engine'
If they'd got their head screwed on, in addition to hiding copyright infringing material, they'd have also extended the patent to remove anything that was sold by a Disney competitor (surely users contributing to the coffers of a rival, is much worse than contributing to nobody).
Oh - but then it might have been noticed that they've just patented their own app-store..
Good thing they patented it. Now nobody else will try to implement it.
Fuck that.
-- I ignore anonymous replies to my comments and postings.
Disney chose a non-piracy-themed 'authenticity' metric because they are Disney; but how did they manage to sneak any variation of "Yeah, a search engine; but weighted on Metric X, as well as popularity!" past the patent office?
In the arms race between search engines and SEO abhumans, naive popularity became obsolete almost immediately, and made assorted additional weights, filters, and heuristics both necessary and obvious(at a general level, specific ones or specific implementations of one may well be nontrivial or even brilliant; but the fact that naive popularity is now the road to linkfarm hell is news to no one.)
Weighting for copy-cop-correctness is somewhat novel, since the customer demand isn't obvious; but I'm still not seeing how you can scrape an entire patent out of that(especially when the guys in the Patent and Trademark office have probably heard of the "Let's have a big list of registered trademarks for the sake of authenticity in commerce" concept once or twice before...)
Yahoo has a search engine, and so does Bing and some others.
People use Google.
It little behooves the best of us to comment on the rest of us.
Who cares about a search engine that no one will use? People won't use a search engine that doesn't return the results the people are searching for.
Use this as a plugin to a real search engine to identify and strip out the sites that they are promoting as "legit" :-)
It should be pretty easy for the search engines people actually use to prove they're not infringing on Disney's patent.
#DeleteChrome
Yeah, big corporation with pre-programmed family values (how they perceive the world), that's the future of the old Internet.
Will the sheeple comply, I kind of wonder. We let them BF us with NSA, FBI, SAPO, InterPol etc...on the basis of a "safer world", safer from WHO? Us? The users?
What this world is coming to - is for you and me to decide.
I think that Disney may have shot themselves in the foot. A patent must by definition describe the method in sufficient detail that a person of ordinary expertise in the field can figure out how to implement it by reading the patent. Since the patent merel describes a ranking algorithm, it can be trivially inverted to select sites likely to contain pirated material.
They design a search engine that implements their wet dream for them and then because they are what they are, they make sure nobody will use it by slapping a patent on it! They are their own worst enemy!
Will it be able to search on filetype:torrent, because if it does, I do not care how high or low it ranks the things I am looking for.
Don't fight for your country, if your country does not fight for you.
Doesn't this mean that search engines can freely show pirate content (including Disney content) for people to find now and not lose any safe harbour provisions? Otherwise they'd be infringing patents...
They filed over 4 years ago. If they haven't got a working search engine by now based on this, they never will. 4 years is forever in internet time.
Never mind that any search engine using this is very unlikely to make a dent in google.
I think their strategy is to "shame" google et al into doing more -- "look, see we got a patent on a means of eliminating piracy, proving that it *IS* possible, therefore you have to do more to prevent piracy."
Ignoring the fact that the existence of a patent proves nothing about whether the invention actually *works*. (I say this as someone who holds a number of patents -- all of mine work -- I filed them after I had them coded and working. But it would have been just as easy to make all of it up and code nothing.)
Ian Ameline
Is that you, Macrovision?
Even if their search engine was slightly better than Google's it will go nowhere. But making it worse for many people isn't going to endear them to anyone. But most importantly they aren't going to endear themselves with the techno savvy crowd who would typically evangelize a new search engine. So my guess is that we will see a handful of Disney shows do horribly shoehorned in product placements for this turd and then it will be quietly shut down.
Its just another Mickey Mouse search engine, but backed by Disney's evil money-pits and temple of vile DRM lawyers. Be very scared people. Very, very scared.
Now, to get the good stuff, I just have to do a diff between what Google returns, and what Disney returns.
There's a reason Disney employees refer to it as 'Mouseschwitz'.
and law like that likely will voile the 1st amendment.
I don't want to question too much the validity of this patent. I'm just glad that a corrupt organization like Disney got the patent. That way other search engines will think twice and not risk implementing any sort of "authenticity" factors" in their searches. So Disney can go ahead and have searches that favor Disney in their own search engine, but will have to avoid doing that. Great move Disney. What other things that would have favored you are you going to patent so that others can't do?
I'm an American. I love this country and the freedoms that we used to have.
Yep. And fan pages, or personal pages that might come up will be totally buried because they won't have corporate legitimacy under this search engine.
Vote this AC up because this is EXACTLY the kind of crap Disney has pulled in the past.
The next Slashdot story will be ready soon, but subscribers can beat the rush and slashdot the links early!
Unless Disney manages to get a court to rule that a search engine forfeited its OCILLA safe harbor for not licensing this patent, claiming that the patented invention has become one of the "standard technical measures" as defined in 17 USC 512(i)(2).
Ironically, this is an incredible boost for other nations which don't subscribe to such idiocy
But how practical is it for affected U.S. citizens to obtain work visas in said other nations?
In Disney's Degenerate World, Nazi is OK, Pirate is devilish.
Then explain the success of the Pirates of the Caribbean films.
Some of us use DuckDuckGo.
If you use DuckDuckGo, you're sending your queries to a Russian company.
--
THANK YOU, Edward Snowden, for courageously doing what was right!
Oh wait, I get it: you actually like Russia.
The real invention that should have been patented here is the trick to force users into using a search engine that returns "unpopular" pages. Or in other words, the invention that push users toward non pirated content.
Since when do they care about the 1st amendment, or any part of the constitution?
I am now dumber for having read that comment. Please get help.
If they haven't got a working search engine by now based on this, they never will. 4 years is forever in internet time.
They got it working in the first 6 months. It took the remaining 3.5 years to figure out how to stop the sites for Pirates of the Caribbean, Peter Pan, Treasure Island etc. getting banned by all the piracy filters.
A lot of the time I'm looking for reviews of a TV show and all I get is links to pirate versions. I already pirated it! I don't need them! Switching to an alternative.
Sadly they're doing it wrong. I really don't want to find the official web page for the show. That contains no useful information. I want to know what people think.
The flagship of a future dystopian society. Promoting a new digital feudalism for your descendants.
In other words, people who pay disney to authenticate their site with Disney or a Disney related service and approval.
I bet 'As people have to agree to our terms of use for Disney paid advertisements, which has billing information, we authenticate their websites so it shows up with a higher ranking'
E.G The search engine is an ad searching machine now.
Thank you for squashing innovation in the field of search engines censored by copyright!
"When information is power, privacy is freedom" - Jah-Wren Ryel
So basically, it's a search engine for searching paywalls.
This makes it easy to filter out paywalls from your search results.
1. run search on google
2. run search on disney
3. subtract results from (1) by (2)
4. profit
If Pandora's box is destined to be opened, *I* want to be the one to open it.
Stop feeding the trolls.
Free Martian Whores!
What if you made a cartoon of a Jewish Mickey Mouse being thrown into a Nazi gas chamber by Nazi Bugs Bunny......
1. Would it show up on Disney's search?
2. Would the use of the cartoon characters be protected by the First Amendment's use for political satire?
3. How long would Disney's lawyers fight #2?
It's almost like the system was BUILT TO BE GAMED.
What kind of effort do you think it will take to get Disney to certify my content as authentic?
Which has more power: the hammer, or the anvil?
(1) Buy/get Licence for cheap/free.
(2) implement it, badly.
(3) profit!
or
(1) Buy/get Licence for cheap/free.
(2) implement it with a user-selected weighting
1 - original Disney mode,
0 - ignore Disney tool, or
-1 - Arrr!
(3) profit (it's only a beta, after all).
--
Is the opposite of evil, good? Not always. Not even usually.