Microsoft Losing the School Markets To iPads and Chromebooks
dkatana writes Microsoft's licensing scheme, the high cost of support and difficult management of devices are the key factors making schools drop Windows for better alternatives as iPads and Chromebooks. Google is making a dent in the education market with Chromebooks. The internet giant has been promoting the use of Chrome OS with specific tools for schools to manage the devices, their apps and users. Its Chromebooks for Education program is helping schools deploy large numbers of devices with an easy management system. While Google is successful with Chromebooks as school laptops the clear winner on tablets is Apple. iPads are a the preferred platform for schools deploying tablets as digital learning devices.
Did I just read "School Market"? Leave my kids alone!
Politics; n. : A religion whereby man is god.
Microsoft licensing isn't really an issue, the OS is free on certain profiles such as small tablets and mobile devices and with everything hinted at with Windows 10 it appears that the OS will become further more affordable to consumers/end users. Schools also get incentive programs, discounts and free student/teacher licenses. If anything, Microsoft is embracing Android & iOS more these days so the biggest loser stands to be ChromeBooks in the end. Windows devices are price point competitive with ChromeBooks. Visual Studio being free, .Net going cross platform, Windows for "Free" on mobile/tablet platforms.. this all seems like nonsense.
This is what should happen everywhere...
http://www.linux.com/news/feat...
The government which is strong enough to protect you from everything is strong enough to take everything from you.
and all those ~$100 tablets. If Microsoft didn't lower the cost of Windows to zero those would all be Android tablets.
Started reading title as "Microsoft Losing Their Shit..."
I haven't slept in 30 hours.
No one wants a surface, unless it's to use as a stand for an iPad.
Years ago there were two motorcycles that showed up at my local Honda motorcycle dealer. One was the Pacific Coast and I forget the name of the other. The PC was a combination of a racing bike and a touring bike like a goldwing; while the other was a combination of a racing bike and a Harley Davidson. I really wanted a PC as it actually met my unusual needs at the time really nicely but couldn't afford it. But around 3 years went by and the dealership hadn't sold a single one. So they discounted them heavily and sold a few. The rest just sat for around 2 more years and then Honda kicked in for them to do a massive discount. I missed out on the deal but the end result was that they sold the PC for a really good price but basically gave away the other one. My brother managed to buy one for around $1600 when the original price was around $5,000.
Basically while both bikes were perfectly good people either wanted a touring bike or a sport bike; and in the second case wanted a sport bike or a Harley like bike.
Over the years I have seen similar products arrive with much hype but then sort of wither away and die. Go to any hardware store and someone has combined an Axe and something else. Or a screwdriver with a flashlight. Yet go back a year later and these sorts of products are gone only to be replaced with another bunch of doomed combo products. Once in a blue moon something like the Swiss army knife comes along that does combine things well but again it doesn't really replace a good kitchen knife, good scissors, or a good screwdriver it thrives on its portability and the fact that you get so many tools for a fairly low price.
Then there all kinds of similar failures like the El Camino. Basically it won the hearts of movie Latino gangsters and that is about it. Or all those promotional office supplies that try to shoehorn a calculator in. Binders, pens, etc. I don't think I ever did a single calculation on a promotional calculator integrated into some office supply. And sometimes there are those products that won't die. All in one printers. For most people those things just suck. Their drivers ruin machines, none of the features are that good and most people just end up using them as printers. Or TV DVD/VCR players... junk.
The surface is a perfect example of one of these compromise combos. It is a laptop, that is a tablet, that runs windows, that costs a pile of money. When I use my tablet I use it for tablet stuff like playing simple games, surfing the web for specific information, watching videos, but not for programming, writing books, or anything that it would do terribly. But my laptop literally has no games and I don't even watch many videos on it, it is purely for work when I am on the go.
Last Christmas I tried to buy a Chromebook for my mother in law because she needs a lightweight (powerwise) laptop that she can't screw up. She primarily needs it for email. There were a bunch around $250 which would have been perfect had they not been all out of stock. So basically I was viewing the chromebook as a really cheap underpowered laptop; but still a laptop.
So when looking at the surface I just don't see where it fits into a need that customers have. If they need a laptop there are plenty of laptops that are far cheaper than the surface that are only a little bigger. If they want a tablet there are far better tablets for far less money. If they need a powerful laptop then again there are far better laptops for far less money. In fact a good laptop and a good tablet will cost less than a surface.
But then there is a whole other reality. Most people don't really need a laptop or desktop any more. I suspect that this does not apply to most slashdotters but out in the wild most people create very little content and barely need a keyboard; hence the huge demand for large tablet like phones as these are often people's primary interface to the internet. But if they do need to type a bit more than the average bear then they can get an older used laptop or a chr
This news is pleasing. I hope it is the start of many more such reports.
Uh, Linux geek since 1999.
I have never heard of this website before. I read the story and didn't see any links to data to support the authors observations about usage rates; just some anecdotal comments.
Having said that, my son's school uses Chromebooks to replace all text books and paper homework/assignments. I have to say I am very impressed. I like that all homework and assignments are available to the teacher at any time and the teacher can intervene if they detect the student is falling behind or doing poorly. I have some worries about Google probably mining and cataloging his work though.
I don't see the usefulness of an iPad in a classroom unless it comes with a keyboard and the infrastructure to support them (no clue about what apple provides for "cloud" services for schools). My company issues iPads with a Logitech keyboard to managers. In this case it seems more like an excuse for them to check their mail while they are supposed to be paying attention to the meeting.
that's what happens when consumers are not locked into M$ products: they abandon them for better alternatives
M$ products are awful, and when they have to compete in the free market, they lose
how much of M$ profit is from US Federal and State level government contracts? that's your tax dollars
Thank you Dave Raggett
My school had Apple ][ computers (don't remember if they were 2e or 2+), school manager had a 3.
Guess what I learned programming on? (that and my C64)
I've got better things to do tonight than die.
But first they need to figure out 3 things:
1) Resolve the Android/Chromebook schizophrenia with a unified platform. It looks like they're going down a path where the Chromebook os distribution model will be used for the hardware while Android will supply the apps.
2) Licensing model that for app and content distribution viably for all levels of EDU. This is currently harder the bigger your org gets when you need to be able to use POs instead of credit cards and need multiple IDs/devices to be able to access the content
3) Hypervisor / broker that allows their platform to seamlessly remote/VDI onto Windows/OS X/Linux big iron for desktop environment as required. If they give this piece away, I think they eventually succeed in the other OS vendors entirely.
I guess OEMs are keeping them alive as big companies are switching to alternatives
I've got better things to do tonight than die.
"If anything, Microsoft is embracing Android & iOS more these days", cybrthng
..
Yea, that's why they are extorting patent licenses from Android hardware manufacturers and polluting the Internet with fake Android security FUD
OS Flaw Leaves Android Wide Open for App Hack Attacks, Richard Adhikari
mean there isn't near as much money in education as their used to be. Might not be enough to support Microsoft's desired profit margins. Besides, the kids are probably still using Office 365 anyway, so it's all good.
Hi! I make Firefox Plug-ins. Check 'em out @ https://addons.mozilla.org/en-US/firefox/addon/youtube-mp3-podcaster/
Or is this just more MS asserting that it owns a space 'because'?
iPads are a the preferred platform for schools deploying tablets as digital learning devices.
Having worked in their EDU department there's a reason for this, and it isn't because they are better.
Oh and for you Apple fanbois... fuck you.
"If any question why we died, Tell them because our fathers lied."
I'll weigh in on two different thoughts.
First thought: iPads vs. Chromebooks vs. Microsoft. At a recent technology director's conference, there's nothing but moaning & groaning about managing iPads. It's four year's running now, and Apple just does not get Enterprise management. No central management of Apple IDs, App management is terrible (Apple Configurator is lousy, buggy, and doesn't push apps, and 3rd party management tools keep breaking w/ every new version of iOS), the list keeps going on. And there's nothing but good things being said about Chromebooks. Affordable, simple, easy enterprise management, no more need for file servers...the only criticism is that they eat bandwidth. And Microsoft? Yesterday's news.
Second thought: regarding the criticisms about 1-1 and flooding schools with digital devices. I in much part agree that there's not a direct -need- for student digital devices. But digital devices do enhance learning by providing greater opportunities to communicate, manage classroom content digitally and make it accessible outside school, create video lessons and "flip" the classroom, and provide formative assessments (i.e. frequent quizzing that is used to guide instruction & provide mnemonic enhancement) that have been proven to be a very effective learning tool. But these are all -instructional- changes that need to start and continue with the teacher. It's foolish for a district to follow a blind "build-it-and-they-will-come" strategy of flooding a school with digital devices and utterly failing at supporting instructional changes. If districts aren't willing to provide both continual funding for a 1-1 program as well as instructional support to teachers, then they're wasting their money. But we all need to recognize that schools are responsible for teaching students how to effectively use the internet in the pursuit of knowledge. The internet is the new information paradigm of our society, making it a necessary part of the curriculum.
I've seen studies that have shown that they interfere with learning, but none (that weren't sponsored by someone trying to sell stuff) that showed they improved learning.
It all comes down to what software is used on them, not the mere factor of having them, and with the right software it seems silly to think they cannot improve learning.
They improve learning for me as an adult, why can the same be impossible for a child? Even if it's just for learning still assisted by an adult, why can it not be better?
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Early in the PC vs Apple days, Apple was heavy into the education market as the theory went as kids lift school they would continue to use what they learned in school.
Apple faced the reality of aftermarket gray box PC's running DOS, then Windows at a lower price embraced by business. Microsoft rode in on commodity hardware.
Now Windows and the support structure is high priced and Google is doing the Apple playbook getting into schools with an easy to use, secure platform, but with a price advantage. This could go somewhere. There is not much cheap platform hardware that can out perform the inexpensive hardware and software.
The only Achilles heel is the underpowered nature, but with proper growth, that could soon end. Chrome is not an enterprise platform, yet.
The truth shall set you free!
It's all good;
Chrome, Surface, iPad, they all have Brawndo, it's got electrolytes!
This issue is a bit more complicated than you think.
Thin client with a keyboard is perfect for K-12 education. As students join, leave, or spill coke on their laptops, you can just redistribute $200 clients and replaces damaged ones without draining your finances. Schools can not afford highly skilled administrators that would keep data backed up and secure enough to match cloud storage run by company that specializes in this kind of thing.
Microsoft could have joined this market and been fairly successful at it. I played with POSReady 2009 in a VM recently. It's pretty much ChromeOS with Win32/.Net API and ability to run Office and DirectX software locally would be nice. Not sure if it can be configured to be as tightly integrated with Azure as Chromebook is with Google cloud services, but Microsoft certainly has smart people to make it happen.
Instead, they have for long time chosen to focus on expensive Surface hardware that doesn't quite commit to being either a great tablet OS or a great desktop OS. New CEO has done a lot of interesting moves, like making Office free for mobile devices and iOS/Android development support in Visual Studio. Perhaps they will succeed in education in time.
My only anecdotes actually are the exact opposite of the article. My own experience aside my wife taught at 2 schools in the past 2 years, one which dropped iPads form all students in favour of Asus Transformers, and the other which currently uses iPads and have approached Microsoft (not been approached by) for an RFP.
At the former school on the Asus tablets everything worked. Students were able to watch all content provided to them, run all applications, take notes, print, etc and pretty much do anything with ease. Across the road at the other private school where she is now seems to be a daily lesson in frustration. iPads not playing content correctly, really basic math software without the ability to save, export, share, print etc. The main word processor is unable to cope with mathematics (greek letters, among the myriad of other characters not typable on the Apple keyboard), and this is exactly what should be the tablet's forte. Then there's the usability issues such as printing support, and the facepalmingly stupid problem that the students have a never ending stream of support calls to IT because they are unable to upload assignments up to Blackboard from their iPad (not sure this is the iPad's fault but it worked fine on the Transformers).
The iPad is a great content absorption device when it works, but school is so much more than that. Currently they are looking at rolling out Surface Pro 3s but it's early yet. They may end up with another convertible of some description and may even fall back to standard laptops.
The only thing truly certain is it won't be iPads.
I work in a school. We've been through the whole "every pupil gets a computer" phase and it was a disaster - we used eeepcs running Xandros and initially there were complaints about how crummy the programs were. (IE people expected Office, but they got OpenOffice instead).
Then after a few days the breakages started - minibooks left in bags, being dropped, screens smashed, drinks spilt on them etc. So that meant that teachers couldn't rely on everyone having one any more and the whole point of them was lost. They stopped being used and we ended up getting about 30% of them back after the year was out, the rest were damaged or lost. It was an absolute waste of money and it still goes on with other schools today (those who are foolish enough to give tablets to all their pupils, anyway!)
We still use desktop PCs running Windows and Office, as it's what the real world uses (for now, at least). We provide access via UAG to our network for staff and pupils to access their documents remotely.
Google Docs, OneDrive etc are blocked for pupils. Chromebooks are pointless from our point of view due to Google Docs being blocked and lack of intergration into a Windows domain. They also don't run the programs which pupils use in school (which include some digital textbooks, additional educational needs programs, maths programs, Photoshop etc). iPads are beyond useless for our needs, as it's a faff to create spreadsheets or word process on them. Yes, it can be done, but a real keyboard and a decent PC make it much more pleasant.
So, like most schools around this part of the UK, we have several IT rooms with desktops. We have a media suite running Premiere (having phased out Macs a few years ago), a music suite running Cubase and a DT suite running SolidWorks. We have a couple of hundred staff laptops and a couple of hundred curriculum laptops, safely locked away at night.
We are looking at at BYOD implementation, but the powers that be aren't overly keen to have teenagers running around with expensive laptops, tablets etc. And there's the whole network file access issue, we can't add the machines to the domain so they'd have to go through the somewhat clunky UAG system to access their files. There's also the line of who has responsibility to ensure the machines accessing our network are patched and up-to-date, as we don't have the resources to look after people's personal equipment.
All in all, there won't be much change in the school where I work for the foreseeable future: Office and Windows look like remaining the main platform for a while yet. It's the same in the other schools in the area, Chromebooks and the like are simply not useful to the way that schools work around here.
None of the devices are good choices for schools. iPads are fragile, Chromebook's are not much better and even PC's schools purchase are too cheap to hold up long term. The expense of wireless infrastructure to manage all those devices is the real killer in cost. So many liberals talk about the income inequality and yet this does nothing but separate more the have form the have not school districts. So far, I have yet to see any cheering from districts who are tech ready that have improved test scores. I think everyone jumped on the tech bandwagon only because it was such a popular thing to do. Tools are only good if you know how to use them properly. You can't just buy Chromebooks or iPads or even Surfaces without having a real plan on how to administer them as useful learning tools. For the most part I believe they are still being used as content providers in place of text books. Is this better and more cost effective?
Schools, especially public schools, you never depend on a single supplier. They should never buy any software that can only run on hardware from a single company. Yes, I know it rules out any Apple device, but the cost of lock-in is way too high.
We've successfully implemented chromebooks - their low cost and ease of management can not be beat.
Your model of office coupled with local storage is a dinosaur. Modern companies (where your students will eventually work) require a mobile workforce that can connect and collaborate from anywhere. Getting your students onto cloud based apps and data prepares them for how they will work in their future careers.
We do not have kids walk around with laptops. We have carts in each classroom, and laptops are pulled out as needed. Students don't walk around with other classroom materials like microscopes and yardsticks. Why would you make kids walk around with computers?
Chromebooks work well in a "classroom cart" environment. They boot quickly, their data is stored in the cloud, and they shutdown quickly. The instructional overhead of traditional windows based computers simply does not exist with chromebooks.
We have some traditional Mac desktops for staff members and for special purpose labs, but for general purpose computing chromebooks can not be beat.
Linux has finally become the dominant operating system and nobody knows it.
MSFT and AAPL $hills slugging it out.
Can somebody bring beer ?
Yeah, and "block" everything else. What an enlightened approach.
I guess the objective is to "imbibe kids with capitalist monopolism from an early age".
FUCK THAT.
It is 100% useless to rationally discuss with M$FT $hills. They are maniacs drumming for Windows, only Windows, nothing but Windows like the duracell robot.
As somebody who works in the IT Department at a large public school district, I find the inclusion of tablets (not just iPads, but any tablet) to be a bit of a headache. You can add all of the peripherals you want to a tablet, such as a bluetooth keyboard, etc., but it can not match the span of usability of an actual laptop. Likewise, accidents with tablets are a bit frustrating to deal with. The act of holding the device, by nature alone, causes the chance of damage to rise considerably, as opposed to a device that sits on a table and is used accordingly. Aside from the ergonomic piece, their overall usability (speaking from a productivity standpoint) isn't exactly fantastic. Everything is app based, most times loaded with nonsense ads and in-app purchases to upgrade for additional functionality. Of course pay apps exist, but in some cases the "app" version of xyz solution costs money whereas the web based variant does not. And yes, you could fire it up on the browser, but in a lot of cases that's not so much a slam dunk unless the web site caters to mobile devices. I find there are enough "gotcha!" snags with using a tablet full time that it begs the question, is it worth it? Your needs will dictate what device will be best suitable, so that's not to say that tablets are terrible by any stretch, but I can't help but to look at a tablet and think Facebook, Netflix, Email. I don't look at a tablet and think "I can do my work. I can accomplish this project. I can finish my research paper. And I can do all of this in the most comfortable and efficient means possible now!" Of course, there are apps that cater to specific needs in special use cases, *and for that I love them and find them irreplaceable* - but speaking on a broad sense of "let's replace *all* laptops with a tablet", that ideology is enough to make my stomach churn.
That said, there's also the cost factor of it all. A full Microsoft network is very expensive. Then again, a full Apple network is very expensive. Costs will allow or deny you to do certain things, so like what any logical environment would do, you have to work within your means. That's one reason Chromebooks are as attractive as they are since they are very affordable. Chromebooks are nice and definitely more ergonomically sound, but they have their own list of pros/cons. Maybe some day tablets will be even more amazing and I'll change my tone. Maybe tomorrow I'll find out about a new list of things Chromebooks can do that will change my tone. It's possible. I'm not sure I'd bet money on that, but anything is possible. With that on the table, it's worth mentioning that I am speaking from my own perspective in my own environment. These setups may work for some people, but I wouldn't go as far as to say they (Chromebooks, tablets, or anything really) is an instant "one size fits all and will fix all of the problems in the world" type of device. Each environment is different. Each environment has different needs.
As for us, we run a mixed platform environment with the majority of our systems running Ubuntu Linux. The project has been in place for just over 3 years now and continues to grow. We were in search of an answer to our problem and we found a solution. It works extremely well for our environment. That concludes my 2c. :)
We have about 50 iPads in our building for now. Last year, I was busy loading apps on a few in Apple Configurator when it glitched on me. Said I had -1 apps when the detailed redemption code list showed that there were still two to spare.
Called and complained to Apple. They took a copy of my AC database and analyzed it. Told me it was corrupt. Refunded me 1 1/2 years of app purchases, told me to get another Mac computer, unsupervised all the iPads on the old config station, re-supervise them on the new, buy all new apps, and load them all again onto the iPads. I told them that this process would take about 20 hours to accomplish and told them that they'd likely lose future business if there was nothing they could do further for an unhappy customer. They politely said "nope."
And that's why Google's winning.
I teach physics and the list of software I can't run and for which there is no full equivalent is longer than the list of software equivalents I do use on Chromebooks.
I have had to maintain a classroom lab of Windows computers to run the software I need for data import and analysis, video analysis, computational physics, and simulations. If IT stops supporting them, I could easily run all of that software on Linux on the same machines for the foreseeable future.
People are beginning to find out that you can get by a day pretty easily without Windows.
In fact, you can even stay away from all of Microsoft's ecosystem. However, if you really need Microsoft Office - it has already been ported to OSX, iOS, Android.
Other than access to exclusive PC games, Windows is a dead man walking. Maybe Microsoft can persuade schools to let their students play games in the classroom... that might help boost sales of Windows devices.
MS deserves to lose the market. Their asshole marketing department blew $500 million promoting the surface in NFL wen fr the same price they could have put one in the hands of every school kid in America.