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Google Maps Crunches Data, Tells You When To Drive On Thanksgiving

Nerval's Lobster writes Whatever your plans for Thanksgiving, Google can offer some advice: try to avoid driving anywhere the day before. Analysts from the search-engine giant's Google Maps division crunched traffic data from 21 U.S. cities over the past two years and found that the Wednesday before Thanksgiving is by far the worst traffic day that week, with some notable exceptions. (In Honolulu, Providence, and San Francisco, the worst traffic is always on Saturday; in Boston, it's Tuesday.) Unfortunately, Wednesday is often the only available travel day for many Americans—but Google thinks they can beat the worst of the traffic if they leave before 2 P.M. or after 7 P.M. on that day. Traffic on Thanksgiving itself is also light, according to the data. When it comes to driving back home, Sunday beats Saturday from a traffic perspective. According to Google Maps' aggregated trends, Americans also seek out "ham shop," "pie shop," and "liquor store" on the day before Thanksgiving, as they rush to secure last-minute items.

62 comments

  1. Who knew? by Anonymous Coward · · Score: 0

    It's great that we have Big Data to pull these non-obvious patterns out of complex phenomena.

    1. Re: Who knew? by Anonymous Coward · · Score: 0

      I'm Soviet Russia, big data drives you to thanksgiving

    2. Re: Who knew? by kenh · · Score: 3, Insightful

      And what if EVERYBODY follows Google's travel advice?

      --
      Ken
    3. Re:Who knew? by ubrgeek · · Score: 1

      Hence the Ingress game as a source of said data.

      --
      Bark less. Wag more.
    4. Re: Who knew? by geekoid · · Score: 1

      That would be shocking, and a first for human beings as a whole. New data indicates what I am doing is wrong? well, I'll just change what I do, said hardly anyone, ever.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    5. Re:Who knew? by sunderland56 · · Score: 2

      If Google really wanted to help out, they would scan their database to find your blog/twitter/facebook/etc. postings about your family; then they could make much more useful suggestions, like "Hey, Uncle Norm is a real pain - why don't you relax and stay at home this Thanksgiving?"

    6. Re:Who knew? by Anonymous Coward · · Score: 0

      Sunday being better than Saturday's actually fairly non-obvious.

    7. Re: Who knew? by Bright+Apollo · · Score: 1

      ... then everyone gets to where they need to be in the shortest time possible. Except me, because I know where I'm going.

    8. Re:Who knew? by sexconker · · Score: 3, Insightful

      Seriously. I have a 450 mile drive ahead of me. I will be driving on Thanksgiving, not the day before.
      Not because Google told me to, but because I'm not a fucking idiot.

      Driving ON the holiday is much, much easier than driving the day before.

      Another tip: The day before a 3-day weekend, the local news will run a story about how cops are cracking down on speeding over the holiday weekend. This is bullshit intended to scare you into compliance - police presence on the roads will be greatly reduced.

    9. Re:Who knew? by sexconker · · Score: 1

      It's completely obvious.
      Saturday is the day you go places and do shit.
      Sunday is the day you relax at home.

      Saturday you can stay out late.
      Sunday you have to get home early because there's work / school for the kids the following day.

    10. Re:Who knew? by Anonymous Coward · · Score: 0

      Seriously. I have a 450 mile drive ahead of me. I will be driving on Thanksgiving, not the day before.
      Not because Google told me to, but because I'm not a fucking idiot.

      Actually, you are. Not because of when you're going to drive, but because you think everyone who drives the day before must be an idiot.

      You see, if you had two spare neurons to rub together, you would realize the simple truth that most people's driving schedules are largely dictated by geography and time constraints that they can't always control.

      But since you're nothing but a brainless hick, you instead choose to congratulate yourself for mistaking your blind stupid luck for the intelligence that you will never possess.

  2. Work is the problem by danbuter · · Score: 4, Informative

    Most people drive the day before Thanksgiving because it's the first day of their vacation. They can't really leave on Tuesday unless they drive at night, because most people will be working that day.

    1. Re:Work is the problem by antdude · · Score: 1

      For me, we do it on the holiday and on CATurdays.

      --
      Ant(Dude) @ Quality Foraged Links (AQFL.net) & The Ant Farm (antfarm.ma.cx / antfarm.home.dhs.org).
  3. So--don't travel during rush hour, then? by NotDrWho · · Score: 1

    Unfortunately, Wednesday is often the only available travel day for many Americans—but Google thinks they can beat the worst of the traffic if they leave before 2 P.M. or after 7 P.M. on that day.

    Wow, thanks. Never would have guessed that without this data analysis.

    Traffic on Thanksgiving itself is also light, according to the data.

    Another important revelation!

    --
    SJW's don't eliminate discrimination. They just expropriate it for themselves.
    1. Re:So--don't travel during rush hour, then? by Capt.Albatross · · Score: 1

      Traffic on Thanksgiving itself is also light, according to the data.

      Another important revelation!

      The data apparently hasn't heard of the Jersey Turnpike - probably because of its laser-like focus on cities.

  4. Back in the 1990's by __aaclcg7560 · · Score: 1

    I took the train up to Sacramento to visit my parents and we drove back on Thanksgiving Day to visit my brother's family in Silicon Valley. We had zero visibility fog that morning. With little traffic on the freeway, my father drove at 40MPH in the slow lane. Some idiot in the next lane over drove past at 100MPH. We didn't see him in the fog, we felt him as his passage rocked our car. A few years prior to that, Sacramento had a 100+ car pileup because someone drove that fast in the fog.

    1. Re:Back in the 1990's by Anonymous Coward · · Score: 0

      You think THAT'S bad, let me tell you about this Thanksgiving when me and my buddy Jim was down in them jungles of Brazil. So we was driving along through the jungle, trying to avoid them cannibals and what-not, when suddenly a goddamn elephant comes out of nowhere and knocks over our jeep! Anyway, long-story short, we get chased by a bunch of fucking grizzly bears and end up running into this village. And them cannibal tribal guys invite us to eat some tourists with them. So in the end we got a Thanksgiving dinner after all. True story.

    2. Re:Back in the 1990's by Anonymous Coward · · Score: 0

      So you could tell it was someone traveling at 100mph even though you couldn't see them? You're a liar and a jerk.

    3. Re:Back in the 1990's by Anonymous Coward · · Score: 0

      Cool story, bro.

    4. Re:Back in the 1990's by __aaclcg7560 · · Score: 1

      So you could tell it was someone traveling at 100mph even though you couldn't see them?

      We were going 40MPH. The other driver had to be going twice as fast, if not faster, to rock our car in passing. People driving 100MPH on California freeways isn't unheard of.

      You're a liar and a jerk.

      Obviously by someone who flunked physics in school.

    5. Re:Back in the 1990's by tompaulco · · Score: 1

      Zero visibility fog, huh? And your dad was going 40 mph? Sounds like your Dad and the Rocket car were both driving far faster than conditions allowed.

      --
      If you are not allowed to question your government then the government has answered your question.
    6. Re:Back in the 1990's by __aaclcg7560 · · Score: 1

      We could see the hood ornament on the car clearly, and the light beams inside the fog beyond that. If a car was in front of us, my father would have seen their running lights with enough time to slam on the brakes.

    7. Re:Back in the 1990's by sexconker · · Score: 1

      We were going 40MPH. The other driver had to be going twice as fast, if not faster, to rock our car in passing.

      Uhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh... ...no.

    8. Re:Back in the 1990's by __aaclcg7560 · · Score: 1

      Annnnnnnnnnnnnnnnnnnnnnnnnd... why not?

    9. Re:Back in the 1990's by pnutjam · · Score: 1

      you forgot "f*@)! your boat!"

    10. Re:Back in the 1990's by Anonymous Coward · · Score: 0

      What if there was a deer in the road? Or a stray cow? Or a jackknifed semi with its engine off?

      Not all obstacles in the road come with warning lights.

    11. Re:Back in the 1990's by sexconker · · Score: 1

      Because being rocked by another car's passing has much more to do with proximity creating a low pressure zone between the cars than relative speed.

  5. Useless dice.com link by drafalski · · Score: 1

    Why include a pointless link to dice.com? It is just a snippet of the actual posting from google (here is a direct link that will get you to the post even after the blog is updated...

    1. Re:Useless dice.com link by _xeno_ · · Score: 2

      It's Nerval's Lobster. He's a Dice employee who submits Dice stories to Slashdot. No, seriously, click on his user name, all his activity is submitting Dice stories. You'd think Slashdot could at least mention the Dice connection, but they never have.

      --
      You are in a maze of twisty little relative jumps, all alike.
  6. orly? by slashmydots · · Score: 1

    I say microwave some potatoes and Skype it up from home if traffic is bad. Then at least the dinner can't turn into a fist fight, lol.

    1. Re:orly? by geekoid · · Score: 1

      I cut everyone in the family who are argumentative*, gets sloppy drunk, and like to fight ut of my holidays.
      My families holidays are relaxing and stress free. Family is a two way street. If they can't respect my family and home, then I don't need to invite them over.
      Frankly, I don't understand people who put up with the crap.

      *I don't mean people I can have a civil discusses with who happen to be arguing a different POV.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
  7. driving? by Anonymous Coward · · Score: 0

    I don't have a drivers license. I take the bus, subway, plane or the train. Unfortunately, the buses that I take gets stuck in traffic on Wednesday. Don't get me started with the intercity buses that travel on the interstate highways.

  8. Who Knew? by mbone · · Score: 1

    The Wednesday before Thanksgiving is a busy travel day?!? How did that ever escape our attention? I mean, aside from every DJ on every radio station, and every traffic reporter on every TV station, telling us that every year, how could we possibly find such things out if Google didn't do the heavy lifting?

  9. "Ham Shop" by mujadaddy · · Score: 1

    "Ham Shop"?

    "Ham Shop"???

    --
    Populus vult decipi, ergo decipiatur...
    "Force shits upon Reason's back." - Poor Richard's Almanac
    1. Re: "Ham Shop" by EdwardFurlong · · Score: 1

      Who needs to search for a ham shop? They have more locations than starbucks.

    2. Re:"Ham Shop" by slashmydots · · Score: 1

      Coming from someone who thinks "pie shop" and not "bakery" I'm not surprised.

    3. Re:"Ham Shop" by Anonymous Coward · · Score: 0

      I'm assuming they search for "ham shop" after finding "liquor store".
      Not only is there no such thing as a "ham shop", but you eat turkey on Thanksgiving.

    4. Re:"Ham Shop" by smooth+wombat · · Score: 1

      It might sound surprising, but there are people who eat both turkey and ham on Thanksgiving. Or even meatballs, salmon and roast beef.

      Shocking, I know, that people can eat more than one thing on any given day.

      --
      We will bankrupt ourselves in the vain search for absolute security. -- Dwight D. Eisenhower
    5. Re:"Ham Shop" by kilodelta · · Score: 1

      When I see anything Ham I have, for at least the last 20 years of having my amateur radio license think "radio gear"

    6. Re:"Ham Shop" by Anonymous Coward · · Score: 0

      When you search for "turkey" on Google Maps and it gives you only one result 6300 miles away, you switch to ham.

    7. Re:"Ham Shop" by Anonymous Coward · · Score: 0

      I think of Jon Hamm, and his amazing penis of wonders.

    8. Re:"Ham Shop" by Bosconian · · Score: 1

      If you have not yet marveled at the gustatorial misgivings sold to saps and suckers with barely a regard for their lingering effects and the likelihood of robbing a customer not only of coin, but the ability to walk the next day, you should stop in at Mrs. Miggins'.

      --
      Scarce, scared, scarred, sacred... -Col. Bruce Hampton
  10. Worst day by jamesl · · Score: 1

    ... in Boston, it's Tuesday.

    How would you tell?

    1. Re:Worst day by xxxJonBoyxxx · · Score: 1

      >> How would you tell?

      Highest FTW* ratio. * = Finger to window.

  11. Wrong on Mass, right on Boston. by Anonymous Coward · · Score: 0

    The traffic Wednesday before Thanksgiving in central and eastern Massechusettes is a bit, how you say, maddening! Interstates 95, 90 and 495 are packed sardines halfway through the state in every direction, except North. Go figure... What would normally take 30-45 minutes to drive west out of Boston, takes at minimum, 2 hours! This is in the afternoon, and into evening! Of course, Boston itself, is just fine.

    I'll be taking backroads to get to souther NH from Portland, and avoiding Massechusettes altogether. Lesson learned!

  12. When to drive? by 93+Escort+Wagon · · Score: 2

    Aggregate historical data is better than nothing; but I'd just fire up Waze.

    Google hasn't killed Waze off... yet.

    --
    #DeleteChrome
  13. NEWS FLASH by Stan92057 · · Score: 1

    NEWS FLASH!!!!!! There is heavy traffic the day before thanksgiving, thanksgiving day, and the day after!!!! Also expect long lines at airports,bus stations,train stations. only been that way the last 47 years of my life.

    --
    Jack of all trades,master of none
    1. Re:NEWS FLASH by Anonymous Coward · · Score: 2, Insightful

      At airports, the lines aren't longer, but they are slower. Many flights actually have fewer than average people on them during that week. Sure, more people are traveling for pleasure, but many, many fewer people are flying for business that week, so it usually evens out. The reason the line is slower, and air travel so much harder despite this, is because frequent business travelers know where they're going and what to do at the airport so they get through quickly, and rarely have children with them. Pleasure travelers generally don't know what to do because it's their first time flying or they rarely fly, and they also tend to have children with them.

    2. Re:NEWS FLASH by geekoid · · Score: 1

      When though? I find it interesting that it's the afternoon.
      Why wait that long to leave for a trip? I would have thought the morning would be worse.
      In the rare occasion I need to go somewhere the day before TGiv* I leave at 5-6AM Now I might sleep an extra hour.

      *You Heard Me.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    3. Re:NEWS FLASH by petermgreen · · Score: 1

      I guess it's people who get very little time off work and/or have inflexible work schedules. They go to work on the day before the holiday then when they finish work they set off for wherever they want to spend the holiday.

      --
      note: i'm known as plugwash most places but i screwd up registering that here somehow in the past and now can't register
    4. Re:NEWS FLASH by radarskiy · · Score: 1

      Obviousness is not a substitute for correctness, as can be shown by the cases where the busiest travel day was NOT the day immediately before and the day immediately after.

  14. Wow, thanks Google! by Anonymous Coward · · Score: 0

    Up next on Slashdot: Google's map-reduce algorithms running on a 10-million node cluster have determined that Mother's Day is one of the busiest days of the year for phone traffic.

  15. and the reason it's bad then is... by holophrastic · · Score: 1

    ...because that's when everyone wants to travel. Telling me to travel when I don't want to travel ain't a solution.

    Hey buddy! Just ruin your holiday and you'll easily avoid the traffic!

    Why don't I just not celebrate it at all.

    Is this what we can expect from big data? Spend another day with your annoying family consuming the entire weekend, work more hours, or take half the work day off?

    Here's a better way. Stab yourself in the neck, then you can take an ambulance right through any traffic that stands in your way. Your family will meet you at the hospital with a slice of turkey.

    Here's another idea. Just celebrate thanksgiving two weeks later. You can avoid everything.

    Thanks for the help, oh great and wise swammy-g.

  16. How about searches for by BenSchuarmer · · Score: 1

    "How to dispose of the corpse of an annoying relative who I just murdered"

    1. Re:How about searches for by mjwx · · Score: 1

      "How to dispose of the corpse of an annoying relative who I just murdered"

      Driving directions to the nearest pig farm or rug store?

      --
      Calling someone a "hater" only means you can not rationally rebut their argument.
  17. Where's the data? by goodmanj · · Score: 1

    I like a data-driven blog post as much as the next guy -- probably more, actually -- but where's the data? I already know that leaving Boston on Tuesday is a bad idea. Give me a graph of hourly traffic volumes on the Mass Pike, and this post would be actually useful.

  18. Just don't by roc97007 · · Score: 1

    I used to drive "home" for Thanksgiving and Christmas. Had some hair-raising, painful, and very uncomfortable experiences and only realize now that I and my immediate family are lucky to be alive.

    Since the mid-nineties, I've refused to travel on the holidays. We have Thanksgiving and Christmas at our house. This makes sense, because "Home" is not where your parents live (or used to live), it's where you have set roots and raised your own family.

    Once a year I take a trip to see relatives, (and to have some time to myself) but it's not near any holiday.

    --
    Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
  19. Flying on holidays, too by Myria · · Score: 1

    Driving ON the holiday is much, much easier than driving the day before.

    It's cheaper and there's less airport chaos if you fly on Thanksgiving or Christmas.

    --
    "Screw Sun, cross-platform will never work. Let's move on and steal the Java language." - Visual J++ Product Manager
  20. Light ON Thanksgiving??? by Anonymous Coward · · Score: 0

    Whoever said this, never drove the Massachusetts Turnpike (I-90) westbound on Thanksgiving day. A 90 minute drive to Hartford can take up to four hours.

  21. I like GOOG Maps and use it daily, but... by jmcvetta · · Score: 1

    ...it can't even give efficient driving directions for light traffic in the suburbs. In the city with real traffic it almost always gives "bad" (worse than you'd get from knowing the streets) directions.