DreamWorks Reveals Glimpse of "Super Cinema" Format For VR Films

Posted by samzenpus on Sunday November 23, 2014 @02:27AM from the all-the-better-to-see-it-with dept.

An anonymous reader writes Warren Mayoss, Head of Technology Product Development at DreamWorks Animation, spoke at the 2014 Samsung Developer Conference last week about the company's forays into the young medium of virtual reality. In addition to real-time experiences, DreamWorks is exploring ways to enabled their bread and butter in VR: high-fidelity pre-rendered CGI. One method the company is exploring is a "Super Cinema" format: pre-rendered 360 degree 3D frames to be projected around the user in virtual reality. On stage, Mayoss showed a video glimpse of the format using assets from the company's "How to Train Your Dragon" franchise.

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And the butchering of language continues by munch117 · 2014-11-23 03:33 · Score: 3, Informative

When they created stereoscopic 2D technology, they marketed it as "3D", even though it was nothing of the sort.
So now, when they're creating actual 3D technology, they have a marketing problem, they can't call it 3D movies even though that's what it is, because then people will associate it with the earlier, inferior technology. So now they want to call it VR??
It's not VR. It's a movie format with a fixed viewpoint. Sure you can look in all directions from that viewpoint, but you can't move around in this "world", because there's no actual virtual world to interact with. It's just a movie, not VR, don't call it VR.