BlackBerry Will Buy Your iPhone For $550
mpicpp points out that BlackBerry is hoping to get iPhone owners to switch to Passport smartphones by promising up to $550 to trade in their phones. "The promotion, which starts Monday, promises as much as $550 to iPhone owners who trade in their handsets in favor of BlackBerry's Passport. The actual trade-in value depends on the iPhone, with the iPhone 4S worth up to $90 and the iPhone 6 worth up to $400. (The iPhone 6 Plus is not eligible.) BlackBerry then sweetens the deal by kicking in an additional $150 as a topper for each iPhone. The deal will run through February 13, but it's good only in North America. Customers must buy the $599 to $699 unlocked Passport phone through either BlackBerry's website or Amazon. The trade-in amount comes in the form of a Visa prepaid card."
What's a blackberry?
As you can see, the autocorrect on this thing is awesome!
Taking guns away from the 99% gives the 1% 100% of the power.
They have virtually no sales, but a huge amount of cash from their halcyon days. Rather than simply hand that money back to investors and close shop, they've decided that a "flush it all down the toilet" strategy is in order.
I get that they're trying to do the loss leader game, but if this is successful, BB will be out of pocket a heap load of cash with little immediate benefit. If it isn't successful, then the stunt demonstrates they're fate is to be a bit player with a niche in keyboard smartphones, and no hopes of ever taking on Android and iOS devices.
The world's burning. Moped Jesus spotted on I50. Details at 11.
They're thinking "Hmmm, do we hand this mountain of cash we're still sitting on back to the shareholders and close up shop, or do we spend that cash frivolously on doomed loss leaders schemes and executive salaries?"
I think you can probably guess at the answer. But really, anyone still holding BB stock at this point is staking more of a religious position than a business one. Anyone with any interest in meaningfully profitable investment strategies dumped BB a long time ago.
The next stage, I'm presuming, is for BlackBerry to turn into SCO and start trying to extort license fees from Android manufacturers and Apple.
The world's burning. Moped Jesus spotted on I50. Details at 11.
So they give you $400 for an iPhone 6. Then they sweeten the deal by adding another $150. That's $550. I have a better idea. Give iPhone 6 users $350 for their phones. Then sweeten it with a further $100. And then, yes that's right, throw in another $100 just because. Wait. I have an even better idea. Give $200 for the phone, then sweeten it with $100, then another $100, and THEN ANOTHER $150 on top of that!!!!! Wow!
"...Because of the Passport's unique position in the smartphone market, it’s only fair to review the Passport as a business tool—not in comparison to the latest Lollipop thing or iPhone Whatever+ as a consumer device. So rather than doing the usual feature-by-feature crawl, we put the Passport through the paces of several typical Ars 18-hour workdays to focus on its business acumen. And while we ran some basic benchmarks and explored its features, this focus was mostly on its security features. We even did some packet sniffing to see what could be seen.
When viewed in the right light, the Passport ends up looking pretty. It was unexpectedly the best smartphone we've ever used from the perspective of taking care of business. Yes, it benchmarks somewhat below phones in its price range on the tests that would run in the BlackBerry 10 OS. And there’s still a significant “app gap” between the Passport and competing devices. But that's all background noise when you use the Passport as it’s intended—as an information and communications machine, designed for people who still live and die by the e-mail inbox rather than iMessages and Hangouts and Snapchats....."
and you would have a fine table.
Seriously, anyone?
Seriously, anyone?
I would like to officially confirm that I am in no way interested in selling my 6+ for anything less than retail.
To get a Blackbury instead of my 6+, they would have to pay me significantly more than what I paid for my smartphone as its obviously a big downgrade.
Do.
Not.
Want.
right up until they said I had to buy their phone. I'll sell you my old iPhones for cash though, Blackberry, straight up!
Defender of Microsoft and Communism!!!
Their product was only "better" because their competitors at the time only had crap products.
That's kind of how it works in general. Some products are superior to other, inferior, products.
Why not just say "they wouldn't have had a product that was 'better' than the competition if the competition had a superior product". So silly...
The global sales of smartphones during that time was about 1/20th of what they are now. It's easy to be the biggest fish when the pond is small.
Good effort. Now, ask yourself: 'why did the market grow?' Because the smartphone market expanded in to the consumer space. Companies started to offer their inferior products (read: ill-suited to the enterprise) with features attractive to consumers. BlackBerry faltered in the consumer market because consumers aren't interested in the features that enterprise users demanded. As the market grew, it was no surprise to see their market-share fall -- they weren't competing in the same space. (Ignoring their less-than-successful entries in to the consumer market, that is.)
Anyhow, now that the smartphone hype as all died down, I don't see any reason that BlackBerry couldn't make a strong come-back, at least in the enterprise. Someone else linked to this review which indicates that BB can still build a workhorse for the serious business user. (I'll even offer the same quote: " It was unexpectedly the best smartphone we've ever used from the perspective of taking care of business.")
Time will tell, but they've clearly started to play to their strengths. The new BlackBerry Classic has caught my eye. My battered old 8820 never let me down. A 2014 version of that just might cure my mobile woes. I doubt that I'm the only one who feels that way.
Required reading for internet skeptics