BlackBerry Will Buy Your iPhone For $550
mpicpp points out that BlackBerry is hoping to get iPhone owners to switch to Passport smartphones by promising up to $550 to trade in their phones. "The promotion, which starts Monday, promises as much as $550 to iPhone owners who trade in their handsets in favor of BlackBerry's Passport. The actual trade-in value depends on the iPhone, with the iPhone 4S worth up to $90 and the iPhone 6 worth up to $400. (The iPhone 6 Plus is not eligible.) BlackBerry then sweetens the deal by kicking in an additional $150 as a topper for each iPhone. The deal will run through February 13, but it's good only in North America. Customers must buy the $599 to $699 unlocked Passport phone through either BlackBerry's website or Amazon. The trade-in amount comes in the form of a Visa prepaid card."
What's a blackberry?
As you can see, the autocorrect on this thing is awesome!
Taking guns away from the 99% gives the 1% 100% of the power.
They have virtually no sales, but a huge amount of cash from their halcyon days. Rather than simply hand that money back to investors and close shop, they've decided that a "flush it all down the toilet" strategy is in order.
I get that they're trying to do the loss leader game, but if this is successful, BB will be out of pocket a heap load of cash with little immediate benefit. If it isn't successful, then the stunt demonstrates they're fate is to be a bit player with a niche in keyboard smartphones, and no hopes of ever taking on Android and iOS devices.
The world's burning. Moped Jesus spotted on I50. Details at 11.
They're thinking "Hmmm, do we hand this mountain of cash we're still sitting on back to the shareholders and close up shop, or do we spend that cash frivolously on doomed loss leaders schemes and executive salaries?"
I think you can probably guess at the answer. But really, anyone still holding BB stock at this point is staking more of a religious position than a business one. Anyone with any interest in meaningfully profitable investment strategies dumped BB a long time ago.
The next stage, I'm presuming, is for BlackBerry to turn into SCO and start trying to extort license fees from Android manufacturers and Apple.
The world's burning. Moped Jesus spotted on I50. Details at 11.
So they give you $400 for an iPhone 6. Then they sweeten the deal by adding another $150. That's $550. I have a better idea. Give iPhone 6 users $350 for their phones. Then sweeten it with a further $100. And then, yes that's right, throw in another $100 just because. Wait. I have an even better idea. Give $200 for the phone, then sweeten it with $100, then another $100, and THEN ANOTHER $150 on top of that!!!!! Wow!