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The History of the NORAD/Microsoft and Google Santa Trackers

theodp writes: Marketing Land's Danny Sullivan has a pretty epic post on How Google Became A Santa Tracker Tradition To Rival NORAD, and wonders if future generations will think of Santa tracking as synonymous with Google, just as past ones have felt about NORAD. Until it split with Google in 2012 (for unknown reasons) and hooked up with Microsoft, Sullivan explains, NORAD had really been the only place to go for a serious, dependable Santa tracking service. "There's a big part of me that wishes Google had gotten out of Santa tracking when it split from NORAD," says Sullivan of the divorce. "The NORAD Santa tracker brings back memories from my childhood; it brings back memories of me being a father with young kids checking in on Santa's progress. In contrast, Google feels to me like an upstart interloper messing with my nostalgic memories. But maybe Google's a welcome alternative to others. It's not uncommon to see the occasional complaint about a NORAD "Santa Cam" video showing Santa being accompanied by fighter jets. Some might prefer a Santa tracker that's not connected to a military organization. Of course, some might not feel one connected to a giant company is necessarily preferable. Part of me is also sad that when I go to NORAD's own site, I get a big Internet Explorer icon in the top right corner, which effectively opens up an ad for Microsoft. I guess I feel it's too blatant. Of course, complaining about the commercialization of something Christmas-related, I suppose, is kind of useless." Sullivan adds, "Overall, I'm thankful to the many people who are involved with both operations [NORAD Tracks Santa and Google Santa Tracker], who work hard to make children smile on Christmas Eve.""

59 comments

  1. Social Media Based Application by Virtucon · · Score: 4, Funny

    We need to have more accurate methods. I suggest a social media app that leverages the best of Google earth and then uses observations to track where Santa is. The updates could then be used to predict speed and direction in order to predict where Santa will appear next. Now for a catchy name. I propose Santa's Annual Tracking Announcement Network or SATAN for short. I will get the Kickstarter rolling.

    --
    Harrison's Postulate - "For every action there is an equal and opposite criticism"
    1. Re:Social Media Based Application by ClickOnThis · · Score: 1

      Now for a catchy name. I propose Santa's Annual Tracking Announcement Network or SATAN for short.

      Unfortunately, that name is taken. And so is SANTA, by the same program.

      --
      If it weren't for deadlines, nothing would be late.
    2. Re:Social Media Based Application by Livius · · Score: 1

      There's a very small possibility that someone will *falsely* report sighting Santa.

  2. Confused by oldmac31310 · · Score: 2

    When I started reading TFS and found myself dazed and bewildered - words swimming in a blur before my eyes - I was sure that this must be one of Bennett's wonderful epics. But no! Theodp wants to usurp Bennett. Treason!

    --
    http://www.acetonestudio.com
  3. Commercialization of Christmas? by Anonymous Coward · · Score: 0

    My oh my whatever shall we do

  4. People care about this shit? by Anonymous Coward · · Score: 0

    Seriously?

  5. A Solution to the Santa Quantum Wave Function? by cruff · · Score: 0

    The updates could then be used to predict speed and direction in order to predict where Santa will appear next.

    I thought that Santa is just a quantum wave function, and it is impossible to determine both quantities simultaneously to any sort of precision. It would explain how he manages to deliver so many presents without turning into an incandescent meteor in the sky.

    1. Re:A Solution to the Santa Quantum Wave Function? by RenderSeven · · Score: 0

      I thought that Santa is just a quantum wave function

      Thats true! Santa only exists if you dont look. If you do look, he wont be there, and somewhere a cat in a box dies.

    2. Re:A Solution to the Santa Quantum Wave Function? by Anonymous Coward · · Score: 1

      It's simple. In addition to emitting low EM band electromagnetic radiation, Rudolph's nose also generates an chronoton burst on take-off that creates a temporal displacement field. This allows Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner, and Blitzen to generate an anti-graviton field that causes inverse time dilation allowing travel along spacelike paths. One can anticipate Santa's arrival by remodulating sensors to detect the spontaneous generation of tachyon anti-tachyon pairs.

    3. Re:A Solution to the Santa Quantum Wave Function? by ClickOnThis · · Score: 0

      Considering Santa must travel at about 650 miles per second, Rudolph's nose would need to be so bright to illuminate a safe distance ahead that he would incinerate himself and anything else nearby.

      It's no wonder the other reindeer didn't let him play in any reindeer games.

      --
      If it weren't for deadlines, nothing would be late.
    4. Re:A Solution to the Santa Quantum Wave Function? by Anonymous Coward · · Score: 0

      Rudolph was needy and insecure; only happy when surrounded by sycophants. What a tool.

  6. The game is all about marketing by Anonymous Coward · · Score: 0

    Go look up whose colours "Santa" sports. Go on, look it up. Another large American company, yes.

  7. NORAD Santa “simulation” tapes by Anonymous Coward · · Score: 1

    In the pre-internet age, I was in the military and stationed at Elmendorf AFB. I worked at the ROCC which consolidated the radar air picture to monitor US air space. We had a Christmas “simulation” tape we could play to create Santa and his sleigh on the radar scopes for the benefit of the media.

    The local TV stations would have reports on Santa’s progress throughout the evening and would show our radar screens on the news. I’m sure each regional center had their own tapes for the benefit of their local news.

    NORAD (which we were a part of) had a much more elaborate system, but in the end it was all based on the ability to make training simulations for radar operators.

    1. Re:NORAD Santa “simulation” tapes by halivar · · Score: 2

      I have long believed that the Santa Tracker was a fraudulent government operation. I really began to suspect the conspiracy when I grew out of childhood; about when I got my first college apartment. I noticed that not only did Santa not visit on Christmas Eve (despite a number of sting operations with video cameras), but that NORAD's Santa Tracker had him placed right over my area while these non-visits occurred. I don't know what to believe anymore. I don't really think it's Santa delivering those presents anymore; he's just outsourcing to my parents via UPS. Everything is tainted by corporatism now.

  8. Regardless who Norad partners with. by Holi · · Score: 1

    Regardless who Norad partners with, I will use them. Why you ask? That's easy, they have the radar. I am pretty sure Google is just making stuff up as I don't think they have the radar facilities that the US and Canada have. So when I want to reliably track that red suited bastard, I'll ask the guys who actually know.

    This year I got some new Starstreaks to replace my FIM-92j's, I'm pretty sure I'll shoot him down this time.

    --
    Sorry, teleporters just kill you and then make a copy. A perfect, soul-less copy.
    1. Re:Regardless who Norad partners with. by Anonymous Coward · · Score: 0

      And they had the WOPR. I've seen it on display out at Schriever AFB - even if it is really a Cray. They ran simulations of where Santa would go depending on which country was naughty or nice.

    2. Re:Regardless who Norad partners with. by halivar · · Score: 1

      Maximizing our coal acquisition is how we keep the Nice-list countries energy dependent on us. Santa is merely a pawn in our quest for global domination.

    3. Re:Regardless who Norad partners with. by Anonymous Coward · · Score: 0

      BAH HUMBUG! Just proves its made up then or else murica wouldnt have had any presents for the last 30 years.

  9. My Kids Nostalgia will be different from mine! by jellomizer · · Score: 1

    NORAD A military organization designed to blast communist out of the skies.
    Google A for profit organisation that makes its money off of selling adds and offers a bunch of free services in return to having those adds in front of you.

    So you are against capitalism however you are supporting the organization that is designed to track and kill people who are against capitalism (just as long as they are flying)

    In general NORAD tracking of Santa is a gimmick to help bring up good will towards the organization. Because this started happening during the hottest part of the Cold War and the military was considered the keeper of all the newest and coolest technology. After the cold war companies tend to have the cooler technology. Transitioning to Google is a natural thing.

    When your kids grow up and they will find that tracking Santa will be done with some other technology and organization they will feel like they are missing something because they will have nostalgia that doesn't match yours.

    BTW Santa for generations is the symbol for consumerism. The reason why kids like him because he is the one that gives them toys. When I was a kid I didn't care about family time or any of the other true meanings of Christmas, I was all about ID and Ego (No Super Ego) and it was all about me getting cool stuff, and a little about seeing what other stuff people got.

    --
    If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    1. Re:My Kids Nostalgia will be different from mine! by CrimsonAvenger · · Score: 2

      In general NORAD tracking of Santa is a gimmick to help bring up good will towards the organization.

      Saw an article last week (early this week?) discussing the origin of the whole business.

      Apparently, it got started with a Sears ad with a typo - the ad included a number to "call Santa", but a misprint gave a number to a NORAD watch officer (from TFA, the phone number was supposed to be known only to the watch officer and the duty general in the Pentagon),

      Anyways, long story shortened, some kids called the number, NORAD guys went slightly apeshit that their secret phone was on a Sears ad, but they decided to play along with it, and since then, NORAD has been "tracking Santa"....

      --

      "I do not agree with what you say, but I will defend to the death your right to say it"
    2. Re:My Kids Nostalgia will be different from mine! by Anonymous Coward · · Score: 0

      A military person would never suggest that there was anything flying that they were not keeping track of. Especially if it was a foreigner entering US airspace.

    3. Re:My Kids Nostalgia will be different from mine! by Holi · · Score: 1

      Except for the first little girl who called, he reduced her to tears.

      --
      Sorry, teleporters just kill you and then make a copy. A perfect, soul-less copy.
    4. Re:My Kids Nostalgia will be different from mine! by Anonymous Coward · · Score: 0

      I am afraid the military still has the coolest technology going. Where do you think the basis of commercial tech originates from? Commercial companies can take the basic technology and improve upon it for different applications but they certainly are not responsible for inventing technology from scratch. The billions of dollars in the military budget are not for making better tasting MRE's although they have tried with limited success. Every piece of tech from fiber optics and CPU's to GPS and functional electrostatic materials originated from military technology R&D.

  10. complaining about commercialism by Anonymous Coward · · Score: 0

    When the guy is decked out in coca cola trademark colours.

    Put him back in green

    1. Re:complaining about commercialism by halivar · · Score: 1

      Every depiction of Saint Nikolaos of Myra I've seen has him in red or burgundy. Where does the green come in?

    2. Re:complaining about commercialism by Anonymous Coward · · Score: 0

      Before the Coca-Cola ads ''popularized'' red as the color of Santa's suit, he was often depicted in green, though also in red, brown, and white. Green was the traditional color of the British Father Christmas. (Remember the Spirit of Christmas Present in ''A Christmas Carol?") Also, green, as in evergreens, was traditionally associated with the winter solstice season.

  11. I'll play the Grinch by koan · · Score: 1

    Lately I've been wondering why we lie to our children, why the "real life" magic of science and Nature isn't told to them instead, in fact I feel that telling them lies and fairytales from an early age softens their brains up for religion/propaganda later.

    Though I can't prove that, the idea interest me, so anyone have a rational reason (encouraging imagination will not be accepted) to tell their children lies like Santa Claus and the rest of the standard fairytales?

    --
    "If any question why we died, Tell them because our fathers lied."
    1. Re:I'll play the Grinch by Anonymous Coward · · Score: 0

      Myths.

      (encouraging imagination will not be accepted)

      Talk about dogmatism and rigidity of thinking.

    2. Re:I'll play the Grinch by Anonymous Coward · · Score: 0

      I think you've got your fedora on a little too tight today, friend.

    3. Re: I'll play the Grinch by fastest+fascist · · Score: 1

      Well, if you want to encourage skepticism in children, what better way to do it than show them they can't even trust their parents not to just make stuff up about magical bearded men. Why, you'd almost think Santa is a devious atheist conspiracy...

    4. Re:I'll play the Grinch by sjames · · Score: 1

      So to translate, "other than a perfectly valid and rational reason that I'd rather not consider, can you tell me a rational and logical reason?"

      But as to the question, every culture has a mythos that (hopefully) reminds it's members of their values and provides for a commonality and a sense of belonging. Naturally, children tend to take it all literally. Why spoil their fun Mr. Grinch?

    5. Re: I'll play the Grinch by koan · · Score: 1

      I was thinking more along the lines of encouraging wonder in things that are real, like Nature that sort of thing, skepticism comes natural when dealing with other humans.

      --
      "If any question why we died, Tell them because our fathers lied."
    6. Re:I'll play the Grinch by koan · · Score: 1

      Your translation is incorrect.

      --
      "If any question why we died, Tell them because our fathers lied."
    7. Re:I'll play the Grinch by koan · · Score: 1

      Of course as I stated "using lies to encourage imagination" and offered up encouraging imagination via things that are real, like the wonder of nature, science, etc.

      See how soft your brain is? All those lies you were told.

      --
      "If any question why we died, Tell them because our fathers lied."
  12. AGI by Anonymous Coward · · Score: 0

    I believe this has more to do with NORAD using AGI (Analytical Graphics, Inc.) products, which in turn use Bing for mapping. Google products aren't all that great for dynamic simulations where as the AGI ones were designed for this from the start:

    It looks like they are making use of AGI's Cesium (no web plugin required):

    It looks like a neat project although I haven't tried to interface it yet. I'm hoping the open source nature of it keeps it from disappearing the way the Google Earth plugin is going to do.

    1. Re:AGI by Anonymous Coward · · Score: 0

      And I apparently have no idea how to make links in these stupid web forums, so I'll just let people Google for the above terms if they are interested.

  13. To be soon followed by ... by Krishnoid · · Score: 1

    The NSA Snowden tracker, watching Edward Snowden as he travels around the world, bringing transparency to all the good and bad little boys and girls and agencies across the Internet. Merry Christmas, Edward!

  14. Well the government is not the only game in town a by brunes69 · · Score: 1

    Back in the eighties and nineties, the only organization who could even feasibly track Santa was the military, because they had the radar and private companies like Google did not own their own satellites taking pictures of the whole globe 24 hours a day. Nowadays, the idea that Google would do just as good a job of monitoring Santa as NORAD, is not far fetched.

  15. Possible Alternative by carrier+lost · · Score: 1

    Some might prefer a Santa tracker that's not connected to a military organization. Of course, some might not feel one connected to a giant company is necessarily preferable.

    Maybe Santa will offer an app

  16. Santa shot down by rich_salz · · Score: 1

    A friend's kid was watching the tracker. His network glitched and for a minute he got the [X] icon instead of the sleigh image. He started crying that Santa got blown up.

  17. Sounds like a similar story. by nimbius · · Score: 1

    in the sixties AT&T used to maintain a central communications hub with redphones in the event of orders for a nuclear launch. the phones would all ring, operators would then pick up the phones and wait for the base or military installation they were told and route the call accordingly. The number was mistakenly dialed once by a talk radio show in chicago looking to prank call a celebrity. the jocks were pretty shocked when all 15 redphone stations responded waiting for connection orders from the president.

    --
    Good people go to bed earlier.
  18. Everybody knows.... by Anonymous Coward · · Score: 0

    The Santa putting out presents is actually Black Santa, who you can tell apart from the real santa by 'Ho Ho Ho' being replaced by 'Hack Hack Hack', the White Santa only making public appearances at select white children's houses and occasionally at affirmative action required black houses to pretend he's not really racist while keeping Black Santa down the chimneys doing the real man's work. You can also tell black santa by his thin build, required to actually get down the chimney and unlock the front door so White Santa's lardy ass can make an appearance.

    I'd heard in the 70s there was also a Pimp Santa, who was like Black Santa, only without the hacking cough, but an incessantly congested nose. You could only tell him apart by his Purple Santa suit and his gleeful shouts of 'Hos Hos Hos.' Sadly I've heard he was busted in the 80s and is doing a life stint upstate for interstate commerce in large quantities of 'snow', which for some reason is a felony...

  19. Real-time radar versus processed satellite images by AF_Cheddar_Head · · Score: 1

    Not really the same thing and only one is appropriate for tracking a flying object. Although you would be amazed what those satellites can track when the data is processed.

  20. Re:Well the government is not the only game in tow by Holi · · Score: 1

    Pretty sure Google still doesn't have satellites, they buy their images from DigitalGlobe like everyone else.

    --
    Sorry, teleporters just kill you and then make a copy. A perfect, soul-less copy.
  21. Spoiler Alert by Anonymous Coward · · Score: 0

    Santa isn't real.

  22. Can't track nothing. by Anonymous Coward · · Score: 0

    How do you track something that does not exist?

  23. Re: Real-time radar versus processed satellite ima by brunes69 · · Score: 1

    To a 4 year old its the same thing.

  24. Re:Well the government is not the only game in tow by Anonymous Coward · · Score: 0

    Back in the eighties and nineties, the only organization who could even feasibly track Santa was the military, because they had the radar and private companies like Google did not own their own satellites taking pictures of the whole globe 24 hours a day. Nowadays, the idea that Google would do just as good a job of monitoring Santa as NORAD, is not far fetched.

    TIL; some people really believe Google have real-time satellite imagery covering the earth, wow..

  25. Technology and reputation by Livius · · Score: 1

    Today Google is a household word and a name associated with bleeding-edge technology.

    There was a time, however, when NORAD was second perhaps only to NASA as the brand most associated with advanced technology, at least among names that would be familiar to children.

  26. 2014 Santa Tracker Review, From NORAD To Google by theodp · · Score: 1
  27. Santa Surveillance by thomasoa · · Score: 0

    Saw this tweet: "Glad Google's tracking Santa now to faux-compete w/NORAD's tracker. Finally a "choice" bt govt or private omnisurveillence propaganda." https://twitter.com/emptywheel...

  28. What really matters by Rei · · Score: 1

    I know, write? Who gives a flying flip about an app to track a jolly magical man with an eating disorder.

    Now, if someone would make an app to track the Yule Cat, Grýla, and her progeny, then that I would have interest in!

    --
    I am a proud traitor to my species in alliance with my mother the Earth in opposition to those who would destroy her.
  29. and neither works worth a damn by Anonymous Coward · · Score: 0

    Neither the Bing nor the Google Santa trackers work. Both are badly overproduced and overdone and totally boring and lame. Improved to the point where they're useless. And where's the sound and narration? Yahoo could have done better.

    Don't these guys have kids? Go back to the cutesy cartoons and pix for the 6 year olds.

    If this showcases the talents of MS and G, sell their stock now.

  30. Data mismatch by manu0601 · · Score: 1

    NORAD and Google report different path and different count of gifts distributed. Does that means there are more than one Santa Claus? That would explain how he manages to cover the world within one night.

  31. NORAD site doesn't work by Anonymous Coward · · Score: 0

    The NORAD site doesn't even load. It just keeps spinning that candy cane progress bar.

    When I try again, I get a blank blue page with an Internet Explorer sticker in the corner.

    Javascript console tells me that sdk.js had an error. Something about "Invalid App ID."

    Google's Santa Tracker loads just fine.

  32. Go to the source by Anonymous Coward · · Score: 0

    You can just forget NORAD and Google tracking - just let Santa report his location on SantaClaus.com

    Eliminate the middle man. Plus you don't have the government involved. Nor do you have a large company. Just Santa and the Elves. (And the person behind SantaClaus.com really is just ONE person).

    http://santaclaus.com/santa-tr...

  33. NORAD Santa incompatible with Firefox? by chris_clay · · Score: 1

    We always used the NORAD site in the past. However this year, it no longer loads up and has an Internet Explorer icon in the upper left corner. It appears that the site is incompatible with standards browsers like Firefox and Chrome. Oh well, I guess we will use the Google tracker instead, which is compatible and works fine in ALL browsers. Sad that they would shut out people from using the site.