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Tesla To Produce 'a Few Million' Electric Cars a Year By 2025

HughPickens.com writes: Reuters reports that Elon Musk, speaking at an industry conference in Detroit, said Tesla may not be profitable until 2020 but that Tesla plans to boost production of electric cars to "at least a few million a year" by 2025. Musk told attendees at the Automotive News World Congress that "we could make money now if we weren't investing" in new technology and vehicles such as the Model 3 and expanded retail networks.

Musk does not see the Chevrolet Bolt as a potential competitor to the Model 3. "It's not going to affect us if someone builds a few hundred thousand vehicles," said Musk. "I'd be pleased to see other manufacturers make electric cars." On another topic, Musk said he was open to partnerships with retailers to sell Tesla vehicles, but not until after the company no longer has production bottlenecks. "Before considering taking on franchised dealers, we also have to establish (more of) our own stores," said Musk adding that "we will consider" franchising "if we find the right partner." Musk did not elaborate, but said Tesla "is not actively seeking any partnerships" with other manufacturers "because our focus is so heavily on improving our production" in Fremont. Last year, Tesla delivered about 33,000 Model S sedans and said the current wait for delivery is one to four months. Tesla has already presold every Model S that it plans to build in 2015. "If you ordered a car today, you wouldn't get it until 2016."

35 of 181 comments (clear)

  1. Tell me it ain't so, Elon! by 140Mandak262Jamuna · · Score: 4, Insightful
    No, no, no. Please don't consider franchising or dealing with the devil called auto dealers. For country that loves the automobile, where automobile is the second most expensive thing one buys in a life time, given the love and joy and pleasure the car brings to so many Americans, it is shameful we dread the auto buying experience. We always leave feeling we have been over charged a thousand or two. The auto dealers are the trolls living under the bridge, demanding their pound of flesh for us to get our beloved automobiles.

    We were hoping we found a giant killer, a veritable David against Goliath, a David on our side. Now you eh, tu! Elon? Don't. Break their back. Bring national direct auto buying directly from the manufacturer to the nation that deserves it. It is long past time, we let the free markets to be free.

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    sed -e 's/Chuck Norris/Rajnikant/g' joke > fact
    1. Re:Tell me it ain't so, Elon! by RalphSlate · · Score: 3, Insightful

      Your vision may be clouded by Elon Musk's cool name and your belief that he is good, not evil. Picture Jack Welch as the head of Tesla instead. Now picture that you're considering buying a Tesla dealership. You pay your franchise fee (maybe a few million), you sign your agreement (which states that Tesla retains the rights to sell directly), you build your building, and you start selling your cars. Turns out that you are pretty good at your job, and your dealership becomes a top-selling Tesla dealership.

      Jack Welch checks his monthly reports and says "hmm, look at the Anytown USA territory. Everyone down there wants one of our cars. Let's open a company storefront down there - we can sell for less than our franchise and make more money". Sorry, you're out of business, and probably bankrupt too, because you took the risk for Tesla, and they cashed in.

      My father used to own a Texaco gas station. He often competed with stations that were owned by Texaco itself. There were times when those company-owned stations would sell gas for cheaper than they would sell it to him wholesale. Corporate mentality doesn't care about anything but profit.

    2. Re:Tell me it ain't so, Elon! by 140Mandak262Jamuna · · Score: 2

      Corporate mentality doesn't care about anything but profit.

      Nor do car dealerships or gas station owners. The only time we ordinary consumers benefit is when giants compete in a free level field. Right now it is tilted far too much towards the NADA.

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      sed -e 's/Chuck Norris/Rajnikant/g' joke > fact
    3. Re:Tell me it ain't so, Elon! by 140Mandak262Jamuna · · Score: 4, Insightful

      It sounds weird, isn't it? But it works. Everyone pays price printed in the weekly circular from the grocery store, and no one haggles. Once you are sure everyone pays the same price, once you are sure the grocery store can't charge you more than the next guy, you stop haggling. The problem is not haggling, it is the secrecy. In stock market people constantly haggle, sell identical products many many times a day and all transactions are listed openly. That works. People haggle for home prices. They love it. Because in the end the price one paid is listed openly in the deed book. Haggling is not the issue, the secrecy, the ability of the dealer to take a gullible customer to the cleaners, and the feeling that you could be the gullible customer is the problem.

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      sed -e 's/Chuck Norris/Rajnikant/g' joke > fact
    4. Re:Tell me it ain't so, Elon! by david_bonn · · Score: 4, Interesting

      Can Tesla do something like pick a dealership and add conditions like, "must sell only tesla or only electric cars", "Tesla will retain the right to sell directly too" etc? Why are the standard auto makers not able to sell directly? Is it because A: the law stops them or B: They had signed exclusive agreements already. If Tesla starts with a clean slate, can it have dealerships and sell directly too? Or at least have some more balanced rights and decent negotiating position compared to the gas giants who are wimps against NADA.

      Yes, Tesla could do all of that. Most dealers wouldn't sign such an agreement. For that matter, most dealers wouldn't want to sell an electric car.

      Seriously, most existing car dealers don't know how to sell an electric car and make money at it. Since, for the most part, a Tesla requires far less maintenance than a modern internal combustion car, and since, for the most part, the biggest profit center in most car dealerships is the service center I can't see how the existing dealer networks can adapt to selling a Tesla or any other electric car.

      Right now there is a dizzying patchwork of laws requiring automobiles be sold through dealers and not direct from the manufacturer. Historically, a lot of this was to protect local small businessmen (car dealers, who even today are quite well represented in local government). The other argument was that with a local dealer the purchaser of a car could also be sure his car could be serviced locally as well -- and since an electric car requires so much less service, that logic is kind of questionable.

      Oh, and car dealerships (or any franchisee) can protect themselves from being undercut by the automaker by insisting on the same terms as any other dealer in their territory. There is also this thing called the Sherman Anti-Trust act that also prohibits undercutting your own dealers.

    5. Re:Tell me it ain't so, Elon! by beanpoppa · · Score: 2

      Citation, please. Considering my 2012 VW GLI cost $26k new (plus tax and MV fees which you have to pay new or used), how am I overpaying a 'couple of 10s of thousands'? Considering the average price of a new car was $31k last year, I think you are way off base. Second, a car with 2/3 of its life remaining? What is that? 100k miles? 200k miles? We'll go by consumer reports, which says it's 8 years/150k miles. So you are claiming that you can buy my used GLI in 2015 with 50k miles on it for $8600 (forget the fact that Edmunds shows the private party resale value of my car as $17k), which has now lowered by cost of ownership down to less than $18,000. . I spent nothing else to maintain the car- even oil changes were included under the warranty.

      I won't argue that over the long term, a gently used car costs less than a brand new car, but your numbers are way off base. I give value to a car that is pristine, and still under full manufacturer warranty.

    6. Re:Tell me it ain't so, Elon! by imgod2u · · Score: 2

      In such a situation, the franchise owner should've had enough foresight (especially given the vast amount of previous history) to add to the franchise agreement a non-compete clause. Free market and all.

      Sometimes one side of said contract has too much power and we need the government to step in and make a law. The problem with that approach is that those laws often outlive their intent. The franchise laws to protect auto dealers were enacted in a day where the Big Three auto makers were the only business in town and continually abused that position. Nowadays they're scrambling for their lives.

      The laws in place are no longer needed and now hamper innovation as it presents a major barrier to entry for upstart car companies -- something the people who wrote those laws never considered possible. Therefore they should be repealed.

    7. Re:Tell me it ain't so, Elon! by OzPeter · · Score: 4, Informative

      The problem is not haggling, it is the secrecy.

      Before Christmas I walked into my local Firestone franchise and wanted to get 2 new tires. They quoted me $140 a pice. When I said that I could get the same tires for $100 up the street at Costco (but I also needed a front end alignment which Costco doesn't do), suddenly their price was $100. Then the next day when I came in to get the tires changed*, the cost was actually $80 a piece. It's that sort of secret, we won't tell you the true price crap that I hate. Combined with all sorts of attempts to up-sell, and add-on services that I said 3 times already that I don't need.

      * What stunned me was that I had 2 good tires and 2 bad tires. Somehow they manage to replace the good ties with the new tires and left the bad tires on the car.

      --
      I am Slashdot. Are you Slashdot as well?
    8. Re:Tell me it ain't so, Elon! by TheSync · · Score: 4, Interesting

      My father used to own a Texaco gas station. He often competed with stations that were owned by Texaco itself. There were times when those company-owned stations would sell gas for cheaper than they would sell it to him wholesale. Corporate mentality doesn't care about anything but profit.

      Of course through the effects of corporate self-interest, consumers got cheaper gas than they could from your father's rip-off gas station...

    9. Re:Tell me it ain't so, Elon! by F34nor · · Score: 2

      They resold the good ones of CL for $20.

    10. Re:Tell me it ain't so, Elon! by Chalnoth · · Score: 2

      Why not? Right now Tesla has far more demand for their cars than they can fill. The reason why they're in the red is because they're building their manufacturing capacity so rapidly.

    11. Re:Tell me it ain't so, Elon! by Carnivore · · Score: 3, Insightful

      I don't want to have to go to the dealership armed with "how to not get fucked by the dealer" materials and research from all over the web and my loins girded for battle.
      Buying my car was a terrible experience; I walked out of two dealerships because they were such abusive assholes.

      I don't want to wonder if I got a good deal. I don't want to second-guess my choice. I want to go to the Tesla store and chat with the associates who know their stuff. Get a test drive. Share the office lunch--Best sliders ever! Thanks, Kat! Configure the car how I want it, get it delivered. Perfect.

      No pushing to get me to buy some random car that happens to be taking up space on the lot. No attempting to intimidate us by suggesting that my wife maybe can't do an interest calculation, then getting offended when she drops her astrophysics PhD on the table. Never again. Tesla really has to badly fuck the Model 3 up for me not to buy one.

  2. Re:math by Anonymous Coward · · Score: 4, Informative

    It's a typo. The wait for a model S is 1-4 months. The model X is sold out for 2015.

  3. Re:math by astrokid · · Score: 3, Informative

    It should read that the Model X (SUV.. not yet available) presales have been exceeded for 2015 and future purchases wont be fulfilled until 2016. The Model S (Sedan) is the model with the 1-4 month wait time.

    --

    Chewie does not get a medal. Come on, George. Can a Wookie get a medal?
  4. Re:math by Bing+Tsher+E · · Score: 3, Insightful

    If these cars are so wildly popular that they're selling out and there is a long waiting list, perhaps we should end the $10,000 subsidy which was intended to encourage purchase of these vehicles.

    Seems they would sell fine without the subsidy.

  5. Re:Not if gas stays under $2/gallon by cellocgw · · Score: 4, Insightful

    What does Elon know that we don't know in regards to oil prices? He ain't selling that many cars if oil stays under $50 a barrel, the demand just won't be there.

    While I agree that the preponderance of USA car-buyers are in fact that stupid, i.e. basing their purchase choice on an incredibly volatile price index, I would argue that the intersection of said morons with the set of people who have seriously considered an electric are is vanishingly small.

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    https://app.box.com/WitthoftResume Code: https://github.com/cellocgw
  6. Few Million a Year is a BIG Stretch Goal by Koreantoast · · Score: 5, Insightful

    I have tremendous admiration for Elon Musk and Tesla, but ramping up production to that of a top five or even top ten automobile manufacturer is almost unrealistically ambitious. Building up the supply chain for the materials, hiring and training workers, setting up factories, etc... these are things that take years to do even under ideal circumstances. The fact that they're having difficultly with numbers and quality at such a small batch just makes it more complex.

    I've also talked with a few industrial engineers that specialize in this type of manufacturing, and at least based on the videos released, the way his assembly lines are setup right now are not going to scale up well. For him to meet his production goals, he's going to have to completely redo the way he does fabrication and final assembly. Should also be pointed out too that the NUMMI plant they're operating out of produced at its peak 6,000 vehicles a week: a healthy number, but an order of magnitude lower than his goals. He will have to expand, probably build more factories, and that will take time. Again, these are just the issues of the factory, it doesn't even go into the other issues.

    1. Re:Few Million a Year is a BIG Stretch Goal by gweilo8888 · · Score: 2

      You're only just now realizing this? Even Toyota, the world's largest automaker, has *global* production of just around 10 million cars per year, and unlike Tesla, their vehicles aren't carefully aimed at sucking blood from the rich -- they actually sell vehicles the common man can afford. It's beyond completely absurd to suggest that Tesla will get to even a third of that point within a decade.

    2. Re:Few Million a Year is a BIG Stretch Goal by Anonymous Coward · · Score: 3, Informative

      You proceed from a false assumption.

      The Tesla factory fronts the 880 Freeway in Fremont on the east side of the San Francisco Bay. Instead of building a brand-new factory, Tesla purchased the old Nummi factory that had been producing GM and Toyota vehicles since 1984 before closing in 2010. Tesla paid only $42 million for the plant, which sits on 380 acres and was originally constructed in 1962.

      The Nummi factory is already big enough to build half a million vehicles a year. They've been expanding lines for the last year to accommodate larger production volumes.

      Tesla is constrained now only by battery availability and cost which should go down as the gigafactorys three phases come on line.

    3. Re:Few Million a Year is a BIG Stretch Goal by imgod2u · · Score: 4, Interesting

      The stated ambition was "about a million cars" The article is incorrect in its quote. The liveblog (and video) are much more accurate.

      One thing unique about Tesla's manufacturing is that the supply chain is materials. Most everything else is produced by Tesla themselves at the Fremont factory. Many questioned why this decision was made but there are many long-term benefits. When your supply chain is all raw materials, availability becomes much more predictable and your ability to influence the supply by pumping some money into a mine is far easier than say, getting a different company to shape up and manufacture more parts.

      The only part of a Tesla that isn't produced at Fremont are the batteries and that's why the Gigafactory is coming online.

  7. Re:More EVs = More Infrastructure = More Sales by bangular · · Score: 2

    EV's are an afterthought for every manufacturer except Telsa. At best, they're tinker toys to help get their average MPG to a rate that makes Uncle Sam happy. 100% of Tesla's sales are EV's. Less than 1% of GM's are EV's. I just still don't see anyone taking EV's seriously except Tesla. They want an EV presence "just in case."

  8. Re:More EVs = More Infrastructure = More Sales by Anonymous Coward · · Score: 4, Insightful

    GM has a crap Volt and a concept car Bolt which wont even be selling for another two years.... GM is not a competitor to Tesla - Teslas competitors are BMW, Audi, Lexus and Tesla is destroying them

  9. Re:math by stronghawk · · Score: 4, Informative

    It's a $7500 tax credit. Same for all electrics, including the Leaf. It's only good for the first 200,000 cars sold (unless it gets renewed).

  10. Re:More EVs = More Infrastructure = More Sales by stronghawk · · Score: 2

    GM has billions invested in engine block casting and engine assembly plants. That's why they want an engine in the car somewhere, even if it's not really needed (e.g., the Volt). The Bolt will be problematic for them if it catches on..a lot of write-downs would be coming.

  11. Re:More EVs = More Infrastructure = More Sales by jklovanc · · Score: 3, Informative

    Comparing Telsa with Delorean is not valid.

    The company failed because the high expectations and desires of the founder John DeLorean did not match the realities of the level of manufacturing technology and market demand of the late 70's and early 80's. The car was also an under performing over priced piece of junk. The only unique aspect of the car was the gull wing doors and stainless steel skin, everything else was a technological compromise that resulted in lack luster car.

    Tesla actually makes decent vehicles.

  12. Re:More EVs = More Infrastructure = More Sales by T.E.D. · · Score: 3, Funny

    Also, 'current wait' is 4 months, yet if you ordered one today you wouldn't get it to 2016? That's a 12 month wait.

    That has to do with the flux capacitors. If you order one today, they'll get around to making yours in 2016. Then they set the date back to when you ordered it and drive it 88MPH up the railroad tracks. Then it just has to wait 4 months for them to finish up the paperwork, and its yours.

  13. Re:Volt, not Bolt by enjar · · Score: 3, Informative

    Chevy just introduced a concept car called the Bolt. http://cleantechnica.com/2015/...

  14. Re:Money talks, electric car walks by stronghawk · · Score: 2

    The charger is built into the Tesla. What you need is a $600 cable and adapters--they also come with the car. You really just need a 220V/50A outlet. Tesla sells a high power adapter that uses a 100A circuit, but that is just an option, not a requirement.

  15. Re:More EVs = More Infrastructure = More Sales by jratcliffe · · Score: 2

    Tesla sold somewhere in the neighborhood of 15k (probably a bit less) cars in the US in 2014. BMW sold 340k, Audi sold 180k, and Mercedes sold 360k. Tesla slightly outsold Maserati, and came in behind Jaguar.

  16. Re:Money talks, electric car walks by beanpoppa · · Score: 5, Interesting

    Get out of the gasoline mindset. I commute to work 5 days a week, 30 miles each way. I park my car in my garage every night. I fill up my tank about once every 8 days. It takes about 5-7 minutes each time.

    With an electric car with a 200 mile range, I would still drive my car 60 miles a day, but I would no longer be stopping at a gas station every eight days. I would be plugging in every night. The only time I would ever need a charging station is when I need to drive more than 100 miles away from my house. I do this MAYBE once a month. So, already my demand at a 'fueling' station is 1/4 of what it was.

    Add to this the difference in costs build a fueling station. A public level 2 charging station can be installed for as little as $5000. Level 3 would currently cost about $50,000. A charging station can be anywhere, and can be built in days. Charging station supply will be able to increase very easily as demand does. You can even put one in a school parking lot. The electrical infrastructure to deliver 'fuel' to just about any corner of the continent is already in place. Basically, you charge your car wherever you park it. A gas station is a destination.

  17. Re:More EVs = More Infrastructure = More Sales by F34nor · · Score: 2

    The sunk cost fallacy. So what if they spent money on it if it sucks now? You can never recover sunk costs you can only invest current capital in the best market. Move on.

    Ironically GM came up with the Tesla style design after the EV1 and wanted it to have modular bodies so you could switch from coupe to van on the same frame/battery/engine platform. Unfortunately they stuck their head up their ass instead,

  18. Re:Not if gas stays under $2/gallon by F34nor · · Score: 2

    Burning oil in a high efficiency turbine and sending it over wire is more efficient (50-60%) that putting it in a car (15%).

  19. Re:math by aviators99 · · Score: 2

    It's very likely that the people with money to buy a Tesla make too much to qualify for the tax credit.

    Everyone qualifies for the BEV tax credit. There is no income qualification other than that you've had to pay enough tax to be able to use the tax credit. So it's possible that you make too *little* to use the tax credit; not too much. I actually had to manufacture tax spend to make sure that I could use it. I paid my property taxes earlier than I would have so that it would be in the right tax year.

  20. Re:math by LWATCDR · · Score: 2

    In other words you bought a car that no one has review and is not even shipping yet.

    --
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  21. Re:math by Gryle · · Score: 2

    The GP suffers from the misconception that not taxing people is the same as giving them money.

    --
    Only two things are infinite, the universe and human stupidity, and I'm not entirely sure about the universe - Einstein