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MPAA Considers Major Changes After Sony Hack

Earthquake Retrofit shares this story about changes that may be coming to the MPAA prompted by the Sony hack. "Fissures revealed by the hacking at Sony Pictures Entertainment have raised the prospect of profound change at one of Hollywood's oldest institutions: the Motion Picture Association of America. In a behind-the-scenes drama, the Sony Pictures chairman, Michael Lynton, last month told industry colleagues of a plan to withdraw from the movie trade organization, according to people who have been briefed on the discussions. He cited the organization’s slow response and lack of public support in the aftermath of the attack on Sony and its film The Interview, as well as longstanding concerns about the cost and efficacy of the group. Reversing course in mid-January, as the Oscar nominations were being announced, Mr. Lynton stayed in. But he and other studio executives are now discussing proposals that could alter the structure, mandate and governance of a 93-year-old organization that has been the policy front for Hollywood’s major film studios."

23 of 65 comments (clear)

  1. Disbanding? by MickyTheIdiot · · Score: 5, Insightful

    Disbanding is the only postive change the MPAA could make, IMHO.

    1. Re:Disbanding? by disposable60 · · Score: 4, Interesting

      Now if we could just get the RIAA to fall over, we'd be rid of the
      M usic
      A nd
      F ilm
      I ndustry
      A ssociations of
      A merica

      That _should_ be a good thing, but I fear a competition to become the most draconian in copyright enforcement.

      --
      You're looking for quotes? See my journal.
    2. Re:Disbanding? by GameboyRMH · · Score: 5, Interesting

      If the MPAA disbands because of North Korea's actions, that could clean up North Korea's and the Kim dynasty's image overnight! We'd praise the Glorious Leader as a great hero of the people!

      (I'm joking...they do run death camps which are at least as bad as the MPAA)

      --
      "When information is power, privacy is freedom" - Jah-Wren Ryel
    3. Re:Disbanding? by Anonymous Coward · · Score: 5, Insightful

      You do realize that MPAA promotes a fascist system, not a capitalist one, don't you?

  2. Anybody taking bets by houghi · · Score: 2

    Anybody taking bets if this will be good or bad for the customers and what are the odds? I am going for 1000:1.

    --
    Don't fight for your country, if your country does not fight for you.
    1. Re:Anybody taking bets by Anonymous Coward · · Score: 2, Insightful

      i don't think you understand how odds work. or perhaps how context works. one of those.

  3. Those are substantial annual fees by operator_error · · Score: 4, Interesting

    Have you folks read TFA and seen the annuals fees due the MPAA by it's members? I am stunned. What value does the MPAA possibly offer that could come anywhere close to commanding such regal sums annually?

    1. Re:Those are substantial annual fees by Dan+East · · Score: 5, Interesting

      What value does the MPAA possibly offer that could come anywhere close to commanding such regal sums annually?

      Lobbying. And the MPAA has done a tremendous job, which is why all of Disney's characters are still under copyright half a century after Disney died, and nearly a century after they were first created. $20 million from each of the 6 big studios is a pittance in return. FTA:

      Under tightened government ethics rules, the building’s screening room [MPAA's in Washington DC], though still active, is no longer the scene of lavish movie-and-dinner nights that were once popular with lawmakers.

      So they had a "lavish" theater where they would wine and dine lawmakers, and most certainly let lawmakers rub elbows with A-list celebrities, over the decades before more stringent rules were put in place. You bet that influenced laws that keep extending copyright in favor of the MPAAs constituents.

      --
      Better known as 318230.
    2. Re:Those are substantial annual fees by Anonymous Coward · · Score: 2, Interesting

      The money goes to brib..eh, I mean lobbying the people at Washington. Perhaps they will just cut the middleman and donate money directly to the politicians to ensure that proper laws are made. The hell freezes before Mickey Mouse loses its copyright.

    3. Re:Those are substantial annual fees by Anonymous Coward · · Score: 2, Informative

      The fact that they have the entire film industry by the short hairs, and whatever they want in Congress, they get.

      The only reason we are seeing cracks in their structure is that the app market on devices is now bigger than Hollywood, so there are new players in town that are out of the MPAA's control, and they have their own studios and abilities to create content. In fact, movie theaters (other than the Alamo Drafthouse because they offer a decent menu and give cammers, texters, cellphone yappers, and other vermin the boot) are hitting the worst times since the film reel was invented.

      Of course, this doesn't mean to cheer. The MPAA has taken a blow to the face, but they are definitely not KO-ed. They managed to get a treaty passed (WIPO) which supersedes the US Bill of Rights (and I dare anyone to find any precedents stating otherwise, otherwise the DMCA wouldn't remain law), and could easily get another treaty, or have stuff attached to the TPP treaty to shore up their territory.

      The MPAA also has two targets now: Apple and Google. If they get control of the App Store in the name of content protection (copyright lawsuits are not just for the 12 year old downloading a torrent), they easily will re-assert those markets, especially because there is only one gatekeeper in each market. Control Apple, control all the apps on the platform and the ecosystem. End of story. Same with Google.

      We will see a shift after the MPAA reorganizes. They will be going after any cracks possible in the app market as a way to reassert control. A cut scene playing in a game? That can be considered a movie, and thus has to be MPAA rated. Websites that stream videos like YouTube are also easy targets for the MPAA to go after and force all content to have to be registered with them.

    4. Re:Those are substantial annual fees by Zalbik · · Score: 3, Informative

      What value does the MPAA possibly offer that could come anywhere close to commanding such regal sums annually?

      Hey, congressmen are expensive!

  4. I doubt they are looking to go kinder and gentler by Crashmarik · · Score: 5, Insightful

    From the sound of it Sony wants a Meaner and leaner attack dog that does more damage and costs less.

  5. Re:I doubt they are looking to go kinder and gentl by MickyTheIdiot · · Score: 3, Interesting

    I was, of course, talking from my own point of view. I am not talking better DRM, I am talking about getting rid of some corporate idiocy. We are all drowning in it.

  6. Change in Leadership by Guy+From+V · · Score: 4, Funny

    Insiders are reporting a shift in the hierarchy are being proposed such as allowing Satan to step down as CEO and having a board of directors take his place with possible suggested applicants being Lucifer, called the Lord of Light by some for his personality and ability mediate conflicts effectively, Babylon The Great Mother of Harlots and Abominations of the Earth...a possibly good PR move to appeal to women in the field and a relative newcomer named Nyarlathotep who is unknown in many circles and seen as charismatic Middle-Eastern troubleshooter that "gets things done with everybody happy".

    1. Re:Change in Leadership by oodaloop · · Score: 2, Insightful

      Lucifer, called the Lord of Light by some for his personality

      That would be apropos moniker considering Lucifer means "light bringer". Or was that the joke?

      --
      Tic-Tac-Toe, Global Thermonuclear War, and relationships all have the same winning move.
  7. Re:I doubt they are looking to go kinder and gentl by Crashmarik · · Score: 3, Insightful

    Well I agree about too much corporate and idiocy in general. I just wouldn't hold my breath on this guy. Just how did he expect the MPAA to come to his aid when his company was too stupid to properly secure it's network ? Strikes me as someone who is adept at blaming others for their mistakes.

  8. "We can harass our OWN customers," said Sony by NotDrWho · · Score: 5, Insightful

    We already have enough DRM, region coding, forced commercials on our blu-rays and DVD's, etc. to annoy our OWN customers. Why do we need the MPAA harassing them too, when we do it so well already?

    --
    SJW's don't eliminate discrimination. They just expropriate it for themselves.
  9. Re:Wow - Sony are imploding by jonwil · · Score: 4, Interesting

    If I was Sony I would be splitting the company into 3 pieces, one for the movie and music operations, one for the consumer electronics division (Bravia TVs, CyberShot & Alpha cameras etc etc) and one for the PlayStation division and their video games empire.

    A 3-way split means the consumer electronics division will no longer be restricted by the need to not do anything that would piss off the guys over in the content creation division. Also people who hate Sony and refuse to buy their products due to the crap their content creation division does (come on, they made & sold a whole pile of audio CDs that installed malware on basically any Windows PC you put the disk into) would be able to buy from the (presumably no longer super-evil) stand-alone consumer electronics company knowing they aren't supporting the super-evil content creation part of the company.

  10. Re:I doubt they are looking to go kinder and gentl by fuzzyfuzzyfungus · · Score: 2

    From the sound of it Sony wants a Meaner and leaner attack dog that does more damage and costs less.

    I fear that you are correct. The only possible bright spot would be if Sony realized (bear with me here, this is purely hypothetical, not a prediction) that an attack dog that spends all its time throwing lawyers at the next advance in content distribution(in the fine Valenti tradition of accusing the VCR of being the Boston Strangler of the film industry) is actually not as useful as an attack dog that doesn't roll over and wag its tail the moment some rag-tag band of competent but not extraordinary hackers make one of the world's larger movie publishers cry, in public, for weeks on end, with effectively no response from anyone else in the industry.

    I doubt that they'll actually do this; but if they decide that the MPAA is better used to protect them from real threats, then even a toothier version of it might actually be good, or at least indifferent. I'm not holding my breath, though.

  11. Re:Wow - Sony are imploding by SIGBUS · · Score: 5, Interesting

    I always thought that Sony's acquisition of Columbia Pictures and CBS Records were long-term colossal mistakes.

    Old Sony: made cool stuff, fought tooth and nail for consumer rights (example: the Betamax case that went to the Supreme Court).
    New Sony: all about DRM and lock-in, fights tooth and nail against consumer rights.

    I liked the old Sony better.

    --
    Oh, no! You have walked into the slavering fangs of a lurking grue!
  12. They will have my support by Revek · · Score: 3, Informative

    When they give back what was stolen from me.

  13. Re:I doubt they are looking to go kinder and gentl by jedidiah · · Score: 2

    Except they don't want to "protect their rights". They want to steal ours.

    --
    A Pirate and a Puritan look the same on a balance sheet.
  14. Rubbing...elbows by swb · · Score: 2

    I wonder how many young starlets were convinced they would be up-and-coming if they would get with a senator and be up-and-cumming?