AT&T To Match Google Fiber In Kansas City, Charge More If You Want Privacy
An anonymous reader writes: When Google Fiber started bringing gigabit internet to cities around the U.S., we wondered how the incumbent ISPs would respond. Now we know: AT&T has announced they will match Google Fiber's gigabit offerings in Kansas City. Of course, there are some caveats. First, AT&T's rollout may stop as it fights the Obama administration over net neutrality. Not that it would be a nationwide rollout anyway: "AT&T does not plan to offer the ultra-fast Internet lines to every home in the market. Rather, he said the company would calculate where demand is strongest and the investment in stringing new cables promised a decent return."
There are also some interesting pricing concerns. The company plans to charge $70/month for gigabit service, but that's a subsidized price. Subsidized by what, you ask? Your privacy. AT&T says if you want to opt out of letting them track your browsing history, you'll have to pay $29 more per month. They say your information is used to serve targeted advertising, and includes any links you follow and search terms you enter.
There are also some interesting pricing concerns. The company plans to charge $70/month for gigabit service, but that's a subsidized price. Subsidized by what, you ask? Your privacy. AT&T says if you want to opt out of letting them track your browsing history, you'll have to pay $29 more per month. They say your information is used to serve targeted advertising, and includes any links you follow and search terms you enter.
"AT&T may collect and use web browsing information for other purposes, as described in our Privacy Policy, even if you do not participate in the Internet Preferences program."
So, there's the $100/month 'Yup, definitely spying on you' tier where "your Internet traffic is routed to AT&T's Internet Preferences web browsing and analytics platform"(good luck finding out exactly what that entails; but it's probably bad); or the $70/month 'Ominous and vague "other purposes"' tier.
How much evil do they manage into their 'browsing and analytics platform' to be $30 worse than their baseline level of spying?
I wonder about the thought process behind this.
Our competitor launched an offering that blows everything out of the water that we offer. Let's provide a product to compete! But here's the catch: Let's make it suck! That'll show 'em.
Are consumers just that dumb or is AT&T just that arrogant?
How are they planning on delivering that? Through injecting ads in your traffic, email spam or letterbox spam? They don't have an ad network like Google.
With the trend of more and more https traffic, how do they intend on sniffing that?
I feel AT&T really missed the Evil sweet spot with that tepid announcement. Terms like "Mercifully GRANT you WORTHLESS PLEBEIANS a fair and subsidized tariff on Our Internet" were right there for the taking. "Once we conquer the Dusky, Anti-Capitalist Muslim Usurper" - come on, AT&T! It's like you've killed your last white, long-haired cat in a fit of pique and now you really just don't know how to be EVIL. Let alone Evil. Let alone 'evil'.
Companies like Apple and Google consciously build up good will balances - and spend them here and there. Apple's issue is that their customers feel there is a ton of good will in the account - but non-Apple people don't get it at all. With Google, their fiber initiative is a good will bank bonanza (for people who are lucky enough to be in remote, non-ocean-bordering geographically experimental locations). On the whole, I'm not sure where they fall on the Good Will vs. Evil balance.
But AT&T, Verizon, Comcast and Time Warner are plainly evil, short-sighted Lovecraftian horrors who would consume the world were they not so transparently stupid in their evil. They should seriously fire the entire top 5% of their management structure across the board and have the board outsource their entire strategy and management function to random graduate MBA's from North Korea, Belarus and Eritrea. You'd get a much more focused and higher-quality Evil for pennies on the dollar. PENNIES ON THE DOLLAR, BOARD MEMBERS.
TL;DR: assholes
Advertising has gotten out of control. When I visit a website, the operating system may be collecting information and advertising to me, the website may be collecting information and advertising to me, the website's corporate partners may be collecting information and advertising to me, the browser developer may be collecting information and advertising to me, and my internet service provider or cellular phone provider may be collecting information and advertising to me. I'm sure I've left out several ways that different layers of companies are trying to cram advertising down my throat.
FUCKING ENOUGH WITH THE ADS ALREADY.
If I visit your website and consume your content for free, you may attempt to advertise to me. If I pay a subscription fee for your website, shut the ads off. If I use your app, browser, or operating system for free, you may attempt to advertise to me. If I purchase your app, browser, or operating system, shut the ads off. And for God's sake, if you aren't piping internet service into my home at zero cost to me, you have no right to collect my information and advertise to me.
We need a new law that says if a consumer is paying a company for a service, the company is not allowed to advertise to the consumer on that service. Period.
Can you imagine the outcry if AT&T offered a level of service where the spied on your phone calls and inserted targeted advertisements? No one can ever again argue that Title 2 isn't necessary. This is the one of the very reasons common carrier laws were written!
"Should we still do this, even if 0.5% of our customers might use a workaround?" Or is the answer so obvious that no one bothered to bring it up at all?
ATT is acting like a monopoly that needs to be broken up by the courts.
What is "Double Jeopardy!"?
I thought AT&T was already broken up three decades ago for monopoly abuse.
By your logic, if I get convicted of murder once, I can then go around murderin' again as much as I want once I'm released from prison.
It is possible to be convicted of the same crime again if you repeat it...