Is Sega the Next Atari?
donniebaseball23 writes As CEO of Sega of America in the early 1990s, Tom Kalinske oversaw the company during its glory days, when all eyes in the industry were glued to the titanic struggle for console superiority between the Super Nintendo and Sega Genesis. Times have changed, to put it mildly, and Sega is now a shell of its former self. Where did things go wrong? According to Kalinske, Sega's downfall was failing to partner with Sony on a new platform, and the bad decisions kept piling on from there. Sega's exit from hardware "could have been avoided if they had made the right decisions going back literally 20 years ago. But they seem to have made the wrong decisions for 20 years."
Answer is "no".
SEGA is not "the next Atari". They've been a fucking dead husk for over a decade.
Sega's downfall was failing to partner with Sony on a new platform
I thought the first playstation came about when Nintendo decided not to have Sony make a CD drive for their console. Did Sega really have a chance to make the same mistake?
Damn_registrars has no butt-hole. Damn_registrars has no use for a butt-hole.
Sega blew it with the Saturn. That's where it all went wrong. People will say that it started to go wrong with the 32X, but the 32X was never taken seriously, and sold very few units. Yeah, it was stupid, but it wasn't really important, either.
The Saturn, though...basically Sega missed the boat on 3D, and the Playstation didn't. That was the beginning of the end. Then Sega had the Dreamcast, which was a great system hardware-wise, but they failed to get third-parties on board, and they didn't have enough games/momentum by the time the PS2 was announced. If the Dreamcast had come out a year earlier, it would've had a nice pile of games by the time the PS2 arrived, and they would've been in a better position.
Essentially Sega moved too slowly in the mid-to-late 90s. I don't know if you can actually say they did anything *wrong*...they just didn't do a good enough job.
Before there was sony entering there was the Saturn - which is really what caused the demise of Sega. The Saturn was basically the genesis - but a bit better. But not enough better to merit mass purchase. The last ditch attempt at the Dreamcast was really solid, but then they protection on the disks was too poor and piracy was just too easy. Though, I still occasionally dust off the game gear, genesis, or even the saturn if I want nostalgia kick, but it's easy to see why they went to the wayside.
In 2004, Sega was merged into Sammy, a gambling/arcade machine company, which then all but renamed itself to Sega. They have totally different business goals from the previous Sega. Any discussion about the direction Sega is going now should be framed in that context. Current Sega is working a different market. Nintendo is doing about as well at arcades as Sega is doing at console hardware. But it is interesting to consider what happened long before the merger with the Dreamcast and how it could have been prevented.
Sendou Wave Kick!!
... the writing is on the wall for console monopolies when computers are becoming a commodity everyday device. Nintendo should be experimenting now with porting some of it's lesser known games. It always complains that JRPG's sell poorly, well those of us who grew up on Nintendo and are now adults are not going to buy a console just to play a couple of rehashed JRPG's. They have lost long term customers constantly and only the die hard blinded fanboys remain, game quality has been going down little bits here and there every generation and they only got the hyper retarded reactionaries and kids without a gaming history who have no gaming experience and can't see the decline.
I say this as someone who used to love Nintendo. But they keep making boneheaded decisions (aka game cube with the mini disc vs DVD, thereby making ports costly). The Wii was just a big WTF. Every generation Nintendo fucks up because it doesn't understand the videogame market from a customers perspective. They are trapped in their own little Japanese bubble.
If they don't try to diversify for the eventual end of console monopoly hardware business they are going to be in for a rude awakening. Their whole value as a company comes from software. They think they are running a kids toy monopoly and that everyone is braindead and they are amazing. The Wii U was overwhelming evidence they don't understand the video game market at all. If I was Nintendo I would be hunting down former customers and doing research because any business that's losing long term customers is doing something wrong. Many of us oldersters didn't "age out" we were actually neglected and stopped purchasing because it was obvious Nintendo had no clue what it was doing.
Now I know fanboys will downvote this, but I'm from the original NES/Atari/C64/Early PC generation, I watched video games grow up and it's obvious to us with intelligence, nintendo is without a clue about what it is like to be a videogamer in the west and have all these options including the PC. Thankfully a few companies in Japan has just discovered the PC in the last few years, but they had to be dragged kicking and screaming and "they hate the PC". It just goes to show you how braindead and old these managers are at these companies and they need to get fresh faces in there who understand the customers perspective. They really don't understand what business they are in.
Gamers want to buy games they care not what platform it is on but they are no longer going to buy 3 different consoles just to play a few games as adults, they can wait to borrow/get used because they are no longer the impulsive and easily manipulated children they used to be. Nintendo simply doesn't get what it means to be an aging gamer. Our love for these games never went away, but the game market has expanded and there's many more outlets for our entertainment dollar and those shiny games aren't as shiny when compared against what other options are out there.
SEGA had the Sega Genesis, CD, 32X, Saturn and Dreamcast in the same period of time that Nintendo had the SNES and the N64.
Fanboy all you like, people aren't made of money.
Get free satoshi (Bitcoin) and Dogecoins
Is Sega? Is Sega? Sega is just a software maker at this point. Did it fail is the question. Yes, it failed like Atari and countless other companies in other industries. These are two companies past their glory days in the same industry. The idea that they are the next Atari is frankly stupid. They are already out of the hardware biz. They WERE the Atari. Unless they dramatically have some kind of turn around their story is written and we know what it is. A more interesting question would be, "Is Sega the next Apple?" The answer is probably not, but at least that would be a question that would make sense to ask at this point.
Democracy Now! - your daily, uncensored, corporate-free
Sony could have taken all the ideas and shut down the company like MS did with Nokia. They could have gathered enough intelligence during due diligence and then just paid to end the process before the sale.
"She's a scientist and a lesbian. She's not going to let it slide." Orphan Black
There have been a lot of companies that made really bad decisions
Why is Apple basically a Phone Company?
Yeah, that worked out really poorly for them.
they even had a head start, remember sega channel? http://en.wikipedia.org/wiki/S...
have you seen my sig? there are many others like it but none that are the same
It's funny that so many people are writing about the Sega CD, the Saturn, the 32X ... as if those products were yesterday, not 20 years ago. The modern Sega is a different beast. The real question is, why does anyone care what Tom Kalinske thinks? Isn't it enough that he starred in the biggest hero-worshipping book every written about any game executive, past, present, or future? I'm surprised "Console Wars" didn't have a centerfold pullout pictorial of him with six-pack abs and flowing locks of hair like Fabio.
The Italian word for 'masturbate.'
Still waiting on Serviscope_minor to wake up to fucking reality and realize that Jessica Price isn't going to fuck him.
Why compare Sega to Atari? Atari itself doesnt exist, its just a name, its been bought and resold, reused by new companies so many times. No serious original Atari IP remains.
The original Atari disappeared in the 1980's.
French-based Infogrames bought Hasbro Interactive that owned the Atari IP and renamed itself Atari in the 2000's. I worked at the "new" Atari for six years, splitting my time between being a tester and a lead tester. They tried to "converge" with licensed Hollywood properties (i.e., "Enter The Matrix"), gone broke during the dot com bust, and sold all the studios that they paid two to four times what they were really worth. Today they are recycling games from the old Atari IP as mobile games.
Meh...
As it happens, about three years ago I started doing an irregular series of Let's Play/Drown Out videos on YouTube with my colleage, GammaDev. Both of us are former employees of 3DO, and we covered The Deal that Never Happened in a video about two years ago (seek to 25:12).
Editor, A1-AAA AmeriCaptions
At least Advanced Squad Leader is still alive, published by Multiman Publishing, thanks in part to Curt Schilling...
"There are people who do not love their fellow human being, and I _hate_ people like that!" - Tom Lehrer
Even as a young teenager I could see Commodore was screwing itself. It seemed like every other issue of Amiga format bright with it a new Commodore CEO. It's a pity the Amiga died, it was pretty wonderful in its time.
soylentnews.org
Everyone looked forward to getting all of sega's great games on any system when they got out of the hardware business. But unfortunately they seemed to lose all their talent with the hardware and just resorted to knocking out Sonic games and the odd Crazy Taxi game. At his best Sonic was never that good. You can't maintain a company with Sonic games.
What kills all console games eventually is the difficulty of working with their development kits, and the paucity of documentation about how to wring maximum performance out of those development kits.
Write a game using OpenGL or DirectX, and you have millions of potential buyers. Write a game using Android or iOS APIs, and you have millions of portable buyers.
Consoles? Not so much. Your only market with those devices are dedicated gamers willing to spend money just to play games. It's a smaller market share by a huge margin.
I do not fail; I succeed at finding out what does not work.
My dream for Dreamcast was that one of those JRPG makers would have made a solid MMO, and that there would have been dual: That Lameo Modem along side a LAN connection. Everyone knew online multiplayer was the future. If Dreamcast would have been the hardware for it, things could have been different. The only hard part is that broadband was just beginning to take off in rural areas over the next 5 years. So a lan connection might have been too ahead of its time... Not sure.
If I was the head of Sega, I'd keep making software, but I'd aim for mobile targets. Make Sega games for Android Tablet/Phone with a gamepad option. Start by porting the classics, or even just licensing an emulator for like 5% of sales revenue. The cash would pour in and it wouldn't take any coding time at all, just licensing deals. You might pressure Apple into a joystick driver on ipad/iphone. You could port games to run off keyboard for ipad/iphone. And if Apple won't get off their butts to make a joystick driver, you could make a joystick that operates like a keyboard. Sega would be in the drivers seat, and set up a precedence for other companies to make their old video games run on mobile or lose revenue.
God spoke to me
The fact that the least successful division at Sega(SoJ) in the end was making all the business decisions. (You know, stuff like when to launch the Saturn in the US. They couldn't have did a worse job on that.)
Did you know 80 to 90% of the moderators on slashdot wouldn't recognize a troll even if one dragged them under a bridge.
Additional stupidity; I remembered that by the time the 32X was announced in the UK, the (entirely incompatible) Saturn was already due for launch in the near future. Worse, I recently found out that in Japan, they actually launched at almost the same time.
What was the point of that?! Who was going to buy the 32X knowing that it was a stop gap for something imminent/already here? Granted, the 32X was much cheaper at launch- which was apparently the justification- but anyone with half a brain would have known that it would die when (as all new consoles do) the Saturn came down in price enough that Joe Public would buy it instead of a half-baked piggy in the middle.
(And anyone who realised that should also have realised that the software companies would be thinking the same thing and not likely to waste their time supporting a dead-end console.)
The other problem with the 32X was that Sega had *already* released an "enhanced capabilities" add-on for the Mega Drive/Genesis, i.e. the Mega CD, which you already mentioned. So the 32X was, in effect, the third separate (incompatible) "format" built around the same console.
All that is stuff that should have been obviously stupid at the time; there were other factors that led to Sega's downfall (e.g. Sony playing the PlayStation launch very well) one could argue are easier to spot with hindsight, but those were on top of the obvious stupidity of having the half-baked 32X muddy the waters- and confuse the consumers and retailers- at the time of the Saturn launch.
"Slashdot - News and Chat Sites Deviant". (Click "homepage" link above for details).
It's a great book that gives good insight into the era that gave rise to Sega. It really doesn't give much background into their downfall, but it does touch on the fact that SOA thought SOJ was releasing way too much hardware, and generally screwing everything up.
for all the complaining about how bad Sonic Boom is people forget that Sonic 2006 was wildly profitable. From a business standpoint it's hard to argue with that. Sonic Boom is awful, but not much worse/glitchy than 2006 was. Then there's Aliens:Colonial Marines. Gear Box ripped them off. Period. It's painfully obvious that they took Sega's money and spent it on Borderlands 2. It would cost more to litigate that than Sega would ever get back though, so they're screwed. You could argue Sega should have kept a closer eye on Gearbox, but games like Aliens:CM were Gearbox's bread and butter. It's ridiculous that they'd pull that on Sega, since it pretty much burns every bridge they'll ever have in the industry. But then again who would have thought something as mediocre as Borderlands (which I like, but let's face it, it's just really, really OK) would be one of the biggest games of last gen.
So what else has Sega done wrong since the Saturn? Yes, the Saturn/32x were epic, epic failures. I guess there was Shenmue, but honestly that could have been it's generation's Grand Theft Auto.
Now, what's _really_ killing Sega is the same thing that's killing _all_ Japanese game makers: US and European companies are eating them alive. Heck, bloody Farcry 4 is selling well in Japan. Meanwhile Final Fantasy games are doing so-so.
There's a video blog that did a good video on it, I think it's here but I might have the wrong video. Either way the kinds of games the Japanese did best have been taken over by the likes of Call of Duty and World of Warcraft.
Hi! I make Firefox Plug-ins. Check 'em out @ https://addons.mozilla.org/en-US/firefox/addon/youtube-mp3-podcaster/
where the heck have you been. Here's a list of just some of the excellent games Sega made since the Dreamcast:
Virtua Fighter 4
Outrun 2/2006
Virtua On Marz
Yakuza (multiple games)
Aliens vs Predator
Aliens: Isolation
The entire Total War Series
Sonic Colors
Sonic Generations
Hell Yeah: Wrath of the Undead Rabbit
Project Diva
Seventh Dragon.
I could go on. Yeah, Sega let some stinkers. But so did EA. See my post elsewhere in the thread for what really killed them.
Hi! I make Firefox Plug-ins. Check 'em out @ https://addons.mozilla.org/en-US/firefox/addon/youtube-mp3-podcaster/
and all those videos of the cut scenes from Armored Core getting passed off as gameplay. Hell, there were videos of George Lucas saying the PS2 could render Episode I. I knew tonnes and tonnes of people who bought Sony's hype and didn't get a Dreamcast.
And as someone who's burned discs in 2001 I wouldn't call piracy on the Dreamcast easy. You needed specific burning software, good quality discs and the know how to find isos. You've just taken out 95% of the market for piracy.
On the other hand Sega's Dreamcast marketing was terrible. They had the best looking games of all time and what did they do? Sonic rappin' with NBA Stars... Dear lord, what a mess.
Hi! I make Firefox Plug-ins. Check 'em out @ https://addons.mozilla.org/en-US/firefox/addon/youtube-mp3-podcaster/
Sega failed for the same reason the Amiga died: they both failed to catch the 3d boat at home.
Sega was the king of 3d in the arcades, with sprite-based and vector-based graphics.
However, on the home front, they totally missed the boat. The first console that could play a decent version of Outrun was the Sega Saturn, whereas the PCs of the time and the PS were used and promoted for playing 3d games.
Thank you. I now have the Megadrive/Genesis bootup tune in my head.
If you haven't, it's here: https://www.youtube.com/watch?...
Confucius say, "Find worm in apple - bad. Find half a worm - worse."
ATARI from the Jack Tramiel era, with the Jaguar console, showed that it wasn't enough to have the best hardware (it was the most powerful of its time).
You also need the games.
SEGA, with the DreamCast console, showed that it wasn't enough to have the best hardware (SONY was still at the PSX), it wasn't enough to have the best games (the lineup is legendary).
You also need the marketing.
SONY had the best marketing.
Lying after lies, each one bigger (*) than the last, in order to torpedo the growth of the DreamCast for more than a year, and then to make customers feel warm and fuzzy even though the PS2 had no game worthy of that name until two years after the launch.
(*) : "The PS2 will connect to high-speed networks"
DreamCast had integrated modem at launch, swappable ethernet adapter quickly after. Tons of online games available.
Quake III; Phatasy Star Online; Unreal Tournament was playable on VGA monitors, with mouse and keyboard, on LAN (ethernet) or internet with PC Players on common maps.
PS2 had NO NETWORK DEVICE built-in. You had to wait like two years to buy the Hard disk/ethernet port combo.Few games online.
(*): "It will do Toy Story graphics in real-time!"
Enough said.
.And lets not go into the technical domain, support for the internet, support across all games (almost all) 60 HZ (important in PAL land) and native VGA support. Progressive support something the PS2 never had.
The PS2 does support VGA and progressive scan, anybody with a Linux kit and/or the PS2 component cables can tell you that. The GSX can output a 1280x1024 75Hz 16-bit color signal over VGA, or up to 1080i over component. Which is far far better than the Dreamcast's maximum of 640x480 progressive. Tourist Trophy and Gran Turismo 4, both have 1080i support. Plenty of games have 480p progressive, depending on the game it can be 720x480p widescreen progressive.
http://en.wikipedia.org/wiki/L...