Google Wants To Rank Websites Based On Facts Not Links
wabrandsma writes about Google's new system for ranking the truthfulness of a webpage. "Google's search engine currently uses the number of incoming links to a web page as a proxy for quality, determining where it appears in search results. So pages that many other sites link to are ranked higher. This system has brought us the search engine as we know it today, but the downside is that websites full of misinformation can rise up the rankings, if enough people link to them. Google research team is adapting that model to measure the trustworthiness of a page, rather than its reputation across the web. Instead of counting incoming links, the system – which is not yet live – counts the number of incorrect facts within a page. 'A source that has few false facts is considered to be trustworthy,' says the team. The score they compute for each page is its Knowledge-Based Trust score. The software works by tapping into the Knowledge Vault, the vast store of facts that Google has pulled off the internet. Facts the web unanimously agrees on are considered a reasonable proxy for truth. Web pages that contain contradictory information are bumped down the rankings."
It's about time, but I really hope their 'factual accuracy' engine gets open sourced so we can be clear on exactly how they determine what are 'facts'
That WILL be a bad move. There are a lot of facts out there that academics still debate over. Pretty much anti-free speech afaic.
Don't be apathetic. Procrastinate!
It is an interesting algorithm, but who is to say the fact is correct? if many sites say the same information, the fact is more correct? if that is the case, then how much better is that from links. when there is more than one version of the truth (conflicts, spin vs fact)... plus not all information is facts... philosophical questions may have more than one answer etc... so I am definitely curious to see how this works out
Never antropomorphize computers, they do not like that
yaay, it's slashdot on steroids, yaay! with all the means by which true knowledge may be suppressed by misunderstandings, yaay! democracy at work to bubble up the sum of our ignorance rather than inconvenient and annoying truth. ahh gotta love it...
Search: Fox News
Fox - Wikipedia, the free encyclopedia
Fox Head | 2015
Fox Glacier - Wikipedia, the free encyclopedia
Search: Does life begin at conception?
Evolutionary biology - Wikipedia, the free encyclopedia
New England Journal of Medicine
No - Merriam-Webster Online
Search: New World Order
Your search - New World Order did not match any documents.
Suggestions:
-Make sure that all words are spelled correctly.
-Try different keywords.
-Try more general keywords.
Fox News, religious websites, homeopathy websites at the bottom? That sounds like a good reason to buy stock, not sell it.
This sounds like a great improvement.
Some years ago if I searched for a data sheet for an Electronic Component, I could rely on a direct link to the PDF in the first hit or so.
Now however, any worthwhile result is often many pages down the list. The first page or two are full of "Are you searching for xxxx? We don't have that right now, but here's a great way to earn big dollars!!".
Google is so badly scammed that I usually don't bother. I hate to say it, but even Bing is better now.
Who truths the truthers?
In other words, if your web page contents do not agree to some arbitrary consensus as defined by the pages Google chooses to trawl, your web page will not be listed anywhere near the top of the search results.
This is idiotic, as this has nothing to do with facts, and everything to do with conformance and not rocking the boat.
However, as a business plan, this might actually work: it will be easier to package the products to the advertisers, as all possibly controversial information is removed from the searches.
I for one welcome our Corporate Overlords!
Well there goes Wikipedia!
Browsing at +1 - no ACs, I ignore their posts. So refreshing!
While in theory the idea is great, the problem is that one person's facts are another person's propaganda.
Look at the crap storms on wikipedia for example with all sorts of various groups all fighting over who gets to edit some page. Can you honestly say that always ends with the people standing up for truth winning? I can think of a few situations where it was controversial and the people that were pushing bs just happened to win or nearly as bad force moderators to lock the listing in a pre crisis state. Thus basically white washing the whole incident out of existence.
Again, I think it is a nice idea in theory, in practice I'm sure assholes and trolls are going to fuck it up.
I've decided to stop wasting my time responding to AC trolls/sockpuppets... so if you want a response from me... login.
If this ever happens, expect Fact Engine Optimization to become a new industry, and do exactly what SEO did to the reliability and utility of search engines.
How will it rate http://dhmo.org/ ? Tim S.
Maybe there should be a concept such as Search Neutrality.
Search is already neutral, it's the order of results that upsets people because by definition, ranking cannot be neutral. An intelligent search engine such as IBM's Watson gives a confidence rating on it's "facts", it can produce multiple answers each with a confidence ranking. They can also explain in excruciating detail how they arrived at the answer, and they can do it better than humans. Technology is a tool, a hammer that can be used to build or destroy a civilization.
And did you exchange a walk on part in the war for a lead role in a cage? - Pink Floyd.
What universe are you from? I've never talked to anyone from that universe.
Why is Snark Required?
from gameability (in short, SPAM) to politics. Rather than punish above-board or non-predatory websites, it will punish both subversive and innovative thought that runs well ahead of social consensus. Sure, it will also eliminate willful misinformation, but it turns Google into an inherently conservative, rather than socially innovative, force.
Can't say I think it's better. Probably not any worse, but certainly not panacea.
STOP . AMERICA . NOW
You are not envisioning a fact based result but a "your opinion" based result. Not really what is discussed here. Fox News for instance, gets more facts right then wrong even though they are selected to shill for the republicans. You have no facts stating that _ALL_religious_websites are wrong.
WebCrawler, AlvaVista, etc. Remember those?
If Google search results start being useless, people will start using another search engine and Google will simply vanish like the others before it.
Get free satoshi (Bitcoin) and Dogecoins
So they are gonna just redirect to Wikipedia? Facts are only as good as editorial discretion.
Any guest worker system is indistinguishable from indentured servitude.
Quite so, obviously the First Church of the Flying Spaghetti Monster is true. But I think that's widely enough known that it would rise to the top.
--- Most topics have many sides worth arguing, allow me to take one opposite you.
If a site says the world is flat and is filled with rationals about it being flat then that site should probably come up on a "flat earth" search. Yet we can all agree that the facts in this case are completely bogus.
But what about inconvenient facts, for instance the various western governments put out employment numbers that are pretty hard core "facts" yet other people will look at the same "facts" and realize that they have had massive amounts of spin put on them. For instance in my neck of the woods they desperately hide the fact that most jobs being created are really crappy. Thus these "facts" then become politicized.
Or what about someone writing about NSA evildoing? Those are facts that the government would love to go away. Or what if every stock analyst suddenly agreed that Google was doomed as a stock?
Then there is group think. Prior to the 2008 financial crisis there were some "crackpots" who called it exactly and made fortunes based on their predictions; yet those facts flew in the face of general consensus. The same in economics. One joke at many economics universities is that the questions never change on the final exam, it is the answers that change year to year. If you look at something such as to the best time to loosen monetary policy and every major economic school has its own "facts".
I don't think that Google's search engine problems come from facts it is more that SEO whores like huffpo or the various directories are driving all the results to their crap sites. I don't know how many times I have searched for a company that has a perfectly good site that has not been through an SEO pimping putting it on page 3 or more while the first many pages are all kinds of crap yellowpages that ask "Is this your site?" where they want to upsell the owners on crap services.
... in my advertiser's purchase order.
It little behooves the best of us to comment on the rest of us.
All of which will still outrank CNN. :)
I wonder what the Google staff's and consultants' philosophy of epistemology is. What do they mean when they say fact? What assumptions underly that definition? Are they naive positivists or social constructivists? Ultimately, it requires people to decide what constitutes truth, fact, and knowledge - machines are nowhere near being able to do that and perhaps never will. Do they expect to automate this ranking system with an algorithm? I can't wait to see it trip up over criteria-matching random string generators that regurgitate scraped "facts" off the web (by simply following Google's own "fact" ranking results) to push their porn, malware, and sales/scam/phishing sites up to the top of Google's page rankings.
This post was brought to you by Carls Junior, makers of Brawndo, the thirst mutilator. It's got electrolytes.
You're suggesting that truth be determined by majority vote. Want to hold a poll in Egypt about whether evolution is real or do you see the fucking the problem with putting that sort of thing to a vote?
Its a bad idea.
As to truth having a liberal bias, the truth has no bias what so ever. Presuming your ideology is the source of truth and all other belief systems are false... is what you'll hear from pretty much any fanatic.
Ask a fanatical evangelical christian and they'll tell you that the truth has an evangelical bias. Ask a fanatical muslim and they'll say the truth has an islamic bias. Ask a hardcore communist and they'll say the truth has a communist bias. Ask a hardcore libertarian or capitalist and they'll say the truth has a libertarian or capitalist bias.
You saying the truth has a liberal bias just means you're a fanatical liberal. Thanks for telling me... but now that you've admitted your bias, why should everyone else have your world view forced on them rather than the other way around?
You say because the truth favors you? Everyone says that. *golf clap*
Try again.
I've decided to stop wasting my time responding to AC trolls/sockpuppets... so if you want a response from me... login.
So you want google to passively block or filter into obscurity all references to religion or fiction? And do you believe anything that isn't a fact?
What about mercy? Is that a fact?
What about justice? Is that a fact?
What about kindness? Is that a fact?
You lack the wisdom to grasp what you're talking about.
Intelligence you can get from reading a book or sitting a class. Wisdom requires experience. It requires making mistakes and learning from them. It requires a depth of character. It requires regret.
Your unqualified statement smells of the callow naive thoughts of the young and foolish.
I've decided to stop wasting my time responding to AC trolls/sockpuppets... so if you want a response from me... login.
Are you saying that bunnies are made of chocolate?
See, I can ask stupid questions too. Your question is a sad rhetorical evasion.
Whether or not something is objectively true or contains objective facts is not justification for censoring it.
Do you only look for facts on line? When you go to a library is it only to find facts? When you turn on the tv or open a newspaper is it only to find facts?
What about someone writing reviews for books... are those facts?
Lets say we have a political campaign and the two sides say things... should we censor both sides because both sides are going to tell some half truths at best.
What about if one group of ideologues attacks another group... censor both sides? Or choose sides?
You're entering a fucking minefield here and I'm trying to tell you to stop and get a fucking fucking metal detector before you blow your fucking legs off. This is a terrible idea. Yes, theoretically it would be nice if bullshit were filtered out of the internet. HOWEVER... you can't really separate bullshit from non-bullshit in an empirical, consistent, and non-corruptible fashion.
My problem is not your desire to remove bullshit. My problem is that you can't do it without trolls and shills taking the process over to corrupt the process. And as such, its best to go with something that sucks but at the very least doesn't grant anyone any particular advantage.
I you say anything besides "Oh, now I see what you mean"... then fucking fine... go marching across that minefield Mr Livingston... I'll be over here sipping on a glass of lemonade and an umbrella waiting for the boom... and when the rhetorical shreds of naive misconceptions come raining down upon the field in gory chunks... I will have my umbrella ready.
Good day.
I've decided to stop wasting my time responding to AC trolls/sockpuppets... so if you want a response from me... login.
I use Google regularly, but I never forget that it's a search engine. Nothing less and nothing more. People who rely on their Google rank for business are going to wake up some day to a big disappointment. A whole generation of users mistaking Google for the web, or even the internet is completely annoying.
If Google wants to change their system, it's their business. If Google can't find a site that I'm looking for, even though the searchterms are distinct and the site offers exactly what I want, it's Google fault, not the fault of the site builder.
We need to educate the ordinary people that Google is one of many search engines. The best perhaps and pretty good most of the time, but only a search engine. That internet traffic goes down by 60% whenever Google is offline simply because people don't get that is scary.
We suffer more in our imagination than in reality. - Seneca
Good choice.
My personal metric will be any web page that doesn't contain the string "silentcoder".
I come here for the love
Q.E.D.
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