Google Wants To Rank Websites Based On Facts Not Links
wabrandsma writes about Google's new system for ranking the truthfulness of a webpage. "Google's search engine currently uses the number of incoming links to a web page as a proxy for quality, determining where it appears in search results. So pages that many other sites link to are ranked higher. This system has brought us the search engine as we know it today, but the downside is that websites full of misinformation can rise up the rankings, if enough people link to them. Google research team is adapting that model to measure the trustworthiness of a page, rather than its reputation across the web. Instead of counting incoming links, the system – which is not yet live – counts the number of incorrect facts within a page. 'A source that has few false facts is considered to be trustworthy,' says the team. The score they compute for each page is its Knowledge-Based Trust score. The software works by tapping into the Knowledge Vault, the vast store of facts that Google has pulled off the internet. Facts the web unanimously agrees on are considered a reasonable proxy for truth. Web pages that contain contradictory information are bumped down the rankings."
It's about time, but I really hope their 'factual accuracy' engine gets open sourced so we can be clear on exactly how they determine what are 'facts'
That WILL be a bad move. There are a lot of facts out there that academics still debate over. Pretty much anti-free speech afaic.
Don't be apathetic. Procrastinate!
It is an interesting algorithm, but who is to say the fact is correct? if many sites say the same information, the fact is more correct? if that is the case, then how much better is that from links. when there is more than one version of the truth (conflicts, spin vs fact)... plus not all information is facts... philosophical questions may have more than one answer etc... so I am definitely curious to see how this works out
Never antropomorphize computers, they do not like that
I mean imagine if they *really* did push down pages with incorrect facts!!!?! ALL religious websites - all homeopathy websites - Fox News all down at the bottom. Not to mention how they would handle irony - it would actually be sad to see sites like The Onion punished. It's a nice idea but would require human level strong AI to automate and it still wouldn't be obvious where to draw the line.
Maybe there should be a concept such as Search Neutrality. I don't want a bigoted or politically correct Google biasing my search results any more than they currently do. If Google thinks this is a good idea then it would go a long way towards proving that Google cannot be trusted.
yaay, it's slashdot on steroids, yaay! with all the means by which true knowledge may be suppressed by misunderstandings, yaay! democracy at work to bubble up the sum of our ignorance rather than inconvenient and annoying truth. ahh gotta love it...
Search: Fox News
Fox - Wikipedia, the free encyclopedia
Fox Head | 2015
Fox Glacier - Wikipedia, the free encyclopedia
Search: Does life begin at conception?
Evolutionary biology - Wikipedia, the free encyclopedia
New England Journal of Medicine
No - Merriam-Webster Online
Search: New World Order
Your search - New World Order did not match any documents.
Suggestions:
-Make sure that all words are spelled correctly.
-Try different keywords.
-Try more general keywords.
This sounds like a great improvement.
Some years ago if I searched for a data sheet for an Electronic Component, I could rely on a direct link to the PDF in the first hit or so.
Now however, any worthwhile result is often many pages down the list. The first page or two are full of "Are you searching for xxxx? We don't have that right now, but here's a great way to earn big dollars!!".
Google is so badly scammed that I usually don't bother. I hate to say it, but even Bing is better now.
Who truths the truthers?
In other words, if your web page contents do not agree to some arbitrary consensus as defined by the pages Google chooses to trawl, your web page will not be listed anywhere near the top of the search results.
This is idiotic, as this has nothing to do with facts, and everything to do with conformance and not rocking the boat.
However, as a business plan, this might actually work: it will be easier to package the products to the advertisers, as all possibly controversial information is removed from the searches.
I for one welcome our Corporate Overlords!
Well there goes Wikipedia!
Browsing at +1 - no ACs, I ignore their posts. So refreshing!
The PBS snake oil salesmen that come out during the periodic beg-athons manage to lie while spewing out facts as half-truths that don't support their entire argument. A machine is unlikely to be able to distinguish these sort of lies never mind the hordes of gullible people that fall for them.
I am becoming gerund, destroyer of verbs.
So Google wants Creationist websites to disappear. Cool!
I wonder how this will play out with political 'facts'?
While in theory the idea is great, the problem is that one person's facts are another person's propaganda.
Look at the crap storms on wikipedia for example with all sorts of various groups all fighting over who gets to edit some page. Can you honestly say that always ends with the people standing up for truth winning? I can think of a few situations where it was controversial and the people that were pushing bs just happened to win or nearly as bad force moderators to lock the listing in a pre crisis state. Thus basically white washing the whole incident out of existence.
Again, I think it is a nice idea in theory, in practice I'm sure assholes and trolls are going to fuck it up.
I've decided to stop wasting my time responding to AC trolls/sockpuppets... so if you want a response from me... login.
So commentors on a news website spouting out opinions can de-rank it?
So this will punish those idiots who think the dress is blue and black by pushing them down the search results while ranking up those who agree with 90% of the Internet that it's white and gold, right?
Sounds like a great system to me! I can't see any way that using facts that a large majority have agreed on could possibly go wrong.
If this ever happens, expect Fact Engine Optimization to become a new industry, and do exactly what SEO did to the reliability and utility of search engines.
How will it rate http://dhmo.org/ ? Tim S.
Only on Facebook and Fox.
"Be particularly skeptical when presented with evidence confirming what you already believe." -
Fox news will be ranked very low and the Republicans will scream. But some relief to Rick Santorum after all these years.
sed -e 's/Chuck Norris/Rajnikant/g' joke > fact
from gameability (in short, SPAM) to politics. Rather than punish above-board or non-predatory websites, it will punish both subversive and innovative thought that runs well ahead of social consensus. Sure, it will also eliminate willful misinformation, but it turns Google into an inherently conservative, rather than socially innovative, force.
Can't say I think it's better. Probably not any worse, but certainly not panacea.
STOP . AMERICA . NOW
The mass media (aka 'infotainment complex') is a prime example that if you tell the facts all day about fires, robberies, weather, and (selectively) arrests... then you gain a certain credibility to use in starting a war, or to keep suggesting that everyone on the street is just a temporarily embarrassed billionaire (if only the government would stop this regulation stuff).
Its possible Google's new ranking idea could be a benefit to humanity IF they make the logic and the rankings transparent. That would at least allow the raters to be rated by watchdogs.
Fact, truth. According to whom?
If this does not scare you then you are in the wrong business.
The World According to Google? Facebook? DHS? The current political party in power?
That is a lot of Faith in any system and as all you geeks know Faith is the antithesis of Reason.
Its a corporate fascist wet dream - controlling your reality.
So every time science changes, google will ignore it -- or crash. I want to know what will happen to the site that say pluto is a planet. Then the ones that say pluto is not a planet. And then, I want to know about the next time pluto becomes a planet.
So google's going to ignore every site that says anything new that contradicts something old. climate change will be fun. so will vitamins, vaccinations, and any new religions.
But hey, google already doesn't believe my city, just because my city is 300 miles away from another city spelled with 4 of the 6 letters the same. I'll never find a bakery this way.
No, and that's the point.
And did you exchange a walk on part in the war for a lead role in a cage? - Pink Floyd.
WebCrawler, AlvaVista, etc. Remember those?
If Google search results start being useless, people will start using another search engine and Google will simply vanish like the others before it.
Get free satoshi (Bitcoin) and Dogecoins
or is this going to be a digital galileo where unpopular fact is pushed to the bottom..
So they are gonna just redirect to Wikipedia? Facts are only as good as editorial discretion.
Any guest worker system is indistinguishable from indentured servitude.
It's 3/1/15... not 4/1/15.
Any guest worker system is indistinguishable from indentured servitude.
So they are essentially raising popular opinions to the top, and flagging unpopular opinions as wrong.
I'm not convinced that this would be any better than counting incoming links.
So in other words, Google wants to enforce the status quo by lowering the ranking of any website that dares to question the agreed upon "facts". This puts Google in a position of being an arbiter of "truth". I don't trust Google with much right now; if they go through with this I'll trust them even less (kind of ironic, huh?).
Looks like Eric Schmidt was paying some attention to what Julian Assange was explaining in the meeting back in June 2011.
If a site says the world is flat and is filled with rationals about it being flat then that site should probably come up on a "flat earth" search. Yet we can all agree that the facts in this case are completely bogus.
But what about inconvenient facts, for instance the various western governments put out employment numbers that are pretty hard core "facts" yet other people will look at the same "facts" and realize that they have had massive amounts of spin put on them. For instance in my neck of the woods they desperately hide the fact that most jobs being created are really crappy. Thus these "facts" then become politicized.
Or what about someone writing about NSA evildoing? Those are facts that the government would love to go away. Or what if every stock analyst suddenly agreed that Google was doomed as a stock?
Then there is group think. Prior to the 2008 financial crisis there were some "crackpots" who called it exactly and made fortunes based on their predictions; yet those facts flew in the face of general consensus. The same in economics. One joke at many economics universities is that the questions never change on the final exam, it is the answers that change year to year. If you look at something such as to the best time to loosen monetary policy and every major economic school has its own "facts".
I don't think that Google's search engine problems come from facts it is more that SEO whores like huffpo or the various directories are driving all the results to their crap sites. I don't know how many times I have searched for a company that has a perfectly good site that has not been through an SEO pimping putting it on page 3 or more while the first many pages are all kinds of crap yellowpages that ask "Is this your site?" where they want to upsell the owners on crap services.
... in my advertiser's purchase order.
It little behooves the best of us to comment on the rest of us.
There goes theonion.com's search ranking.
I wonder what the Google staff's and consultants' philosophy of epistemology is. What do they mean when they say fact? What assumptions underly that definition? Are they naive positivists or social constructivists? Ultimately, it requires people to decide what constitutes truth, fact, and knowledge - machines are nowhere near being able to do that and perhaps never will. Do they expect to automate this ranking system with an algorithm? I can't wait to see it trip up over criteria-matching random string generators that regurgitate scraped "facts" off the web (by simply following Google's own "fact" ranking results) to push their porn, malware, and sales/scam/phishing sites up to the top of Google's page rankings.
This post was brought to you by Carls Junior, makers of Brawndo, the thirst mutilator. It's got electrolytes.
I think you intended to post this on the first of April not first of March.
Won't this just encourage SEO sites to include a bunch of trivial facts but easily verifiable facts within page to get a good truth like quality as far as Google is concerned?
I don't see how religion should be treated differently from The Adventures of Pinocchio or The Lord of the Rings or The Time Machine or Gulliver's Travels or something like that.
Hm... not sure extending the reddit echo chamber effect to the entire effective internet is really a good idea, especially for diversity of ideas.
Then again, as someone else mentioned, there will always be other search engines. Back in the day, Yahoo only showed you the big, popular sites... and then a search engine called google which showed everything.
I am pretty sure it won't take long before "Fact the web unanimously agrees on" becomes "Facts Google prefers" or even "Facts the US Government tells Google to ignore/promote"
Context plays a role in assessing factual information. What if my site documents historical inaccuracies (the world is flat) or catalogs conspiracy theories? Or what about slashdot itself in which "facts" are regularly debated in the comments?
... when there is more than one version of the truth (conflicts, spin vs fact)... plus not all information is facts... philosophical questions may have more than one answer etc... so I am definitely curious to see how this works out.
I'm curious as well.
In particular, I wonder how they'll handle Global Warming / Climate Change discussions.
Then there's electoral politics, economics, Illegal immigration / undocumented migrants, ...
Comparing to a knowlege base presupposes that the knowledge base is full of truth. Filtering search results to exclude (or down-rate) anything at odds with the current paradigm is a recipe for hamstriging research, debate, and intellectual progress
Ideas need to be supported or rejected based on evidence and logic, not whether they're orthodox.
Bantam Dominique roosters crow a four-note song. Once you've heard it as "Happy BIRTHday" you can't NOT hear it that way
You're suggesting that truth be determined by majority vote. Want to hold a poll in Egypt about whether evolution is real or do you see the fucking the problem with putting that sort of thing to a vote?
Its a bad idea.
As to truth having a liberal bias, the truth has no bias what so ever. Presuming your ideology is the source of truth and all other belief systems are false... is what you'll hear from pretty much any fanatic.
Ask a fanatical evangelical christian and they'll tell you that the truth has an evangelical bias. Ask a fanatical muslim and they'll say the truth has an islamic bias. Ask a hardcore communist and they'll say the truth has a communist bias. Ask a hardcore libertarian or capitalist and they'll say the truth has a libertarian or capitalist bias.
You saying the truth has a liberal bias just means you're a fanatical liberal. Thanks for telling me... but now that you've admitted your bias, why should everyone else have your world view forced on them rather than the other way around?
You say because the truth favors you? Everyone says that. *golf clap*
Try again.
I've decided to stop wasting my time responding to AC trolls/sockpuppets... so if you want a response from me... login.
problems of epistemology, including in science.
Note that there are no shortage of facts whose veracity depends on nuanced facets of context and condition, some of which are disputed.
For example, fact or not: "Linux is a difficult operating system to use, and is a better choice for geeks and hackers than for regular users."
Or how about:
"Android is an operating system written by Google."
Or how about:
"The Bermuda Triangle region has seen an unusually high number of ship and plane disappearances over the years, and may be a particularly dangerous place to travel."
Because unless Google's algorithms are very, very nuanced in their approach, each of these is going to be seen as carrying high levels of factuality based on the preponderance of content out there, particularity in high-authority sources.
Of course, statements like the first and third are too complex for Google's rankings to evaluate and rank, and it can only work with very simple assertions on the order of "Milk is white," or "Obama is a Democrat," the it's going to do practically nothing (good or bad) at all for the rankings, since facts with this level of consensus are generally undisputed, even by those that promote falsehoods.
STOP . AMERICA . NOW
Does a search engine that doesn't try to guess what i'd like to see and gives me generic results not tailor made for me exist any more?
I apologize for the lack of a signature.
Actually, Google stopped using PageRank as their main ranking signal a long time ago. Their latest "Hummingbird" engine still has PageRank in the mix somewhere, but even Google engineers talk about it like it's basically a non-PageRank algorithm at this point. There are so many layers of complex ranking and anti-gaming heuristics and scoring functions and other black magic that the summary of this article is based on an incorrect premise.
considered a reasonable proxy for truth.
I am screaming in horror.
While the early search engines indexed largely based on content, Google primarily used hyperlinks to index. And most found it better, making Google the king. It's how they Won the West. Now they are going back to content-centric indexing?
Table-ized A.I.
Greetings from Guangzhou!
Ever been on the wrong side of the Great Firewall of China?
Didn't think so.
Now... You were saying...?
Il n'y a pas de Planet B.
The 'fact' that a significant number of people believed that the earth was round 1000 years ago is itself a myth ([citation needed]). The myth was popular in the late 19th century to highlight the superiority of the scientific method over religious dogma w.r.t. the theory of evolution.
The 6) if false, even if a common predecessor, that of human was not an ape.
I use Google regularly, but I never forget that it's a search engine. Nothing less and nothing more. People who rely on their Google rank for business are going to wake up some day to a big disappointment. A whole generation of users mistaking Google for the web, or even the internet is completely annoying.
If Google wants to change their system, it's their business. If Google can't find a site that I'm looking for, even though the searchterms are distinct and the site offers exactly what I want, it's Google fault, not the fault of the site builder.
We need to educate the ordinary people that Google is one of many search engines. The best perhaps and pretty good most of the time, but only a search engine. That internet traffic goes down by 60% whenever Google is offline simply because people don't get that is scary.
We suffer more in our imagination than in reality. - Seneca
No captain strawman, your petty fallacies shall not prevail this day!
*rolls eyes*
Where did I say the fewer people believe a thing the more it is true? That is just as stupid as saying that if lots of people believe something it must be true.
NEITHER popular support nor popular rejection means something must be true or must be false.
Truth is not a popularity contest. Why is this news people? This is fucking science 101. And the very people that like the idea of science ruling everything don't understand the first fucking thing about the underlying philosophy and logic of science.
I listen to you fucksticks on forums all over the internet all the time. And you're always saying something incomprehensibly stupid like "oh well, lots of people think this so it must be true"... really? At one point, a lot of people thought the world was a carpet that god laid out on the ground for his chosen people to live upon. Was that true?
And here you'll say "but its different now because we have science"... yep, we do... but only when we do science do we have science. To have science you have to have evidence and a chain of logic that proves that if X is true that Y is also true. And absent that... you do not have science.
When you read a book that says the earth orbits the sun and you believe that... you did NO science at all. You are not a scientist or a scientific thinker because you did that. What you did was read something in a book and believe it.
Congratulations. You have zero moral superiority over the douchebag that read in his holy book that the world is a carpet. The only difference is that you read out of a different book then he did.
Now am I saying the books are equlivient? Probably not... but then that would have to be examined. I have no idea what fucking book you read. It could be Dr fucking Seuss for all I know.
Science would be testing the theory, understanding the logic behind the theory, possibly reverse engineering the conclusions... etc. And minus that... no science.
Truth works the same way because science is a philosophical system for determining empirical fact in a material universe. And if you want to find a truth... you need to go through a process to find it.
That process at no point includes asking how many people agree with you about a thing unless the truth you are trying to determine is how many people agree on a thing.
If a billion people think the moon is made of cheese... that doesn't mean it is made of cheese. If a billion people think it is made of pulverized rock that coalesced from the debris that ringed our star during the formation of the solar system... well... it isn't true because they think it is true. It is true because it is or is not in and of itself... and extremely indifferent to whatever anyone might think about the subject.
Until humans get magical mind powers that allow them to instantly transform reality to suit their misapprehensions... their opinions mean exactly... dick.
Now was I bit rude here? Yep... but I felt it was only fair given that you opened with a very offensive strawman. Do that and expect to be treated like garbage.
I've decided to stop wasting my time responding to AC trolls/sockpuppets... so if you want a response from me... login.
Does this mean that fewer people will be sent to medical/dental misinformation sites, or is the fact checking software unable to verify information by searching through peer reviewed journals?
This ought to get the young earth/evolution deniers panties all twisted up!
Good choice.
My personal metric will be any web page that doesn't contain the string "silentcoder".
I come here for the love
>The 6) if false, even if a common predecessor, that of human was not an ape.
The common ancestor of all homo species was an ape. So was the earlier common ancestor of humans AND chimps.
It was the chimplike ancestor of man, and at the same time the man-like ancestor of chimps.
It was a primate without a tail - it was an ape.
Even further back we shared a common ancestor with gorrillas, further than that with orangs and much further than that with monkeys.
Unicode killed the ASCII-art *
In particular, I wonder how they'll handle Global Warming / Climate Change discussions.
That's a simple one. There's not really a dispute there.
I've switched to using DuckDuckGo. They seem less evil than Google, for now.
All those moments will be lost in time, like tears in rain.
Oh, the irony!
Erm... It was intended to be ironic. Well, paradoxical, technically. Compare my final sentence
Remember, not so long ago, the almost-universal opinion would have been that the world was flat.
with the classic "This statement is false".
If my statement were true, it would illustrate a problem with Google's proposal.
But as my statement is false, it is itself a demonstration of the problem, because it perpetuates a myth sufficiently popular that it even has its own Wikipedia page. I was a little surprised that I couldn't also find it on Snopes.
Anyway, it's disappointing that no-one seems to have noticed that. Were none of you even a little suspicious about a post that in one paragraph said "Just because something gets repeated a lot, that doesn't make it factually correct" and then repeated one of the most popular myths there is? Really?
If you disagree, post your argument. (-1, Overrated) isn't your personal censorship tool for views you don't like.
So you want google to passively block or filter into obscurity all references to religion or fiction?
If something is consensus within the canon of a particular fictional world, Google should treat it as consensus in that context. This shouldn't change whether the world is that of The Bible or The Silmarillion.
How will this new ranking system assess pages which contain lies strictly for the purpose of debunking them?
Reason why there is hope for the future generation #364:
"I wish my grass was emo so it could cut itself."
This is an excellent idea - but isn't it a roundabout realisation of the 'Semantic Web' Tim Berners-Lee was talking about 15+ years ago?
I'm more interested in value than facticity.
"... to pursue objectivity is to be in error."
Kierkegaard/Climacus
"There are no facts. Just opinions."
Nietchze
There seems to be an implicit assumption that people *want* the truth.
Seems to me that Google is going to have to decide whether they are first and foremost a social-engineering-through-better-technology company, or a company that sells ads. I think this would likely bring this contradiction to a head.
Couldn't Google search results alternate between link based and fact based?
The Internet is for porn. It's universally accepted, so therefore it must be true!
Now all libraries are getting bumped way down on the page rankings because they claim in their "About Us" page, something along the lines of, the Internet is a place for gaining knowledge, communicating ideas, etc. etc.
Q.E.D.
Bantam Dominique roosters crow a four-note song. Once you've heard it as "Happy BIRTHday" you can't NOT hear it that way
fact
[fakt]
noun
Google's opinion.
"it is a well known fact that universal panoptic surveillance is good for free society and democracy"
synonyms: reality, actuality, certainty, power;
That was an example of some stupid thing that people have believed. Since on top of being a fascist you don't understand what analogies or strawmen are... you're again clearly too stupid to have this discussion.
Good day.
I've decided to stop wasting my time responding to AC trolls/sockpuppets... so if you want a response from me... login.
Google already tracks users and presents them search results compatible with their beliefs. This will be more and more about not challenging "accepted dogma" as truthful often means. cfr "accepted truth" which ceases to be "truth" as soon as FOIA documents prove that history was quite different than what was the "truth" published on newspapers or shown on TV. Google gets more and more unsound, to the point that if you base your research of factual truth on Google you risk confirmation bias.