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Swatch Co-Inventor Predicts Apple Will Bring an 'Ice Age' To Swiss Watch Market
MojoKid writes It seems that these days everything Apple touches turns to gold, hence why the company was able to post an $18 billion profit for its fiscal first quarter of 2015. Be that as it may, can Apple popularize the smartwatch market as others have been unable to do so far? Not only is that the expectation, but according to Swatch watch co-inventor Elmar Mock, Apple is going to bring about an "Ice Age" to the Swiss watch market. Elmar noted that he expects the Apple Watch to quickly reach sales of 20 million to 30 million units per year. For the sake of comparison, Switzerland exported 28.6 million watches in 2014, none of them with smart capabilities. "Apple will succeed quickly. It will put a lot of pressure on the traditional watch industry and jobs in Switzerland...I do expect an Ice Age coming toward us," Elmar said. Analysts for Barclays noted to investors that the Apple Watch launch could result in a 6 percent annual decline in Swatch Group AG's revenue. To keep up with the times and fend off Apple, there are at least three Swiss watch companies planning to make smartwatches, including Swatch Group, which will unveil a smart model sometime this year.
That's okay, traditional watch makers can just switch to making mechanical smart-phones, a wide open niche.
Table-ized A.I.
Oh yes! A fool and his money are soon parted. The guy may not even be wrong, but quite frankly if Apple sells so many watches each year all it tells me is that there's an awful lot of suckers on the watch market. Still, I don't think Apple has the same prestige as Swiss watch brands, and perhaps far more importantly your Swiss watch won't become outdated within a year, with all support for it probably ceasing within five at most.
How can you tell someone owns a Mac?
Oh, don't worry. They'll tell *you*.
Oh, like "wow, man."
He dug up my public Facebook pic.
Scary shit, eh? Next thing you know he'll look up my Linked In profile and tell you where I worked... :P :P :P
I do not fail; I succeed at finding out what does not work.
I have a Mac.
W..w..W - Willy Waterloo washes Warren Wiggins who is washing Waldo Woo.
My $30 Timex tells me the time just fine.
you're sooooo interesting! tell us more about your thoughts, concerns, and so on.