Is Microsoft Trying to Become "King of Search" With Cortana Strategy?

New submitter Ammalgam writes: Microsoft recently announced that they were porting Cortana over to both Apple and iOS. This move seems to be puzzling to the larger Microsoft community because on it's face, Cortana is not per se a commercial product. But there is an interesting theory emerging. Windows10update.com is speculating that the insertion of Cortana into other platforms is a "Trojan Horse" strategy that will ultimately have Windows, iOS and Android users sending their search requests to Bing. The theory is that enough of those requests will bring Bing to Google's level.

Comments

Re:WHAT THE FUCK IS CORTANA ?

[hcs_$reboot]

Here.

Microsoft Cortana is an intelligent personal assistant developed by Microsoft for Windows Phone 8.1,[2] Microsoft Band,[3][4] and Windows 10.[5] It is named after Cortana, an artificial intelligence character in Microsoft's Halo video game series, with Jen Taylor, the character's voice actress, returning to voice the personal assistant's US-specific version.[6] Cortana was demonstrated for the first time at the Microsoft BUILD Developer Conference (April 2–4, 2014) in San Francisco.[1] It has been launched as a key ingredient of Microsoft's planned "makeover" of the future operating systems for Windows Phone and Windows.[2] As of 2015, Cortana is available as a beta to all users of Windows Phone 8.1 in the United States (US English), China (Mandarin Chinese), and the United Kingdom (UK English). Users in certain countries can also choose to opt-in to the alpha for the English, French, German, Italian, and Spanish versions of Cortana as of August 2014.[7] Microsoft expects Cortana to be available globally by early 2015.

(Wikipedia)
Feeling better?

Re:So? It's a good corporate move.

[Archangel Michael]

. Bing isn't a terrible search engine

It isn't good either. It is closer to bad than it is good.

That is, unless you're a mindless idiot searching for useless information. I've done side by side comparisons, and Google returns better and more complete results than Bing. Unless you're searching for coffee, in which case, Bing returns pretty pictures of coffee beans much more often than Google.

Go ahead, try it on anything more than a simple search. See what you find.