Is Microsoft Trying to Become "King of Search" With Cortana Strategy?

New submitter Ammalgam writes: Microsoft recently announced that they were porting Cortana over to both Apple and iOS. This move seems to be puzzling to the larger Microsoft community because on it's face, Cortana is not per se a commercial product. But there is an interesting theory emerging. Windows10update.com is speculating that the insertion of Cortana into other platforms is a "Trojan Horse" strategy that will ultimately have Windows, iOS and Android users sending their search requests to Bing. The theory is that enough of those requests will bring Bing to Google's level.

Comments

this isnt a strategy, its a mental illness.

[nimbius]

Microsoft has tried for damned near 7 years to shoehorn Bing into every single product and service it provides, and it doesnt work. The reason for this is when they finally managed to, by hook or by crook, buy Yahoos search technology, they were still buying an outmoded technology compared to what Google had. They paid through the nose for Yahoo, and eventually winded up flat-out copying google results in a desparate attempt to bolster their shrink-wrapped turd of a search engine. After all this, including bribing firefox to set Bing as the default engine and a militant campaign to maintain Bing as the search engine in every iteration of Internet Explorer regardless of user settings or preferences, Bing still ranks dead last.

it has nothing to do with the name, marketing, branding, or any nonsense about 'disruptive technology.' it has everything to do with microsoft showing up to the playground a day late and a dollar short. Google has an 11 year head start on a search engine predicated upon a technology that, when purchased, was already obsoleted to near bankruptcy by Google. After six years of trying to force users to use the search platform, Microsoft is now as a parent does sneaking the medicine in with the bland pudding in the hopes of cooking disingenuous numbers for investors that are already pretty angry about nosedive products like Windows Phone and Windows Surface.

this isnt new redmond here, its the same old midlevel manager tunnel visioned shady and underhanded tactics we put up with in the early nineties. Its a tired strategy that will ultimately piss off users and alienate even further the dwindling number of investors willing to tolerate Microsofts shit-sandwich of products. at the 8 year mark, when Google has all but blacklisted every redmond subnet and the search feature returns nothing but broken links to myspace and bonzi buddy clones, Microsoft will do as it has always done with the likes of, say, Zune. Bing will be quietly snuffed and tucked under the rug filled with other failed microsoft products like the surface and phone. These are Products that have outlived their usefulness long since their introduction and have suckled too much life support funding from XBox, arguably one of the only 3 ventures keeping Microsoft afloat outside the Office suite and corporate licensing.