Is Microsoft Trying to Become "King of Search" With Cortana Strategy?

New submitter Ammalgam writes: Microsoft recently announced that they were porting Cortana over to both Apple and iOS. This move seems to be puzzling to the larger Microsoft community because on it's face, Cortana is not per se a commercial product. But there is an interesting theory emerging. Windows10update.com is speculating that the insertion of Cortana into other platforms is a "Trojan Horse" strategy that will ultimately have Windows, iOS and Android users sending their search requests to Bing. The theory is that enough of those requests will bring Bing to Google's level.

Comments

It remains to be seen

[plebeian]

Can Microsoft provide more appropriate search results than Google? I still use the Google search engine solely because it can find what I need. In my personal experience searching for technical computer documentation; Bing displays Technet articles and advertising, where as google results include more third party content sources(applicable blogs...etc) in the first two pages of results. As long as this is the case, I will not convert no matter how friendly the "Digital Assistant" is.

WHAT THE FUCK IS CORTANA ?

[SigmundFloyd]

You want me to go look it up and help make it "trending", don't you.

Forget it and fuck off.

Re:So? It's a good corporate move.

[Mr D from 63]

A company tries to get their product to be more popular. Sounds like a good strategy. .

Or in other words, of course they are trying to be king of internet search. And its not a 'covert' attempt, nor is Cortana a 'Trojan Horse" as called in the article. Its clearly Microsoft. In fact, I think this is an intentionally "in your face" strategy, not covert.

But some writers like the idea of secretive strategies, enough to invent them.

Re:Maybe on Android, but not for long

[Neil Boekend]

In this case I'd bet on fixing it. They probably don't want the search commands being send through MS servers. That treasure trove of add target data is too rich and it is how they got big.

Trojan horse??

[kaizendojo]

I think it's pretty irresponsible to refer to a legitimate and legal marketing tactic that is in use by Google and Yahoo as "Trojan Horse". Users know when they install a Bing search app that their searches are not going to Google... Not sure whether that comment came from teh reference article or the poster, but it's a little over the top, even for MS haters on ./

Re:So? It's a good corporate move.

[bondsbw]

Let's also not forget, good competition is a good thing. That's true even if part of that competition is a company you dislike, because it forces innovation and cost reduction across the market.