Slashdot Mirror

← Back to Stories (view on slashdot.org)

Keurig Stock Drops, Says It Was Wrong About DRM Coffee Pods

Posted by samzenpus on from the worst-laid-plans dept.

An anonymous reader writes: Green Mountain (Keurig) stock dropped by 10% this morning after a brutal earnings report. The reason? CNN Money reports that DRM has weakened sales of their Keurig 2.0. CEO Brian Kelley admits, "Quite honestly, we were wrong." Last year Green Mountain decided to make their new coffee machines work with licensed pods only. The company says they now plan to license more outside brands, and bring back “My K-Cup” reusable filters.

1 of 369 comments (clear)

  1. Well duh..... by ip_freely_2000 · · Score: 1, Troll

    in other news, rain is wet.