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Keurig Stock Drops, Says It Was Wrong About DRM Coffee Pods

An anonymous reader writes: Green Mountain (Keurig) stock dropped by 10% this morning after a brutal earnings report. The reason? CNN Money reports that DRM has weakened sales of their Keurig 2.0. CEO Brian Kelley admits, "Quite honestly, we were wrong." Last year Green Mountain decided to make their new coffee machines work with licensed pods only. The company says they now plan to license more outside brands, and bring back “My K-Cup” reusable filters.

7 of 369 comments (clear)

  1. Re:I'd like to see the environmental nightmare die by Sir_Eptishous · · Score: 4, Informative

    This. It is rather ridiculous that people use these non recyclable "K-cups" instead of a french press or just a pot of coffee.
    Billions of those cups, with the grounds still in them, filling up landfills, right when were trying to get away from crap like that.

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  2. Re:Hacked by Dr_Barnowl · · Score: 4, Informative

    Actually special ink that fluoresces a particular way in infrared light.

    But yes, you can mod the machine by sticking the rim of a v2 K-cup inside it in the right place.

  3. Re:I'd like to see the environmental nightmare die by countSudoku() · · Score: 5, Informative

    I was not liking that either, but there's a brand at Costco (San Fran I think) that makes fully biodegradable k-kup compatible single serves. The bottoms are just filter, and the top is a corn-plastic ring and some kind of high-strength paper. Works great, dolphins agree!

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  4. Didn't matter to me. by kuzb · · Score: 5, Informative

    Hacking the Keurig is as easy as Hollywood style bomb defusing. You open it and literally cut the green wire. It takes less than 5 minutes and removes all restrictions.

    Video explanation here: https://www.youtube.com/watch?...

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  5. Re:I'd like to see the environmental nightmare die by justthinkit · · Score: 3, Informative

    This. Luckily I think this (horrible, nasty, awful taste) will help sink the whole Keurig ship.

    I prefer strong coffee. Impossible to make in a Keurig, because you don't control the ratio of coffee to water. There is a cup size setting -- I set it to the smallest cup, assuming that would extract the most coffee essence per ounce -- but that still didn't make it strong enough for me. I was also trying it with my preferred blend (in a reusable K-cup) and it tasted bloody awful. I would rather eat my group coffee. Seriously.

    I think the only people using these regularly are people without taste buds...and the corporate world where they are happy people aren't spending 10 minutes making a cup of coffee.

    K-Cups are a weapon of mass destruction, accounting for 1% of landfill waste.

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  6. Re:Yep, they were... by xevioso · · Score: 4, Informative

    Well actually, they were literally admitting they were wrong. Literally.

  7. Re:In the meantime by 50000BTU_barbecue · · Score: 3, Informative

    If you clean it, descale it, keep the gaskets lubed and grinder sharp, it's OK.

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