Brainwave-Reading Patents Spike On Increase In Commercial Mind-Reading Apps

smaxp writes: Consumer market researcher Nielsen leads the pack, with patents describing ways to detect brain activity with EEG and translate it into what someone truly thinks about, say, a new product, advertising, or packaging. Microsoft Corp. holds patents that assess mental states, with the goal of determining the most effective way to present information. "Neurotech has gone well beyond medicine, with non-medical corporations, often under the radar, developing neurotechnologies to enhance work and life," said SharpBrains Chief Executive Alvaro Fernandez at the NeuroGaming conference in San Francisco.

Comments

Anyone remember that bit from Space Merchants

[rsilvergun]

where you walk into an advertising and you're agreed to be imprinted with an addiction to Popsi or some cigarettes. Really lookin' forward to that. Like how some of our best computer scientists are working for google trying to figure out how best to make us look at ads. Thanks future!

Re:Possible application - variable airline fees

[ShanghaiBill]

I have an idea for a possible application - variable airline fees.

I have another idea: A small patch you apply to your scalp to emit fake brainwaves. This can not only be used to get discount airline tickets, but also to pass enhanced polygraphs, and make subversives look like conformists.

Let's not jump to conclusions

[Whiteox]

I can see it now. Next iteration of Windows Phone will automatically select your emoji.
Mind you, my brain pulses like a bad 50's B grade movie.