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Brainwave-Reading Patents Spike On Increase In Commercial Mind-Reading Apps
smaxp writes: Consumer market researcher Nielsen leads the pack, with patents describing ways to detect brain activity with EEG and translate it into what someone truly thinks about, say, a new product, advertising, or packaging. Microsoft Corp. holds patents that assess mental states, with the goal of determining the most effective way to present information. "Neurotech has gone well beyond medicine, with non-medical corporations, often under the radar, developing neurotechnologies to enhance work and life," said SharpBrains Chief Executive Alvaro Fernandez at the NeuroGaming conference in San Francisco.
I have an idea for a possible application - variable airline fees. Using this sensor, you can maximize shareholder value by increasing various airline fees just short of inducing murderous rampage in the flyers. If we have access this technology, we can fine-tune this down to unprecedented resolution.
"Reuters also reported that Microsoft Corp. holds patents that assess mental states, with the goal of determining the most effective way to present _advertising_."
There. Fixed it.
On a serious note, advertising is proving to be increasingly ineffective, and that is why there is so much more of it. Suckers spend more and more, while we sane people pay less and less attention.
We have Adblock now, I hope that Brainblock is in the works...
captcha: anathema
Nielsen.
where you walk into an advertising and you're agreed to be imprinted with an addiction to Popsi or some cigarettes. Really lookin' forward to that. Like how some of our best computer scientists are working for google trying to figure out how best to make us look at ads. Thanks future!
Hi! I make Firefox Plug-ins. Check 'em out @ https://addons.mozilla.org/en-US/firefox/addon/youtube-mp3-podcaster/
You don't want to read my brainwaves. Really, you don't.
You are welcome on my lawn.
I didn't know Judge Dredd read Slashdot!
Awesome!
Mod me down, my New Earth Global Warmingist friends!
On the opposite scale I had a friend who had CD's created to make him a better him, he was using it for salesmanship. You hooked up similar wiring as shown by the article to your head then went to sleep, he ended up giving it to me, which I've never used but come across it every now and again (or I might of tossed em out with the other old and useless CD's).
Snake oil, that's going to be very profitable to Microsoft.
I can see it now. Next iteration of Windows Phone will automatically select your emoji.
Mind you, my brain pulses like a bad 50's B grade movie.
Don't be apathetic. Procrastinate!
I really don't see how, in an age of universally available internet pron, anyone's going to get excited enough by a picture of some tits to care.
To have a right to do a thing is not at all the same as to be right in doing it
On the opposite scale I had a friend who had CD's created to make him a better him, he was using it for salesmanship. You hooked up similar wiring as shown by the article to your head then went to sleep, he ended up giving it to me, which I've never used but come across it every now and again (or I might of tossed em out with the other old and useless CD's).
Snake oil, that's going to be very profitable to Microsoft.
If you really believe that hooking up wires to your head and listening to a CD while you're asleep will make you a better salsman, then it probably will.
The thing about snake oil, is that it's basically just the placebo effect, so as long as no one tells you what it really is, it will have some effect. There is no other explanation for homeopathy, for instance.
To have a right to do a thing is not at all the same as to be right in doing it
Time travel or teleportation will be our worse inventions
Fortunately, like actual mind reading, they will never happen.
To have a right to do a thing is not at all the same as to be right in doing it
Perhaps some time studying the works of US legislators will be of use to you, then. According to them, it's quite obvious, and You Must Be Protected From This. Also, consider that the above cases are real people doing real things. Not actors in pixel-addled MPEGs. You can actually interact with them. Much more pleasantly, too.
Having said that, I think you might want to look a little closer at the last paragraph of my post. :)
I've fallen off your lawn, and I can't get up.
Screw the adverts, where is my brain-wave keyboard to type faster than I touch-type on qwerty?