Showtime Announces Subscription-Free Streaming Plan
An anonymous reader writes: Following in HBO's footsteps, Showtime has announced that it is launching a stand-alone streaming service in mid-July. Simply called "Showtime," the service will launch through a partnership with Apple and costs $10.99 a month. "Going over-the-top means Showtime will be much more accessible to tens of millions of potential new subscribers," said CBS Corp. President and CEO Leslie Moonves in a statement about the deal. "Across CBS, we are constantly finding new ways to monetize our programming by capitalizing on opportunities presented by technology. This works best when you have outstanding premium content – like we do at Showtime – and when you have a terrific partner like Apple – which continues to innovate and build upon its loyal customer base," he added.
How exactly is a service that you have to sign up for and costs $10.99 a month "subscription-free"?
Against stupidity, the Gods themselves contend in vain. --Friederich Schiller
Finally someone else who understands that limiting yourselves to already existing customers is an extremely dumb idea.
Unfortunately, the price is too high. Netflix has already established that the price for a streaming package is around 8$ per month. Don't mention the cost of any other streaming service because most of them don't exist outside of the U.S.A., something else that Netflix understood very early in the game.
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If it's anything like the HBO Now deal, it's just a temporary exclusivity and should be available via other means in a few weeks/months.
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"millions of potential new subscribers" to the subscription-free service?
Now I won't have to get a cable subscription to watch Twin Peaks, and I'll be able to give Lynch money without tracking him down and handing him an envelope full of cash to make up for piracy.
*sigh* "While only available on mobile via Apple products at launch, the company says it will announce plans to expand to other platforms and providers soon. That also mirrors the path that HBO took with its streaming service – it first arrived on Apple devices, but then quickly rolled out over-the-top options via streaming service Sling TV, through cable providers like Cablevision, and most recently on the Android platform."
Be it cable tv, itunes, ads (hulu) etc. I'm NEVER going to subscribe. Let me pay you money, and access content with no ads and I'm in. You can even put appropriate limits such as with netflixs and its # of streams limit.
How much do you want to bet they will add commercials on top of their very over priced service?
OK, forget the whole "subscription-free" label that costs $11/month for a minute...how the hell did we go from bitching for years about forced bundled offerings from our cable providers, only to have the "win" result in this pricing model?
At this rate, the dozen or so channels that people watch today will "only" cost them 120% of their current cable bill to obtain them in the future via streaming. Oh, and don't forget those broadband caps and additional speed you'll need to stream everything.
That kind of math makes a class-action payout look like a fucking lottery win.
Boy am I glad I cut the cord years ago. Have fun with that bullshit.
Just because you can pay more for a service like HBO or Showtime by buying them in parts (even if only a month), does not make them cheaper.
Now, if we were a First World nation, we'd pay $20 a month for 10 Gbps internet plus TV.
That would be a bargain.
But this is still highway robbery.
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Are they building out their own network or outsourcing it the way HBO did?
what about the rest... could this be considered collusion for monopoly?
It would be considered 'exclusive'. Sorry, you'll have to put your torch and pitchfork away.
"I like to lick butts!" by MobileTatsu-NJG (#32700246) (Score:5, Informative)
Great service. I would tip Showtime but as it turns out I only have $100 bills. I'll get you next time.
When one walled garden just isn't enough!
Translation: "Apple is paying us a lot of money in hopes of selling more iJunk devices as the only way to access our new services for a month or two during our most popular show's new season".
"The tree of liberty must be refreshed from time to time with the blood of patriots and tyrants." ~Thomas Jefferson
This isn't an Android vs Apple post... but seriously? Again? HBO did it like a fool. This shows how out of touch the executives are. The people a streaming services most benefits are the cord-cutters. They seem to get that much at least. But do the math of how many cord-cutters are Apple device users. People cut the cord because they don't want to pay for overpriced garbage - they are probably not users of Apple devices, because they know they can get the same or better for less by using Android. The simple fact is, most of the mobile devices on the planet run Android. So by partnering with Apple (at least at first) you are limiting your audience by a very large margin. I haven't done any research, but I would also wager that there are more non-Apple devices in home living rooms than there are Apple devices (Roku, Chromecast, Xbox, PS3/PS4 etc combined must be more than Apple TV). If you are going to "copy" the Netflix model, then do it right - release apps to access your streaming service on every platform. Netflix still supports the Wii app, and Hulu and Amazon do too. This idea of releasing to Apple devices only (at first) is just falling flat right out the gate. HBO could have made a lot of bank if they released HBO Now for Android prior to this season of Game of Thrones and Silicon Valley. They won't see a spike in subscriptions for another ~42 weeks.
I guess another way of putting it is..... there are hordes of people just ready to put money directly in to the pockets of HBO and Showtime, and they are like.... nope, nope.. we ain't gonna take your money because Apple.
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