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Taylor Swift: Apple's Disdain For Royalties Is 'Shocking, Disappointing'

Mark Wilson writes to note that Apple Music, yet unlaunched, already faces resistance on several fronts. From the BetaNews article: It's not just smaller, independent labels that are complaining about Apple's refusal to pay artists any royalties during the initial three month free trial period. Taylor Swift has added her voice to the growing number of complainants, writing an open letter to Apple in which she says she will withhold her new album "1989" from the service. In the letter, entitled "To Apple, Love Taylor," the singer says that the company's decision not to make royalty payments is "shocking, disappointing, and completely unlike this historically progressive and generous company." Swift is an artist who could afford to shoulder the cost of three months of not being paid by Apple, but she has chosen to make a stand and stick up for those who are less fortunate.

30 of 368 comments (clear)

  1. that's funny... by Anonymous Coward · · Score: 5, Funny

    "shocking, disappointing" are the most common words I've heard use to describe Taylor Swift's music.

    1. Re:that's funny... by lucm · · Score: 5, Insightful

      She is a pop-country singer that comes up on a regular basis with catchy tunes with clean lyrics, and she did not build a career on dressing like a prostitute or releasing sex tapes. Already that makes her quite unique in that industry.

      Not everyone likes pop music of course, but in that genre she is definitely top shelf, and her fight against bad music streaming deals is in line with pretty much everything she does. This is not U2 phony or Metallica greedy, this is someone using leveraging her position to help fellow musicians.

      --
      lucm, indeed.
    2. Re:that's funny... by jetkust · · Score: 4, Funny

      Taylor Swift is shocked and disappointed at how pretentious that was.

    3. Re: that's funny... by jd2112 · · Score: 4, Informative

      Metallica greedy is when you sue your fans.
      I used to like Metalica but i haven't listened to them since they started suing fans.

      --
      Any insufficiently advanced magic is indistinguishable from technology.
    4. Re:that's funny... by tompaulco · · Score: 3, Informative

      She is a pop-country singer that comes up on a regular basis with catchy tunes with clean lyrics, and she did not build a career on dressing like a prostitute or releasing sex tapes

      That's true, at least she keeps a clean image, but her songs pretty much carry on the stereotype that a woman's existence is defined by her boyfriend or lack thereof.

      --
      If you are not allowed to question your government then the government has answered your question.
    5. Re:that's funny... by Gryle · · Score: 4, Interesting
      To be fair, men are subject to similar stereotypes. "You're not married? Why aren't you out chasing tail?" "You're out chasing tail? Why haven't you settled down yet?" For better or worse, mating and its rituals are a pretty big part in any human society, no matter what your gender is.

      From an NPR interview with Ms Swift:

      Interviewer: Like I said, I am the mother of a 12-year-old girl, and she loves your music. Her friends love your music. You have a huge platform among a very vulnerable, impressionable set of the population. And I wonder if you think about turning your lens outward, turning it away from the diary page, and sending a broader message to girls who would be really receptive to hearing about big ideas and the big world that's outside.
      Swift: Like what kind of messages?
      Interviewer: Well, other characters. I don't mean to minimize the effect of a love song or a pop song. But do you ever think about writing about other experiences, things that might turn girls away from themselves in a different way?
      Swift: There's nothing that's gonna turn girls away from themselves at age 12...I think the best thing I can do for them is continue to write songs that do make them think about themselves and analyze how they feel about something and then simplify how they feel. Because, at that age — really at any age, but mostly that age — what can be so overwhelming is that you're feeling so many things at the same time that it's hard to actually understand what those emotions are, so it can turn to anxiety very quickly.

      I'm not a fan of Ms Swift's music (I'm not a 12-year-old girl) but I do have a healthy amount of respect for the way she conducts herself in public.

      --
      Only two things are infinite, the universe and human stupidity, and I'm not entirely sure about the universe - Einstein
    6. Re:that's funny... by Anonymous+Brave+Guy · · Score: 4, Funny

      Well, I guess they are never ever getting back together, then.

      --
      If you disagree, post your argument. (-1, Overrated) isn't your personal censorship tool for views you don't like.
    7. Re:that's funny... by drinkypoo · · Score: 4, Funny

      Also, what do you suggest people sign about? Trees? Nature? Happiness? A day at the ranch?

      There'll only ever be one John Denver, I guess.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    8. Re: that's funny... by drinkypoo · · Score: 4, Insightful

      If you're acquiring their or anyone else's music without paying for it, you're not a fan - you're a freeloading, (and to turn the tables right back around on you, greedy) leech.

      You mean like before the members of Metallica "made it", and used to dub tapes instead of paying for them? Hypocrisy is the greatest luxury.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    9. Re: that's funny... by theCzechGuy · · Score: 5, Insightful

      Since the property of being memorable or forgettable is very subjective, I don't see how anyone can be wrong about it.

    10. Re: that's funny... by drinkypoo · · Score: 4, Insightful

      You mean like how it's the artists' call about when or whether they should be compensated for the provision of their goods and services?

      The members of Metallica didn't respect this alleged right when they were young, why should anyone else?

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    11. Re: that's funny... by larwe · · Score: 4, Insightful

      You're so missing the point. There are *ALREADY* about seventeen billion ways those artists can get their free, no-royalties-paid exposure to the public; Spotify's free tier, Youtube, various other Internet streaming/radio sites, etc. Apple is trying to muscle its way into the internet streaming music business and build credibility for its brand. They are trying to get their marketing budget for free by riding the artists. It is APPLE that is trying to break into a new market, not the artists - it is Apple that should pay the royalties for those trial periods.

    12. Re:that's funny... by lucm · · Score: 4, Insightful

      If she wants to protect the little people in the music industry, she should offer to allow Apple to use her music royalty-free for six months if they pay new artists during the three month free period.

      This. Exactly this.

      What you describe is basically Taylor Swift (estimated net worth: 200 millions) bankrolling Apple (estimated net worth: 700 billions) because unlike them she cares about poor musicians.

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      lucm, indeed.
    13. Re: that's funny... by hjf · · Score: 4, Insightful

      I own a store. If I want to make a promotional campaign or whatever, it goes out of MY POCKET. You know what will happen if I tell my suppliers "I gave this away because it was a promo, so I won't pay you for it?"

    14. Re:that's funny... by N1AK · · Score: 3, Insightful

      Keeping her album out while allowing the three month test to move forward makes the project less likely to be successful and more likely for new and upcoming artists to lose their investment from allowing their works to be included.

      Well you sure got proven wrong pretty damn quickly.

      Apple wanted to give away someone else's product for 3 months in order to drive demand for its own product. It really doesn't take a genius to work out why the people Apple was trying to exploit didn't like the idea; to Apple's credit they caught on and changed policy pretty damn quickly.

  2. Apple Should Pay - It's Advertising by pubwvj · · Score: 5, Interesting

    Apple really needs to write off the cost as part of their marketing plan. This three months free is their advertising cost and should not be shouldered by the performers.

  3. Swift by penguinoid · · Score: 4, Funny

    After all that effort Apple made promoting Swift, this is how she treats them?

    --
    Don't waste your vote! Vote for whoever you want, unless you live in a swing state it won't matter anyways
  4. "generous?" by mr.dreadful · · Score: 4, Insightful

    I've been an Apple user for 30+ years, have done work for them, know people within the company, etc. "Generous" is not a word associated with Apple in my experience....

  5. So, where's she getting money? by Voyager529 · · Score: 4, Informative

    Assuming she's for real in this respect, I appreciate her concern for her comrades in the industry. However, She's pulled her music from Spotify, and now she's pulling it from iTunes. So...she's living off Pandora royalties and CD sales? I mean, the album has been out for quite some time, so she's made most of her millions off it at this point anyway and this is more grandstanding than anything else...but if it were a new release, would she really be this adamant about giving up iTunes revenue, even if it spent a bit too much time in the 'Accounts Receivable' column?

    1. Re:So, where's she getting money? by sribe · · Score: 4, Informative

      Assuming she's for real in this respect, I appreciate her concern for her comrades in the industry. However, She's pulled her music from Spotify, and now she's pulling it from iTunes. So...she's living off Pandora royalties and CD sales? I mean, the album has been out for quite some time, so she's made most of her millions off it at this point anyway and this is more grandstanding than anything else...but if it were a new release, would she really be this adamant about giving up iTunes revenue, even if it spent a bit too much time in the 'Accounts Receivable' column?

      Unless she has a super-special deal (which, who knows, with her market power she might), she makes way more off touring and related merchandising than she does the pitiful royalties from album (both physical & virtual) sales.

  6. Horray for Taylor Swift. by Geoffrey.landis · · Score: 5, Insightful

    I don't know about her music, but as of now, I say, horray for Taylor Swift.
    Apple's business plan is "to get customers for OUR new business, we will give away YOUR music for free!"
    Yeah. So, basically, Apple is saying that they, the world's most profitable company, require individual artists to DONATE THEIR WORK FOR FREE... to get Apple's business started.
    And they're calculating that individual artists don't have any leverage, there's nothing they can do about it.
    So, it's nice to see a singer whose work is selling millions of copies per month standing up to them.
    Horray for her.

    --
    http://www.geoffreylandis.com
    1. Re: Horray for Taylor Swift. by Fwipp · · Score: 4, Informative

      If you're interested in reading a bit more of her rationale, she posted her announcement on her tumblr page, here: http://taylorswift.tumblr.com/...

    2. Re:Horray for Taylor Swift. by Bing+Tsher+E · · Score: 3, Informative

      There are plenty of other revenue producing platforms than Apple's scheme. It's ridiculous to buy into the Apple Hype.

      There is no reason at all that Apple shouldn't pay 'promotional costs' for using musical artists as their sales inducement. The same royalties should go to the artists before and after the promotion period.

      With regard to 'investors'- fuck off. Your 'investment' doesn't entitle you to spoils from Apple's rip-off of content providers. Maybe you should be clamoring for some fucking dividends, not kneeling at the altar of Apple's huge 'war chest' of unpaid dividends. It's almost Stockholm Syndrome. But everything about Apple seems that way sometimes.

  7. Re:I'm sorry, what? by iamacat · · Score: 4, Insightful

    Ah, the classic blunder of confusing physical goods with intellectual property.

    You can wave a magic wand to get a house cleaned. Someone is running a service where a significant portion of users sign up to pay you some change for each cleaning after a 3 month free trial. Is it really a bad deal, even if it did take you a lot of time to make your magic wand?

  8. Great PR team by ArchieBunker · · Score: 3, Insightful

    Swift has a hell of a PR team. She is in the news practically every other day for something. This is not done out of goodwill, this is a business decision.

    --
    Only the State obtains its revenue by coercion. - Murray Rothbard
  9. Tim Cook will step in by kencurry · · Score: 4, Insightful

    I bet. Apple has more to loose than to gain, so I predict Apple management will come back with some gesture toward paying artists for the trial period. That's the smart thing to do anyway.

    Also, good for her to take this role.

    --
    sigs are for losers (except to point out that sigs are for losers)
  10. Re:As always by Rinikusu · · Score: 5, Insightful

    Apple has BILLIONS in cash in the bank. LIke, ~$200 billion. And yet people think it's fair that the artists man up and shoulder the cost of a few months of streaming.

    --
    If you were me, you'd be good lookin'. - six string samurai
  11. Problem is by Runaway1956 · · Score: 4, Informative

    The problem is, the music isn't the artist's property. The labels claim all the rights. The artists theoretical royalties invariably end up being a shit sandwich, without much bread. The labels signed the deal with Apple, because they know that the artists have signed away all their rights already.

    --
    "Windows is like the faint smell of piss in a subway: it's there, and there's nothing you can do about it." - Charlie Br
  12. sue for misuse of trademark by NostalgiaForInfinity · · Score: 4, Funny

    Hey, Taylor Swift, you aren't going to get much money out of Apple by complaining about how they license and sell music.

    But have you considered suing them over the "Swift" language? Obviously, they are using your trademarked good name in order to sell their new language, and you can probably get a well-deserved buck out of them so that you don't have to starve.

    Hey, it worked for Bob Dylan.

  13. Re:Not sure I fault Apple on this one by AthanasiusKircher · · Score: 4, Interesting

    The music business model has been predatory against artists since the player piano roll.

    Correction: The music business model has been predatory against performers since the player piano roll.

    The music business has been predatory against COMPOSERS (also "artists," i'd think) since Petrucci first popularized music printing around the year 1500. You can read about the details here for example, but early music publishers and patrons generally took advantage of composers -- preferring to publish collections of "greatest hits" and getting copyright protection granting exclusive privileges to PUBLISHERS, not the artists who actually created the music. On the few occasions where composers were granted privileges in the 1500s, publishers frequently ignored them and published whatever they wanted anyway, without necessarily giving any money to composers whatsoever.

    You have to wait about 75-80 years after music printing first became popular before any composer was really granted a sort of international copyright privilege for his own works that seemed to "stick" (which was granted by the French king and the Holy Roman Emperor to Orlande de Lassus). Composers before that who tried to print their own works were sometimes sued or fined for illegal "printing without a license." (You think I'm joking... I'm not. And you think publishing cartels trying to control artists is new? It's not -- there's a VERY long tradition.)

    Anyhow, the point is that any new technology will always try to exploit artists during the period of transition. Moving music around on the internet in electronic form is barely 20 years old. It could be years or even decades before all of the "dust settles" and artists finally establish secure rights in this new medium... if ever.