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Steve Wozniak "Steve Jobs Played No Role In My Designs For the Apple I & II"

mikejuk writes: In a recent interview with very lucky 14-year old Sarina Khemchandani for her website, ReachAStudent, Steve Wozniak was more than precise about the role of Steve Jobs. "Steve Jobs played no role at all in any of my designs of the Apple I and Apple II computer and printer interfaces and serial interfaces and floppy disks and stuff that I made to enhance the computers. He did not know technology. He'd never designed anything as a hardware engineer, and he didn't know software. He wanted to be important, and the important people are always the business people. So that's what he wanted to do. The Apple II computer, by the way, was the only successful product Apple had for its first 10 years, and it was all done, for my own reasons for myself, before Steve Jobs even knew it existed." He also says a lot of interesting things in the three ten minute videos about life, electronics and education.

72 of 440 comments (clear)

  1. oops by greenfruitsalad · · Score: 5, Funny

    i hear hissing sounds from the apple camp.

    1. Re:oops by ChrisMaple · · Score: 2

      Are you sure he wasn't Murdock?

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    2. Re:oops by ArmoredDragon · · Score: 5, Interesting

      Basically.

      Although I'm not a fan of Apple or Jobs, I am a fan of Woz.

    3. Re:oops by wonkey_monkey · · Score: 4, Funny

      It's a chapple.

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    4. Re:oops by GrahamCox · · Score: 4, Insightful

      Not at all. He's quite right. Jobs was important, but simply wasn't the technology guy. It's got to the point where you ask young people (10 year-olds, say) today who Steve Jobs was, you'll quite often hear laughable stuff such as "the inventor of the computer".

      Without Jobs, Woz's designs would have been brilliant one-offs. Without Woz, Jobs would not have had anything to make a company from. So both were needed to create Apple. As Jobs said, "Great Artists Ship".

    5. Re:oops by FranTaylor · · Score: 3, Funny

      The prevailing wisdom was that the *case* was Jobs' idea.

      apparently before steve jobs, computers did not have cases

    6. Re:oops by perpenso · · Score: 2

      That's how I heard it, including the lack of a fan, which was needed as soon as you started filling up the slots.

      Which means that most users never needed one. As "Apple" said in those days, that feature/functionality was left as a 3rd party opportunity. :-)

    7. Re:oops by Dahamma · · Score: 2

      Without Jobs, Woz's designs would have been brilliant one-offs

      Not true at ALL. Most people don't know it, but the Macintosh almost destroyed Apple. Woz wanted to go along the Apple III/Lisa route (since he understood Apple's market in the 80's much better than Jobs, honestly), but Jobs (who was basically kicked out of the Lisa project) pushed the Mac and "won" (to Apple's detriment). Eventually (after Steve left) they fixed the Mac and made it a reasonably successful product - but he had almost nothing to do with that.

      After Jobs rejoined Apple (with a lot more wisdom, but also way after Woz left) he helped integrate a real OS (NeXT) into Macs, drastically improved their performance and design, and drove the iPod/iPhone projects which let to Apple's current domination. But in the Woz years at Apple, Steve Jobs was NOT the visionary he was later in life...

    8. Re: oops by Pseudonym · · Score: 3, Informative

      The original bearded nerd.

      Uhm... no. The Bell Labs "neck beards" (Brian Kernighan, Dennis Ritchie, Ken Thompson, Jon Postel, etc) were there first.

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    9. Re:oops by NicBenjamin · · Score: 3, Informative

      Not really.

      Prior to 1977 the case was frequently something a hobbyist made himself. Since you had to custom-build everything, including most of the boards, yourself anyway it was not hard to sell something like the Altair.

      Jobs didn't really invent the concept (three or four machines released that year had cases, and apparently some earlier machines with tape output also did), but it definitely was not standard before '77 and I sincerely doubt the Woz wasted brain space figuring out whether the damn thing was pretty.

    10. Re:oops by NicBenjamin · · Score: 2

      He was a perfect visionary back then. But nothing more.

      The Mac was over-priced and under-powered because you need roughly 512 KB- 1 MB of RAM to have a useful GUI on a powerful machine. And you could not do that in a reasonable price range in 1984.

      He came back a) knowing how the finance end of the business operates, and b) understanding that sometimes you don;t release extremely cool tech until you get the price way down.

    11. Re:oops by SomeoneFromBelgium · · Score: 4, Informative

      I remember it a little differently. I thought the Lisa project was no success and that macintoch was the product that got apple out of the garage to the second largest PC maker for the next decade, until windows 95 arrived.

    12. Re:oops by oh_my_080980980 · · Score: 2

      *Ahem*, the future was the Mac not the Lisa. The Lisa was ridiculously expensive. What was the problem at that time - if you believe the movies - is that Jobs had a conflict style of managing; pitting the different product groups against each other. That approach was not productive and was tearing the company apart.

    13. Re:oops by harrkev · · Score: 3, Interesting

      Woz is AWESOME!

      I was playing around with putting an Apple 2 on an FPGA (yeah, I know. Been done before). I design ASICs for a living. But staring as hit clock generation circuitry, I could not make heads or tails of how the darned thing actually worked!

      Given the specifications, I have do doubt that I could make a circuit that would do the same thing in a more straightforward way, but it would probably be bigger and cost more.

      Waz is extremely clever in optimizing things. FYI. If you have not heard the story, reading how the floppy drive controller was developed is an extremely interesting story.

      I am NOT an Apple fanboy. I do not own a single Apple product except an Apple 2. I hate the way that the current Apple locks everything down.

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    14. Re:oops by harrkev · · Score: 2

      Forget ASIC design, unless you want to get a 2nd mortgage to license the tool chain for one year. Plus, mask sets will run anywhere from $10,000 to $1,000,000 (depending on the geometry) to get the chip produced.

      Learning an FPGA is actually surprisingly attainable. You can get many boards with smaller parts for under $100. The tool chain is free, but you are stuck with proprietary software.

      My own experience is with Xilinx, but they recently went to a new "Vivaldi" software suite that supports the newer chips. Older chips are stuck using "ISE" software, which does not run on Windows 8 and up without hacking (yuck). So, if you buy Xilinx, make sure that you get something supported by Vivaldi. I understand that Vivaldi also supports SystemVerilog -- VERY nice to have for testbenches, but not a lot for RTL code. Altera is also VERY popular and worth a look, and I believe that Lattice and Actel might still be in business.

      Next, you need to learn RTL (register transfer language) -- VHDL or Verilog. Both have their pros and cons, but I prefer Verilog. It is very much like programming in something like "C", but every "always" block runs CONCURRENTLY! In other words, all code runs at the same time. This makes sense because all transistors are running at the same time. There is a web site called "World of ASIC" that has some nice tutorials.

      I would also check the "hack a day" web site. They had links to tutorials using a $20 board a few weeks ago.

      Good luck!

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  2. Good for him. by Anonymous Coward · · Score: 5, Insightful

    I'm sure we already all knew it, but it is good to hear it come from him for once.

    1. Re:Good for him. by PopeRatzo · · Score: 5, Interesting

      And then show me another CEO who has taken a company 30 days from Bankruptcy to the biggest company on earth.

      Largest company by capitalization value, not by revenue. That just means the stock is way overpriced.

      By revenue, Apple is ranked 17th.

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    2. Re: Good for him. by Karlt1 · · Score: 4, Informative

      It's not about how much you make (revenue) , it's about how much you keep (profit).

      http://fortune.com/2015/06/11/fortune-500-most-profitable-companies/

    3. Re: Good for him. by Karlt1 · · Score: 2

      Yes. You are absolutely right. Apple became the most profitable company in the world by "fooling" people. If only everyone was as wise as some random slashdot poster we would all be rocking Nomads.

    4. Re: Good for him. by Solandri · · Score: 5, Insightful

      It's not about how much you make (revenue) , it's about how much you keep (profit).

      Which flies straight in the face of the common (mis)belief that Apple hardware is better because it's more expensive.

      Remember the quarterly smartphone sales numbers earlier this year which showed Apple making something like 90% of the profit in the industry? Most of the press spun it as Android phones having a profitability problem (they don't - their profit margin is exactly the same as the rest of the computer industry). Nobody bothered to crunch the numbers. If you do (profit / units sold), you'll find the "Apple tax" for buying an iPhone is $18.8 billion / 74.5 million = $252 per phone. That is, $252 of your purchase price doesn't pay for any better hardware or software or industrial designers or artists or even the guy in the mail room. It goes straight into the bank accounts of Apple and its stockholders as profit.

    5. Re:Good for him. by mikeabbott420 · · Score: 4, Informative

      August 6th, they've been paying regular quarterly dividends since 2012

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  3. Steve by Tsolias · · Score: 5, Insightful

    I think that's obvious. As a developer you have my respect and my sympathy for crossing paths with such assholes like Jobs.

    1. Re:Steve by x0ra · · Score: 2

      Woz is an order of magnitude away from being a billionaire... https://www.google.com/search?...

    2. Re:Steve by rmdingler · · Score: 2
      Pippen to Jordan, no shame in that, but that's all it was...

      be thankful or spiteful for your pitiful hundred million net worth.

      Totally up to you, lad...

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    3. Re:Steve by Billly+Gates · · Score: 4, Interesting

      Devils advocate.

      How was the Apple II better or superior to the Commodore, TRS 80, Sinclaire Pet, or whatever the hell was out during the 1980's? Jobs provided much success so people could use the Apple II and bring in the revenue.

      I am a fan of Steve Jobs for marketing and his CEO abilities. If it were not for Steve Jobs the Mac would not still be here. Actually Apple finally killed the floppy drive and gave us USB. The original iMacs were so popular it finally got the peripheral makers on board which benefited the PC.

      Steve also saved us somewhat from a more evil MS. When the iPhone came out WindowsCE finally died! Remember you could only buy something from the carrier store like $4 for a crappy .mid syntthasized ringtone etc? Windows improved and pricing became better for those stuck on the PC side. Google helped too with making Windows 10 and VS community edition free.

      Yeah I would probably admit I would not want to work directly for him. I am a PC user in the camp of not hating Apple but acknowledge his move to perfection did help move the PC and mobile industry over and people love his products whether you do or not.

      Long term it was healthy for computing ecosystem. Even Intel today is making each new i5/i7 use less and less power which really started from Jobs perfection in the days of the Ipad which Intel wants in. How is this a bad thing?

    4. Re:Steve by grouchomarxist · · Score: 4, Informative

      The Apple ][ originally competed with the Commodore PET (and a number of other early personal computers). The Apple ][ had color and good sound support, while Commodore didn't have that until the Commodore 64, which was released in 1982. (The Apple ][ was released in 1977.) The Apple ][ also had a good, fast, inexpensive and reliable floppy drive while Commodore released a number of slow and expensive floppy drives.

    5. Re:Steve by T.E.D. · · Score: 2

      How was the Apple II better or superior to the Commodore, TRS 80, Sinclaire Pet, or whatever the hell was out during the 1980's?

      Those are some very different machines. As someone who was *really* into Microcomputers in the 80's...

      The TRS-80 was black-and-white, and its graphics were....kinda cruddy. The Z-80 that ran it was kind of weak too, but that didn't matter so much because of the previously mentioned issues. Much worse machine than an Apple II, but they were cheap and you could buy one at any Radio Shack.

      The C64 (and the Atari 800 it was apeing) were later machines than the Apple II. They used the same 6502 that the Apple II had, but they had better graphics and sound, and in the Atari's case a whole bunch of extra hardware to help drive this stuff (co-processor chips, 4 controller ports, 2 ROM cartridge slots, etc). They were much better machines than the Apple II, and few people bought the Apple II's once those other systems were widely available. At this point, I believe Apples were only really better for labs, due to the superior accessibility to the internals the machine provided (which was all Woz, and most assuredly was never designed into another Apple product).

      I'm not real sure what point you were trying to drive at here, but I think its a miss. Jobs' big contribution to that first generation of Microcomputers was simply the insight and drive to make a product of it. Once "Apple" did that, and others saw there was an actual market there, much better machines started appearing relatively quickly.

  4. emperor sans clothing by turkeydance · · Score: 2

    but with fruit

    1. Re:emperor sans clothing by PopeRatzo · · Score: 4, Funny

      but with fruit

      I don't think it's fair to call Steve Jobs a fruit. His sexual preference should not be an issue.

      Now, if you're referring to Apple customers... ..you still get points off for the homophobic slur, but gain points for accuracy.

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  5. Common Knowledge by sycodon · · Score: 5, Interesting

    As someone who programmed and used an Apple II and III and original owner of a Fat Mac...this is all common knowledge. Essentially Steve saw what Woz had and said, "hey, we should sell this."

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  6. It takes two... by Pharmboy · · Score: 4, Insightful

    The best product is meaningless if you don't have someone like Jobs shoving it down people's throats to get them to buy. Same with Woz, if you don't have something really cool to sell, then no one would have listened to Steve for very long. Two sides of the same coin. I'm not an Apple or Jobs fan, but obviously Steve did a lot of things right for a long time.

    I doubt Woz was very good at sales. I doubt Steve was very good at building computers. No product "sells itself", and anyone who really believes that is an idiot.

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    1. Re:It takes two... by c4757p · · Score: 4, Interesting

      Plenty of computer manufacturers manage to sell product without you ever hearing the names of any of their marketing workers. Apple's janitors were also essential to their success as a company, but unless we start giving everyone praise, it's not fair to give any to someone like Jobs. It's the engineers who made the product, everyone else was auxiliary.

    2. Re:It takes two... by Anonymous Coward · · Score: 5, Insightful

      Given the cult of personality around Jobs, it stands to reason that his actual contributions need to be put into perspective. Nobody is denying that he was a savvy businessman, or at least a savvy product marketer. Some people want to believe he was a messiah of sorts, others a pariah. But the actual workers who made Job's vision a reality tend to be completely overlooked in this fight, and it's high time their contributions were given their due share (and not just by nerds who already respect them).

    3. Re:It takes two... by Nemyst · · Score: 5, Interesting

      Of course, but if you listen to the narrative being peddled by a lot of people (including prominent media and websites), you'd think Jobs was nothing short of a one-man company genius, able to do tech design, aesthetic design, management, logistics, sales and marketing all by himself. The Steve Wozniaks and Jonathan Ives of this world tend to be quickly forgotten when attempting to create the new messiah, which Jobs entirely embraced, and fuck the ones who helped him. As with most large success stories, it involves a talented team and lots of luck rather than a single person magically doing everything perfectly.

      It doesn't help that Jobs leveraged people like Woz, who's very candid and even humble, while being a total arrogant prick himself, even as the media try to portray him as an aspirational model.

    4. Re:It takes two... by trout007 · · Score: 2

      You forget the job of asshole with a vision. It's important sometimes to have a leader that has a vision there to push and make decisions. It may even help in this case if Jobs wasn't tech savvy. He represented the non tech people. He wanted his stuff to work. When you let techies build things you get Linux which is great. But I'm not installing it for my 70 year old mother. Meanwhile she can pick up an iPhone and with little help be off and running. I never need to go over and clean 71 toolbars out of Safari.

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    5. Re:It takes two... by techno-vampire · · Score: 4, Interesting

      When you let techies build things you get Linux which is great. But I'm not installing it for my 70 year old mother.

      My older sister was in her late 60s and not at all tech savvy when she first encountered Linux. It only took her five minutes with a live version of Ubuntu to decide that it was what she wanted. I helped her install it, dual boot with Windows, and with access to her Windows partition so that she could get at much-needed files. It's been years since she's needed to boot Windows, and after the first few weeks of getting used to Linux, her tech-support questions to me dropped to less than 5% of what they were under Windows and have stayed that way ever since. (Most of her questions I can solve in just a few minutes and the rest go to the Ubuntu forum.) You don't need to be a computer geek or a Unix guru to run Linux; you just need to select a distro that's designed for average people, such as Ubuntu.

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    6. Re:It takes two... by Dutch+Gun · · Score: 5, Interesting

      Sometimes people forget that Linux has their own "asshole with a vision" as well. In fact, I'd say Linux actually had two. Both of those individuals had a very strong presence (along with contentious personalities) and helped to shape Linux into what it is today during it's formative years, and not only from a technological standpoint.

      --
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    7. Re:It takes two... by povel.vieregg · · Score: 5, Insightful

      It is a difficult subject to deal with. Because on the one hand you got those people who worship CEOs and think they deserve their fat bonuses and salaries. They tell anybody who complains, that CEOs deserve it because they work harder than you etc. Yet people like Steve Jobs would be nowhere without people like Woz. On the other hand there is another equally cynical group of people who claim Steve Jobs made no contributions and was just leeching of the work of others. That is an equally wrong perspective. You can even read Woz's own accounts that Steve was influential even for the early Apple computers. He was the one who pushed them to start a business. He was the one who pushed for professional looking chassis. He pushed for silent power supply etc. With the Mac it is even more clear how he influenced its development. While he didn't sit there and do the nitty bitty details. He provided lots of feedback all through development steering it in the direction of his vision. His feedback was usually far more detailed than what a regular CEO would give. The other strength of Steve Jobs which should not be belittled was that he had a talent for spotting talent and trusting it. Lots of great people like Jonathan Ive were never really allowed to make great things until they worked under Steve Jobs. They would get their smart ideas shot down by narrow minded leadership. Steve Jobs would get out of the way and let them do their Job. Even though I think Steve Jobs contributions should be acknowledge as well as the contributions of those who worked for him, that doesn't necessarily mean I think he was a good person. He was an asshole. I would never aspire to treat people the way he did. Of course he wasn't an asshole all the time to everybody. He was quite selective about it.

    8. Re:It takes two... by Grishnakh · · Score: 2

      No, that's not what happened at all, with either of them.

      KDE4 was because the KDE codebase was spaghetti code, and they had a lot of ideas they wanted to pursue and they wanted a better architecture to do it with, because they were spending too much time dealing with spaghetti-code bugs, so instead of refactoring piece by piece they decided that since they were switching to the Qt4 libraries anyway, they might as well just start all over. The end result has actually been really good for the most part, it just took a while to get here, and it didn't help that the distros jumped the gun and adopted KDE4.0 too early and didn't keep KDE3 even as a fallback, leaving a bad taste in everyone's mouth.

      Gnome3 was somewhat similar, but different: the devs decided they had some grand ideas they wanted to pursue for the be-all-end-all desktop, which involved removing all user choice whatsoever, because they decided they were UI experts and knew better how a user's computer should work than the user himself. They also wanted to move past the crufty Gtk2 libs (and they're not the only ones, all the other Gtk-based DEs have done the same), so they too did a full rewrite. However they were too arrogant to learn the lesson the KDE team learned the hard way, and they did the exact same thing: pushed out an unready release full of bugs and missing critical features, and then instead of apologizing arrogantly proclaimed that users should get used to it because the Gnome devs know what's best for everyone. This of course caused a huge backlash resulting in both MATE and Cinnamon being created/forked.

    9. Re: It takes two... by NickDanger3rdEye · · Score: 2

      Fully agree.

      The aspirational model is part and parcel of the Jobs myth. I am an Apple person I guess but that guy was a dick in many ways. The success he achieved is due to his ability to captivate users and consumers alike with notions of technological grandiosity. Often the peoe behind him could deliver on these whack ads promises. With the likes of people like Woz behind you, how could you fail?

      When the guy at the top is ousted and no one has any goddamn clue what people want before they know they want it. That was Jobs' key insight

      That said Apple tech has its problems. I like the walled garden for the same reasons I hate it. I often miss my PC days sometimes when I could mod hardware and software at will, damn the consequences and figure it out later if something fucked up. Apple doesn't let you do that anymore, if it ever did.

      What you got instead was the same kung fu in a tighter package. If my skills were beyond advanced user level I might be more adventurous with Apple shit today, but for now I'm content to just take what I can get and not worry too much about it.

      Long story short? Guy was obviously a master salesman. His engineering ability is not why people were mesmerized by him. He was simply able to put forth a usable, desirable tech vision for your everyday life, and made a convincing case for why this was so.

  7. Re:Been saying this for YEARS now... apk by fustakrakich · · Score: 5, Insightful

    Steve Jobs" who invented ZERO getting headlines like that

    au contraire mon ami... He invented a style that makes billions. Do not be so hasty in judgement.

    --
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  8. Re:Oh sure by Anonymous Coward · · Score: 5, Informative

    Yes, we knew Jobs had an over-inflated ego. That came out long before his death.

  9. Thank you. by Cafe+Alpha · · Score: 5, Insightful

    I am so sick of the cult of authority worship.
    It's part of the worship of the wealthy.
    It's part of the denigration of work, as the executives go around saying that engineers are and should be interchangable, we're fry cooks, and working us to death is slightly more efficient than allowing us lives. And so we should all be worked to death.

    1. Re:Thank you. by U2xhc2hkb3QgU3Vja3M · · Score: 2

      I am so sick of the cult of authority worship.

      Me too.

      ALL GLORY TO THE WOZ!

    2. Re:Thank you. by PopeRatzo · · Score: 5, Insightful

      It's part of the denigration of work, as the executives go around saying that engineers are and should be interchangable, we're fry cooks, and working us to death is slightly more efficient than allowing us lives. And so we should all be worked to death.

      This a very worthy topic of conversation on Labor Day. I don't know if you're in the US, but "denigration of work" is what's been for dinner for at least the past 35 years.

      It's worth quoting Abraham Lincoln here (yes, this is a real Lincoln quote):

      http://www.brainyquote.com/quo...

      "Labor is prior to, and independent of, capital. Capital is only the fruit of labor, and could never have existed if labor had not first existed. Labor is the superior of capital, and deserves much the higher consideration." Lincoln's First Annual Message to Congress, December 3, 1861.

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  10. I have always felt ill by Cafe+Alpha · · Score: 4, Insightful

    because of the media's worship of Jobs. What's he anyways? An executive? The man famous for bullshit? "Reality distortion field"

    For bad decisions like making the first macs impossible to expand?
    For bad decisions like not making products where you can change a battery that's lost half it's capacity in six months?
    Don't you feel a bit cheated?

    1. Re:I have always felt ill by jklovanc · · Score: 5, Insightful

      Those "bad" decision make sense if you think of it in the context of planned obsolescence. Jobs wanted you to keep buying new toys as he made more money that way. Jobs had one objective in life; make money for Steve Jobs. He was an excellent flimflam man and many people fell for his "reality distortion field".

  11. Been saying this for YEARS now... apk by Anonymous Coward · · Score: 3, Funny

    Mr. Wozniak, like most real doers got wrongfully overshadowed by a BIG TALKING BLOWHARD BULLSHITTER named Steve Jobs.

    * I do NOT like "speaking ill of the dead" but it's only FACT... my fellow polish descended U.S. Citizen got screwed for a big mouth bullshit artist - a fucking LEECH who hung onto Mr. Wozniak's coattails since he lacked what it REALLY took (technical know-how) since ANY damn fool can do P.R. work!

    APK

    P.S.=> It's always that way - & it ALWAYS makes me laugh when I see things like "The 'great inventor' Steve Jobs" who invented ZERO getting headlines like that... apk

  12. Re:stave jobs sucks by Grishnakh · · Score: 5, Insightful

    Considering how Apple nearly died when Steve was gone, and became the most profitable company on the planet after he returned, it's obvious that he did something.

    Basically, Jobs was no engineer at all, he was a salesperson, the kind who could sell ice to eskimos by dressing it up somehow. A technology company needs both. Most companies aren't going to get far if they can't figure out how to sell stuff to customers, but a tech company also needs technology to sell, meaning you need engineers to make it.

    I don't think any of this stuff is a revelation. Steve was obviously gifted with being able to market and sell stuff, and probably also at being able to know what kind of things *would* sell well and what wouldn't, and maybe some very high-level direction for changes to be made to sell things. The engineers like Woz are the ones who actually made everything happen though.

  13. When did Jobs claim to be the tech engineer? by Uberbah · · Score: 4, Insightful

    Quote is addressing a wee bit of a straw man. Still, it's a good drop of blood in the water for the Jobs haters to turn out.

    Which was no doubt the idea behind posting it in the first place.

  14. They were both exceptional by Anonymous Coward · · Score: 3, Informative

    This is hardly news for anyone, but reminded me of an anecdote from when both Steves were in their early twenties that summarizes the dynamic between them nicely:

    When Steve Jobs worked at Atari, the company was working on creating the arcade game Breakout, which required 80 Integrated Circuits (ICs). The less ICs there were, the cheaper the games would be to produce, so Nolan Bushnell (Atari's president) offered $100 for every IC that could be knocked out of the design. Jobs brought Woz the challenge, and over four days and nights at Atari they put together a design that only required 30 ICs. Bushnell gave Jobs his $5000 bonus, which Jobs "split" with Wozniak by telling him it was a $700 bonus, giving him "half," or $350.

    They were both exceptional. Woz an exceptional engineer, Jobs an exceptional sleazebag.

  15. Someone has to sell what you make though by brantondaveperson · · Score: 3, Interesting

    Steve Jobs played no role at all in any of my designs of the Apple I and Apple II computer and printer interfaces and serial interfaces and floppy disks and stuff that I made to enhance the computers.

    No doubt true. But if were not for Steve Jobs, we wouldn't be having this conversation, Woz probably wouldn't be uncountably rich, and no-one would have heard of the Apple I and Apple II (they probably wouldn't have even been called that).

    Why do tech people consistently dismiss the contribution of people who actually market what they make?

    1. Re:Someone has to sell what you make though by povel.vieregg · · Score: 2

      I think we can agree that all people make valuable contributions. What is fair to criticize though is that the leverage people have with respect to getting a piece of the pie often isn't related to their importance in running the business. People close to the money always get much higher financial reward than those closer to the development of the product. Lots of great scientists have made awesome scientific breakthroughs that we all benefit enormously from every day without ever getting much of any financial reward for it. I think it is worth nothing, at least in America where there seems to be this dominant idea that people's success is almost exclusively a result of their talent and how hard they worked. There is no need for a more fair distribution of the wealth because according to these people, the market has already divided the wealth in the fairest way. When this is patently wrong.

    2. Re:Someone has to sell what you make though by swb · · Score: 2

      CEOs get to make critical decisions, but only the luckiest CEOs are able to be successful making them all on their own. The rest (wisely) rely on an army of advisors and specialists who make the decisions a lot simpler.

      There's no way that Steve Jobs or Jack Welch or Elon Musk or any of the lauded Smartest Guys In The Room have the expertise to calculate the tax implications of where they locate a factory or some other critical but important detail.

      The other thing is why are there so many critical decisions it takes a CEO to make? That starts to sound like circular logic -- you have critical decisions, therefore you need a super CEO. You have a super CEO because you need to make critical decisions.

      Sure, sometimes, but it starts to feel like the people on top have structured control and decisionmaking in a self-serving way that creates the need for a singular central leader. If you were to structure it differently, you might end up with fewer critical decisions that feel more like gambling and more critical decisions that were analytical.

      I realize there's a whole leadership/inspiration/idea man component as well, but that can happen without necessarily having a CEO who is a singular, vital authority figure.

  16. Re:Did anyone not know this? by squiggleslash · · Score: 2

    I'm not sure many people actually believe that. The funny part of that though is that Gates really did have a direct hand in building the first MIcrosoft BASIC interpreter, and indeed was contributing code right up until the version of MS BASIC that made its way into the Tandy portable computers of the 1980s.

    To give Jobs some credit, as I understood it, he did demand the plastic case for the Apple II (which might sound completely uninteresting except that it was a major part in making the II look like a professionally designed tool for everyone, rather than something a nerd soldered together in his or her garage.)

    --
    You are not alone. This is not normal. None of this is normal.
  17. Re:Been saying this for YEARS now... apk by aaaaaaargh! · · Score: 2

    Au contraire, mon cher, he did not invent a style, if at all his designers invented it for him. Big difference.

  18. Re:Been saying this for YEARS now... apk by PopeRatzo · · Score: 2

    Yes, his designers...

    By your logic, the US Patent Office should get the credit for Einstein's Theory of Relativity.

    On this Labor Day, you should know better than most that labor precedes capital.

    --
    You are welcome on my lawn.
  19. Re:Been saying this for YEARS now... apk by Anonymous Coward · · Score: 4, Informative

    Correct. I did the engineering brain work to design the Apple ][ but Jobs productized it and sold it. His productization, like a plastic housing, was very important to the usability of that product. He did excellent marketing of it. Even though it wasn't his conception, it was his only major business success at Apple until his return. The monies it earned allowed Jobs to create the Apple ///, LISA, Macintosh and NeXT cube. I think the marketing and execution errors of those products were largely due to Jobs wanting to make himself a leader and often rushing products out too fast with poor marketing judgements, despite the fact that he spokes as the marketing genius. When he returned he took time and didn't share the iPhone with Bill Gates in advance. He got the product done the right way and it was very good because it was for himself too, not outsiders, a market that would make him money. It had to be good enough for him to use.

  20. Good quote by Cafe+Alpha · · Score: 2

    He doesn't SOUND like a Republican

  21. Did it really make Apple? by Cafe+Alpha · · Score: 2, Interesting

    So Jobs role was to judge that Apple had enough of a monopoly on design to make more money by screwing the customer and throwing away the downscale/rational part of the market.

    Make products that deliberately wear out, make products that can not keep pace and must be replaced. That was his contribution.

    No one can prove that Apple wouldn't have been just as successful or more successful if it didn't try to screw its consumers that way.

    But I must admit that by screwing the proles they gave themselves some cache and the proles seemed to beg to be screwed. Maybe there's some weird classism where people WANT to waste money on an inferior product to prove that they can afford act like a rich person.

  22. Re:stave jobs sucks by MacTO · · Score: 4, Insightful

    Apple would have collapsed even if Jobs stuck around. It was a company that grew too big, too fast. It was a feeding ground for people with grand ideas and even more grandiose egos. Like many of it's contemporaries, it was doomed to fall.

    Jobs' return was a different story, but a lot can still be attributed to luck. To Jobs credit, he was a more mature businessman and he reentered at a time when Apple realized that it had to be more humble. He probably would have saved the company regardless of what happened. Yet there was a lot of luck. Things like the iPod were initially directed at Apple's existing customers. The growth that it triggered and the products that it enabled were far from a bygone conclusion.

  23. there is no genius here by FranTaylor · · Score: 4, Insightful

    The vacuum of consumer demand for computers was created and Steve Jobs was in the right place at the right time.

    He's no more special than any other lottery winner.

    1. Re:there is no genius here by thinkwaitfast · · Score: 2
      I remember the computer wars of the mid 80's through 90's (Amiga, Windows, Atari, Mac) and couldn't believe the bumbling of so many people and companies. It was hard to be too critical of the winners, especially when you were rooting for the other guy who had better technology while all they kept doing is screwing themselves at eve possible decision. Seriously, OS/2 losing to win3.0? It was hard to believe that some companies wanted to win.

      With so many losers it has to take some kind of genius, however trivial, not to fail.

  24. Re:stave jobs sucks by dryeo · · Score: 2

    As mentioned, NeXT was not a fork of Mac OS. The other choice at the time was Beos as the replacement for OS9 which would have made an interesting parallel future if it happened.
    I'm old enough that I think of Jobs as the guy who almost killed Apple. I can still hear the echo of him saying "Apple II forever" as he milked it to death in favour of the stripped down Lisa. It was hard to sell a 32 bit computer with a graphical UI and only 128 KBs of memory.

    --
    https://en.wikipedia.org/wiki/Inverted_totalitarianism
  25. Re:stave jobs sucks by grouchomarxist · · Score: 2

    Avie Tevanian was one of the more important software engineers at NeXT, but he wasn't the only one. He wasn't one of the NeXT founders, he was hired after NeXT was started.

  26. Re:Been saying this for YEARS now... apk by ChrisMaple · · Score: 2

    Woz's design was genius level work, things like an RLL floppy controller while others were using FM or MFM, or FSK to tape (ack). Computer designs back then were dead simple, no reference designs needed for conventional work. Designing with the 6502 was particularly easy.

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  27. Re:This now removes all doubt... by erp_consultant · · Score: 5, Informative

    NeXT was a flop. They couldn't sell anything. It was vastly overpriced and hardly world class. The only reason that Jobs ended up back at Apple was because the OS that Apple was using at the time was hopelessly outdated and unstable and Scully was running the company into the ground. Obviously they couldn't use Windows so they needed something and the UNIX based system that NeXT was using fit the bill.

    Mind you, the first few iterations of OSX were pretty bad as well. Slow, buggy and crash prone but it was a start. Apple stuck with it and got it right. I'll give Jobs credit for switching to Intel based processors. That was probably the smartest thing he did. And I'll give him credit for the whole "vertical stack" thing where Apple builds the hardware and designs the software. That was smart.

    But Woz was the hands on guy. He was the guy that got it done and I don't think he gets enough credit for the overall success of the company. I'm not anti Apple or anything. I like their products. I just tend to think that Jobs gets more credit than he deserves.

  28. Met Steve at the Apple booth ... by perpenso · · Score: 5, Interesting

    As someone who programmed and used an Apple II and III and original owner of a Fat Mac...this is all common knowledge. Essentially Steve saw what Woz had and said, "hey, we should sell this."

    Apple ][ dev here as well. My recollection from those days was that Woz was the engineer and Jobs was the salesman. From Mac days onward Jobs was the salesman and the designer in the look-and-feel sense, not in any technical sense.

    While sales and look-at-feel are certainly important, when at a '83 trade show as a developer and returning to our booth and telling my buddies I just talked to "Steve" for a few minutes over at the Apple booth, they were excited. Then I confessed it was Jobs not Woz and the mood shifted to, eh, ok.

    We certainly recognized that Jobs was essential to Apple's success, its just that we were engineers and the business/sales side held little interest for us. Again, post-Mac, our appraisal of Jobs improved due to his look-and-feel design work.

  29. Re:Oh sure by perpenso · · Score: 5, Informative

    Now this all comes out after his death..Sounds like an over inflated ego to me

    That thought crossed my mind as well. Since Jobs ain't there to contradict him....

    Speaking as a former Apple ][ dev, this was all common knowledge. Jobs was the salesman, Woz was the engineer. That said, sales was certainly a very important and critical role. Both Steves were absolutely essential to Apple's success. Jobs got an upgrade in our view post-Mac due to his look-and-feel design work, but still he was never thought of as a hands on tech person.

    Woz is the hero of the Apple story to engineers, Jobs is the hero to wall street. The mainstream news and the public at large merely lean towards the wall street perspective.

  30. Re:stave jobs sucks by Grishnakh · · Score: 2

    Of course I know who Weird Al is; I remember when "Even Worse" was brand new, but I never wasted time watching infomercials. If I stayed up late, I was either watching Johnny Carson or doing something on my computer.

    Yes, Jobs was a salesdrone, but he helmed the company when it made the iPod and the iPhone, two phenomenally successful products. That's what he's going to be remembered for. Those products will be in museums (if they aren't already). Ronco products will not. Unfortunately, the nature of our society is that the corporate leaders are the ones who are remembered, and they're almost never engineers (and in fact, when engineers have headed companies, the results have usually been not that great). So the engineers who make the products are never remembered by name (except for Wozniak, a big exception, though even here most people-on-the-street probably won't recognize his name the way they would Jobs'), while the salesCEOs who peddled their products are.

  31. Lisa was usable ... by perpenso · · Score: 4, Informative

    Apple also had at least two internal Mac OS replacement projects over the years. Neither getting close to where NeXT was.

    What killed Lisa more than anything else was the $10K price tag. I got to use one a bit and it was quite useable, at least to an Apple ][ and very early Mac user.

  32. I think geeks miss the point by aussersterne · · Score: 2

    becuase they're geeks and (understandably, self-servingly) want to point how how central and important geeks are to, say, computing and technology hardware and software development, design, and production.

    But it is one of the rarest geniuses on earth to be able to conduct a group of people to produce to their maximum potential, to be able to somehow lead talent to actually produce what the talent is capable of as a group and to do things that everyone else wants to do, but everyone else also falls short of time and time again.

    The founding of Apple was really far less miraculous than the turnaround, when Jobs was able to get a huge bureaucracy to start making really high-quality, completely realized products without the significant compromises that everyone else took for granted. I'm typing this on a Macbook Pro right now. For many years I used Thinkpads. There is a difference in the aesthetic, as is so often pointed out, but it's a difference that in the aesthetic of functionalism that has to be realized through design, logistics, manufacturing, etc. involving teams of many very smart people. The Macbook Pro isn't perfect, but it's a far superior machine to the Thinkpads I used to use, not because it's faster or has more features but because it has fewer flaws and compromises; it represents something far closer to a fully realized idea and goal.

    The same thing goes for smartphones and tablets. I used to carry around Treos in the early 2000s. I used them heavily. They were my go-to tools. I wrote a book on a Treo, no kidding, riding on the subway every morning, that's still generating me about $20 in royalties a year (big money, heh). But I used them. The same thing for my Windows CE tablets, first a Vadem Clio and later a ViewSonic something-or-other. But they were exercises in taken-for-granted compromises. They were "as good as it gets," it takes a big company to design and make such things, and the end products, though flawed, were the best that could be accomplished. They were "hard problems" and "best-case solutions" as products. They worked well.

    Or so everyone thought.

    And then? iPhone. And iPad. And they set an entirely new bar and benchmark for their respective industries. The previous products were obsolete in a moment and everyone has struggled to catch up. Tim Cook has not been able to replicate this precisely because he does not have the particular genius that Steve Jobs had. That's not to say that other people inside Apple don't also have genuis of many varieties. Half of the people on Slashdot (okay, not half, but some) are probably geniuses in their own right, in algorithms, or some area of hardware engineering, or whatever.

    That doesn't take away from the fact that Steve Jobs was a rare genius in management and leadership. He was the opposite of the pointy-haired boss. We make fun of the pointy-haired boss precisely because we realize that it is the norm. Jobs was not the clueless leader; he was the leader that always somehow managed to get it right and squeeze more great, historic, memorable, and compromise-free stuff out of the geniuses at his company, by far, than the vast majority of other leaders—even the highly regarded, very well paid ones—are able to ever come close to getting out of the geniuses at their own companies.

    That's not nothing. And given the multiplier affect of getting the best out of many geniuses, it's quite a lot.

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