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The Forgotten Tale of Cartrivision's 1972 VCR

harrymcc writes: In 1972 -- years before Betamax and VHS -- a Silicon Valley startup called Cartrivision started selling VCRs built into color TVs. They offered movies for sale and rent -- everything from blockbusters to porn -- using an analog form of DRM, and also let you record broadcast TV. There was also an optional video camera. And it was a spectacular flop. Over at Fast Company, Ross Rubin tells the fascinating story of this ambitious failure.

23 of 92 comments (clear)

  1. Analog DRM, no way by wonkey_monkey · · Score: 5, Informative

    using an analog form of DRM

    So, that'd be "RM", then.

    In case you're wondering, it was simply that only the rental store could rewind rental tapes (cartridges).

    Not so much rights management as blanket functionality removal.

    --
    systemd is Roko's Basilisk.
    1. Re:Analog DRM, no way by Waffle+Iron · · Score: 3, Funny

      In case you're wondering, it was simply that only the rental store could rewind rental tapes (cartridges).

      I bet that still didn't stop them from having a $1 "rewind fee" policy.

    2. Re:Analog DRM, no way by houstonbofh · · Score: 3, Insightful

      using an analog form of DRM

      So, that'd be "RM", then.

      In case you're wondering, it was simply that only the rental store could rewind rental tapes (cartridges).

      Not so much rights management as blanket functionality removal.

      DRM is "blanket functionality removal." That is it's intention. It fails, but that is not the point...

    3. Re:Analog DRM, no way by operagost · · Score: 2

      No. It was actually 60 fields per second interlaced, 30 frames per second-- and that was for the monochrome signal. Due to technological limitations, the color information was at 29.97 frames per second which means there had to be two frames dropped (off the timecode, not the content) every minute except on the tens (10, 20, 30, etc.) to keep in sync.

      The 24 fps you are thinking of is for film.

      --

      Gamingmuseum.com: Give your 3D accelerator a rest.
  2. Innovation: first != successful by Anonymous Coward · · Score: 4, Insightful

    In the history of technology, the first to develop a technology and attempt to bring it to market is usually not the one that is ultimately successful.

    1. Re:Innovation: first != successful by Tablizer · · Score: 3, Interesting

      In the history of technology, the first to develop a technology and attempt to bring it to market is usually not the one that is ultimately successful.

      That's why Microsoft was so successful: they let the market test ideas, and then stole, bought, or cloned only proven ideas.

      When they did NOT follow this formula, such as for Bob, Zune, their first tablet, and Windows 8 tablet/desktop mishmash, they failed.

    2. Re:Innovation: first != successful by houstonbofh · · Score: 4, Funny

      In the history of technology, the first to develop a technology and attempt to bring it to market is usually not the one that is ultimately successful.

      That's why Microsoft was so successful: they let the market test ideas, and then stole, bought, or cloned only proven ideas.

      When they did NOT follow this formula, such as for Bob, Zune, their first tablet, and Windows 8 tablet/desktop mishmash, they failed.

      Funny that you mention Bob. Yes it was a failure... But one of the marketing team, Melinda French, did all right by it. ;) Also, Bob was ported into Office as the "Office Assistants" that created much derision, but also saw a lot of use with non-tech types. And the concept behind it, especially the heuristic learning of behavior tied to content, is what eventually became Cortina.

    3. Re:Innovation: first != successful by Jhon · · Score: 3, Informative

      Edison didn't invent the light bulb -- he invented a way to make it cheaply (no platinum) and last longer.

  3. LOL ... porn ... by gstoddart · · Score: 4, Interesting

    So it really is true ... all new technology must support porn.

    From the first photography, to the first page-flip animations ... it's all porn, and always has been.

    And yet humans still idiotically think they can curb such things, despite hundreds of thousands of years of evolution which says "humans are hardwired for sex".

    All these isms which say porn bad, sex bad ... I figure they're mostly moronic because they completely ignore the fact that it's always been a part of humans, and isn't going to go away because your ism says so. In fact, if you ism wants it to go away, that's probably a sign your ism is crap.

    If the first thing people do is say "in what way does this facilitate seeing boobies?", you're never going to get rid of it.

    --
    Lost at C:>. Found at C.
    1. Re:LOL ... porn ... by Anonymous Coward · · Score: 2, Funny

      If the first thing people do is say "in what way does this facilitate seeing boobies?", you're never going to get rid of it.

      Well, we got rid of Cartrivision.

    2. Re:LOL ... porn ... by trevc · · Score: 2

      The latest is the banning of Sex Robots because, as Robot anthropologist and ethicist Kathleen Richardson, from De Montfort University in the UK, warns "these robots will encourage the sexual objectification of women and children."

    3. Re:LOL ... porn ... by kamapuaa · · Score: 2

      Right. My cell phone is mostly for porn. So are the bluetooth speakers I pair it to. My awesome electric car mostly drives me to the adult video store and back. My roomba has an inflatable doll on top, my XBox is hacked to play "Custer's Revenge," my solar panels just power a rotating bed, and my Kindle is for reading Wesley Crusher: Teenage Fuck Machine.

      --
      Slashdot: providing anti-social weirdos a soapbox, since 1997.
    4. Re:LOL ... porn ... by lgw · · Score: 3, Funny

      Eventually they'll be banning them because they will encourage the sexual objectification of robots.

      --
      Socialism: a lie told by totalitarians and believed by fools.
    5. Re:LOL ... porn ... by rubycodez · · Score: 2

      No, he's saying "people have always done this normal human bodily function and human need" (enjoying sex, sight of nude bodies, etc.)

      Those harmful behaviors you list are different matter

    6. Re:LOL ... porn ... by operagost · · Score: 2

      Hmm. And here I thought alt.ensign.wesley.die.die.die was for an entirely different purpose.

      --

      Gamingmuseum.com: Give your 3D accelerator a rest.
  4. Huh. Imagine that. by jpellino · · Score: 5, Interesting

    The equivalent of $7,172 in 2015 dollars, skip frame 1:3 recording and no rewind. And they failed you say? Early bird gets the worm, second mouse gets the cheese.

    --
    "Win treats sysadmins better than users. Mac treats users better than sysadmins. Linux treats everyone like sysadmins."
  5. Re:Kind of reassuring by Anonymous Coward · · Score: 2, Funny

    Sex doesn't make the world go 'round, though.

    Sex makes the world move in a reciprocal motion.

  6. Re:Huh. Imagine that. by Kjella · · Score: 2

    Well Prima Cinema is apparently still in business where for $35000 + $500/rental you can see first-run movies at home. If you're a multi-millionaire apparently that's an ok price not to go to the cinema and hang out with the plebs. Really early adopter prices are hard to compare to "sane" price, because the whole point would be you had it first. And you did it because you had that much disposable cash.

    --
    Live today, because you never know what tomorrow brings
  7. Re:Could not rewind rental titles by j2.718ff · · Score: 3, Informative

    One thing the article forgot to mention was that rental titles could not be rewound. You could pause, but not back up (much less watch it more than once during your rental period.)

    Allow me to quote the article:

    Cartrivision employed analog-rights management: rented tapes, offered in red casings, could be rewound only with equipment available at retailers. That ensured that a consumer could only watch a movie once.

  8. Re:Huh. Imagine that. by gstoddart · · Score: 2

    And, really ... nobody has any sympathy for early adopters. Sure, they buy new tech and blaze the trail, and eventually the price comes down. But caring that someone was willing to spend thousands (if not tens of thousands) on new technology now has obsolete tech? No way.

    Those guys who dropped $10K on plasma screen? Or any other piece of brand new tech? Nope, sorry ... can't even begin to care that the last time I saw any in a store they were being liquidated for $400 or so.

    Early adopters get first look, and in a lot of ways help to determine what the rest of us get. But the premium they pay for that privilege also comes with the risk of getting burned.

    In your example, if you're a multi-millionaire, paying those prices to watch first-run movies with your friends in your own private cinema? Well, that pretty much sounds like chump change.

    If you have 10 of your buddies in your private theater is $50 each, which you'll happily pay to be able to show off to your buddies or not be in the cineplex. Got a theater big enough for 20 people? Well, at $25 each you're not spending all that much money.

    By the time you can afford to play on that field, the incremental cost isn't that much, because you've spent way more on building the cinema, furnishing it, lighting it, and buying all that movie stuff your decorator got for you. $500 to see a first run movie in your own cinema? If you could afford the gear, the cost of that is nothing.

    And, really, on the high end of home cinema ... one component costing $35K isn't really even that exceptional. By the time you're talking a home cinema with tiered seating, a bunch of high end seats, the floor lights and all the bells and whistles that people with money put into these things, the cost of the movie is nothing.

    --
    Lost at C:>. Found at C.
  9. the chassis units were sold out of bankruptcy by swschrad · · Score: 2

    I ordered two out of an ad in Popular Electronics. nice transformers, power supply, lots of good resistors and transistors to salvage. periodically I dip into my parts bins, and if I don't have a new resistor, I go back to the pulls from Cartrivison. often have the half-watt value, and none have tested out of tolerance. put the power supply section of my first into a cabinet, 3-voltage adjustable supply, and used that on the bench for years. had to sell it to get through my second college run and career change.

    --
    if this is supposed to be a new economy, how come they still want my old fashioned money?
  10. Re:Huh. Imagine that. by lgw · · Score: 2

    Those guys who dropped $10K on plasma screen? Or any other piece of brand new tech? Nope, sorry ... can't even begin to care that the last time I saw any in a store they were being liquidated for $400 or so.

    I Spent $3K on a plasma screen ~15 years ago, and it was a great TV for 10+ years: better color than LCD ever managed, no malfunctioning pixels ever, and that price over 10 years isn't bad at all. And it the time, a 42" screen one person could lift was a miracle.

    So a couple years ago I replaced it: with a 60" plasma screen, for $3K. Terrific panel, very black blacks, no artifacts even with very fast action, still better color than any LCD screen. I'm sure it will be solid for 10 years as well. And I can lift it myself, which still amazes me,

    By then, OLED will finally be consumer grade, and maybe I can get an 80"+ screen in that price range with perfect color.

    Not everything expensive is high quality, but many high-quality things are expensive.

    --
    Socialism: a lie told by totalitarians and believed by fools.
  11. Re:Huh. Imagine that. by FlyHelicopters · · Score: 2

    Thank you, you get it...

    Lots of people have "media rooms", far fewer have a real home theater...

    As in, a real theater with a real movie projector that shows what the cinemas show, a THX certified sound system, and a high end screen...

    You know you're in the right house when there are two employees in the home theater, one to operate the projector and one to provide food and beverage service. At that point the cost for the movie is trivial...