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The Decline of 'Big Soda': Is Drinking Soda the New Smoking?

HughPickens.com writes: Margot Sanger-Katz reports in the NYT that soda consumption is experiencing a serious and sustained decline as sales of full-calorie soda in the United States have plummeted by more than 25 percent over the past twenty years. Nearly two-thirds of Americans say they are actively trying to avoid the drinks that have been a mainstay of American culture but bottled water is now on track to overtake soda as the largest beverage category in two years. The changing patterns of soda drinking appear to come thanks, in part, to a loud campaign to eradicate sodas. School cafeterias and vending machines no longer contain regular sodas. Many workplaces and government offices have similarly prohibited their sale.

For many public health advocates, soda has become the new tobacco — a toxic product to be banned, taxed and stigmatized. "There will always be soda, but I think the era of it being acceptable for kids to drink soda all day long is passing, slowly," says Marion Nestle. "In some socioeconomic groups, it's over." Soda represents nearly 25% of the U.S. beverage market and its massive scale have guaranteed profit margins for decades. Historically, beverage preferences are set in adolescence, the first time that most people begin choosing and buying a favorite brand. But the declines in soda drinking appear to be sharpest among young Americans. "Kids these days are growing up with all of these other options, and there are some parents who say, 'I really want my kids to drink juice or a bottled water,' " says Gary A. Hemphill. "If kids grow up without carbonated soft drinks, the likelihood that they are going to grow up and, when they are 35, start drinking is very low."

24 of 570 comments (clear)

  1. GOOD GRIEF! by Frosty+Piss · · Score: 5, Informative

    bottled water is now on track to overtake soda as the largest beverage category in two years.

    Everyone should note that for the most part bottled water is just "tap water" that has been filtered. At $1 plus a bottle (plus the almost always not recycled plastic bottle), why don't people just get a Britta filter for home or office? Filtered tap water is now more expensive than soda!

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    1. Re:GOOD GRIEF! by ZorinLynx · · Score: 5, Insightful

      Not to mention it's bottled by the same companies like Pepsico and Coke that make soda. So if people keep drinking water these companies have nothing to worry about.

      We should make them worry and stop buying bottled water. Not only are you flushing your money down the toilet, but getting all those empty bottles out of our waste stream would be a great benefit for all of us.

    2. Re:GOOD GRIEF! by ArmoredDragon · · Score: 5, Insightful

      Along with that, I think somebody should point out that fuit juice is almost as bad as soda. Sure it contains a small dose of nourishment absent from soda, but the amount of sugar in it just isn't worth it and can contribute to obesidy, fatty liver, cholesterol, and other problems just as bad as soda does.

    3. Re:GOOD GRIEF! by AthanasiusKircher · · Score: 4, Informative

      Along with that, I think somebody should point out that fuit juice is almost as bad as soda. Sure it contains a small dose of nourishment absent from soda, but the amount of sugar in it just isn't worth it and can contribute to obesidy, fatty liver, cholesterol, and other problems just as bad as soda does.

      This is a critical part of the discussion too. Just because it says "100% juice" doesn't mean it's very good for you. A lot of "100% juice" involves blends of the sweetest possible fruit juices with the highest sugar content. (This is often most true of juices that have been highly advertised for some sort of "antioxidant" properties or whatever -- that cranberry or pomegranate "100% juice" drink is probably mostly a bunch of super-sweet grape or apple juice or whatever with a sprinkling of the juice that's too sour for most people to find palatable.)

      If you want to eat fruit, well -- eat fruit. The fiber is generally good for digestion and for regulating metabolic pathways, rather than just getting a glass full of colored sugar water with a couple vitamins in it. Also -- guess what? If you drink less sweet drinks (including fruit juice), you'll often crave less sweet drinks in the future... which probably means you'll consume fewer nearly-empty calories in drinks.

    4. Re:GOOD GRIEF! by Rei · · Score: 4, Funny

      I like my fruit juice pulpy. With enough pulp that you can hold it in your hand without your hand getting damp, and consume it by taking bites out of it.

      --
      The human body can be drained of blood in 8.6 seconds given adequate vacuuming systems.
    5. Re:GOOD GRIEF! by AthanasiusKircher · · Score: 5, Interesting

      It's also possible to read the ingredients list and make your decision that way. You don't have to do it every time, just identify the brands that say things like "no added sugar"...

      Actually NO -- that no longer works. Companies who try to sell you "healthy" foods want to lie to you.

      There are all sorts of things that are basically pure sugar that many companies are trying to add into products with "no added sugar."

      One of my favorite examples is Chobani's "natural" greek yogurt, with "no added sugar," but which contains large amounts of "evaporated cane juice" (which is... well, a very slightly different processing method to make SUGAR). There have been class action lawsuits over this, but judges have thrown them out.

      I mean, it's "juice," so "evaporated cane juice" must be good for you, right? Also on the list of fun ways for companies to say "sugar" in another way on "natural, no sugar added" foods -- "brown rice syrup" or "honey" or "agave nectar." Wow, it's made with "brown rice" -- must be good for me! "Nectar" -- wow, that's like a good fruit juice, no?

      No matter that these things are basically 97%+ sugar and the only reason they are added to anything is as a substitute for sugar so that businesses can claim "no sugar added" on their labels and sound "healthier."

      Just to be clear -- most flavors of Chobani yogurt contains more sugar per ounce than Coca Cola. That's what a "no sugar added" label gets you these days.

    6. Re:GOOD GRIEF! by The+Grim+Reefer · · Score: 4, Informative

      Everyone should note that for the most part bottled water is just "tap water" that has been filtered. At $1 plus a bottle (plus the almost always not recycled plastic bottle), why don't people just get a Britta filter for home or office? Filtered tap water is now more expensive than soda!

      I'm happy to see you have a slightly better understanding than most of the people I hear complaining about this. I couldn't tell you how many times I've heard that brands like Dasani, Aquafinia, and Smartwater are "just tap water". That's akin to someone saying, "why are you putting gasoline in your car when you can buy a barrel of crude oil for so much less?".

      Now that being said, a Brita filter is simply carbon filtration. The brands I mentioned, and many others, are filtered through multistage reverse osmosis units. Typically they start with a 10 micron fiber filter. Then a 5 micron carbon filter, which is probably about what a Britta filter is. The next stage is a 1 micron carbon filter, then through the RO membrane. And usually a final carbon filter. A really effective system with decent source water can get the total dissolved solids (TDS) down to 1 to 10 PPM. The feed water on my system at home is between 400 and 500 ppm, depending on the time of year. Usually the post RO water is in the 5 to 10 ppm range. I run that through a two stage dionization filter that takes it down to a TDS of 0 ppm. I used to keep saltwater invertebrates, so I needed a good filter to mix with salt. Since my tap water was so poor, I started drinking the filtered water and find most water with a TDS above 100 ppm to be pretty nasty tasting. Most of the filtered brands mix in some minerals and usually the TDS is in the 25 ppm range. I'll buy RO filtered water when I'm away from home, but use filtered water for the most part.

      I'm not sure what the cost difference is for bottled water, but the fiber and three carbon filters on my system need to be changed every 6 to 12 months and the RO membrane every 4 to 5 years. The filters are $25 for all of them and a the RO membrane is $45. I used to recharge the DI resins, but they're $40 for five lbs. So I don't have to play with muriatic acid and lye any longer. There's also the cost of waste water. In the winter months, when the feed water is cold, the RO membrane rejects about 2 gallons of water for every gallon that passes through. When the feed water is warmer, it will reject more.

    7. Re: GOOD GRIEF! by Anonymous Coward · · Score: 5, Informative

      And those companies pay about the same amount per megalitre of water as you do per bottle!

      Source:
      http://www.theage.com.au/news/national/water-crisis-were-giving-the-stuff-away/2006/11/03/1162340050938.html

      However, in Australia there is a push to ban bottled water too, because it's just tap water and the bottles are harmful. The alternative is paying more for an empty bottle (which you reuse) and basically nothing for water refills.
      Some municipalities have already banned the sale of bottled water.

    8. Re:GOOD GRIEF! by Yaztromo · · Score: 4, Funny

      Not only are you flushing your money down the toilet, but getting all those empty bottles out of our waste stream would be a great benefit for all of us.

      I'm rich enough that I only fill my toilet tanks with the finest imported bottled water. It's only the best for my effluence!

      Yaz

    9. Re:GOOD GRIEF! by FatdogHaiku · · Score: 5, Funny

      Not only are you flushing your money down the toilet, but getting all those empty bottles out of our waste stream would be a great benefit for all of us.

      I'm rich enough that I only fill my toilet tanks with the finest imported bottled water. It's only the best for my effluence!

      Yaz

      Re-bottle that and you could sell it as "Affluent Effluent" brand liquid fertilizer!

      --
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    10. Re:GOOD GRIEF! by PopeRatzo · · Score: 4, Informative

      It's this same mistaken belief that tells you "high fructose corn syrup" is bad, when in reality it's because somebody is afraid of the name.

      What do those goddamned egghead Princeton researchers know, amirite?

      https://www.princeton.edu/main...

      Also, those liberal smartypants over at the Journal of Clinical Investigation

      More damning evidence against fructose emerged just last week in an important study from the Journal of Clinical Investigation. Researchers in California recruited volunteers to drink a glass of Kool-Aid with every meal for 10 weeks; half took their soft drinks sweetened with fructose, the other half with glucose. By the end of the study period, both groups had put on weight, but the subjects getting fructose had more visceral fat—the kind that adheres to our organs and is associated with heightened risk for atherosclerosis, cardiovascular disease, and type 2 diabetes. The fructose group also showed higher levels of LDL cholesterol and lower insulin sensitivity.

      Stupid, stupid scientists.

      I mean, forget about the fact that High Fructose Corn Syrup tastes like ass compared to actual cane sugar. I need my goddamn Big Gulp and I need it now!

      --
      You are welcome on my lawn.
    11. Re:GOOD GRIEF! by PopeRatzo · · Score: 4, Informative

      high fructose corn syrup: 55% fructose, 45% glucode

      table sugar: 50% fructose, 50% glucose

      yep, huge difference there.

      And yet, the research. Maybe high-fructose corn syrup has more differences than just the fructose/glucose levels? Despite what the powerful corn lobby in the US would have you believe, corn is just not all that good for you in large amounts. And with the amount that goes into HFCS, drinking soda pop is getting corn in large amounts.

      Plus, it's all patented-gene bullshit with a heaping side order of glyphosates, and who wants to give money to Monsanto?

      --
      You are welcome on my lawn.
    12. Re:GOOD GRIEF! by dskoll · · Score: 4, Insightful

      Yes, bottled water is a real WTF. For people who live in first-world countries with proper sanitation and water treatment, it makes no sense whatsoever to buy bottled water. Plus all those plastic bottles are terrible for the environment.

    13. Re:GOOD GRIEF! by nitehawk214 · · Score: 4, Funny

      I only drink bottled water form California. That my drink means someone else must go without makes it taste that much more refreshing.

      --
      I'm a good cook. I'm a fantastic eater. - Steven Brust
    14. Re: GOOD GRIEF! by camg188 · · Score: 4, Interesting

      From wikipedia
      In 2006, FIJI Water ran an advertisement stating, "The label says Fiji because it's not bottled in Cleveland". This was taken as an insult by the city's water department.[18] The Cleveland Water Department ran tests comparing a bottle of FIJI Water to Cleveland tap water and some other national bottled brands. FIJI Water reportedly contained 6.31 micrograms of arsenic per litre, whereas the tap water of Cleveland contained none.

  2. The Big Soda loves the decline by 140Mandak262Jamuna · · Score: 4, Informative

    Now they are bottling municipal water supply and selling it at the same price as soda. No need to guard recipes, no need to worry about making concentrates... Their profit margin has increased despite the decrease in soda consumption.

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    sed -e 's/Chuck Norris/Rajnikant/g' joke > fact
  3. But they will always have a place in ... by 140Mandak262Jamuna · · Score: 4, Informative

    ... the trunks of police cars. According to widely circulated "facts" about cola one thing I still remember is, "Every police car in America has a two liter bottle of coke in their trunks. It is the best thing to dissolve blood stains off asphalt" and "put a chicken bone into a bottle of coke, and it will dissolve completely in six days"

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    sed -e 's/Chuck Norris/Rajnikant/g' joke > fact
  4. Finally, and end to 2nd hand soda by Tehrasha · · Score: 4, Funny

    I am happy as long at keeps people from spitting half swallowed soda in my face at meal times and other social gatherings.

  5. Re:Better to drink from a leaking garbage bag by Rei · · Score: 4, Interesting

    Weird to see people complaining about sugar but switching to fruit juice, though. Many if not most fruit juices have a higher sugar concentration than coke.

    Now, that's only from the sugar perspective. Caffeine has its good and bad sides, so if one wants to cut down, there's that. Phosphoric acid may or may not have a negative effect on bone density (lower bone density is associated with soda consumption but there's dispute over whether it's the phosphoric acid or just the aforementioned caffeine). Fruit juices have vitamins and minerals that most colas won't. But really, the biggest health issue with colas is the sugar, and one may actually increase their sugar intake by switching to juice.

    --
    The human body can be drained of blood in 8.6 seconds given adequate vacuuming systems.
  6. Re:You can have my Jolt Cola by Crashmarik · · Score: 5, Funny

    When you pry it from my cold dead hands.

    You call that a threat?

    If you're still drinking that shit, believe me, we won't be waiting long to pry it from your cold dead hands.

    Heathen, may you rot in the hell that is reserved for Perrier and Zima drinkers.

  7. No, drinking soda != smoking by Anonymous Coward · · Score: 5, Interesting

    When people drink soda, they don't blow toxic and disgusting smelling fumes into people's walkways, they don't leave butts all over the ground, and they don't return from a smoke break smelling like an ashtray.

    Chuck, I'm going with, "No, drinking soda isn't the new smoking."

  8. Even if it isn't some blend by Sycraft-fu · · Score: 4, Insightful

    Most fruit juices have a lot of sugar. Fruit contains a lot of fructose, water, and fiber. So squeeze out the water that contains the fructose, the fiber gets left behind, and you have something that is by volume and weight a tons of sugar.

    Apple juice is a good example. If you go and have a look at the Simply Apple stuff at a grocer you can see easily. It really is 100% pure apple juice. They don't add any sweetener or anything else, they just squeeze the juice out of apple and bottle that shit up... and it is as high calorie as soda. 180 calories per 12 oz (355ml). For comparison Pepsi is 150 and Mountain Dew is 170.

    I love apple juice, it tastes fantastic, but you can't fool yourself in to thinking that because it is juice it is magically good.

  9. Coca Cola by PPH · · Score: 4, Insightful

    Fructose sweetener. Forget it.

    Switch back to cane sugar. Fuck the sugar cartel. Throw them all in prison.

    --
    Have gnu, will travel.
  10. Probably the #1 cause of diabetes by kheldan · · Score: 4, Informative

    I woudn't at all be surprised if drinking sugary sodas is the number one cause of diabetes. Additionally, most artificial sweeteners really aren't all that great for you, either, if for no other reason than they don't break you of the habit of drinking sweet drinks all the time. People who live that way need to bite the bullet and drink nothing but WATER (the kind out of the tap that's free, not stupid overpriced bottled water!) for at least a year. Then they can have a soda once in a while.. assuming it's cane sugar-sweetened, not HFCS, not aspartame, not sucralose. In my opinion, stevia is OK, but as with most things YMMV. But everyone needs to get out of the habit of swilling sodas all the time and drink WATER instead. You'll be healthier and happier in the long run, and have more money in your pocket, too. In my opinion.

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