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The Pepsi P1 Smartphone Takes Consumer Lock-In Beyond the App (thestack.com)
An anonymous reader writes: On the 20th of October Pepsi will launch its own smartphone in China. The P1 is not just a cowling brand, but a custom-made device running Android 5.1 and costing approximately $205. At that price it's almost a burner, but even so it represents new possibilities for a brand to truly control the digital space for its eager consumers in a period where mobile content-blocking is becoming a marketing obstruction, and where there is increasing resistance on Google's part to allow publishers to push web-users from the internet to 'the app'.
Instead of "Pepsi...it's what you drink when they don't have Coke," it'll now be "Pepsi...it's what you dial when they don't have Apple."
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